General Elections to the West Bengal Legislative Assembly - 2016

DISTRICT SVEEP PLAN

HOWRAH

1

In conformity with the guideline of ECI, the district administration adopted the

following plan / strategy for Systematic Voters Education and Electoral Participation

for implementation for the ensuing General Legislative Assembly Election, 2016.

Communication strategies have been developed with a view to achieving the District

priorities. The District priorities include, broadly, increasing overall turnout of voters,

enhancing the quality of participation by increasing turnout of women voter and

voters with disability, ethical and inducement free voting and voters welfare by

ushering in visible improvement in the quality of voting.

District Mascot &Logo :

We have selectedBatul The Great as District Mascot and created aLogo using

the Mascot. Consent of Mr. Narayan Debnath has been taken in this regard. Campaign

materials like Poster, Flex, Stickers have been designed with this Mascot and Logo.

BatulThe Great Distrct Mascot

2

Nante-Fante comic character :

Two comics have been developed using Nante-Fante comic characters to

disseminate SVEEP messages. These will be used as hoardings, flex, leaflets etc.

Comic Strip with Message of Ethical Voting

Comic Strip with Message of Ethical Voting

3

Student Ambassador :

We will select some StudentAmbassadorfrom the colleges within the district.

The College Ambassadors will be briefed about their activities. They will encourage

the fellow students and others to vote and will help in disseminating messages of

ethical voting .

Message on Gas Cylinder :

With the support of Gas Distributors ut mass awareness campaign is being

carried out by pasting adhesive stickers with awareness messages on Gas Cylinders,

Gas distribution vehicles in the district.

Special Awareness Camps at Excluded Community:

We have identified the areas of excluded community (people belonging to 3rd

gender) near Makardaha Union Football Club under Domjur Block and Special

Awareness Camps have been organized for their enrollment. Awrenwss camps under

SVEEP is also being done.

SPECIAL ENROLLMENT DRIVE AMONG THIRD GENDER AT MAKARDAH

4

SPECIAL ENROLLMENT DRIVE AMONG THIRD GENDER AT MAKARDAH

SPECIAL ENROLLMENT DRIVE AMONG THIRD GENDER AT MAKARDAH

Awareness Camps at Factory / Mill:

Awareness camp will be arranged at different factories / Mills

atHowrahregardingelection in general keeping ensuing Assembly General Election,

2016 in consideration.

Awareness Camps at Shopping Malls :

Standieshave been displayed with different flex, inside the Shopping Mall in the

Howrah District. Cut-outhas also been displayed outside the Shopping Mall in the

Howrah District. Both the Standy& Cutout are bearing messages on Ethical Voting

and augmentation of Voters Turnout.

5

Standy at Avani Mall

Standy at Avani Mall

6

Standy at Avani Mall

Display of print materials:

To enhance awareness of the electors, several types of specified publicity

materials have been used, namely, hoardings, posters, flexes, flexes for standies and

stickers with messages on greater participation in voting system, ethical voting, and

responsibility of citizens in a democratic country to cast their votes to make the

country stronger for a bright future.

The awareness materials have been delivered to the Sub-Divisional

Officer, Uluberia Sub-Division, 14 Block Development Officers and 5 Urban

Returning Officers with direction to mount the materials.

The pattern of distribution is aimed at covering the entire district for

reaching the maximum number of members of public .The places for

mounting awareness materials have been judiciously selected to draw

notice of large number of people.

The places earmark for display of awareness materials are as follow:

DEOs office, office of the 2 Sub-Divisional Officers, Ward areas of

Municipality and Howrah Municipal Corporation, Block premises, Gram

Panchayat areas, High Schools, Colleges, Rly.

Stations,Ruralhaats/thoroughfares, Bus Stands and Polling stations etc.

7

8

With the help of Regional Transport Officer, Howrah initiative has been

taken for display of flexes bearing awareness messages on the buses plying

all over the district.

The Tableau and Key Rings with Logo also are being used for the

ensuing General Election to the Legislative Assembly, 2016.

The District Information & Cultural Officer arranged display of

hoardings at important places.

Hoarding at Amta Bus Stand

9

Hoarding at Bagnan Bus Stand

Hoarding at NazirgunjFerrighat

10

Hoarding at Tikiapara Railway Station

Other forms of publicity for awareness generation

Audio Spots:

Audio spots developed by the CEO, WB are being put into usage as media for enhancing public awareness in all 16Assembly Constituency areas. Leaflets :

Leaflets, sharing important information on elections, will be distributed at places with mass gathering all over the District. Cut-out :

Cut-outshave been displayed with messages on ethical voting and voters turnout at the busiest place in the District.

11

Cut-Out

Water Transport:

The W.B.S.T.C. Ltd. and The Hooghly NadiJalapathParibahan Nigam have been involved in displaying stickers with message on ethical voting on launches and boats

Flex at Howrah Ferry Ghat

12

Flex at Howrah Ferry Ghat

SVEEP Messages on Launch

Communication through traditional means

Tableau:

Two Tableaux bearing messages on the General Elections to the West Bengal Legislative Assembly 2016 are covering the entire district from 09.03.2016 at a stretch

13

augmenting awareness among the voters. Along with spreading basic information related to poll such as the date and time of poll, use of EVMs / VVPATs.A number of concurrent activities are converged at tableaux as they are meandering across the towns and villages in the district.

EVM & VVPAT Demonstration

Distribution of Leaflets

Audio Campaign through audio spots on elections

Tableau

Tableau

14

EMV Demonstration

EMV Demonstration Ramrajatala More

Tableau

15

Public Announcements:

Public announcement with distribution of Leaflets sharing important information on election will be arranged throughout the district. Audio spots created by the WB CEO office are being used for the same along with Tableau.

D.E.O.s Appeal:

DEOs Appeal letters will be distributed to voters in identified Polling Station areas where turn-out had been traditionally low.

Traditional Folk Art Forms :

In this regard, street corner play, puppet show (PutulNaach) and BaulGaanhave been introduced with some messages in view of augmentation of voters turnout and ethical voting. This has also been integrated along with Tableau.

Puppet Show at Liluah Bridge MatowalaChowrasta

Puppet Show at Ramrajatala More

16

Puppet Show at Jagatballavpur Block

Baul Song at Ranihati More

17

Baul Song at Alampur More

Baul Song at Andulbazar

Using Cable Television Networks:

Audio Visual clippings will be displayed by the local cable operators regularly at frequent intervals.These will also be used at PVR, Multiplex, Cinema hall etc. D.I.C.O, Local MSOs have already been approached for the same. Print Media:

Advertisementswill be published in print media for making aware awareness generation regarding different aspects of poll such as the date & time of poll use of EVMs /VVPATs etc. as per Election rules and regulations.

Partnerships:

Partnerships have been built up with DI. Primary, DI. Secondary Education,

District Information & Cultural Office, Police Commissionerate, ICDS, District Social

Welfare Office, Howrah Municipal Corporation, RTO Howrah, Agricultural Income

18

Tax office, WBSTC Hooghly NadiJalapathParibhan Nigam etc. for implementation of

various activities of SVEEP.

SVEEP messages pasted on WBSTC Bus

Mass mobilizing Communication Strategies:

1. Educational Institutions: Seminars and Work-shops will be organized with student of Colleges and Institutions of higher education to motivate young electors to get registered and vote.One letter Amar Chithi has been devised to appeal parents and elders to vote through their wards. This will be sent to them through institutions with the help of teachers, Student ambassadors and BLOs. On the reverse of this letter one comics of Nonte-Fonte will be printed.

, , - - ,

-

______________________ ______________________

- ______________________

19

2. Pledge taking / Signature campaigns are other techniques of mass-contacts.

Interpersonal Contacts:

Through BLOs:

The Voters information slip will be distributed to all the electors. While preparing the ASD list, BLOs will visit households and motivate voters to

cast their votes. The voters who are enrolled but not physically present during the time and are residing elsewhere for employment, livelihood and other reasons will be tracked. The BLOs will inform the BDOs of such absent voters. The family members of such electors will be motivated so that the absentee members will return on the day of poll and vote.

Sector Officers:

The Sector Officers will possess the data of VTR in the LokSabha Elections, 2014

in respect of his assigned Polling Stations. When interacting with people of these Polling Stations, they will motivate people to vote.

In case of persons who are enrolled, but not physically present because of livelihood, he will hand over an appeal letter signed by the DEO to come out on the date of Poll to vote.

Through Field Functionaries:

Field functionaries of departments like P & R D, Women and Child Welfare, Health & Family Welfare, Youth Affairs, and Civil Defense SHGs, ICDS workers, ASHA workers, Block Youth Affairs and Civil Defense Volunteers will be mobilized with the objective of reaching out to all the households to motivate electors to vote.