Pepsi vs Coke SWOT

  • View

  • Download

Embed Size (px)

Text of Pepsi vs Coke SWOT

Slide 1

Business Strategy PresentationPepsiPresented by:Usman ManzoorAdnanAmmarBilalSulman

Vision Our vision is to be the world's best beverage company. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products.Mission To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Mission and Vision of PepsiCo.

Internal Factors EvaluationIt is based on thorough review of the corporation, product category, competition, customers, identities and evaluates the internal strengths and weakness of the companies.Its include Strengths & Weaknesses

External Factors EvaluationIt is based on thorough review of the Economic, Demographic, Technological, Political & Legal, Social & Cultural Factors.Its include Opportunities & Threads

Strategic Analysis - S.W.O.T



S.W.O.T - StrengthsMost valuable brand for 13 yearsWorlds largest in beverages: 15bi dollar brandsDiversification: 500+ brands, 200 countriesExtensive global dist. networkLeader in fountain accountsForward integration: power of supplier and buyer (90%)Strong in emerging markets: China, Brazil, Eastern Europe22nd most valuable brand2nd largest F&B in the world, 22 bi dollar brandsDiversification: The power of oneExtensive global dist. networkLeader in non-CSD Forward integration: 80 % Successful marketing campaigns: celebrity endorsements


S.W.O.T - WeaknessesDeclining market share since 2000Negative publicity CSD focus: only 32% non-CSD share

Price pressure from mass retailers (Wal-Mart) : 40% of U.S. packaged sales

Declining market share in bev.Negative publicity Overdependence on U.S. markets: 50% of total salesLow market share in fountain accounts: 20% vs. Cokes 69% Price pressure from mass retailers: 12% of revenue(Wal-Mart)


S.W.O.T - OpportunitiesExpand non-CSD: juice, sport, energy, bottled water VitaminWater, Odwalla (Coke), Gatorade, Naked (Pepsi)Expand and modify CSD line: Stevia Sprite Green (Coke), Pepsi Next, Trop50 (Pepsi)Global expansion in emerging markets: India, China, Brazil (Coke) Russia (Pepsi)Innovative offerings tailored to local tastes Sprite Tea (Coke), herb drinks (Pepsi)Growing nutritious snacks product markets


S.W.O.T - ThreatsChanging consumer tastes and preferencesCompetition with each otherThreat of substitutesPrice pressure from mass retailersPrice pressure from int'l bottlersGovernment restrictions in U.S. and abroad


ConclusionPepsi is a well renowned company and it has maintained its position well by understanding the client psychology.

By ensuring quality. By introducing ingenuity in products. By enlarging its product base .By keeping economic factors in view. By intense and jazzy advertisements.