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04/15/2023 1

Syed Ahmed

Trained By

Sandeep Reddy Santhosham

CEO at DIGITAL NEST

Contact Number: +91-9030203388, 9030455841, 040-65544336

Mail :[email protected]

Address:- C/O.Technopad Institute

Flat No 202, 2nd Floor, Sri Swathi Anukar Complex,

Beside Aditya Trade Centre, Opposite Lane Of Satyam Theater,

Above ICICI ATM, Ameerpet, Hyderabad ,India- 500016Syed Ahmed ph:7702034270 Email:[email protected]

Digital marketing Executive

04/15/2023 2

DIGITAL MARKETING FOR

Syed Ahmed ph:7702034270 Email:[email protected]

04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]

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About myselfName : SYED AHMED

Career objective : To achieve success in the field of digital marketing and grow with the organization.

Educational Qualification : B.E with C.S.E from Deccan College Of Engineering and Technology,Hyderabad,India.

Diploma of Business Management, Advanced Diploma of Management and Frontline Management from AITM(Australian Institute Of Technology And Management) Brisbane, Australia.

Experience: Works as Desktop Support Engineer in Brisbane, Australia.

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Digital Marketing Implementation

Chart

SEOSEMSMOE-mail marketingAffiliate Marketing


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www.barbeque-nation.comIntroduction: Barbeque Nation is one of the most successful casual dining restaurant chains in India. The entire cuisine is a happy blend of American, Mediterranean, Oriental and Indian and is available in both vegetarian and non-vegetarian choices. Our unique ‘live-grill’ – embedded on your table – allow you and your friends to sit around it and experience the warmth of a barbeque party right at your table. You can grill your own starters in a choice of flavours – we provide you with the marinades and sauces – and enjoy them right off the grill . nice and relaxing evening with friends, colleagues or family members. You can grill your own starters in a choice of flavours – we provide you with the marinades and sauces – and enjoy them right off the grill! The buffet is full-course with a full complement of soups, salads, main dishes and desserts. In some of other outlets they even have live DJs’ to liven up the evening and get you in that party mood!



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S.E.O

Keyword

analysis

Competition

analysis

On page

optimization

Server side

optimization

Web positio

n analysi

s

Off page

optimization

Business

Analysis


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Business pages

Non-Vegetarian Vegetarian Chicken Mutton Fish Prawn Crab

Desserts Gulab jammun Kesari phirnee Dates and coconut pie Chocolate brownie Kulfi

Gobi mutter adrakkiDal-e-dumVegetable jalfraziKadai paneerTomato dhania soup

SaladsGerman potato saladWaldorf saladKimchi saladChick peas saladFathus salad

1.Home page

2. Menu


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Keyword AnalysisFirst Priority Keywords

•Restaurants in hyderabad.•Restaurants in pune.•Restaurants in Marina bay sands.•Best restaurants in hyderabad.•Top restaurants in delhi.•Top restaurants in mumbai. •Restaurants at hyderabad airport.•Restaurants for couples.•Restaurants for sale.•Restaurants for sale in bangalore.•Restaurants for sale in chennai.•Restaurants for family in singapore.•Restaurants for couple in NYC.•Restaurants for couples in manila.•Restaurants at palladium.


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Second Priority Keywords•Restaurants in Hitech city.•Restaurants in hubli.•Restaurants in jayanagar.•Restaurants in andheriwest.•Restaurants in hsr layout.•Restaurants in banden.•Restaurants in hauz khas village.•Restaurants for sale in hyderabad.•Restaurants for couples in chennai.•Restaurants for lunch in bangalore.•Restaurants for rent in bangalore.•Best restaurants for Valentines day in delhi.•Top restaurant in hyderabad.•Top restaurent in delhi.•Top restaurant in chennai.


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•Top restaurant in bangalore.•Top restaurant in pune.•Top restaurant in kolkata.•Top restaurant in goa.•Top restaurant in jaipur.•Top restaurant for valentine day.•Top restaurant for birthdays.•Top restaurant for lunch in london.•Best restaurant for vegetarian.•Best restaurant for non-veg in bangalore.


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Third priority keywords•Palm court restaurant.•Chillis restaurant.•Local restaurant.•Greenhouse restaurants.•Restaurants for lease.•Restaurants for rent.•Spanish restaurant.•Greek restaurant.•Halal restaurant.


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Competition analysisS.NO

URL PR

I Age Quality Remarks

1. http://rentals.sulekha.com/chennai-rent-commercial-restaurant-bar-hotel

1 0 N/A Meta description not good, xml site missing

Average

2. http://chennai.quikr.com/restaurant-for-lease-commercial-property-for-sale/restaurant-for-lease

0 0 N/A Meta description and keywords missing

Poor easy to target

3. http://property.trovit.co.in/for-rent-restaurant-chennai

0 N/A

N/A Meta keyword and sitemap missing

Average can target

4. http://www.indiamart.com/company/3155143/bar-and-resturants.html

1220000

N/A Image heading meta description missing

Average Easy to target

Restaurant for lease in chennai


S.NO

URL PR I Age Quality

Remarks

1. http://hangouts.co.in/1165-romantic-restaurants-delhi-valentines-day-2015.html

NA NA NA Poor Can target easily

2. http://indialocation.in/best-romantic-places-in-delhi-to-celebrate-valentines-day


3. http://timescity.com/best-romantic-restaurants-valentines-day


4. http://www.buzzintown.com/delhi/events/home.html


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Restaurants for valentines day in delhi


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ON PAGE ACTIVITY URL : http://www.barbeque-nation.com

Title : Best restaurant in Hyderabad

Meta description : Top BBQ restaurant for events birthday & valentine parties located in mumbai ahmedabad delhi chennai goa jaipur bangalore with quality food.

Meta Keywords : Top restaurant for lunch dinner families and couples open till late veg non-veg food

http://www.barbeque-nation.com/robots.txt


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Recommended to addMeta description.Meta keywords.Heading H1,H2,H4,H5,H6 missing.Image ALT text missing for 47 pictures.XML sitemaps not found.Language not found.Encoding (Improper character/language weaken seo search)Microformats.


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ON PAGE OPTIMIZATION

•File name Or URL optimization: Two type of optimization Static and Dynamic•Breadcrumbs: Example - Menu>Non-veg>Mutton curry>.....•Title tag: Character limit <70 words •Meta description: Character limit <155 words•Meta robot: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">•H1 tag: <H1> defines most important heading•Content optimization: Add all key words in the content min 1000words•Anchor linking: Process of addling links to the inner page•Embeded videos: Add audio or podcast to ur web site•Social share buttons: Adding social media buttons•Image iptimization: <image src=“path” alt=“keyword 1,2,...”/>•Footer optimization:all the main pages link should be present in footer

SEO steps recommended for barbeque-nation.com to appear in top search results for keyword query “Best Restaurant in hyderabad”


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OFF PAGE OPTIMIZATION•Link building : We approach for one way technique •Directory submission : Submit in business listing like www.vmoptions.com•Social book marking: Register in various social web site like www.digg.com•Classified Submission: Submit on classified web sites www.olx.com•Social media Optimization : facebook,twittr,linkedin....•Video submission: Submitting a videos on youtube,metaface,dailymotion...•Image submission : Submission of images on pinterest,ficker,instagram...•Document submission : Submission of e-books,boruchers on scribd.net,slideshare.net...•Press release : Post on social websites•Creating blogs

http://www.vmoptions.com/

http://www.digg.com/

http://www.olx.com/


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SERVER SIDE OPTIMIZATION• Robots.txt : This file is used for controlling the crawling of the page. Syntax : - user-Agent:* Disallow : /WP-Admin/ Disallow : /WP-includes/• Non WWW to WWW Redirection : //Rewrite to www Options +FollowSymLinks RewriteEngine on RewriteCond %{HTTP_HOST} ^digitallader.in[nc] RewriteRule ^(.*)$ http://www.digitallader.in/$1 [r=301,nc] • 301 and 302 URL Redirections: 301 – permanent transfer of rank 302 – Temporary transfer of rank• Sitemaps Submission : There are two type of site maps 1. meant for the user and 2. meant for the crawler. www.xml-sitemaps.com enter the URL of the page Download sitemap.xml or sitemap.xml.gz and paste in root folder of the website

http://www.xml-sitemaps.com/


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S.E.M(Search Engine Marketing)


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Campaign creation


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With Adgroups


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With Keywords


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Keyword Match TypeS.NO

Type Description

1. Broad Match

In this match type our add will be shown if the query of the user has even a single word.

2. Phrase Type

We may control out keywords with specific sequence. If it is denoted with “keyword”

3. Exact Match

To target only the specific keywords and close matches. It is defined with brackets [ ].

4. Broad Match Modifier

In this we control the sequence and words irrespective of any addition of keywords.Example: +best+restaurant+in+hyderabad Add any word replacing to +symbol.

5. Negative Match

To give importance to customer search add negative words to give exact result what they are looking for.


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Video MarketingThere are two types of videos1. Shorter video:Videos of length <10min are

shorter videos.2. Longer Videos :Videos of length >10min are

longer videos.

Art Planner (True view ads)

Ad gallery

This works on a concept called CPV

This works on a concept called CPV,CPC,CPM,CPA

YouTube videos Google Display Network(GDN)

Video Ads

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Video Marketing



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S.M.O

LinkedIn Google+Instagra

mTwitter

Facebook


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Facebook• The recommended %age is required to be more than 2%. • In order to increase Edge Rank Algorithm, we will follow 80/20 rule by

posting 80% general post/engagement posts and 20% business related posts.

• About us section of the company shall contain relevant content keywords. Address, contact information, links to other pages, photos or videos has to be current and correct. Not only it will improve page visitors’ experience, but it will also help optimize facebook page for search engines-SEO

• Picture size is very important to give better appearance. Cover pic size 851pixelx315pixel. profile pic size 160pixelx160pixel • Regular posts and fresh content is always a good idea. Posting in relevant

groups and sending personalized messages.

• Integrate custom applications using third party tools viz. tabfoundry.com and also link other social profiles.

• Competition analysis shall be done every week by adding competitors pages on LIST CREATION tab.


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EDGE R ANK ALGORITHM E = A x W x D E – Edge rank A – Affinity W – weight D – Decay

Push and Pull StrategyExample:At least 10 posts should be on your wall8-post should be of business and. 2-posts should be of general like.Push strategy using edge rank algorithm.

Affinity with the user

Affinity with the post


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Competition AnalysisPage name

No. Of likes

Engagement Rate

Custom Apps Remarks

Ohris 78391 1.23 follow@ohris group, Click to know more, #ohris

Good

Pista house

22373 0.49 Buy now Average

Tabla Restaurant

6343 0.89 Twitter Average

Fusion 9 Restaurant

6633 6.22 Pinterest,Tripadvisor reviews

Good

BBQ Nation

565978 1.63 Follow us GoodEngagement Rate =No. Of people talking about /No. of people likesX 100

Example Using Different Restaurants


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LinkedIn Optimization :is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million members. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.LinkedIn image size 1400x425pixel with JPG format. Create company page with relevant keywords and join relevant groups to post updates and offers. Follow members, connect and send personalized messages of any promotions or seasonal discounts.

Twitter optimization : Twitter is worlds largest professional online social networking service that enables users to send and read short 140-character messages called "tweets".Build more followers by regular postings. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device APP. Follow members on competitors page. Search for people and Invite by direct message.


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Google + : create to appear in google local search results.Google+ is a social network and social layer for google services that is owned and operated by Google. A Google+ User profile is a public visible account of a user that is attached to many Google properties. It includes basic social networking elements like a profile photo, about section, background photo, previous work and school history, interests, places lived and an area to post status updates

Social Media Analytics and Automation Tools

1.Buffer App : This app is unpaid and can access upto 4profiles2.Hoot Suite : In this we can watch almost all profiles there are some free and paid apps 3.HUB Spot : This is very big and good tool, within this we can measure SEO,SEM,PPC,Analytics etc..... Instagram Optimization : This networking site mostly use in Western Countries it is related to post pics using content related hash-tags and run contests for maximum engagement and brand awareness.


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Facebook page


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Affiliate Marketing•Affiliate marketing is a digital marketing technique where the merchant (Advertiser) approaches the publisher directly or through third party means or median to promote his product.

AFFILIATE

BRANDING

SCALE

ROI(Return on

Investment)

SALES

OPPORTUNITY

REACH


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COMPONENTS OF AFFILIATE MARKETING

Affiliate Flow Chart

Customer comes to

Customer does

something; lead sales, download

etc....

Merchant who facilitates an

action

Affiliate, Who sends

the customer

Merchant pay affiliate for the action.

Every one is happy


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Costing Technique in Affiliate Marketing

CPC Cost per Click

CPM Cost per 1000 Impression

CPL Cost Per Lead

CPA Cost Per Acquisition

CPD Cost Per Download

CPV Cost Per View

Payment Techniques in Affiliate Marketing•First Click

•Last Click•Hybrid Payment•Linear Payment