Rada.Business Pitch Deck.May-05-2016.ppt

Rada

The local services on-demand app: Rada connects local service providers to their customers at a button click and giving customers choice from multiple merchants.

Market opportunity

Motobikes & home appliances• 15 Mil. households (GSO, 2012)• Estimated over 90 Mil. bikes and home appliances

• >17 Mil. motorbikes, • 7 Mil. fridges, • >14 Mil. TV, • 2Mil. Stereo equipment, • >1.7 Mil. aircons, • 3.3 Mil. washing machines, • 2.7 Mil. water heaters

(Estimated from GSO, Vietnam Households Living Standards Survey 2012, 2016 could be double)

Bike - Home - Car - Website: rada.asia - apprada.vn

Market opportunity

Strong smartphone usage

• 35Mil. smartphone devices in 2015 (from Mil. in 2014)• 57% person under 44 uses a smartphone• 45 Mil. mobile internet users in 2015• 30 Mil. 3G subscribers in 2015 (from 22Mil. in 2014)

(Source: Appota, Vietnamese Mobile Market Report 2015)


Market opportunity

If every households spend $10/year/a bikeor a home appliance for repair or maintenanceservice …. The total market size is estimated $470 mil./year (year 2012)In which, 30% (150 Mil/year) could be accessible from smartphone


Problems


ProblemsCustomers • Could not find a service suppliers or a trustedservice supplier in emergency situations (bike brake, plumber brake…)• Could not know who are trusted service providers• Pricing not transparent

Service providers• Do not have a cheap, efficient channel to touch customer leads


Product/ServiceRada solves the problems by “Uber-typed” on-demand app:

• Matchmaking marketplace: Instantly pair requests, especially rescue requests, with service providers around the customer • Choice of service providers: Customers can select service provider among available suppliers based on quotes; previous customer ratings and reviews• Price and reputation transparency: Referenced prices before selecting service suppliersRating and reviews after being serviced


Product/Service

• Lead acquisition channel for service suppliers

• Install (free) app for service suppliers• Be notified whenever customer request a

service• Can advertise services/promotion/deals to customers in the same city/area


Competition/Competitive Advantage

…


Competition/Competive AdvantageValue Curve


Competitive Advantage

Strategic control

• First mover advantage: Rada is the first kind in Vietnam

• Network effects: Customer accumulated reviews and ratings

•Partners model: Tidy collaborate for better value


Traction


Revenue Model

• Who pays: Service suppliers (local service men or small businesses)

• Transaction fee: $1/transaction (averagely 5%-10% of transaction value)

(We will investigate the subscription-based revenue, charge customer and pay back service suppliers)


Revenue Model

• Distribution channels• Direct: Mobile app• Direct: Web based (next step)


Marketing/Growth Strategy

1. Word of mouth referrals: Incentivize (Golds) to users who refer friends. Gold could be used to pay for service

2. Media: Message: The must-have app, especially in emergency situation Reviews through tech magazine/TVC


Marketing/Growth Strategy

3. Social media: Facebook page, Facebook ads

4. Partnership: MOLA, mPos, MotorCare…

5. Api exchange: Other app, messenger bot


Law factor (IP/Company)

• Rada JSC is registered company under Vietnamese law

• Rada trademark have already submitted to NOIIP for registration approval process


Richard Ma, Cofounder & CEORichard is the veteran in Vietnam IT business. He started his career as a web developer, but then moving to mobile tech and business management. He has 5+ years as project manager in several mobile application development projects in healthcare and telecom industry. Hai has a special interest in tech startup business model.

2. Ta Quang Thai, Cofounder & CBOThai has 20 years in IT business, taking various positions from developer to code leader, project manager and then CEO. Before co-founding Rada, Thai was the CEO of EcoIT – a 10-year-old B2G system consultancy and development in Vietnam.At Rada, Thai is in charge of service suppliers network development


HR (Cofounders, Management team)

HR (Cofounders, Management team)

3. Hoang Van Hau, Cofounder & CTOHau has 10 years as mobile developer and project manager. He has built more than 80 mobile apps in both Android and iOS. His products include Pingtaxi (the Grab-type on-demand taxi app), survey and civil engineering tool, mobihub – an app distribution platform… Hau was featured on TechinAsia in recognition of product quality in PingTaxi project.

Nguyen Long An, Investor & AdvisorAn is serial entrepreneur. In 2005, he successfully set up Far Easter Export JSC, which is currently the no. 1 home décor exporter in northern VN in terms of export volume to the US. In 2012, he was the CEO Hotel Link Solutions VN – a hotel marketing SaaS- and took the company to the No. 1 hotel SaaS provider in VN. He currently the Founder and CEO of Bayo VN, a travel technology startup.He invested in Jada and take a position in the Board of Management and Advisor.


Financial ProjectionAvg.

Month in Year 1

Year 1 Year 2 Year 3

1 Revenue 20 150,000 1,000,000 3,000,000

No of service lines 1 5 20 50

No of service suppliers 10 50 200 500

No of app downloads 1,000 500,000 1,000,000 10,000,000

No of monthly active users

200 300,000 500,000 1,000,000

No of transactions 20 150,000 1,000,000 3,000,000

Transaction fee $1.00 $1.00 $1.00 $1.00

Revenue 20 150,000 1,000,000 3,000,000


Financial Projection

2 Cost 4,500 300,000 550,000 700,000

Overhead 3,000 150,000 200,000 500,000

Marketing Expenses 1,000 100,000 250,000 100,000Others 500 50,000 100,000 100,000

3 Gross Profit -4,480 -150,000 450,000 2,300,000


Investment call& Fund useWe call for $500k for grow

- 10 provinces: 10 x 50k = 500k, including:+ Infrastructure+ System development & enhancement+ Operation cost for maintaining technical support at all provinces+ Marketing & acquire


Appendix

For further clarification for slides above and preparation for investors’ questions (show of data, source, demo)


Source: GSO, Vietnam Households Living Standards Survey 2012 (https://gso.gov.vn/default.aspx?tabid=417&idmid=4&ItemID=13886)


Documents

Rada.Business Pitch Deck.May-05-2016.ppt