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“High Stake of Reform”
Monsinee Keeratikrainon, Ph.D.
September 25, 2014
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About AuthorPresent position:Executive Advisor, McKansys (Thailand) Co., Ltd.
Positions held:Partner, Deloitte (Thailand and SEA)Country Manager and Country Director, Frost & Sullivan (Thailand)Delivery Head, Wipro TechnologiesIndependent Telecom Consultant Senior Consultant, True Corporation Product Manager, British Telecom
Academic works:Guest Lecturer, Mahidol University College of Management (International MBA)P/T Lecturer, Assumption Univeristy, Faculty of Science and Technology
Publication:“Development of Telecommunications Infrastructure and Policy in Thailand: A Case Study in Political Economic View of Telecommunications” (2010, Lambert Publishing House)“Strategy Cookbook” (2013, McKansys ‘s Copyrighted Handbook)
Education:Master’s and Ph.D., majoring in Telecommunications , Temple University (USA) 1997-2001
Author: Tel
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Key Drivers of Telecom Reform
Where we are today
Available for download at http://www.itu.int/pub/D-REG-TTR.15-2014
Anti-trust, Anti-monopoly movement
Increasing penetration and accessibility
Improve service quality
Variety of service options and pricing
Technology convergence
Losing ground of operators
Increasing demand for bandwidth
Efficiently manage resource scarcity
Yesterday Today
Proprietary and Confidential MCKANSYS (THAILAND) 2013 Copyrighted.
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Privatization era begun
Study from cumulative distribution of 84 telecom privatisations cases globally, with graph reaching 100% of sample in 2001. Source: Figure 1 of Chong and Galdo (2002)
Era of privatization leading to major reform100% in 2001
Evolution of Telecom Reform
Where we are today
Available for download at http://www.itu.int/pub/D-REG-TTR.15-2014
N Generation Regulator
4th GenerationRegulator
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Evolution of Global Telecom Reform
Where we are today
Source: ITU
Source: ITU
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Spectrum Refarming Framework Concept applied from CEPT’s ECC Report# 16,2002
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Identifying “Demand” which serves country’s best interest
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Framework for Spectrum Refarming
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Are users ready?
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From MCKansys’s online users survey
Around 35% of Internet users own 3 smart devices (As of Sep, 2014). Up from
30% in Jan, 2014
Almost ½ of Internet users carry 2 active
sim cards
Jan, 2014
Sep, 2014
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From MCKansys’s online users survey
Satisfaction score of current 3G
Almost 50% of Internet users
request 4G for the needs of speed and
the belief of its indirect contribution
to national economic growth
More than 50% of users give 7-8 out of 10 satisfaction score
Almost 70% want to see improvement in bandwidth quality and speed
G We are ready
>95% use 1st priority simcard for smart
device
>40% post-paid sim, avg ARPU: 840-860>60% driven by “Network Quality and Coverage” >40% driven by “package price”
>1/3 uses 2nd priority simcard for
tablets
<20% post-paid sim, avg ARPU: 390-410About 50% driven by Network Quality Also near 50% driven by package price
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Finally, the Completion of ICT Ecosytem
RegulatorOperator
Vendor/SI
OTT Player User
Content/Platform
Developer
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MCKANSYSWe are the most in-depth, insightful ICT and telecom market information service provider in Thailand.
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S. Sathorn Rd. YannawaBangkok 10500 Thailand
http://www.mckansys.com
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