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In Partial fulfillment of degree in
Master of Business Administration
Md.ZishanAkhtar(Rollno.82)Nandinipyasi(Rollno.85)PriyaDesai(Rollno.115)
VaishaliChouhan(Rollno.111)DigvijaySingh(Rollno.73)
Tathawade,Pune 411 033
Batch 2011-2013
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Weherebydeclarethatalltheworkpresentedintheprojectreport
entitledImpactof
SocialNetworkingSitesofthesubjectResearch
MethodologyatGBSRC,Dr.D.YPatilVidhyapeethUNIVERSITY,Puneis
anauthenticrecordofourown
WorkcarriedoutundertheguidanceofProfBhattacharyaandRakesh
Shirase.
Date: 29/3/2012
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We
express
our
deep
gratitude
to
Prof
Rakesh
Shirase
and
Prof.
Bhattacharya ofGBSRC,
Dr.D.Y.Patil University , Pune for their constant support, guidance
and motivation
whichhelpedusimmenselyin completingthis project.WeAlsothanks
ProfAnandPrakash,Prof.MaithiliJagdale&ProfPriyafortheirhelpto
carryout ourresearch.The project provideduswith an
opportunity to understand the fundamentals of research methods
in a better manner
and applythem. Theinsistence on takingupa relevanttopiclike the
impactof social
networking sites tounderstand thepsychology of the peopleusing
these
sitesbetter
and
correlate
the
research
to
human
behavioral
aspect
and
theirimpact on
theirlife.
Wealsowouldliketothankourrespondentsforgivingustheirvaluable
timeand
providing us with the information needed to carry out the research
successfully.
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EXECUTIVE SUMMARY
TheSocial
networking
sites
are
gaining
lots
of
popularity
these
days
withalmostalloftheeducatedyouthusingoneortheothersuchsite.
Thesehaveplayedacrucialroleinbridging boundaries and crossing
the seas and enabling them to communicate on acommon
platform. It has become a popular and a potential mean for them
to stayfriends with the existing ones and to grow up their social
circle at least in terms ofacquaintances.siteson the Business. It is
a very subjective question to answer and is very opinionbasedand
thesameisreflectedintheresearchmethodologyadoptedbyus.The
report is initiated with the definition of the objective followed
with the researchmethodologyused along with the researchdesign,
sample size, methodsused forthepurpose of conducting survey. It
also incorporates the sampling frame and the datacollection
procedure.Subsequent to this is the Introduction to the
networking sites along with a briefdescriptionof the most popular
sites.
Then
the
issues
of
concern
which
have
come
up
along
the
way
in
alltheseyearssincethesesitesgainedpopularityarediscussed.The
variousissues andconcerns of therespondents arealsoincorporated
there.Thenextpartoftheresearchhastheliteraturesurveyswhich
arethearticleswetookupfromthepublishedreports. We then
analyzed and interpreted thedataatlength.The lastpartdealswith
thesuggestionsandrecommendationsthatthegrouphascomeup
withaftercarefullyanalyzingandincorporatingtheopinionofall
concerned.
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Internet istheemerging informationtechnologywiththecredibilityof
immediacyandfastness.Thus,itbringsglobalizationineveryaspectof
communication. Communication through internet is more specified
witheffectiveinteractivestrategyamongitsuser. Asocialnetworkingsite isanonlineservice,platform,orsitethat focusesonbuildingand
reflectingofsocialnetworksorsocialrelationsamongpeople,who,for
example, share interests and/or activities. A social network service
consistsofarepresentationofeachuser(oftenaprofile),his/hersocial
links,andavarietyofadditionalservices.Mostsocialnetworkservices
are
webbased
and
provide
means
for
users
to
interact
over
the
Internet, such as email and instant messaging. Online community
servicesaresometimesconsideredasasocialnetworkservice,though
inabroadersense,socialnetworkserviceusuallymeansanindividual
centered service whereas online community services are group
centered.Socialnetworkingsitesallowuserstoshare ideas,activities,
events,and interestswithin their individualnetworks.Themain types
of social networking services are those that contain category places
(such
as
former
school
year
or
classmates),
means
to
connect
with
friends (usually with selfdescription pages), and a recommendation
system linked to trust. Social networking companies continue
developing their products, SNS applications are growing. Which are
sometimeshelpful?
Who Use s SNSs
Fully
85.2%
of
respondent
uses
one
or
more
SNSs
.More
than
half
(56.8%) of volume uses SNSs daily and rest (22.7%) uses it weekly or
severaltimesperweek.
http://en.wikipedia.org/wiki/Online_servicehttp://en.wikipedia.org/wiki/Online_servicehttp://en.wikipedia.org/wiki/Online_servicehttp://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Social_relationhttp://en.wikipedia.org/wiki/Social_relationhttp://en.wikipedia.org/wiki/Social_relationhttp://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Web-basedhttp://en.wikipedia.org/wiki/Social_relationhttp://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Online_service7/31/2019 Impact of Social Networking Sites (Repaired)
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According to ComScore, up to end of November 2011 number of
visitorswererecorded..
World wide Unique visitor PercentageFacebook.com 792,999 55.1%
Twitter.com 167,903 11.7%
Linkedln.com 94,823 6.6%GooglePlus 66,756 4.6%MySpace 61,037 4.2%Others 255.539 17.8%
TOTAL 1,438,877 100%
Wedefinesocialnetworksitesaswebbasedservicesthatallow
individualto:
(1)Constructapublicorsemipublicprofilewithinaboundedsystem,
(2)Articulatealistofotheruserswithwhomtheyshareaconnection,
(3)Viewandtraversetheirlistofconnectionsandthosemadeby
otherswithinthesystem.Thenatureandnomenclatureofthese
connectionsmayvaryfromsitetosite.
http://en.wikipedia.org/wiki/ComScorehttp://en.wikipedia.org/wiki/ComScore7/31/2019 Impact of Social Networking Sites (Repaired)
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Whileweusetheterm"socialnetworksite"todescribethis
phenomenon,theterm"socialnetworkingsites"alsoappearsinpublic
discourse,andthetwotermsareoftenusedinterchangeably.
"Networking"emphasizesrelationshipinitiation,oftenbetween
strangers.While
networking
is
possible
on
these
sites,
it
is
not
the
primarypracticeofmanyofthem,noritis whatdifferentiatesthem
fromotherformofcomputermediatedcommunications(CMC).
Whatmakessocialnetworksitesuniqueisnotthattheyallow
individualtomeetstrangers,butratherthattheyenablesusersto
articulateandmakevisibletheirsocialnetworks.Thiscanresultin
connectionsbetweenindividualsthatwouldnototherwisebemade,
butthat
is
often
not
the
goal,
and
these
meetings
are
frequently
between"latentties"(Haythornthwaite,2005)whosharesomeoffline
connection.OnmanyofthelargeSNSs,participantsarenotnecessarily
"networking"orlookingtomeetnewpeople;instead,theyare
primarilycommunicatingwithpeoplewhoarealreadyapartoftheir
extendedsocialnetwork.Toemphasizethisarticulatedsocialnetwork
asacriticalorganizing.
WhileSNSshaveimplementedawidevarietyoftechnicalfeatures,
theirbackboneconsistsofvisibleprofilesthatdisplayanarticulatedlist
ofFriendswhoarealsousersofthesystem.Profilesareuniquepages
whereonecantypeoneselfintobeing.AfterjoininganSNS,an
individualisaskedtofilloutformscontainingaseriesofquestions.The
profileis
generated
using
the
answers
to
these
questions,
which
typicallyincludedescriptorssuchasage,location,interests,andan
"aboutme"section.Mostsitesalsoencourageuserstouploadaprofile
photo.Somesitesallowuserstoenhancetheirprofilesbyadding
multimediacontentormodifyingtheirprofile'slookandfeel.Others,
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suchasFacebook,allowuserstoaddmodules("Applications")that
enhancetheirprofile.Thevisibilityofaprofilevariesbysiteand
accordingtouserdiscretion.Bydefault,profilesonOrkutorhi5.com
arecrawledbysearchengines,makingthemvisibletoanyone,
regardlessof
whether
or
not
the
viewer
has
an
account.
Alternatively,
siteslikeMySpaceallowuserstochoosewhethertheywanttheir
profiletobepublicor"Friendsonly."Facebooktakesadifferent
approachbydefault,userswhoarepartofthesame"network"can
vieweachother'sprofiles,unlessaprofileownerhasdecidedtodeny
permissiontothoseintheirnetwork.Structuralvariationsaround
visibilityandaccessareoneoftheprimarywaysthatSNSsdifferentiate
themselvesfromeachother.Afterjoiningasocialnetworksite,users
arepromptedtoidentifyothersinthesystemwithwhomtheyhavea
relationship.Thelabelfortheserelationshipsdiffersdependingonthe
sitepopulartermsinclude"Friends,""Contacts,"and"Fans."MostSNSs
requirebidirectionalconfirmationforFriendship,butsomedonot.
Theseonedirectionaltiesaresometimeslabeledas"Fans"or
"Followers,"butmanysitescalltheseFriendsaswell.Theterm
"Friends"canbemisleading,becausetheconnectiondoesnot
necessarily
mean
friendship
in
the
ever
day
vernacular
sense,
and
the
reasonspeopleconnectarevaried(Boyd,2006).Thepublicdisplayof
connectionsisacrucialcomponentofSNSs.TheFriendslistcontains
linkstoeachFriend'sprofile,enablingviewerstotraversethenetwork
graphbyclickingthroughtheFriendslists.Onmostsites,thelistof
Friendsisvisibletoanyonewhoispermittedtoviewtheprofile,
althoughthereareexceptions. MostSNSsalsoprovideamechanism
foruserstoleavemessagesontheirFriends'profiles.Thisfeature
typicallyinvolves
leaving
"comments,"
although
sites
employ
various
labelsforthisfeature.Inaddition,SNSsoftenhaveaprivatemessaging
featuresimilartowebmail.Whilebothprivatemessagesandcomments
arepopular onmostofthemajorSNSs,theyarenotuniversally
available.Beyondprofiles,Friends,comments,andprivate
messaging,SNSsvarygreatlyintheirfeaturesanduserbase.Somehave
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photosharingorvideosharingcapabilities;othershavebuiltin
bloggingand
instant
messaging
technology.
There
are
mobile
specific
SNSs(e.g.,Dodgeball),butsomeweb basedSNSsalsosupportlimited
mobileinteractions(e.g.,Facebook,MySpace,andCyworld).Many
SNSstargetpeoplefromspecificgeographicalregionsorlinguistic
groups,althoughthisdoesnotalwaysdeterminethesite's
constituency.Orkut,for example,waslaunchedintheUnitedStates
withanEnglishonlyinterface,butPortuguese speakingBrazilians
quicklybecamethedominantusergroup.Somesitesaredesignedwith
specificethnic,religious,sexualorientation,political,orotheridentity
drivencategoriesinmind.
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1. To study the usage of social networking sites across the age range2. To study the impact of negative experiences of online social networking.
3. To study the reasons for the use of social networking sites.
1.To study the usage of social networking sites across the age range:-
There is no doubt that young people are often more eager about
embracingnewtechnologiesthanadultsandbecomehighlyskilledvery
quickly.
They
are
also
more
vulnerable
and
less
inhibited
in
theircommunication than adults and therefore may become exposed to
risks.Theuseofsocialnetworkingsiteshasbeen the focusofa large
number of research studies. In the currentstudy we looked at use of
social networking sites across the age range. Eightysix per cent of
survey participants reported that they currently use online social
networkingsites.Abreakdownofusersandnonusersbyagegroup is
presentedinFigure1.Thefindingsindicatethatalmostalloftheyoung
adults
who
completed
this
survey
(97%)
were
accessing
online
socialnetworking sites. However, a large number of adults aged 31 to 50
years(81%)and64percentofadultsover50alsoreportedusingthese
sites.Inidentifyingthosesocialnetworkingsitesthatparticipantsused
the most, an overwhelming majority of respondents reported using
Facebook (95%).Smallernumbersofparticipantswereusingsites like
Twitter (2%), RSVP (1%), and Windows Live Spaces (1%). There was
little variationon thesitesusedacross theagegroupswithFacebook
being
the
primary
onlinesocial
networking
site
across
all
ages.
There
wasadecreaseinthenumberofonlinefriendswithincreasingagewith
thoseagedbelow30reportinganaverage263friends,thoseaged31to
50 reporting an average 206 friends and those over 50 having 92
friends(theaverageoverallwasreportedas205friends).
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97%81%64%3%19%36%0%20%40%60%80%100%Young Adults (18 to
30)Adults(31to50)Adults(over50)NonuserUser
2. To Study the impact of negative experience ofonline social networking
There has been significant interest and concern about the risks of
onlinesocialnetworkingbecauseofaccesstopersonalinformationand
the anonymity that the system allows. A number of public cases of
bullyingandidentitythefthaveputthisissueinthepublicarena.Inthe
surveyparticipantswereaskedwhethertheyhaveeverhadabadsocial
networking experience. A considerable number of respondents (28%)
reported having had a negative online experience with adults aged
below30themost likelytoreportthis(60%).Theseparticipantswere
asked to provide further information about the negative experience.
For most respondents the experience reflected unwanted contact or
people posting inappropriate or upsetting information online. Some
respondents specified having online bullying and provided examples
such as abusive messages and harassment from someone of the
opposite
sex.
Although research into young people reportsvarying ratesof bullying
acrossagesandbasedondefinitionsofbullying,theresults foradults
presented here are not much different from findings for younger
people. However, it should be noted that in the current survey we
askedparticipantstoidentifyabadexperienceratherthanbullyingper
se.Ifthesurveyhadaskedspecificallyaboutbullyingthismayhaveled
to different results. An interesting outcome of the survey was that
when
participants
provided
information
about
bad
experiences
manyalso indicatedhowtheymanagedtheexperiencesuchasblockingthe
person from contacting them, indicating that the experience had led
themtoconsiderwaystoavoidsuchoccurrencesinfuture.
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3. To study the reasons for the use of social networking sites
Participants were asked their reasons for accessing social networking
sites.Table2presentstheresponseswithregardtothepurpose(s)for
using online social networking sites. Most respondents identified a
range
of
reasons,
with
those
most
endorsed
being
about
connecting
withfriendsandfamily.
Table 2. Responses to the question: For what purpose(s) do you use socialnetworking sites?
Keepingintouchwithfriends 1387 88%
Findingout
what
other
people
are
doing
948
60%
Keepingintouchwithfamily 908 58%
Trackingdownandcontactingnewfriends 804 51%
Generalchattingwithothers 788 50%
Postingphotosofmyselforothers 782 50%
Sharinginformationonlinewithothers 742 47%
TellingotherswhatIvebeendoing 701 44%
Invitingpeopletoanevent 625 40%
Makingarrangements
to
meet
someone
487
31%
Playingnetworkinggames 393 25%
Makingnewfriends 289 18%
Other 86 5%
Otherreasonsforusingsocialnetworkingsitesincludedcheckingup
onkids,gettinginvitestoeventsandacommonthemewastheuse
of
networking
sites
for
business,
promotion
and
professional
networking.
Thesurveyresultswerepositivewhen lookingatthe impactofonline
social networking on social relationships. A large proportion of
respondents (53%) felt that online socialnetworking allowed them to
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beincontactwithpeoplemoreregularly,andfor79percentofsurvey
participants ithelped them tokeep in touchwithpeoplewho live far
away.Twentysixpercentofrespondentsstatedthattheyattendmore
social events when compared to before they were using social
networking
sites,
suggesting
that
the
use
of
online
social
networking
sites increases both online and facetoface social interactions. Open
ended responses from participants supported the convenience of
online social networking as a communication tool for sharing
information, making meeting or event arrangements, and staying in
touchwithpeoplethattheymaynototherwisecontact(e.g.,byphone
orfacetoface).
It is interestingtonotethatmorethanhalfofrespondentsaged18to
30 felt they would lose contact with many of their friends if they
stopped using online social networking (52%). This was less of a
concernfortheover50agegroup,withonly26percentofthisgroup
concerned about losing friendships. With regards to contact with
family, over a quarter of respondents believed that they would lose
contact with some family members if they ceased using social
networkingsites.
Respondents
were
asked
about
their
preference
for
online
communication when compared to facetoface interactions. The
majorityofrespondentsreportedthattheypreferredtocommunicate
withpeople inpersonrather thanusingonlinesocialnetworkingsites
(54%,with25%neutralonthismatter)suggestingthatpeoplearenot
necessarily moving away from facetoface interactions but perhaps
used online social networking to enhance their in person
communications.Curiously,thesamenumberofrespondentsreported
feelingmore
confident
socialising
online
than
in
person
(54%,
with
15%
neutral)whileasmallnumberofparticipants (8%) indicatedthatthey
felttheyweretreatedbetteronlinethaninfacetofacerelationships.
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EXAMPLES OF SOCIAL NETWORKING SITES
MeetUp.com
Meetup.com isanetworkingsitealmostentirelydevotedtoarrangingmeetingsfor
communities with likeminded interests. Unlike most other social
networks,wherethe
focus is towardsuserprofilesand thenetworksofpersonal friendsor
associates,
Meetuporganizeslocalinterestgroupsthatmeetmonthlyatlocalcafes
and
establishments.Meetupearnsmoneyfromestablishmentsthatpayto
belistedas
possiblevenuesforthesemeetings,andalsofromservicessuchastext
advertisingand
itsadvancedMeetupPlusfunctionality.
evite.com
Almost the same as MeetUp. Allows users to create invitations for
events,sendthemtofriends,setupplacestomeet,andcoordinatetheevent.
Ryze.com
Ryze was originally an online business networking site, but members
havealsobeen
using the site to communicate with other members for dating and
othersocialnetworking
purposes
through
the
use
of
photos
in
each
members
profile.
It
is
a
freeservice,but
members can also subscribe to gold membership, which is a paid
servicethatenables
members to perform advanced searches. The Ryzesite also organizes
eventsforpeople
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offline. Ryze profiles containguest books for other members to leave
messagesoremails
forotherusers.Italsolistsasectionforclassifiedswhichmemberscan
postto.
Thesite
currently
contains
about
250,000
profiles.
Friendster.com
Friendster isprimarilyasite forsocialconnections: fordatingthrough
onesownfriends
and their friends; for making new friends; and for helping friends to
meetnewpeople.A
membersphotoandprofileareonlyshowntopeopleintheirpersonal
networkand
messages can only be sent and received from those with a mutual
networkoffriends.
SizeoftheFriendsternetworkisabout17millionprofiles.
Orkut.com
Orkuthasattracteda lotofattentionbecauseof its tieswithGoogle,
forwhomthesite
developer works for.Primarily asocialsite,Orkut hasa relatively low
userbase
as
it requiresan invitation tojoin.Communitiesarecreatedunder thirty
orsogeneral
category headings and contain usual message forums and events
listings.Orkuthas
been criticized for its poor privacy policy, which has recently been
revised.
LiveJournal.com LiveJournal is basically a blogging service, but the
memberscanaddothermembersas
friends,thusgettingasummarybloglineoftheirblogentries.
MySpace.com
MySpace is anothernetwork with a slightly blurred target, but mostly
friendoriented.
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MySpace is becoming popular among teens and young people. One
interestingfeature
isthatmusicalartistsareallowedtocreatetheirownprofilesandare
giventheoptionto
poststreaming
MP3s
of
their
songs
to
build
up
larger
fan
bases.
Some
bandsevenallow
theMP3stobedownloaded.Size:14.5millionprofiles.
Tribe.net
Tribeaims tokeep itsservices tomembers freeofchargebyderiving
revenuefromjob
postings and featured listings. While Tribe is primarily used for social
purposes,for
example if someone moves to a new area and they are looking for
informationon
accommodation or restaurants or concerts, the site does include
professionalelements
such as job postings. As well as each user having a defined set of
friends,Tribecontains
many categories of communities where each community is termed a
tribe,and
a
message forum and events listing is associated with that tribe.
Messagesfromforums
are also made available in RSS format for use in desktop news
aggregatingapplications.
WhoAt.com
WhoAt is a social networking and dating site designed for mobile
phones.Youtellit
whereyouareandittellsyouwhereyourfriendsandnearbypotential
friendsare.
WhoAt works via mobile phone browsers, SMS, and standard web
browsers.
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Business Networks:LinkedIn.Com
looks
like
the
most
professional
looking
of
all
the
social
networkingservices,
and is very oriented toward your professional network and not your
broaderpersonal
network.Infact,unlikealmostalltheothersites,LinkedIndoesn'tallow
foryoutoadda
photo toyourprofilepage.LinkedInallowsmembers to look forjobs,
seekingoutexperts
in
a
particular
area,
or
to
make
contact
with
other
professionalsthroughachainof
trusted connections. LinkedIn is probably the site with the least
potentialforsocial
purposes.SizeoftheLinkedInnetworkisabout2.5millionprofiles.
Ecademy.com
Ecademy isabusinessnetworkingsitebuiltupofanetworkoftrusted
business
connectionsfor
people
to
share
contacts
and
business
opportunities.
It
isfreetojoin,
howevermembershipcanbeupgradedtopowernetworker.Ithasalist
ofEcademy
clubs that its members canjoin, as well as listings of meetings and
whentheywillbe
taking place. It also contains a list of networking regions globally for
arrangingmeetings
andeventsoffline.
OpenBC.com
"The European Version of LinkedIn". Initially free, but has a golden
membership,which
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givesaccesstoextendingfeatures.
Spoke.com
Spoke is a professional networking site that helps people build their
businessnetwork
connections online. Spoke helps its members to increase their
prospectsfor
opportunities,and inhelping to findajob italsoenablesmembers to
obtainreferrals
throughpeopletheyalreadyknow.
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A
considerable
amount
of
work
has
been
done
in
this
field
andseveral articles areavailableontheinternetand magazinesabout the
socialnetworking sites. So first wecarried out a literature survey
of the available data for collection of secondaryinformation.We
followeditbyadescriptiveresearchdesigninordertounderstandthe
problemandcarryouttheresearchinlucidmanner.
SamplingTechnique:ConvenientSampling
SampleUnit:GeneralPublicofPune&Mumbai
SampleFrame:SNSusersandnonuserinPune&Mumbai
SampleSize:50
DataCollectionmethod:Aftersecondarydatacollectionthroughdatacollectionovertheinternet,aprimaryresearchwascarriedout
throughaquestionnaire.Thequestionnairewaswellstructuredandthe
responsesweresoughtfromtherespondents.Thenatureofthe
questionswassuchthatitavoidedambiguousresponsesfromthe
respondentsanditalsohelpedinquickanalysisofthedatacollected.
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Twomethodsofquestioningwereusedforthedata
collection:
1). Person Assisted: The responses were collected by personalquestioning. Theresponses were taken from the generalpublic.
this form ofquestioning helped the respondent to understand the
questions better and answeraccordingly.
2).Webenabled:Thequestionnairewasemailedtorespondentswhofilleditandthenmaileditbacktous.Aflawthatwerealizedhere
wasthat
some
of
the
respondents
did
not
understand
the
questions
and hence could not answer them to the best of theircapability,
unliketheothermethodemployedwherethequestionscouldbe
explainedifrequired.
3).Questionnaire:Structuredquestionnaireismadeandresponses
weresought
from
the
respondents.
Secondary
Research
.
A secondary literature :
Review will be done to study the reasons behind thegrowing
usageofsuchsitesandwhatarethevariousimpactonSociety.
QUESTIONAIREDESIGN:Questionnairewasdividedintofivemajorheads:
1. Generalinformation
2. Timespentonsites
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3. Activities
4. Useofsocialsitesforbusiness
5. Theiranalysisofsites
SamplingDesign:
Thetargetpopulationforourresearchwasdefinedasthestudents
whoform themajor chunkof users of these social networking
sites.
This
was
done
to
have
a
better
insight
into
the
research
as
the target population was one which is themost avid user of
these sites and could provide good responses. Even the
understandingofthequestionnairewaseasytothemastheywere
familiar withthesitesand quite clear about the reasons they use
it for and the various problems that theyface. Theextent of the
surveywaslimited to thegeneralpublicofPune&Mumbai,
Maharashtra. However, through online survey some regions
outside
Bhubaneswarwere
also
reached
to
validate
the
information
collectedfromBhubaneswar.Sampling frame can be defined as all
the users of social networking sites in thevicinity.Oncethe
samplingframewasdecidedsimplerandomsamplingmethodwasused
toselecttherespondent.Inthepersonassisted survey,almost
everyone inthesamplingframehadanequalchanceofbeingselected
andwegottheresponsesfilledthroughthosepeoplewhowerereadily
andwillinglyacceptingtofillit.
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Wehad50filledupquestionnaire.Thedatafromthesequestionnaire
wasanalyzedthroughfollowingtechniques.
CLUSTERANALYSIS:Clusteranalysisorclusteringistheassignmentofasetofobservationsintosubsets(calledclusters)sothatobservationsinthe
sameclusteraresimilarinsomesense.Dependinguponthevarious
motivatingfactorsandthestylesofusagehereticalclustering
techniqueswasapplied.Therewasnoneedfeltforfactoranalysisas
onlyfewvariablesemergedfromthestudy.
7/31/2019 Impact of Social Networking Sites (Repaired)
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