Upload
lucas-deroin
View
221
Download
0
Tags:
Embed Size (px)
Citation preview
Corporate overview CHEURLIN is a recognized champagne house
from Aube (France) for more than 4 centuries. Annual Production volume : 500K bottles
5th best Champagne in Aube sector (2009 to 2012: gold and silver medals)
Recognition from French major Governments institutions (President and Prime Minister houses…)
Our positioningSelective direct distribution
High range product
Already authorized in the US …BUT A New Target -> New York area
Brand Image
400 years of knowledge (mastering all production processes)
On demand services
Quality recognized by professionals
Product Ranges
Quality and diversity: White, Rosé & Red Millesimes (Simple to Jeroboam)
High range products:
Brut H 2008 Rosé Brut Carte Noir Carte Or
75 cl 28.80 € 23.38 € 21.07 € 21.87 €
Selective distribution & products
Innovative / Design / Surprising products Target: W&S shops / restaurants / specific bars
« Cuvée Origance » « Cuvée Christiane » « Cuvée Brut Rosé » 80% Pinot Blanc 100% Pinot Noir 100% Pinot Noir
Direct competitors• Basic:
• Mumm « Cordon rouge » • Laurent « Perrier Brut » • Bollinger « Grande Cuvée »• Devaux « Cuvée D/Cuvée réserve »
• Trendy: Veuve Cliquot / Piper-Heidseick /
Armand de Brignac (Cuvée brut Gold)
• High range: Moet et Chandon / Ruinart
Our 3 Key Added Values
- Grape variety : Pinot Noir / Pinot Meunier / Pinot Blanc
- Experise : Strict maintenance of vineyard (experts)
- Soil & Prestige :
- International recognition of French know-how -
FW&S