Pepsi Distribution vs Coke

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    PEPSI

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    Pepsi Distribution Process

    DSD is a method of delivering products from a

    distributor directly to the retail store, bypassing aretailers warehouse.

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    Pepsi Distribution Process

    Broker Warehouse Distribution (BWD) is a methodof delivering the products to distributor.

    Vending & Food Service (V&FS) systems is a

    method of delivering products to the Restaurants.

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    Pepsi Distribution Channel

    ManufacturerManufacturer

    Distributor

    Restaurant

    Retailer

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    Role of Pepsi companys

    salesperson

    Ensure stock availability Reach target distributors Sets a target for distributors Stay updated about the competitiors

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    Role of Pepsi distributorssalesperson

    Retain existing customers

    Ensure increased salesAttract new customers

    Ensure supply of right products

    Ensure timely payment

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    SRI SAI AGENCY (PEPSIINVOICE)

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    Challenges of Pepsidistributors salesperson

    Target new outlets

    Win over competitorsCope up with sales during adverse

    climatic condition

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    COCA COLA

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    Role of Coca Colassalesperson

    Daily movement of products

    Availability of stockGood relation with customer

    Achieving target

    Regular feedback

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    NAME OF THE OUTLETS(COCA COLA)

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    Different types of outletalong with their no.s

    Bakery shops

    Caf

    Chat cornerIce cream parlor

    Condiments

    Juice corner

    Provision, Departmental store

    Hotel

    124

    29

    3518

    52

    63

    72

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    Total no. of outlets are 519

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    Problems faced by COKE

    Distribution channel- not available in rural areas

    Low promotional strategies.

    Maintaining the same quality through out the

    globe.

    Its very difficult for pepsi co. to cope up with theircustomers expectations.

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    Promotional tools of PEPSIand COKE

    Price promotionsCoupons

    Free gifts and free samples

    Installment offers

    Consumer contests

    Trade showsNewspapers

    Scratch schemes

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    COMPARISION

    PEPSICOCA COLA

    Longer channel

    Indirectdistribution

    Target is less

    Main salesthrough bars &restaurant

    Shorter channel

    Directdistribution

    Target is more

    Main salesthrough bakery &

    juice corners