Pepsi vs Coke Prakash

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    CASE STUDYOF

    The Coke and Pepsi

    Presented by:

    Prakash Rathod

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    Indian Cola Market

    Coke had entered in 1970s but exit due to

    Govt. policies. Pepsi entered in 1991.

    Coke re-entered in 1993-merged with

    Parle which has 60% market share(withthumps up,limka like brand).

    Pepsi leads because it targeted Youth

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    Advertising strategies

    Both formulated theiradvertising plan on the basis ofinsiders they put inside theoffices of each other.

    INITIALLY-- PEPSI relied onadvertisements featuring filmstars, pop stars and cricket

    players.-COKE focused on Indian cultureand music.

    http://images.google.co.in/imgres?imgurl=http://lh6.google.com/callravi/RriFxdh811I/AAAAAAAADDc/QjZwQMKjZi0/jsrk.jpg&imgrefurl=http://bolllywood.blogspot.com/2007/08/shahrukh-and-john-unveil-pepsi-my-can.html&h=500&w=400&sz=42&hl=en&start=71&um=1&tbnid=WDGA68bLVBpLCM:&tbnh=130&tbnw=104&prev=/images%3Fq%3Dpepsi%2B%2Bbrand%2Bimage%26start%3D60%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN
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    Controversy of Pesticides.

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    Spoof Advertising

    Against Cokes EAT-SLEEP-DRINK, Pepsi madean ad opposite to it

    To counter this, Coke made a print ad in which itshows chalo kha liya..

    http://images.google.co.in/imgres?imgurl=http://www.forward-moving.com/blog/wp-content/uploads/2006/07/Coke-vs-Pepsi.jpg&imgrefurl=http://www.forward-moving.com/blog/2006/07/08/coke-and-pepsi-respectful-competition/&h=294&w=392&sz=60&hl=en&start=1&um=1&tbnid=Xxm3qlsqOFOKyM:&tbnh=92&tbnw=123&prev=/images%3Fq%3Dcoca%2Bcola%2Bpepsi%26um%3D1%26hl%3Den
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    Another Coke ad showed 2 apes, copyingPepsis Azhar and Jadeja with the time dont be a bunder, taste the thunder.

    http://images.google.co.in/imgres?imgurl=http://images.theglobeandmail.com/archives/RTGAM/images/20061208/wyouranswers/1201monkey230.jpg&imgrefurl=http://www.theglobeandmail.com/servlet/story/RTGAM.20061208.wyouranswers/BNStory/cancer/home&h=262&w=209&sz=56&hl=en&start=7&um=1&tbnid=gqVQucysA-YcVM:&tbnh=112&tbnw=89&prev=/images%3Fq%3Dcoke%2Bapes%26um%3D1%26hl%3Den
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    Coke launched Sprite and made an ad bakiall bakwaas which clearly targeted Pepsi.

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    Against Pepsis Sachin ala re, Coke respondedwith the song Coke ala re. Pepsi moved to AAAI

    against Coke.

    Coke aala reSachin aala re

    http://images.google.co.in/imgres?imgurl=http://imagecache2.allposters.com/images/pic/DES/D1053~Coke-Real-Thing-Bottle-in-Hand-Posters.jpg&imgrefurl=http://danieledwinandcourtneylou.blogspot.com/2008/03/h2o-yourself.html&h=425&w=332&sz=45&hl=en&start=14&um=1&tbnid=23lGAdUXPWR0CM:&tbnh=126&tbnw=98&prev=/images%3Fq%3Dcoke%2B%26um%3D1%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://specials.rediff.com/money/2003/oct/10sld1.jpg&imgrefurl=http://specials.rediff.com/money/2003/oct/13sld1.htm&h=370&w=400&sz=25&hl=en&start=1&um=1&tbnid=R5V6drvrZdHi2M:&tbnh=115&tbnw=124&prev=/images%3Fq%3Dsachin%2Bpepsi%26um%3D1%26hl%3Den
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    Endorsement of celebrities and cricketerswere at peak

    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