Trendovi (online) komunikacije

Dragan Varagićwww.draganvaragic.com

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DISRUPT

Communication Change

Credits @chiefmartec

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

– Amara’s Law

Marketing + PR Change

Marketing + PR Change

In 2009, Google ran approximately 12,000

experiments.

Only about 10% of them led to business

changes.

Credits @chiefmartec

In 2009, Google ran approximately 12,000

experiments.

Only about 10% of them led to business

changes.

Credits @chiefmartec

Analytics shapes perceptions.

Automation guides processes.

Optimization hones tactics.

Listening directs engagement.

Targeting defines segments.

CRM structures relationships.

Communication = Mkt + PR

Credits @chiefmartec

MarketingMeta-Trends5

Credits @chiefmartec

People are consuming less, instead they are using marketplaces to re-use and recycle. Those that can make will build.

DON’T CALL THEM CONSUMERS –THEY SHARE AND MAKE

People can now re-use goods using Nextdoor.com and Yerdle.com and gift to friends.

Techshop enables people to become Makers, building their own.

The crowd is like a company.

By Jeremiah Owyang

Consumers Change

Customers Change

Customers Change

© zuhalaydin.edublogs.org

Empoyee Change

© zuhalaydin.edublogs.org

Empoyee Change

Via Gerd Futurist.com

Perception Change

Perception Change

Cordis.europa.eu

3D Internet Hologram TV 2020

Credits KPCB

Trendovi (online) komunikacije

Dragan Varagić

www.draganvaragic.com

Čemu služe?