Seekhlo Education Private LimitedInvestment Discussion

Presentation Flow

• About I & We

• Industry

• Financials

• SWOT

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About I & We

• I & We is a start-up in the following business– Training workshops in schools and colleges imparted

through a hybrid of online & offline mode– Innovative & simulation oriented learning in schools– Skill development, self-discovery and creating innovative

prototypes in engineering colleges– Helping students in filing patents, negotiation with

corporates and facilitating job placement• The training modules are unique since they involve 15 days of pre

and post engagement which helps the company customize content based on profile of attendees and output is channelized better for productive learning & skill enhancement

• The company is promoted by a group of young professionals, who conducted such sessions for their respective IT corporates like Amazon, IBM, Infosys, TCS etc, before the Group decided to start their own venture and were incubated at Nasscom Kolkata

• Since incorporation in May ‘16, sessions have been conducted in 11 schools & 7 colleges in Bengal, generating Rs. 0.30 Crs YTD

• Being part of Nasscom 10k start-ups, the company is able to leverage Skill India (for accessing repositories of schools in rural areas) & Digital India (for low cost app deployment & events)

I & We Engagements Welcome to the world of • Informed • Intrigued• Interactive “EDUCATION EXPERIENCES”

Key Benefits of I & We Workshops • Nurturing young minds- building skillsets from an

early age & skewing them towards innovation• Enhancing skill-sets of tech & management students

& helping in achieving placements• Customised learning experience based on ability• Combining both Online and Offline channels to impart

knowledge for better understanding• Guiding students for filing patents and prototype

acquisitions, encouraging real innovation• Reducing the good/mediocre divide in skills

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Presentation Flow

• About I & We

• Industry

• Team

• Financials

• SWOT

4

Background for the business

• Promoters in their earlier jobs did workshops at Bangalore/ Chennai in tech colleges as part of University connect programs

• Almost 30 colleges with 400 students were catered to during last year with focus on skill development and job orientation

• During that period, the Group found that a longer engagement pre-workshop and delivery of customized content based on profile of attendees helped in better outcomes

• Also, post workshop engagements helped in maintaining continuity in learning and better retention of skill -set

• The group actually saw great productivity coming out of the forums leading to students filing 17 patents, 23 more were put in IP process, 11 designs were selected by industry, students were able to monetize to corporates for either a fee or an eventual job placement

• Some of the prototypes developed included– Flipkart India – Image recognition and app only cognition

response mechanism– Tiny Owl (App Interface Versioning, Traffic Support, Data

Division and Cross Platforming)– IBM Cloud Foundry and Bluemix Public Cloud Portal –

Security solution (Mobile OTP, RC4 encryption, public hosting)

Image recognition app

designed by Pallavi Aggarwal

in one of the workshops was prototyped & subsequently

bought by Flipkart

App interface versioning for

Tiny Owl helped Abhilash Sharma land a job with Adobe

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Presentation Flow

• About I & We

• Industry

• Team

• Financials

• SWOT

6

Team @ I & We (Directors)

Kazi Tanyeemul Haque• Automation & Embedded Technology Expert• App provisioning and solutions• Worked with Infosys for 3 years as Apple Product base coordinator

Aaquib Hussain• Leads the business – content, training and market development• Cloud & generic app development at IBM for 3 years• Computer science & Engg graduate, Techno India & Research intern at

Jadavour University• ICSE National 3rd rank (2007) • Two time KVPY scholar. Represented India in 2 physics and maths Olympiads

Apurba Sinha Roy• Responsible for content and training at I & We• Electronics Graduate from Techno India• 3 years of IT experience – Infosys, IBM as University Relations Coordinator

Deepak Kumar Choudhary• B-tech graduate from NIT Durgapur• ~3 years of experience at Accenture India as SAP rep program associate &

trainer• Trainer and manages Finance at I & We

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Team @ I & We (Other Shareholders/Key Management)

Soumi Banerjee, Virtual Infra Lead• IT Specifications Lead/ R&D experience of ~3 years at

TCS• Has led content creation at i&we

Soumitra Mandal, Systems Op Lead• Computer Science & Particle Physics fellowship holder

from Calcutta University• Simulation, server logic, protocol and algorithmic

excellence awards at Amazon (2 yrs experience)

Rishabh Gupta, Analyst• App specialist & program designer• Involved in content & training

Rahul Sohal, Resource Management• 3 years experience at IBM• Part of University connect program @ IBM • Information coding specialist

Zoya Quasmi, HR & Market coordinator• PGDM in Marketing, short stint with NCERT • Responsible for Team Development

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Kazi Mosiur Rahman• Electronics & Communications graduate• ~4 years experience with Cognizant Technologies as

business analyst & consultant• Being an IEEE Associate, has conducted multiple

seminars in colleges on sensor/VLSI tech

The company is expanding the trainer base and another 10-12 people will be in the team shortly

Engagement Format

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“Preplants”+ “Plants”+ “SuFPlants” =

The 32 DAY I & We ENGAGEMENT “EXPERIENCE”

Preplants (Pre-Reads) 15 DAYS

Artificially Intelligent material based on profile of audience, kind of content expected and machine learning algorithm based capsule generations each day

Reading material sent in lots based on absorption levels in differing “concentration” dopes post “Behavioural” adaption of mannerisms of the learning crowd over two days

Reading time of 30-45 mins daily

Trainer interaction (Q&A) available online in case of difficulty of understanding via an application(developed in house)

Plants (Workshop) 2 DAYS

Simulation based visual interactive sessions (8 hrs per day) based on “PREPLANT” reads

IMPETUS ON DEVELOPING INSIGHT, IDEA, PROTOYTPE, INTUTIVENESS….BASICALLY THINGS THAT STANDARD SCHOOL/COLLEGE CURRICULUM DOES NOT ALLOW

Eventually allowing development, outputs and analogies for a better skilled individual

A better product for the industry

SuFPlants (Post Workshop)

15 DAYS Establishing problem areas and

further assessing through calibrated material support

Continuous engagement post workshop allows scope to introduce follow-on subjects and building up next forum…REPEAT BUSINESS

Creating recognition platforms to encourage brilliance

Patenting ideas, delivering projects (for colleges), job connect

Depending on the ability of the Group, the program can also be a 45+6+45 day module. Schools in upcountry/rural generally chose higher duration programmes

Key Course Designs & TG

I &We Engagements@ Colleges….

1. Information Technology2. Electronics & Electrical3. Robotics & Automation4. Civil 5. Mechanical6. Biotechnology7. Finance 8. Accounting9. Entrepreneurship10.Strategy and Management11. Personality Development program

I &We Engagements@ Schools….

1. Scientifically “New” (The scientific purview towards Science)

2. “Socially Awakened” (Gradual workshops on Arts subjects towards WHAT, WHEN, WHY & HOW...through unique tools)

3. Mathematical Interactives (MI) (Mathematics …based on the philosophies of Vedic Maths…designed for speed & accuracy)

4. Computing “THE New Way” (IT, Computer know-how with its Flows and its data)

5.Interactive English Speaking & Personality Enhancement (IESPE)

6. Teaching Aid- school aids for teachers to learn new teaching methods

11Mix of owned and sourced content, packaged and delivered through their own unique training methodology

Target Consumers• Tech/ management college students• Tech workforce looking to upgrade skills• Aspiring tech entrepreneurs

Target Consumers• Class 6-10 school students• Teachers in schools

Need gap & subjects offered

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Limitation in Schools• Theoretical exposure encourages rote learning instead of

practical exposure• Limited man-hours with teacher for comprehensive

understanding• No innovative methods used since content is set by Govt. with

little scope for changeSubjects Offered (Class 6-10) by I & We – Science, English, Maths, Social sciences, Computers and Teaching Aids

Limitation in Engineering Colleges• Again mostly theoretical learning• Students asked to submit projects in final years without helping

them create adequate groundwork or preparations• Full time not channelized constructively with study skew based

on exams, hence skill-sets developed is not industry friendly • No new idea encouraged, difficult to seed entrepreneurship

early• Second string tech college students do not get opportunities to

showcase talentSubjects Offered – Robotics, Electronics/Electrical, Cloud computing, app development, web development, civil, mechanical, biotechnology, personality development etc

Focus for Schools/colleges

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Schools• Involve students & teachers during pre-workshop phase & identify

pain points for better customization• During workshop, visual interpretation of the subjects for better

understanding & absorption. • Encourage ‘learning is fun’ through practical applications & not just

theory• Customized content for rural schools, where English skills are poor• Flexibility – smaller/longer modules; workshop duration of 1-6 days • Encourage continuity with post workshop engagement and

introduce more learning modules

Colleges• Initial impetus on Engineering and Management Divisions of

Specialization• Encouraging entrepreneurship- Workshop designs with impetus on

PASSION identification at an early stage (1st Year, Non Specialization Period)

• Content aligned to industry demands especially IOT driven requirements in Cloud, Analytics, Security & Mobility Skills

• Creation of a pool of “Industry Ready” professionals and putting them across to the aligned HR representatives …current connect already with 23 Companies in Bangalore & growing

Interactive Content - Schools

ScienceInteractive and visual mediums to help students absorb

better – solar system, atoms, fractions, carbon cycle, nuclear fission, photosynthesis etc

EnglishFinding words, grammatical quiz, enhancing reading and

communication skills etc

http://iandwe.in/school/interactive.html• The company is using a mix of own and sourced content, 12 modules and 200+ sub-modules for schools in place • It is aggregating content from sources like e-learning for kids (EFK), till the time its own content gets exhaustive

MathsUnderstanding fractions, learning & analysing graphs,

practical application of calculus

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Stream Sub-stream Details Link for details

IT

Cloud Based Workshops

• Basic know-how and hands-on with Cloud computing, Google App engine & optical touch screen technologies.

• Azure, AWS Know how development, deployment, security apparatus workshops http://iandwe.in/college/training/it1.htm

l?passId=CloudComputing Surface

Computing Workshops

• Touch screen technology and MATLAB image processing with different applications of C & Java http://iandwe.in/college/training/it1.htm

l?passId=SurfaceComputingApplication

Development (Mobility) • Generic and android app development http://iandwe.in/college/training.html?p

assId=ApplicationDevelopment Security (Differing levelled modules)

- 12 workshops• Basic internet and cyber security, secure web development, web

application security, ethical hacking, cyber security laws http://iandwe.in/college/training.html?passId=InformationSecurity

Web development & Multimedia (5

workshops)• Web SEO, web development, flash design, photoshop, 3D animation

& special effects http://iandwe.in/college/training.html?passId=WebDevelopmentAndMultimedia

Series of pre-requisite

workshops at colleges

• Html-html 5, css-css3, OS types of operating system- security-shell script, internet protocols, OSI, servers basic- client server architecture- mvc –cloud (basics), logic with c or java

Content Highlights- Colleges

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Stream Details Link for details

Robotics (5 Workshops)

Robotics, embedded systems, sensors, microcontrollers, integrated chips, PCB design, wireless technology. Frequency follower robots, object avoider, line follower robot, grid estimation robot, sensor controlled robots, quad copter etc http://iandwe.in/colleg

e/workshop.jsp#2 Electronics & Electrical (5 Workshops)

Matlab app, Matlab images, bluetooth, human ape, mobile driven device, home automation http://iandwe.in/colleg

e/workshop.jsp#3Personality Development Public speaking, personal interview, aptitude development http://iandwe.in/colleg

e/workshop.jsp#4 Civil Information modelling, visualization & Computer design

Mechanical

Advanced dynamics, linear modelling, non-linear modelling (online), Thermal fluids engineering, mechanics & materials, elements of mechanical design

Bio-technology

Genetically modified crops, bio-fuels, bio nano particles, gene therapy, stem-cell therapy, bio-sensors, biosorption of heavy metals, data storage on DNA, bio-fertilizer

Management

Entrepreneurship, Finance, Accounts, Marketing, Operations Management, Organizational behaviour, Strategy with supplementary designs for aptitude, personality tests, interviewing skills and PR

Content Highlights- Colleges

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OpportunityHuge demand but very low readiness in fields of Business analysis, intelligence, machine learning, automation and cognitive/AI studies

Creating stickiness in the sessions

Pre-workshop• Start -Show and build an expectation/goal for the workshop• Engage - Get the attendees “workshop ready”, giving pre-reads

& understanding their expectations, queries…dedicated app for sharing/interacting

• Customized changes to the flow based on audience profile• Trainings of the Teachers as Conduits (especially in schools)

During Workshop• Create innovative platforms to enchant & convert each learning

into an “Experience”• Breakup the “Experience” Interaction as per the requirement of

the audience and their readiness • Lot of demo/group activities – get each student involved &

contribute to the fullest• Leveraging of IT as Support for visual demonstration &

simulation – graphics, videos, quizzes, games etc• Customize to the extent of ‘’What/Where/The way..You Want”

Post Workshop• Recognition to students based on their aptitude/self-discovery• Provide follow up content which builds inquisitiveness for more• Build on follow up ideas of attendees either for IP or for next

forums to maintain connect

The company has packaged programs in a way such that pre & post engagement content is free,

it only charges for the man-hours given during workshop 16

Go-to-market & Revenue Streams

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Go-to-market• The company has identified about 400 schools and 120 colleges in

East and approached them. • Approach is to sign up with the management of schools and

colleges for conducting the workshops at the school/college • Already conducting sessions regularly and signed with 96 schools

and 8 colleges• Focus of this FY is East post which the company will expand to

North – 200 colleges/1000 schools identified in UP, Haryana & NCR• West and South market research in progress and will launch by FY

18 though intermittent forums may be conducted there too

Revenue Streams• The company plans to conduct 18-20 workshops per month this FY

and scale this up rapidly in FY 17-18 as they expand markets• Based on the current signing, 12-14 workshops are already lined

up per month this FY, even without any corporate brand• Average batch size in schools is expected to be 400-450 with

realization per student being in the range of Rs. 300-1200/- depending on a urban or rural school. In projections, we have assumed Rs. 400/-, meaning 1.8-2 L of revenues per program

• Average batch size in colleges is expected to be 100-120 with average realization per student being Rs. 1000-1200/-, meaning 1.2-1.5 L of revenues per program

  Schools CollegesKolkata 213 92Durgapur 13 4Bardhaman 4 2Patna 56 4Jamshedpur 34 2Guwahati 12 2Bhubaneswar 11 4Ranchi 12 1Muzafarpur 2 Dhanbad 2 2Malda 32 1Haldia 1 2Agartala 1 Total 393 116

• The company has already tied up with known Kolkata and rural schools (~ Rs. 1 Cr assured w/o repeat business, sign-up details on next slide)

• The company has also signed up for 17 workshops in tech colleges with average batch size of 200 students, realization of Rs. 2-2.5 L per program ensured

• The company is on course to do Rs. 2-3 Crs this FY

 School Location

Price Per student (Rs.)

Urban 800-1200

Upcountry* 500-700

Rural* 300-400

*the charges are higher in case they opt for 45+6+45 day module

Schools

Signed In-discussion

School NameNo. of

students School NameNo. of

students

Kolkata

Modern academy 914 Patha Bhavan 724KV1 Salt Lake 1245 South Point 7564AK Ghosh Memorial 614 Julian Day 1235National High school Boys 1213 Abhinav Bharti 740Loyola High School 715 St. Francis Xavier 540

National High school Girls 1125Haryana Vidya Mandir 564

Bhartiya Vidya Mandir 1125KV 2 1453DPS Ruby Park 850St. Xaviers 760Seventh Day 486

Upcountry/ Rural

Al-Ameen Trust* (55 schools in Bihar, Jharkhand, WB & Odisha) 15000

GD Group* (34 schools in Bihar, Jharkhand, WB, Tripura, Assam & Odisha) 12500Shishu Sadan 470

  Total 33796 16041

Workshops signed/in-discussion

• YTD, already conducted workshops at Shishu sadan, Loyola Kolkata, 4 schools of GD Academy and 2 schools of Al-Ameen Trust

• In colleges, already conducted workshops at Techno India, Meghnad Saha, Jadavpur and TISL

Signed In-discussion

Engineering / Management College Name

No. of workshops

Engineering / Management College Name

No. of colleges

Techno India college of Tech 3 Techno India Group 13Techno India Salt Lake 1 JIS Group 6Jadavpur University (Main & Salt Lake campus) 3 Govt. Engg College 1IEM 2 Heritage 1Megnad Saha 6 MCKV 1Indian school of mines, dhanbad 2 NIT Durgapur 1Total 17 NIT Agartala 1

Signed college workshop has average batch size of 200 students 

NIT Jamshedpur 1BBIT 1EIILM 1Globsyn 2

IISWBM 1

Future Inst 1Kalyani Govt Engg 1NSEC 1Total 33

18

*workshops to be conducted across all the schools over the next 6-9 months

Key USPs/ Testimonials

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• Diversity in content• Created Content • Good Team• Reach out model• Uniformity of approach & customization of

delivery• Continued engagement for repeat business &

owning the last mile (student)• Competition can be collaborative• Creating business out of thin air• Huge untapped market

It is a great pleasure to correspond with you on the success of the workshops, Robo Mania 2.0 – Autonomous Robotics, Public Speaking (speakUp) as well as aptitude development (GOTTIT!!!) sessions conducted at Jadavpur University, Kolkata during our annual technical fest, by your consortium I & We technologies. We have received extremely positive reviews about the workshop from both participants and our team alike. The presentations were impressive and very exciting. The practical part was also a big hit. We appreciate the effort put in by i&We technologies to make it a success. We at Jadavpur University, Kolkata are looking for to collaborate with i&We Technologies in the future as well.--- Coordinator Entrepreneurship Development Cell, Jadavpur University

EDGE 2015 "Techno India ,Saltlake, Kolkata“ team has been highly honoured by your presence in EDGE 2015. The 3D Animation, generic APP as well as Personality Development workshop was very well conducted and it was highly pleasant experience to have such a Unique workshop. The Techfest 2015 team thanks whole team of i&We Technologies for your precious time and looks forward for your presence in future events as well. ----Student Council AND Coordinator Entrepreneurship Cell, TISL, KOLKATA

Presentation Flow

• Company/Deal Snapshot

• About i&we

• Industry

• Financials

• SWOT

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Positive Macro Data• To reach $ 144 bn by 2020 from $ 100

bn currently• Govt. budgetary allocation has doubled

to $ 74 bn• Online education market to double to $

40 bn by ‘17• Online market will be aided by fast

growth in internet/mobile users

Favourable demographics• 40% population in 5-24 age• Largest student base (320 Mn), higher

education students (30 mn) and colleges…15 mn engineers each year

• Rural students (6-14 yrs) in private schools has grown by 60% from ‘06 –’14

Trends• Increase in use of technology…smart

classes…online certifications• Increase in disposable income….

increased spends on add-on skill-sets…• Online supplementing the offline

mode

Offline Online

• Course Creation & Development

• Certification & assessment companies

• Aggregators of Online courses

• Schools

• Colleges

• Coaching institutes

I & We uses both - online for relevant content streaming & offline

for reaching out to relevant stakeholders directly, combined with

its simulation oriented teaching methodology & continued

engagement to own the last mile – the student

Online is passive mode, uses advertising to attract people to consumeOffline is pushed content, mandatory but all is

not relevant

Education Sector and I & We Positioning

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Dearth of quality

Challenges• Cost, quality & access• Innovative delivery systems • Analytical abilities• Skill oriented learning• Quality content

I & We intends to bridge this gap and provide all this and start moulding children at a young age

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Name Description Courses/Subjects Presence Schools/Colleges

Innovians Technologies

Provides Workshops, Corporate Training, Web Services, Engineering Project support

Science & Technology, Robotics, Aero-modelling

NCR, AP, TN, Kerala, Karnataka, Maharashtra

Almost 50 schools and colleges

Twenty19 Focusing on real-world knowledge through internships & online courses

Civil, Electrical, Finance, IT Chennai based, pan India

SkyFi Labs Online Courses, Classroom workshops, Training centres. Raised funding from Chennai Angels

Robotics, Aero-modelling, Web and mobile app development, Civil

Bangalore, Chennai, Hyderabad, Delhi

>150 colleges

I &We Delivery of Theory+ Simulation+ Application based learning through online and offline workshops

English Speaking & Personality, Social Science, Mathematical Interactives

Eastern India- 13 city centres (target)

96 schools, 9 colleges

HobbyMaster (Tinkermaster)

Experiential Learning Programs & DIY Applied Science & technology Kits

Science & technology, Model Aviation, Robotics, Fun Science & Fun Electronics

Bengaluru, Hyderabad, Pune, Kochi

50 schools

BiBox Labs Hardware &software solution- programmable electronic platform to build smart machines, robots and other real-world gadgets

Science & technology, Robotics, Innovations

Bengaluru, Kerala, Tamil Nadu and NCR

43 Schools (Classes V to X)

Think Labs (Fitkids) An IIT alumnus venture for hands-on science technology education in schools/colleges.

Science & technology Pan India 300 schools /23 colleges

SP Robotic Robotic education for school students from ages 12 to 17 & hobbyists aged 18+. Funded

Robotics Chennai Own training centers

Competition

Differentiators• Covering schools

& colleges• Covering wider

range of subjects• Pre & post

engagement• No other player in

East

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Products we are working on… obviously through the resources we aggregated

Medica

THROUGH MEDICA,WE INTEND TO PROVIDE A ONE PLATFORM SOLUTION TO THE PROBLEMS OF :

Long queues at consultation chambers.

The repetitive failure at quality identification of the MeDiCo(Medical , Diagnostic , Consultation Online, basically the diaspora of medicine).

The lack of true guides to good PHARMACOLOGICAL support which is effective, seamless and feasible.

The many traps and lacks of diagnostic advisory (and its wherewithal).

The lack of a common repository to future possibilities, recommendations and prescriptive( yet analytical) advisory on your health...

Hyperspace ChattelsAn IOT based research product which aims at sustainable usage of power consumption capacities and intelligent monitoring of set limits at customized pain points of modern day city life. Basically, a mechanism which saves the "smart" buck without letting go of the luxuries you so fondly behold. Ultimately converting the thresholds saved with the same age old modes of energy generation into transferrable units of “boon” to irrigation requiring fields in the neighborhood , via a common device and relay mechanism – Already recognized by RIL as one of the top 10 products on IOT in India.

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Presentation Flow

• Company/Deal Snapshot

• About I & We

• Industry

• Financials

• SWOT

• Media Presence

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Money Matters!!!

Seed Requirements of 3.5 Cr. Post valuation understanding from BCCL (Brand Capital) venturing into the said deal of offering to be utilized for the following:

• Talent Acquisition setup• Infrastructure Support• Basic remuneration structure• Content proprietary and Copyright buying for installations and offerings• Multiple city & province office bearers ( virtual & physical )• Advisory Board costs ( logistics, salary , etc.)• Outsourcing Stipends• Event scaling and marketing channeling ( other than digital presence)• Exit Strategies: PE/M&A/Put option@10%/IPO

Media Insights + Procured Investments (Bennett Coleman & Co. Ltd.) - Brand CapitalCompany Seekhlo Education P Ltd

BusinessStart-up business into training workshops for schools and colleges and IP Creation across the Education Spectrum

Promoter/s 8 young professionals – Aaquib, Apurba, Deepak, Kazi, Rahul, Rishabh, Soumi & Soumitra

Deal Size/Tenure Rs. 6 Crs over 5 years

Structure 35% direct billing; LOC for Rs. 3.9 Cr

Valuation

• Pre-money P/E multiple of 15x on FY ‘18 PAT• If PAT is negative, then pre-money sales multiple of 2x on FY ‘18 revenues….THIS HAS CHANGED TO

PRE-MONEY EBITDA MULTIPLE OF 9X ON FY 18 RESULTS • IF BOTH PAT & EBITDA IS NEGATIVE, THEN BCCL WILL HOLD 15% STAKE IN THE COMPANY, MEANING

22.1 CR PRE-MONEY & 26 CR POST MONEY

Print / Non-print 80:20

Key Exit Rights PE/M&A/Put option@10%/IPO

Exceptions

• PDC Waiver• Paid-up < 1 Cr• Put option @ 10% instead of standard 18%• Infusion of another Rs. 0.50 Crs by Promoters allowed till FY ‘18 at par but with full stake protection

for BCCL41

Assumptions

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Schools 2016-17 2017-18 2018-19 2019-20 2020-21No. of cities/district 6.0 14.0 25.0 42.0 60.0Avg no. of workshops per district per month 2.0 3.0 3.0 3.0 3.0No. of workshops per month 12.0 42.0 75.0 126.0 180.0Average No. of students per workshop 450.0 450.0 450.0 450.0 450.0Average price of workshop per student 400.0 400.0 450.0 450.0 450.0Revenue per workshop (Rs.) 180000.0 180000.0 202500.0 202500.0 202500.0Monthly Workshops (Rs. Cr) 0.2 0.8 1.5 2.6 3.6Annual revenues (Rs. Cr) 1.3 6.0 12.2 20.4 29.2

• Based on the market reach-out as explained earlier, no. of workshops in schools is assumed as follows:

• No. of workshops in colleges is assumed as follows:

Colleges 2016-17 2017-18 2018-19 2019-20 2020-21No. of cities/district 6.0 12.0 20.0 28.0 35.0No of college workshops every month 1.0 3.0 3.0 3.0 3.0No. of workshops per month 6.0 36.0 60.0 84.0 105.0Average No. of students per workshop 100.0 110.0 125.0 128.0 135.0Average price of workshop per student 1000.0 1100.0 1200.0 1300.0 1350.0Revenue per workshop (Rs.) 100000.0 121000.0 150000.0 166400.0 182250.0Monthly Workshops (Rs. Cr) 0.1 0.4 0.9 1.4 1.9Annual revenues (Rs. Cr) 0.4 3.5 7.2 11.2 15.3

• Majority of the workshops are expected in Kolkata this FY since it has the highest concentration of schools

• Average price has been taken low @ Rs. 400-450/- per student. Actual realization may be higher

• There will be lot of repeat business as is being seen already

• Average price has been taken low @ Rs. 1000/- per student. Actual realization may be higher

• There will be lot of repeat business as is being seen already

  2016-17 2017-18 2018-19 2019-20 2020-21Sale of new prototypes per year 7.0 10.0 20.0 42.0 65.0Avg Sale price of each prototype (Rs. Cr) 0.2 0.2 0.2 0.2 0.2Commission @30% (Rs. Cr) 0.0 0.1 0.1 0.1 0.1Total revenues from patent commission (Rs. Cr) 0.3 0.6 1.2 2.5 3.9

• Commission revenues from sale of industry relevant prototypes is as follows:

• Total revenues for 5 years is projected as follows:

Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21

Total Revenues 2.0 10.1 20.6 34.1 48.4

• Key expense is the trainer and staff expense:

  2016-17 2017-18 2018-19 2019-20 2020-21Trainers required 18.0 39.0 67.0 105.0 142.0Average Salary p.m. per trainer (Rs.) 32000.0 35200.0 38720.0 42590.0 46850.0Annual Salary (Rs. Cr) 0.5 1.4 2.6 4.5 6.7

H.O. 2016-17 2017-18 2018-19 2019-20 2020-21Accounts 1 2 3 5 6Legal 1 2 2 4 5Marketing 2 9 25 37 50HR 2 4 6 8 14Other staff 2 6 10 14 18Directors 9 9 9 9 9

Assumptions (Contd.)

32

Salary p.m. @ H.O. (Rs.) 2016-17 2017-18 2018-19 2019-20 2020-21Accounts 20000 22000 24200 26620 29282Legal 18000 19800 21780 23958 26354Marketing 25000 27500 30250 33275 36603HR 18000 19800 21780 23958 26354Other staff 8000 8800 9680 10648 11713Directors 30000 50000 70000 120000 150000

Annual Salary (Rs. Cr) 2016-17 2017-18 2018-19 2019-20 2020-21Accounts 0.0 0.1 0.1 0.2 0.2Legal 0.0 0.0 0.1 0.1 0.2Marketing 0.0 0.3 0.9 1.5 2.2HR 0.0 0.1 0.2 0.2 0.4Other staff 0.0 0.1 0.1 0.2 0.3Directors 0.2 0.5 0.8 1.3 1.6Total 0.2 1.1 2.1 3.5 4.9

• Total manpower expense for 5 years is as follows:

Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21

Total Manpower Expenses 0.7 2.5 4.7 7.9 11.6

• Other expenses include travel/logistics and rentals for offices. Assumption is that 3-4 people will need to travel for training for 2-3 days @ Rs. 20-25k per workshop. Also travel expense will also be incurred for market development

Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21Travel+boarding 0.2 1.5 3.2 5.4 8.2

Rentals 2016-17 2017-18 2018-19 2019-20 2020-214000 sq. ft @40/- psf (Rs.) 160000.0 168000.0 176400.0 185220.0 194481.0No. of offices 1.0 3.0 5.0 7.0 8.0Annual rent (Rs. Cr) 0.0 0.6 1.1 1.6 1.9

Assumptions (Contd.)

• 25-30% of workshops conducted will be outbound where the company will not have office

• Hostel facilities at tech/management colleges are also leveraged for stay of trainers

• The company has already been allowed the usage of Nasscom office for this FY, saving costs

• Set-up cost for each office would be 8-10 L for interior, furniture, fixture

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Profit & Loss

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Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21

Revenues 2.03 10.13 20.55 34.11 48.37

Manpower 0.71 2.47 4.69 7.93 11.56

Travel/Logistics 0.24 1.50 3.24 5.44 8.21

Rentals 0.03 0.60 1.06 1.56 1.87

Other operating expenses 0.24 1.22 2.06 3.41 4.84

Advertising 1.00 1.80 2.40 3.00 4.00

BCCL 0.70 1.10 1.30 1.40 1.50

Total Expenses 2.22 7.59 13.44 21.34 30.47

EBITDA -0.19 2.55 7.11 12.77 17.90

EBITDA (%) -9% 25% 35% 37% 37%

Depreciation 0.03 0.07 0.11 0.16 0.20

PBT -0.22 2.48 7.00 12.61 17.70

Tax 0.84 2.38 4.29 6.02

PAT -0.22 1.63 4.62 8.33 11.68

PAT Margin (%) 16% 22% 24% 24%

CAGR 121%

Balance Sheet

35

• Promoters will infuse Rs. 0.46 Crs prior to signing and another Rs. 0.50 Crs prior to Mar ’18

• All such shares will be added to denominator prior to determining BCCL share price

• Debtors are mainly payments from schools/colleges, 50% of which is in advance and 50% collected within 30 days

• Sundry creditors is from ad agencies

Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21

Share Capital 0.50 0.50 0.50 0.50 0.50

Reserves 1.42 6.03 14.36 26.04

BCCL Warrants 0.39 0.39 0.39 0.39 0.39

Net worth 0.89 2.31 6.92 15.25 26.93

Long-term credit (BCCL LOC) 0.46 1.17 2.02 2.93 3.90

Trade payables 0.05 0.09 0.13 0.17 0.25

Sources of Funds 1.39 3.57 9.07 18.35 31.08

Fixed Assets 0.15 0.35 0.55 0.80 1.00

Depreciation 0.03 0.10 0.21 0.37 0.57

Net Fixed Assets 0.12 0.25 0.34 0.43 0.43

Long-term deposit 0.39 0.39 0.39 0.39 0.39

Rental deposits 0.05 0.15 0.26 0.39 0.47

Debtors 0.08 0.42 0.86 1.42 2.02

Cash 0.53 2.35 7.22 15.72 27.78

Loss 0.22

Uses of Funds 1.39 3.57 9.07 18.35 31.08

Cash Flow Statement

36

Rs. Cr 2016-17 2017-18 2018-19 2019-202020-

21

Cash Flow from Operating Activities

Net Profit -0.22 1.63 4.62 8.33 11.68

Depreciation 0.03 0.07 0.11 0.16 0.2

(Increase) in Debtors -0.08 -0.34 -0.43 -0.57 -0.59

Increase in Creditors 0.05 0.05 0.04 0.04 0.08

Net Cash from Operating Activities -0.23 1.41 4.33 7.96 11.37

Cash Flow from Investing Activities

Additions to Fixed Assets -0.15 -0.20 -0.20 -0.25 -0.20

Rental deposits -0.05 -0.10 -0.11 -0.12 -0.08

Cash Flow from Financing Activities

Net Addition in Borrowing 0.46 0.72 0.85 0.91 0.98

Net Addition in Equity 0.50 0.00 0.00 0.00 0.00

Net Increase in Cash 0.53 1.82 4.86 8.50 12.06

• Post initial infusion by Promoters, the profits are expected to support the working capital, future growth of the business

Presentation Flow

• Company/Deal Snapshot

• About I & We

• Industry

• Financials

• SWOT

• Media Presence

34

SWOT

Strengths• Sincere & aggressive group of promoters with requisite skill-set to execute this• Well thought reach out model to schools & colleges, blending online and off-line content with unique methodology of

teaching• Spent time & resources on content creation to increase differentiation and more customized content being offered• Wide gamut of subjects being dealt with creating more points of engagement, increasing repeat business possibilities• Good network of schools and colleges already signed up in East

Weakness• Manpower driven business, continuous skilling and flow of trainers required for growth

Opportunities• There is a definite vacuum in the market for an organized player in this business to emerge, given the lack of practical and

involved teaching in the current education system in schools and tech colleges

Threats• Competition in the space is increasing and larger education players may eye this space for acquisition 38

Presentation Flow

• Company/Deal Snapshot

• About I & We

• Industry

• Financials

• SWOT

• Media Presence

36

Students

Parents

Schools

Colleges

Industry

Role of Communication

• Reach out to the students and influencers to make them aware of the need

for hands on learning

• Create a strong brand identity about I & We as the most engaging skill

learning platform for a rewarding career in future

• Use testimonials to share the learnings of other students and Institutions

from I & We

• Promote various workshops to attract queries of students and Institutions to

make I & We an integral part of the learning curriculum

• Expand the operation at a faster pace to multiple geographies to make I & We

grow seamlessly

Target is to make I & We an integrated part of the overall learning curriculum in schools and colleges

21

Market Expansion

• Expanding the reach to as many focal centers in East India as possible and ensuring repeat business

• Proliferating into different zones beyond East ( North->West->Central-> South) in the next 5 years

Product Expansion

• Content - Creating a stable, tech leveraged platform for virtual material support with easy rendition for scenarios

• Continuous upgradation of content based on market/industry feedback and evolving environment

• Also develop specialized content to cater to 10+2 students in schools

Other Plans

• Creation of Events aimed at fostering Innovations, Make In India, Digital India ( first one aimed next FY)

• Partnerships with Industry Spot Coordinators, HR teams for proper mapping of college level (trained talent)

• UGC and HRD council curriculum advisory development and eventual acceptance by Governments to implement a newer nuance of syllabus

20

Future Plans

Adshttp://epaperbeta.timesofindia.com/index.aspx?eid=31812&dt=20170130

The company will use TOI East, ET and Ei Samay initially to position its programs and then look at other editions once the market grows

22

Ads & 3D’s

23

Differentiation • Interactive & simulation based learning– school

students getting practical exposure while tech students getting industry relevant knowledge will be highlighted

Disruption• The company will use mass media to position its

unique content and teaching methodology• Advertising along with its direct reach out to

schools & colleges will together disrupt the marketDominance• The company will keep highlighting the proof of

concept to establish itself as a dominant brand

Media Presence

Thank You