VSBUSINESS WAR INVS
VSHistory of pepsi
Pepsi was invented in 1898 by Caleb Bradham.He was the pharmacist and drugstore owner in New Bern, North Carolina.In 1903 he launched the pepsi cola legally on the backroom of his pharmacy with official ly registered U.S patent and trademark.That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating, Invigorating, Aids Digestion."
VS John pemberton in 1886.First sales made in jacobs pharmacy in Atlanta 1886It incorporated in 1892 as coco cola company.Sales for that first year added up to a total of about $50 where the expenses were $70 which came into loss.
VSPRICE OF PEPSIPepsi decides it price on the basis of competitionThe best think about company Pepsi is that it is very flexible It has covered all his losses and is now growing rapidly.
VSPrice of CokeCoke was the company ruling tohe markets before the pepsi enteredCoke has brought in a revolution especially in indian markets with the Rs 5 pricing strategies which was very famousEven today, most prices of coke are decided on the basis of competitors in the market VSOligopoly
The word OLIGOPOLY is derived from the Greek word oligos which means few.
Oligopolistic Market is defined as a market characterized by a small number of producers who often act together to control the supply of a particular good and its market price.In this market sellers are so few that an action of any one of them will materially affect price and have a measurable impact on competitors;
VSADVERTISING STATERGY OF PEPSI:
Advertising is a common means to increase their salesHundreds of advertisements are published through out the mass mediaUses big brand ambassadors like Ranbeer , deepika , shahrukh etcTargets teenager as its current tag line is Yeh hai Youngistan meri jaan
VSAdvertising strategy of coke
Coca-Cola has one of the most recognized brands in the world and that recognition is due in large part to the company's careful marketing and branding effortsThanda matlab coca cola was a very successful campaignBrand ambassadors : Aamir khan,Gautam Gambhir,Shahrukh khan
VSCompetitionBoth Coke and Pepsi are focusing now on other areas to grow their businesses.Coke is targeting international growthPepsi is growing its snack business.Both Coca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market. Both brands were undergoing global advertisement war through print ads and video ads
VSTop fizzing brands of the year
VSGame theory1: It is an act of thinking of rival companies. 2: Then taking the decision accordingly3: making a dominant strategy would be preferred
VSPRODUCTS OF PEPSI AND COKE
VSSWOT OF PEPSIStrengthsWeaknessesPepsi owns the worlds 2nd best selling soft drinkAggressive marketing strategies using celebritiesA broad portfolio of productsCarbonate market is in declineThey only target young people
OpportunitiesThreatsIncreased consumer concerns with regard to drinking waters, snacks etcGrowth in healthier beveragesGrowth in functional drinks industry
Obesity and healthy concernsCoco-cola increases marketing and innovation spending to $400 globallyRelies on sales of North America only.VSSWOT Analysis of CokeStrengthsWeaknessesWorlds largest brandLarge scale of operationsRobust revenue growth in three segment.Negative publicitySluggish performance in north AmericaDecline in cash from operation activitiesOpportunitiesThreatsAcquisitions intense competitionGrowing bottled water marketHas sufficient capital to expandIntense competitionDependence on bottling partnersSluggish growth of carbonated beveragesVScasestudyVS