Market Landscape• 27% of 18-31-year-olds live with

roommates• Over 80% of our survey expressed

interest in a mobile household-sharing tool

• including over 85% of those who already use a piecemeal make-around o Google Docs, Splitwise, Venmo

• Makes tasks fun

• Helps remember tasks

• Keeps roomie peace

• Gets rewards

• Earn rewards for completing tasks

• Share rewards with roommates

• Brand partners reward Cohabit users

• Opportunity to establish impression and loyalty with young consumers

• Access at key purchase decisions

• “My Tasks” list• Upcoming and

outstanding tasks

• Feeds into an affiliate online shopping portal and cost-splitting tools

• College students:• Campus Partnerships• New student orientations

• Recent graduates• Moving companies• Change-of-address

• Social Media & AdWords

Customer Acquisition Plan

Pilot(UC Berkeley)

10 Universities50 Universities100 Universities

Pre-Launch Year 1 Year 2 Year 3

($2,000,000)

($1,000,000)

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Revenue Costs Total Users

Revenues Pre-Launch Year 1 Year 2 Year 3Affiliate Program $0 $595,000 $1,071,000 $2,677,500Advertising Partnerships $0 $124,459 $232,956 $426,144Retail Partnerships, National $0 $80,000 $320,000 $1,280,000Retail Partnerships, Local $0 $250,000 $375,000 $500,000TOTAL REVENUE $0 $1,049,459 $1,998,956 $4,883,644

ExpensesTOTAL EXPENSES $700,000 $750,000 $1,000,000 $1,750,0001-Time Start-Up Expenses $47,500 $0 $0 $0Net Profit / (Loss) ($747,500) $299,459 $998,956 $3,133,644Cumulative Profit / (Loss) ($747,500) ($448,041) $550,915 $3,684,559

Download a clickable prototype of Cohabit here!

http://invis.io/BSHUASMD

Thank you!Questions?

Team: Allison Cooper, Haydee Moreno, Carrie Phillips, Mary Tao