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Infocado: Where to from here?

Infocado: Where to From Here?

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Infocado: Where to From Here?Ms Joanna Embry - Program Manager, Avocados Australia

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Page 1: Infocado: Where to From Here?

Infocado: Where to from here?

Page 2: Infocado: Where to From Here?

What does Infocado look like nowData collectedData collected Modules 

- Packhouse dispatch moduleW kl di h d b i- Weekly dispatch data by variety

- Weekly dispatch data by size- Weekly dispatch data by pack type- Weekly dispatch data by market and market type- Weekly dispatch data by growing region

- Packhouse short term forecast module- Forecasts for next four weeks by variety- Forecasts for next four weeks by pack type

- Packhouse seasonal forecast modulePackhouse seasonal forecast module- Monthly forecast for next 15 months by variety

Page 3: Infocado: Where to From Here?

What does Infocado look like nowData collectedData collected Modules 

- Wholesaler moduleW kl i l- Weekly receivals

- Weekly sales- Weekly closing stock

Page 4: Infocado: Where to From Here?

Other supply chain data – information collected Retail prices Retail prices  Pack type Weight/size Weight/size Display Price Price Store location

S i l Special Country of origin

C Comments

Page 5: Infocado: Where to From Here?

Other supply chain data – information collected Quality 

Dry Matter Variety Packer/date packed

Fruit weight Dry Matter %ac e /date pac ed

Size

I t l lit

y atte % Region grown

Internal quality Monthly / by capital city Variety Size of display/ stack of display % of coloured fruit on display Price Price Country of origin Stickers Weight Penetrometer reading % total damage, % bruising, % diffuse flesh g , g,discouloration, %  vascular browning, % stem end rot, % body rots

Page 6: Infocado: Where to From Here?

What other data is collected/available The Nielsen Co The Nielsen Co.

Scan data Scan data

Page 7: Infocado: Where to From Here?

What is the data that is reportedWeekly reportsWeekly reports

Quarterly reports

Individual reports

Page 8: Infocado: Where to From Here?

What is the data that is reported

Summary of quality data

Internal Damage Above 10% by Type

30.00

Internal Damage Above 10% by Type2008 2009

20.00

25.00

15.00

0 00

Prop

'n fr

uit (

%)

5.00

10.00

P

0.00Total Bruising Body Rots Vacular

BrowningDiffuse Flesh Stem End Rot Other

Page 9: Infocado: Where to From Here?

Other supply chain data – information reported Quality 

Dry Matter Variety Packer/date packed

Fruit weight Dry Matter %ac e /date pac ed

Size

I t l lit

y atte % Region grown

Internal quality Monthly / by capital city Variety Size of display/ stack of display % of coloured fruit on display Price Price Country of origin Stickers Weight Penetrometer reading % total damage, % bruising, % diffuse flesh g , g,discouloration, %  vascular browning, % stem end rot, % body rots

Page 10: Infocado: Where to From Here?

How is this information used?