Press Release

Be like the Müllers: earn a Bravo!

Barilla celebrates good times - together with Thomas and Lisa Müller

Cologne, 10 May 2016 - "A Bravo for you!", says the new campaign's slogan with which Barilla

invites people throughout Europe to charm their loved ones with special attention. So, in

Germany, the footballer Thomas Müller and his wife Lisa donned their chef's aprons. With the

slogan "Do it like the Müllers: earn a Bravo!" they are the new faces of the German campaign.

Together with Barilla they urge us to celebrate good times, as well as small and great successes,

in our hectic everyday lives. With a "Bravo" for personal performances, but also for particularly

tasty pasta dishes which - thanks to the proven Barilla quality - always turn out a treat, even with

inexperienced cooks.

The Müllers love pasta

Thomas and Lisa Müller have been married for six years and they are both successful

sportspeople who love Italian cuisine - therefore they are a perfectly suited to the Barilla brand.

"Thomas and Lisa Müller support the values that also characterize Barilla: success achieved

through hard work and passion for one's job", says Claus Butterwegge, Vice President cluster

central Europe. "That is why they are the ideal Barilla partners and we are delighted about this

excellent partnership." As successful sportspeople, eating a balanced diet is very important to

both Thomas and Lisa. But they don't deny themselves the pleasures of food. Both know very

well that pasta is not just delicious, it's also an important source of energy. That is why Lisa

always cooks Thomas’ favourite pasta dish after a successful match – it’s her way of telling him

"Bravo" for his performance. "Every time Thomas wins, we eat pasta. Pasta is simply his

favourite dish!", says the dressage rider about this kitchen ritual. "After a long match the body

needs a lot of energy and that’s why pasta is always on my menu. Luckily I just love Italian food",

comments the Bayern Munich player. Even at the Müllers, regardless of their sporting

prominence, cooking means preparing simple and tasty dishes. Barilla helps them and everybody

else to achieve this, with products with the proven Barilla quality that brings the real taste of

Italian pasta.

BARILLA Deutschland GmbH, Gustav-Heinemann-Ufer 72 c, 50968 CologneTel.: +49 (0) 221 84618-0, Fax: +49 (0) 221 84618-380, Internet: www.barilla.de

Press Release

An offer from Italy. What is happening at the Müllers?

Thomas and Lisa Müller are the stars of three new online spots that this year represent the heart

of the Barilla campaign. The first spot takes us into the Müllers' home. Thomas comes home from

training and announces enthusiastically that he has received an offer from Italy. Startled, Lisa

drops her wine glass. With a winning smile Thomas picks up the glass and hands her a packet of

Barilla Spaghetti - Lisa grabs it and smiles back at him. Then she gets Thomas to cook a tasty

pasta dish and in the end she even rewards him with a "Bravo!"

A Bravo for you - on TV as well

The German TV spot, an integral part of the European campaign "A Bravo for you", was

launched on April 28. A father watches anxiously as his daughter performs a dance routine in

front of a jury. At the end of the performance, the jury and the father express their joy about the

girl’s success by shouting an excited "Brava!”. Once home, with the help of Barilla the father

surprises her daughter with a delicious pasta dish. He praises her again with a loving "Brava". By

the way: the star of the new Barilla spots is the German dancer Leonie Brower-Pohlenz. The

talented 12-year-old from Bremerhaven is the HipHopDuo world champion and Solo vice world

champion. The campaign and the TV spot were developed by the Milan advertising agency J.

Walter Thompson.

Press contacts Edelman.ergo GmbHAnnika KochBarmbeker Straße 422303 HamburgTel: +49 (0)40-374798-0Email: annika.koch@edelmanergo.com

The Barilla Group

Founded in 1877 in Parma as a shop producing pasta and bread, Barilla today is one of the main Italian food groups. World leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia, the Barilla Group currently owns 29 production sites - 14 in Italy and 16 abroad - and

BARILLA Deutschland GmbH, Gustav-Heinemann-Ufer 72 c, 50968 CologneTel.: +49 (0) 221 84618-0, Fax: +49 (0) 221 84618-380, Internet: www.barilla.de

You can download the spot and the high-resolution photographic material here:

Server: https://edelmanftp.box.com/s/zfxz3j248q2bxg4fdfykdm2h90vazygp

Press Release

exports to over 100 different countries. Every year, its plants produce over 1,700,000 tons of food products that are enjoyed all over the world, under the following commercial brands: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla.

The Barilla Group has chosen only one way of doing business: "Good for you, good for the planet." "Good for you" means constantly improving our products, motivating people to adopt healthy lifestyles and improving access to food and social inclusion. "Good for the planet" means promoting sustainable supply chains and reducing the amount of CO2 we emit and the water we consume during production.

For further information: www.barillagroup.com

BARILLA Deutschland GmbH, Gustav-Heinemann-Ufer 72 c, 50968 CologneTel.: +49 (0) 221 84618-0, Fax: +49 (0) 221 84618-380, Internet: www.barilla.de