T H E H O U S E O F S I M P L E P L E A S U R E S
Designed and illustrated by Carby TuckwellPublished by Deus Ex Machina Photography by Carby Tuckwell except where notedPrinted by Mr Oh and Junny at AlsoDoMinie, Singapore
First edition published 2010 2000 copies
© 2010 DEUS EX MACHINA PUBLISHINGISBN 978-0-646-53503-6
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or any storage and retrieval system, without permission in writing from the publisher and the author.
Design, illustration, motorcycle design, custom lettering and logotypes by Deus Ex Machina Motorcycles Pty Ltd © 2004-2010. Deus Ex Machina name and logomark are registered trademarks of Deus Ex Machina Motorcycles Pty Ltd. All other trademarks are the property of their respective owners. All rights reserved.
Additional PhotographyEXPLODED GRIEVOUS by Andy BakerPIERRE THE CHEF by Chris Searl LOVERSLAND by Dustin Humphrey
Deus Ex Machina Motorcycles Pty Ltd98-104 Parramatta Road Camperdown Sydney NSW 2050 Australiadeus.com.au
The extravagance in which my surplus emotion expressed itself lay on the road. So long as roads were tarred blue and straight; not hedged; and empty and dry, so long I was rich. Nightly I’d run up from the hangar, upon the last stroke of work, spurring my tired feet to be nimble...[My] bike…lived in a garage-hut...Its tyres never wanted air, its engine had a habit of starting at second kick: a good habit, for only by frantic plunges upon the starting pedal could my puny weight force the engine over the seven atmospheres of its compression.
Boanerges’ first glad roar at being alive again nightly jarred the huts of Cadet College into life. `There he goes again, the noisy bugger.’ It is part of an airman’s profession to be knowing with engines; and a thoroughbred engine is our undying satisfaction. The camp wore the virtue of my Brough like a flower in its cap.
…Boa is a top-gear machine, as sweet in that as most single-cylinders in middle. I chug lordlily past the guard-room and through the speed limit at no more than sixteen. Round the bend, past the farm, and the way straightens. Now for it. The engine’s final development is fifty-two horsepower. A miracle that all this docile strength waits behind one tiny lever for the pleasure of my hand.
Another bend: and I have the honour of one of England’s straightest and fastest roads. The burble of my exhaust unwound like a long cord behind me. Soon my speed snapped it, and I heard only the cry of the wind which my battering head split and fended aside. The cry rose with my speed to a shriek: while the air’s coldness streamed like two jets of iced water into my dissolving eyes. I screwed them to slits, and focused my sight two hundred yards ahead of me on the empty mosaic of the tar’s gravelled undulations.
…A glance at the speedometer: seventy-eight. Boanerges is warming up. I pull the throttle right open, on the top of the slope, and we swoop flying across the dip, and up-down up-down the switchback beyond; the weighty machine launching itself like a projectile with a whirr of wheels into the air at the take-off of each rise, to land lurchingly with such a snatch of the driving chain as jerks my spine like a rictus.
…The next mile of road was rough. I braced my feet into the rests, thrust with my arms, and clenched my knees on the tank till its rubber grips goggled under my thighs. Over the first pot-hole Boanerges screamed in surprise, its mud-guard bottoming with a yawp upon the tyre. Through the plunges of the next ten seconds I clung on, wedging my gloved hand in the throttle lever so that no bump should close it and spoil our speed. Then the bicycle wrenched sideways into three long ruts: it swayed dizzily, wagging its tail for thirty awful yards. Out came the clutch, the engine raced freely: Boa checked and straightened his head with a shake, as a Brough should.
The bad ground was passed and on the new road our flight became birdlike. My head was blown out with air so that my ears had failed and we seemed to whirl soundlessly between the sun-gilt stubble fields.
...A skittish motor-bike with a touch of blood in it is better than all the riding animals on earth, because of its logical extension of our faculties, and the hint, the provocation, to excess conferred by its honeyed untiring smoothness. Because Boa loves me, he gives me five more miles of speed than a stranger would get from him.
T.E. LawrenceTHE MINT Part III: THE ROAD
I spend most of my time not dying.That’s what living is for.I climb on a motorcycle.I climb on a cloud and rain. I climb on a woman I love.I repeat my themes.
Frederick SeidelOOGA-BOOGA
C O P Y R I G H T © 2 0 0 8 D E U S E X M A C H I N A M O T O R C Y C L E S P T Y L T D 9 8 - 1 0 4 PA R R A M AT TA R O A D C A M P E R D O W N 2 0 5 0
IN BENZIN VERITAS
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something.
Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.
The Deus philosophy recalls an era before the various pursuits of fun – motorcycles, surfing, cycling, whatever – split into exclusive, fundamentalist factions. All come together under the Deus roof, where there’s simply respect for the authenticity and enjoyment of the machine.
Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavour of internally combustible postmodernism around the globe. The way forward is one down, four up.
THANKS
TO ALL THE MECHANICS, POETS, ARTISTS, MISCREANTS, CHEFS, SHAPERS, RIDERS, SLIDERS, PEDALERS, SWAPPERS, WORDSMITHS, DESIGNERS, STAFF, MOOCHERS, HEROES AND FRIENDS WHO HAVE MADE DEUS EX MACHINA THE MULTIFARIOUS HEAVING MASS OF ENTHUSIASM IT IS.
Special thanks to Frederick Seidel for kindly allowing us to use his inspired words.
THE MOTORCYCLES
The Mono SR542 - PP. 31-42Heatpainted SR 542cc engine with 42mm flat slide carb, flowed head and race exhaust, airbox removal, braided line kit, Ohlins™ Monoshock converion, stretched swingarm, Ohlins™ inverted front end, 320mm flating front disc, Braking™ 4 piston caliper, billet alloy top and triple trees, 5.5” headlight with mesh cover, Pro-Taper™ bars, stainless speedo and tacho, Alloy XT style tank, W650 seat adaptation, LED stop light, billet indicators, ignition relocation kit, stainless front fender, wide front and rear wheels with stainless spokes, and K180 tyres in 130mm front and 180 rear sizes, alloy foot pegs.
Triumph T120 Bobber - PP. 97-102 Triumph T-120 hardtail, Joe Hunt™ magneto, custom oil tank. 18” rear, 21” front.
1200 V-Twin Cafe Special - PP. 109-1122009 H-D Nightster™ custom. SR 400 tank conversion. 19” dia front wheel, 18” dia rear wheel, alloy rims, stainless spokes, Dunlop tyres, Ikon front and rear suspension, 2 into 1 exhaust with ceramic black coating, re-mapped injection, Storz™ rearset pegs, clip-on bars, electronic speedo, solo seat, trimmed front and rear fenders, LED stop lights and custom paint.
TT SR400 - PP. 113-116 (also page 9-10)Yamaha SR 400 2 valve single transformed into the Deus IoM tribute. Japanese hand-made alloy tank, custom triple clamp and headlight assembly. K&N pod filter kit, goldstar style pipe and ducktail saddle.Ohlins™ suspension, Brembo™ brakes, 40mm flatslide carb.
The Drovers Dog SR520 - PP. 155-158Powder coated black rims and hubs, stainless spokes, Firestone™ vintage tyres, stainless fenders, wave disc, Brembo™ 4 piston caliper, Ikon™ suspension front and rear, 520cc engine with flowed head, CR round slide carb, race exhaust, full braided line kit and removable surf rack.
Triumph Thruxton - PP. 161-164904 big bore kit with flowed heads, 39mm flatslide carbs with K&N air filters, mild cams, bigger valves, Deus 2 into 1 race exhaust, billet oil coolers, full air box removal kit, full Aprillia Tuono front suspension including twin 320mm floating front discs and 4 piston calipers. Digital speedo, Beringer™ master cylinder, Rizoma™ grips and mirrors, custom headlight, alloy tank, alloy seat unit with all electrics hidden underneath, Ohlins™ rear dampers, wave rear disc, 5.5” wide alloy rim with 180 tyre and billet sprocket cover.
W650 Street Tracker STP Livery - PP. 193-196Richard Petty tribute colours, Pirelli Scorpions, Over Racing™ 2 into 1 heat wrapped exhaust, Custom drilled bevel cover, WM™ Racing alloy tank, flat track seat kit, custom speedo mount.
W650 The Bloodnok - PP. 197-200Modified frame, hand rolled rear fender, vintage Cokers, custom seat, micro switches, Brembo™ master cyclinder, Braking™ wave disc, inverted front caliper.
W650 Sacred Cow - Bobbersaki - PP. 201-208Deus Bobbersaki™ Kawasaki W650 hardtail conversion with Triumph T120 front drum brake, T120 petrol tank, classic headlight with stainless bracket, internal throttle assembly, steel rear fender with “sparto” stop light, pea shooter pipes, 733 big bore kit with flowed head and clear coated bare metal.
Yamaha TW225 Hillclimber - P 210The Big Bore 225 Kit 33mm FCR flatslide carb, hot camshaft, ported head, long swingarm, custom frame mods and matt black paint, standard TW tank with overcooked spraytan.
1200 V-Twin Street Tracker - P 21491 Sportster™ flat tracker conversion. Custom spray standard Sportster™ tank, dirt track seat kit, Deus underseat battery box, 2 into 1 Deus custom pipe, tracker bars.
W650 Swing Bobber - PP. 215-218Trick W650, custom-fit SR400 tank, bobbed rear guard, modified rear frame and custom battery box, custom solo seat, Daytona™ headlight and speedo, Deus custom pipes, standard W650 rims, standard W650 front guard.
Grievous Angel SR400 - PP. 221-228Handshaped aluminium bullet fairing powder coated black, Over Racing™ stubbie under pipe, black powder coated factory mags, clip-on bars, ducktail seat and tracker tank in piano black, modified SR frame, K&N™ pod filter kit, CV carb, beadblasted engine case, Brembo™ 4 pot front caliper and Braking™ wave disc, Ohlins™ rear shocks.
NOTES
2
16
30
44
58
72
86
100
114
128
142
156
102
116
130
144
158
104
118
132
146
160
106
120
134
148
162
108
122
136
150
164
110
124
138
152
166
112
126
140
154
168
4
18
32
46
60
74
88
6
20
34
48
62
76
90
8
22
36
50
64
78
92
10
24
38
52
66
80
94
12
26
40
54
68
82
96
14
28
42
56
70
84
98
1
15
29
43
57
71
85
99
113
127
141
155
101
115
129
143
157
103
117
131
145
159
105
119
133
147
161
107
121
135
149
163
109
123
137
151
165
111
125
139
153
167
3
17
31
45
59
73
87
5
19
33
47
61
75
89
7
21
35
49
63
77
91
9
23
37
51
65
79
93
11
25
39
53
67
81
95
13
27
41
55
69
83
97
1-2 THE TEMPLE OF ENTHUSIASM, CAMPERDOWN
3-4 VELOCITA BOHEMIENNE 2006
5 THE FRONTAL MATCHLESS
6 DEUS W650 CUSTOM - THE EVIL TWIN
7-8 JAWA SPEEDWAY BIKE IN THE DEUS CAFE
9-10 JEZ.T ON THE DEUS SR400 - TT
11-12 SOMMERSBY FLAT TRACK
13-14 HUSKY TANK, STRAIGHTY DENIM
15-16 DEUS W650 FLAT TRACKER
17-18 DECONSTRUCTED SR400 GRIEVOUS ANGEL
19-20 THE LOAM RANGER
21-22 DEUS OXFORD STREET SHOP, SYDNEY
23-24 EPHEMERA
25-26 DIRTY BETTY
27 QUIVER ROOM - THE BOARD COLLECTOR
28 DEUS BICYCLE SWAP MEET POSTER AUG 2009
29-30 THE LOGO PADDOCK
31-32 CARTOON PHYSICS
31-34 DEUS CUSTOM SR542 ‘THE MONO’
35-38 THE MONO IN MACRO
39-40 ORLANDO BLOOM IN THE DUST
41-42 THE MONO - PLAYED BACKWARDS SAYS ONOM
43-44 THE WORKSHOP - 7.47AM MAY 2007
45-48 DEUS 4TH BIRTHDAY FESTIVAL OF PUERILE FUN
49-50 W650S AND MR CHARLEY BOORMAN
51-54 DEUS NEW ZEALAND - SHED 5 AUCKLAND
55 SHED 5 CAFE & DAVE THE MASTER WRENCHMAN
56 SAILOR JAPPY
57-58 MIKE LIKED BIKES - HONDA RC166
59 DEPARTURE RALLY FOR THE CHARLEY BOORMAN TRIP
60 AINT WE GOT FUN
61-62 THE G-50
63-64 THE DEUS CAFE DINING ROOM
65-66 THE DEUS CAFE - FRESH CANNOLIS
67-68 DEUS CAFE ORNAMENTS
69-70 PIERRE - THE SMOKING CHEF
71-82 VINTAGE SURF & SKATE SWAP MEET NR1 - DEC 2009
83-90 VINTAGE SURF & SKATE SWAP MEET NR2 - APRIL 2009
91-92 T-SHIRT FARMING
93-94 CAMPERDOWN SHOWROOM
95-96 MATT DARWON, ANTHONY ROSE AND THE JAP
97-102 DEUS TRIUMPH T120 BOBBER
103-108 DEUS MOTORCYCLE SWAP MEET - MARCH 2008
109-112 1200 V-TWIN CAFE EDITION
113-116 DEUS SR400 CUSTOM ‘TT’
117-132 DEUS BICYCLE SWAP MEET NR2 - AUG 2009
133-134 PIERO - THE CRANK WHISPERER
135-136 REALITY WRECKERS
137-148 LOVERSLAND SURF TOUR NOVEMBER 2008
149-150 LOVERSLAND EXHIBITION LAUNCH
151-152 THE HOUSE OF SIMPLE PLEASURES - OXFORD STREET
153-154 DEUS ORIGINALS TRACK FRAME
155-158 ‘THE DROVERS DOG’ CUSTOM SR400
159-160 IDLE WORSHIP
161-164 DARE’S TRIUMPH THRUXTON CUSTOM
165-166 WINGLID AND AHOY
167-174 SPEEDWEEK 2006 - LAKE GAIRDNER S.A.
175-176 JEREMY TAGAND - HOT WIRES
177-178 GOLDSTAR SR400 CUSTOM
179-180 ‘THE EVIL TWIN’ W650 CUSTOM
181-182 THE INDIANS EXHIBITION - DEUS CAFE 2005
183-190 BICYCLE FILM FEST EXHIBITION 2006
191-192 DEUS POSTER ART WALL
193-196 THE SWELL TRACKER W650
197-200 VINTAGE BMX SWAPMEET MAY 2010
201-204 THE BLOODNOK - DEUS W650 SHORTY CUSTOM
205-212 BOBBERSAKI - DEUS HARDTAIL W650 CUSTOM
214 TW225 HILLCLIMBER
217-218 DEUS 1200 VTWIN STREET TRACKER
219-222 DEUS CUSTOM SWINGBOB W650
223-224 CAMPERDOWN WORKSHOP
225-232 DEUS GRIEVOUS ANGEL SR400
170
184
198
212
226
172
186
200
214
228 230 232
174
188
202
216
176
190
204
218
178
192
206
220
180
194
208
222
182
196
210
224
169
183
197
211
225
171
185
199
213
227 229 231
173
187
201
215
175
189
203
217
177
191
205
219
179
193
207
221
181
195
209
223
P U B L I S H I N G
TH
E
HO
US
E
OF
S
IM
PL
E
PL
EA
SU
RE
S DEUS EX MACHINADEUS EX MACHINA
First edition published 2010 2000 copies
© 2010 DEUS EX MACHINA PUBLISHING
ISBN 978-0-646-53503-6
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or any storage and retrieval system, without permission in writing from the publisher and the author.
Design, illustration, motorcycle design, custom lettering and logotypes by Deus Ex Machina Motorcycles Pty Ltd ©2004-2010. Deus Ex Machina name and logomark are registered trademarks of Deus Ex Machina Motorcycles Pty Ltd. All other trademarks are the property of their respective owners. All rights reserved.
Deus Ex Machina Motorcycles Pty Ltd98-104 Parramatta Road Camperdown Sydney NSW 2050 Australia
deus.com.au
Deus Ex Machina (god from the machine) roared into Australia’s cultural
consciousness in 2006, with some neatly customised motorcycles and a quaint
notion that doing something is more fun than just owning something. Deus didn’t
set out only to sell custom parts and hand-built motorcycles, but to celebrate a
culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney
immediately became a shrine to ‘run-what-you-brung’ resourcefulness and
street-honest industrial art. The Deus philosophy recalls an era before the various
pursuits of fun – motorcycles, surfing, cycling, whatever – split into exclusive,
fundamentalist factions. All come together under the Deus roof, where there’s
simply respect for the authenticity and enjoyment of the machine. Since throwing
open the doors to its Camperdown Temple of Enthusiasm, Deus' preaching of
postmodern mobility has winged and wheeled its way around the world.
Lightly-rusted Whitworth spanners are raised in silent salute. The way forward is
left, then left again.
910
DEUS BOOK DUST JACKET
535
FOLD
FOLD
FOLD
FOLD
FOLD
FOLD
T H E H O U S E O F S I M P L E P L E A S U R E S
D E U SE X M A C H I N A
T H E H O U S E
O F S I M P L E
P L E A S U R E S