VISIT OF SVEEP OFFICERS

OF

HARAYANA, JAMMU & KASHMIR AND CHANDIGARH

Office of Chief Electoral OfficerRajasthan, Jaipur

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SVEEP

SVEEP is not only…..× Publicity× Advertisement× Prachar-Prasar× Public Relation

(PR)

SVEEP is about….. Education Social mobilization Social activities Partnership

building Target intervention

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Why SVEEP is needed ?

For addressing-• Gaps in voter registration• Low and declining voter turnout in polls• Ethical voting• Continuous electoral and civil education

Awareness does not automatically lead to behavior of registration or voting. So detail contact with community is essential.

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Objectives -•To analyze the gap between EP Ratio of census and electoral roll to clean up the electoral roll.•To analyze the gap between gender ratio of electoral roll and census that a proper mechanism can be developed to bridge this gap. •To analyze the pattern of vote polled in Rajasthan with the help of previous years of polling data. •To study the behavioral pattern of voters in context to high and low literacy rate district-wise. •To identify the excluded communities and to design programmes making them inclusive in the electoral process and participation.

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SVEEP Plan

Findings -•The wide gap which shows large number of duplicity in rolls as a result of dead, shifted and migrated voters has to be cleaned up.•The large gap in gender ratio of rolls and census projects a sad plight of women voters. Low female voter registration as well as the low female voter turn out has to be targeted to achieve positive results. The State plan has incorporated district specific plans aiming to target the low female voter registration and turnout cutting across the cultural and socio-economic barriers of the region. •The vulnerable Assembly Constituencies (ACs) and Polling Stations (PSs) are demarcated in the State plan to achieve better voter registration and voter turnout. 5

• The four categories of analysis on basis of voters in context to literacy rate of each district gives a clear cut action plan to the districts to bridge the gap between the voters' participation in electoral process and the literacy rate.

• Excluded communities be made part of the main stream by targeting them to be part and parcel of the electoral empowerment.

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LH (Low Literacy Rate, High

Voter Turnout)

HH (High Literacy Rate, High Voter

Turnout)

1. Banswara2.Bhilwara3.Chittorgarh4.Jaisalmer5.Jhalawar6. Pratapgarh

LL(Low Literacy Rate, Low Voter

Turnout)1. Baran 2. Barmer 3. Bharatpur4.Bikaner 5. Bundi 6. Dausa7.Dungarpur 8. Jalore 9. Jodhpur 10.Karauli 11. Nagaur 12. Pali13.Rajsamand 14. Sawai Madhopur15. Sirohi 16. Tonk 17. Udaipur 18. Dholpur

HL(High Literacy Rate, Low Voter

Turnout)

1. Ajmer2.Jaipur3.Jhunjhunu4.Kota5. Sikar

1. Hanumangarh2. Ganganagar3. Alwar

• Category A – Districts with higher voter turnout & low literacy rate shows silent booth capturing, irrational voting and voting in the name of caste, religion etc. Strategy to evade this out is to encourage ethical voting.1. Banswara2. Bhilwara3. Chittorgarh4. Jaisalmer5. Jhalawar6. Pratapgarh

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• Category B – Districts with Low Voter Turnout & Low Literacy Rate depicts lack of awareness and cultural barriers. Strategy to evade this is to maximize awareness campaign and constant social intervention with the help of cultural, social and local medium.

1. Baran 2. Barmer 3. Bharatpur4. Bikaner 5. Bundi 6. Dausa7. Dungarpur 8. Jalore 9. Jodhpur 10. Karauli 11. Nagaur12. Pali13. Rajsamand 14. Sawai Madhopur 15. Sirohi 16. Tonk 17. Udaipur 18. Dholpur

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• Category C – Districts with Low Voter Turnout & High Literacy Rate indicates voter apathy. Strategy to evade this is to increase the informational and motivational campaign.1. Ajmer2. Jaipur3. Jhunjhunu4. Kota5. Sikar

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• Category D - Districts with High Voter Turnout & Higher Literacy Rate tells about including the excluded to be the strategy adopted to achieve cent percent participation of the voters.1. Hanumangarh2. Ganganagar3. Alwar

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……Findings • Rajasthan is one of the State of country which is enjoying demographic

dividend. Increase in higher side of 18-29 age cohort of population indicates the stress to be given regarding youth awareness for voter registration as well as voter turnout.

• Low literacy rate and high cultural barriers in rural areas indicates massive campaign regarding female awareness for registration and voter turnout specially with social intervention through regular contact with social leaders.

• Rajasthan has immense cultural potential. Every region have their own folk music, art and dances. To break the cultural barriers these cultural capitals can be most useful tools.

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• SVEEP plan in the State is a three tier strategy –a) State co-ordinated activitiesb) District level activities - Bridging the gap strategyc) Micro Planning at Polling Station Level

• The State according to the timeline programme of the electoral process shall come up with different activities and programmes. Which is to be executed at all districts within the given time period.

• Every district has to customise activities related to its socio-cultural scenario and also initiate activities according to the category A, B, C & D (stated above) that they come under.

• The gap analysis of each district has to be used for various activities which shall bridge the gap and increase voter turnout and voter participation.

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SVEEP at a Glance

KABBP Survey Report Findings

S.No. Medium Percentage1 TV 1.132 Newspapers 14.253 Friends 16.634 BLO 56.33

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Medium of Awareness

Use of money in election as corruption in politics

S.No. Response Percentage1 Yes 80%2 No 20%

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Reasons for non voting in the last assembly election

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S.No. Reasons Percentage1 Name not present in

the list22%

2 Do’not want vote 16%3 Booth is far 11%4 Long queue 10%

Influenced most to vote or not in last assembly election ?Family Caste Religion Candidate

% 25.16 12.93 20.78 41.13Factors influencing high voter turnout

Money Power Both Good candidate

Others

% 19.09 5.865 2.98 63.11 8.955

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Reason for non voting in forthcoming electionNon Voters Nothing will

changeDon’t believe in

democracyDon’t have

voter ID

Percent 30.22 25.26 44.52

Influence for voting or not voting on voters in forthcoming election

Family Head Husband/ Wife

Friend Own choice

36.58% 5.31% 27.14% 24.90%

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Expectation from Districts

• The socio-economic and demographic profile of each district is specific to the region.

• Each district has to locate this specificity and accordingly plan the intervention programme.

• Various cultural legacy like folk music, folk dance and folk art of the area should be the contributive forces to enhance voter turnout and participation.

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District Strategy• Districts to roll out all three tier strategies.• Activities – Meetings with – Corporate sectorPublic sector under takings Banks Business associationsBarber associationsMerchant associationsSarafa associations

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Pharmacist associations Medical Representative associations Rotary Club, Lions Club, Ladies Club Auto rickshaw association, Rickshaw association School/College Principals and District Education Officers Private School/Colleges Principals Meeting with LIC officers Mandi association

to partnership with these associations and promote voter awareness campaign.

• Materials sent by department to districts like stickers, posters, hoardings, banners etc., short films, audio clips, messages and scrolls etc., from time to time to be used for publicity. Apart from these materials districts can design their own publicity material with prior approval from ECI.

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• Time to time directions given by department • Selecting Assembly constituency-wise 10 polling booths with minimum voter turnout

and designing a strategy for 10% increase in the coming state legislative assembly elections.

• BLO is the key functionary for the SVEEP activity. The material like Sankalp Patra, Voter Slip etc. shall be distributed by BLO. Now it is expected from district SVEEP officers to come out with a strategy that BLO should not be burden some.

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Monitoring System• SVEEP is now a focus activity in election process.• To give the thrust and adequate momentum to

the SVEEP in districts, a) Monitoring system at State level is devised –

A list of monthly activities those are co ordinated by State, shall be sent to districts prior to the month.

A weekly report incorporating all activities done by the districts shall be sent to the department in prescribed format.

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Expected Outcomes• Significant increase (more than 10%) in voter

turnout.• Significant decrease in the gap between male and

female voter turnout.• Increase the youth participation in election

process.• Voting pattern may be more rational.• Rapport building between election machinery and

society.• Smooth functioning of election process • Free & fair polling

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THANKS

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