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PEPSI

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Pepsi Distribution Process

DSD is a method of delivering products from a

distributor directly to the retail store, bypassing aretailers warehouse.

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Pepsi Distribution Process

Broker Warehouse Distribution (BWD) is a methodof delivering the products to distributor.

Vending & Food Service (V&FS) systems is a

method of delivering products to the Restaurants.

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Pepsi Distribution Channel

ManufacturerManufacturer

Distributor

Restaurant

Retailer

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Role of Pepsi companys

salesperson

Ensure stock availability Reach target distributors Sets a target for distributors Stay updated about the competitiors

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Role of Pepsi distributorssalesperson

Retain existing customers

Ensure increased salesAttract new customers

Ensure supply of right products

Ensure timely payment

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SRI SAI AGENCY (PEPSIINVOICE)

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Challenges of Pepsidistributors salesperson

Target new outlets

Win over competitorsCope up with sales during adverse

climatic condition

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COCA COLA

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Role of Coca Colassalesperson

Daily movement of products

Availability of stockGood relation with customer

Achieving target

Regular feedback

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NAME OF THE OUTLETS(COCA COLA)

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Different types of outletalong with their no.s

Bakery shops

Caf

Chat cornerIce cream parlor

Condiments

Juice corner

Provision, Departmental store

Hotel

124

29

3518

52

63

72

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Total no. of outlets are 519

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Problems faced by COKE

Distribution channel- not available in rural areas

Low promotional strategies.

Maintaining the same quality through out the

globe.

Its very difficult for pepsi co. to cope up with theircustomers expectations.

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Promotional tools of PEPSIand COKE

Price promotionsCoupons

Free gifts and free samples

Installment offers

Consumer contests

Trade showsNewspapers

Scratch schemes

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COMPARISION

PEPSICOCA COLA

Longer channel

Indirectdistribution

Target is less

Main salesthrough bars &restaurant

Shorter channel

Directdistribution

Target is more

Main salesthrough bakery &

juice corners