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General Election to West Bengal Legislative

Assembly, 2016

District SVEEP Plan

For Office Use Only

Office of the District Election Officer & District Magistrate, North 24 Parganas

WB

LA-2

01

6

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District Election Mascot, North 24 Parganas

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TABLE OFCONTENTS

Sl.No. Particulars

1 District Profile: North 24 Parganas

2 Map of North 24 ParganasDistrict

3 Assembly Segments /Constituencies

4 Electoral Profile of North 24pgsDistrict

5 Age Cohort Analysis ofElectors

6 Background of SVEEP Plan for Assembly Election 2015 and VoterTurnout

7 SVEEPStrategy

8 Overall approach of SVEEPPlan

9 Objective of theSVEEP

10 Designing of SVEEPPlan

11 Key Focus areas of the SVEEPPlan

12 CommonStrategyforoverallVotereducationandawareness

13 Voter’sFacilitation

14 Implementation SVEEPPlan

15 PlanningofSVEEPactivityforvariousTargetGroups/Communities

16 Media & Communication Plan forSVEEP

17 TargetedApproach

18 Salient features of the SVEEPPlan

19 Department wise detailed SVEEPplan/activities

20 SVEEP Calendar for AssemblyElection 2016

21 Summary of SVEEPActivities

22 PhotoGallery

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North 24 Parganas: A Brief Note on This District

Located in southern West Bengal the district is bordered to the north by Nadia, by Bangladesh (Khulna Division) to north

and east, to south by South 24 Parganas, and to the west by Kolkata, Howrah and Hoogly.The district is almost a miniature

of India in terms of the variation it contains.It is considered to be West Bengal’s most populous and most economically

developed district.Situated in the urban fringe of the metropolitan city of Kolkata the district has an area of 4094 sq.km.

including the savvy planned city of Salt Lake, the up-coming New Town at Rajarhat, the NetajiSubhash Chandra

International Airport, the historically relevant and important industrial sub-division of Barrackpore and a portion of the

Sunderbans National Park.

Barasat is the district headquarters of North 24 Parganas.It is a part of the area covered by Kolkata Metroplitan

Development Authority.It is one of the major sub-urbs surrounding Kolkata, housing the court and the administrative

offices of the district.

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Historical Background

According to ptolemy’s Treatise on geography,written in the 2ndcentury A.D. the ancient land of Gangaridi stretched

between the rivers Bhagirathi-Hooghly (Lower Ganges) and Padma-Meghna.The modern day 24 Parganas was the

southern and the south-eastern territory of the legendary kingdom.

Chandraketugarh, an archeological site in Berachampa village of Deganga PS is located in this district, only 38 kms to the

north-east of Kolkata.Archaeological excavation at Berachampa village in Deganga PS proves that the history of

Chandraketugarh dates back to almost the 3rdcentury BC during the pre-Mauryan era.Historians identify this site with the

ancient Gangaridai mentioned by the Greek traveler,Megasthenes,in his work “Indika”.

In 1983, an administrative reforms committee under the chairmanship of Dr. Ashok Mitra suggested to split the district

24 Parganas into two and as per the recommendation of the committee two districts - North and South 24 Parganas were

created on 1stMarch 1986.The North 24 Parganas which was included in the Presidency Division has been formed with 5

sub-divisions of the Greater 24 Parganas,namely, Barasat(Headquarter),barrackpore,Basirhat,Bongaon and Bidhannagar.

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Archaeological, Historical & Other Places of Interest

The district of North 24 Parganas has generally been overlooked as a tourism destination in West Bengal thus far.But it

has to be accepted that with its vast heritage resources and abundance of natural beauty,particularly the Southern part of

the district that is undoubtedly eligible to find its place of pride in the tourism map of the state. The district also boasts of

hundreds of sites of historical and archeological importance, the most famous perhaps being Chandraketugarh at

Berachampa under the Denganga Block. The place thrived as a port in ancient times and had connections with other

contemporary international ports of the world.

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Transport & Connectivity

2 National Highways – NH 34, NH 35 traverse through the district connecting ports, airports and important commercial

centres in the district.The major land port of the State is situated at Petrapolenear BongaonTown of North 24 Parganas

district connecting Bangladesh with Kolkata thereby rest of the country through NH 35 (JessoreRoad) thereby promoting

international trade with Bangladesh.

The railway line connects Hasnabad in Basirhatand to Bongaon from Barasat and to Sealdah in Kolkata.Bongaon is

connected to Ranaghat in neighbouring Nadia District. A railway line has been opened for transport of goods to

Bangladesh via Petrapoleborder.

The only international airport of the state is at Dum Dum.North 24 Parganas which provides national and

international connection to all major cities and town in India as well as to major international destinations.This district is

also proximate to the Kolkata and HaldiaPorts.

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NORTH 24 PARGANAS: A BRIEF NOTE ON THIS DISTRICT

Demographic Profile‐

The population of the District is more than 1 crore. 57.27%

lives in urban regions of district while 42.73% population

lives in rural areas of villages. The population density is

2445 per square kilometer.The Male population of the

districtis 51.73 lakh and Female populationis 49.09 lakh.

The sex ratioin the district stands at 955 with rural sex ratio at 947 and urban sex ratio at 961. Urban

sex ratio shows a very low figure indicating prevalence of gender based discrimination. The Scheduled

Caste population stands at 18.25% and scheduled tribe population at 1.97%. Total SC population of the

district is 18.4lakh.

Administrative Profile–

The District has 22 blocks, 200 Panchayats, & 5 Subdivisions.

SN Sub‐

Division Block No. of

Panchayat SN

Sub‐ Division Block

No. of Panchayat

1

Barasat (Sadar)

Barasat – I 9 11

Basirhat

Basirhat – I 7

2 Barasat – II 7 12 Basirhat – II 9

3 Amdanga 8 13 Haroa 8

4 Deganga 13 14 Baduria 14

5 Habra -I 7 15 Hasnabad 9

6 Habra - II 8 16 Minakhan 8

7 Rajarhat 6 17 Swarupnagar 10

8

Bongaon

Bongaon 16 18 Hingalgunj 9

9 Gaighata 13 19 Sandeshkhali

– I 8

10 Bagdah 9 20 Sandeshkhali

- II 8

21 Barrackpore

Barrackpore – I

8

22 Barrackpore -

II 6

Total 200

Indicator North 24PGS No. ofSub‐Division 5 Number ofBlocks 22 No. ofPanchayats 200

No. of UrbanBodies 27 Totalarea 4094 sq. km.

Total Population 1,00,82,852

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Map of North 24 ParganasDistrict

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Assembly Segments / Constituencies–

There are total 33 Assembly Constituencies in North 24 Parganas district. Block wise

detail of the ten Assembly constituencies are given below‐

Sl. No.

AC Name Block Name

1 Bagdah (SC) 2 Bagdah

Bongaon

2 Bongaon Uttar (SC) 1 Bongaon

3 BongaonDakshin (SC) 2 Bongaon

Gaighata

4 Gaighata (SC) 2 Gaighata

Habra I

5 Swarupnagar(SC) 2 Swarupnagar

Baduria

6 Baduria 1 Baduria

7 Habra 1 Habra-I

8 Ashoknagar 1 Habra-II

9 Amdanga 2 Amdanga

Barasat-I

10 Bijpur

11 Naihati 1 Barrackpore I

12 Bhatpara

13 Jagatdal 1 Barrackpore I

14 Noapara 1 Barrackpore II

15 Barrackpur

16 Khardaha 1 Barrackpore II

17 Dum Dum Uttar

18 Panihati

19 Kamarhati

20 Baranagar

21 Dum Dum

22 Rajarhat New Town 1 Rajarhat

23 Bidhannagar

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Sl. No.

AC Name Block Name

24 RajarhatGopalpur 1 Rajarhat

25 Madhyamgram 2 Barasat-I

Barasat-II

26 Barasat 1 Barasat-I

27 Deganga 2 Barasat-I

Deganga

28 Haroa 3

Barasat-II

Deganga

Haroa

29 Minakhan(SC) 2 Haroa

Minakhan

30 Sandeshkhli(ST) 2 Sandeshkhali-I

Sandeshkhali-II

31 BasirhatDakshin 2 Basirhat-I

Hasnabad

32 Basirhat Uttar 2 Basirhat-II

Hasnabad

33 Hingalganj (SC) 3

Hasnabad

Sandeshkhali-II

Hingalganj

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Electoral Profile of North 24ParganasDistrict

North 24PGSdistrict has always showed firm commitment to democracy. Being one of the largest

district of West Bengalin terms of geographical area and population, North 24PGSmay be put at

the lower strata for many reasons but it stands alone so far as political activism isconcerned.

Elector Detail‐

Indicator Male Female Other Total

Population as per Census2011 5173346 4909506 0 10082852

ProjectedPopulation (01.01.2016) 5488794 5208865 0 10697659

Elector Population (18+) (Census 2011) 3422686 3248129 0 6670815

Projected Elector’sPopulation (01.01.2016) 7162662

Elector to Population (EP) EP Ratio as on1.1.2016 0.67

Census population of 18‐19 agegroup (Census 2011) 475993

Projected Population of 18‐19 agegroup 505017

SexRatio 950

EPICCoverage 100%

Total Electors of North 24PGS district in Draft Roll is 69.24 lakh. The male electors stand at

51.53% and total female electors at 48.47 %. Sex ratio of the electors in the district stands at

940. The total male and female electors of the district are 35.68 lakh and 33.56 lakh

respectively. Constituency wise elector population and sex ratio is presented below–

Electors as per Draft Roll w.r.t. 01.01.2016 as the qualifying date(01.09.2015)

Sl. No.

Constituency No

Name of Constituency Male Female Third

Gender Total Sex Ratio

1 94 BAGDAH (SC) 131455 117331 0 248786 893

2 95 BONGAON UTTAR (SC) 114602 108827 2 223431 950

3 96 BONGAON DAKSHIN (SC) 111911 106148 3 218062 949

4 97 GAIGHATA (SC) 108933 104235 0 213168 957

5 98 SWARUPNAGAR (SC) 112558 104708 2 217268 930

6 99 BADURIA 111175 104860 0 216035 943

7 100 HABRA 106883 100709 4 207596 942

8 101 ASHOKNAGAR 112621 109476 2 222099 972

9 102 AMDANGA 108646 99756 3 208405 918

10 103 BIJPUR 89444 82681 4 172129 924

11 104 NAIHATI 88521 84499 2 173022 955

12 105 BHATPARA 76840 60890 1 137731 792

13 106 JAGATDAL 103348 93296 1 196645 903

14 107 NOAPARA 118944 113739 2 232685 956

15 108 BARRACKPUR 100163 93265 0 193428 931

16 109 KHARDAHA 99772 95205 4 194981 954

17 110 DUM DUM UTTAR 114788 111768 2 226558 974

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Sl. No.

Constituency No

Name of Constituency Male Female Third

Gender Total Sex Ratio

18 111 PANIHATI 101456 98609 6 200071 972

19 112 KAMARHATI 91575 85829 1 177405 937

20 113 BARANAGAR 97856 97254 0 195110 994

21 114 DUM DUM 104167 103119 3 207289 990

22 115 RAJARHAT NEW TOWN 115150 107399 5 222554 933

23 116 BIDHAN NAGAR 108765 108840 2 217607 1001

24 117 RAJARHAT GOPALPUR 109075 109353 0 218428 1003

25 118 MADHYAMGRAM 117126 110795 4 227925 946

26 119 BARASAT 121127 118784 5 239916 981

27 120 DEGANGA 109375 99785 3 209163 912

28 121 HAROA 117795 104348 3 222146 886

29 122 MINAKHAN (SC) 105336 93955 3 199294 892

30 123 SANDESHKHALI (ST) 108128 99280 2 207410 918

31 124 BASIRHAT DAKSHIN 123069 117087 3 240159 951

32 125 BASIRHAT UTTAR 120009 109832 4 229845 915

33 126 HINGALGANJ (SC) 107330 99855 3 207188 930

Age Cohort Analysis of Electors‐

Age Cohort % age of total Population as percensus Electors as per currently proposed Final Roll w.r.t. 01.01.16 as qualifyingdate

18‐19 3.12 191744

20‐29 18.5 1742728

30‐39 15.9 1508430

40‐49 12.54 1553602

50‐59 9.26 1111043

60‐69 4.7 650707

70‐79 2.56 304631

80+ 0.56 99777

Total 67.14 7162662

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SVEEP Plan2016

Background of SVEEP Plan for

Assembly Election 2016 and Voter

Turnout‐

Voter turnout in election is of immense

relevance to the value or credibility that

will be attached to its outcome. A high

turnout is therefore seen as higher

participation in decision ‐making and a seal

of approval or legitimacy.

Election in North 24PGS has witnessed a fluctuating trend of voter turnout in previous

Elections. The 2011 Assembly election recorded the voter turnout of 84.96% in the

district. But in the parliament general elections that followed thereafter the VTR came

down to 82.86 %.

The trend of voter turnout in various Assembly constituencies of North 24pgs district in

previous Elections is cited below‐

Sl. No.

Ac No. & Name

2011 Assembly Election 2014 LokSabha Elections

Male Female Other Total Male Female Other Total

1 94 Bagdah (SC) 87517 85434 0 172951 97233 94371 0 191604

2 95 Bangaon Uttar (SC) 82777 79907 0 162684 93645 88984 1 182630

3 96 BangaonDakshin (SC) 82785 79739 0 162524 90507 87225 0 177732

4 97 Gaighata (SC) 83328 80398 0 163726 91772 88439 0 180211

5 98 Swarupnagar (SC) 89236 81281 0 170517 95298 85998 0 181296

6 99 Baduria 88072 80547 0 168619 96006 87339 0 183345

7 100 Habra 80978 74996 0 155974 90946 83403 0 174349

8 101 Ashoknagar 88264 81527 0 169791 96827 89884 0 186711

9 102 Amdanga 86118 75352 0 161470 95398 83755 0 179153

10 103 Bijpur 69152 57783 0 126935 72450 59889 0 132339

11 104 Naihati 69861 61106 0 130967 75159 66643 0 141802

12 105 Bhatpara 55063 39055 0 94118 63153 44723 0 107876

13 106 Jagatdal 79487 67171 0 146658 86897 73138 0 160035

14 107 Noapara 89093 79563 0 168656 97264 88112 0 185376

15 108 Barrackpur 72369 60029 0 132398 76074 65747 0 141821

16 109 Khardaha 78099 69388 0 147487 83867 74998 0 158865

17 110 Dum Dum Uttar 91580 83946 0 175526 97747 89634 0 187381

18 111 Panihati 78983 72017 0 151000 83024 76369 0 159393

Voter Turnout % in previousElections

Category

2011 Assembly Election

2014Lok Sabha

Election

Male 85.61% 84.38%

Female 84.25% 81.24%

Total 84.96% 82.86%

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Sl. No.

Ac No. & Name

2011 Assembly Election 2014 LokSabha Elections

Male Female Other Total Male Female Other Total

19 112 Kamarhati 68331 59365 0 127696 71773 63424 0 135197

20 113 Baranagar 77446 70348 0 147794 81161 74870 0 156031

21 114 Dum Dum 82335 75580 0 157915 85554 80531 0 166085

22 115 Rajarhat New Town 87787 75789 0 163576 98711 85269 0 183980

23 116 Bidhannagar 76313 71963 0 148276 79611 75535 0 155146

24 117 RajarhatGopalpur 77669 72108 0 149777 85214 78808 1 164023

25 118 Madhyamgram 92491 81497 0 173988 101431 91423 0 192854

26 119 Barasat 91763 85374 0 177137 100257 94005 0 194262

27 120 Deganga 85680 72618 0 158298 95738 82219 0 177957

28 121 Haroa 92390 75338 0 167728 100898 81885 0 182783

29 122 Minakhan (SC) 81857 69107 0 150964 90862 75428 0 166290

30 123 Sandeshkhali (ST) 82211 72190 0 154401 91474 81600 0 173074

31 124 BasirhatDakshin 96451 88810 0 185261 104877 95683 1 200561

32 125 Basirhat Uttar 89254 77516 0 166770 105015 91443 0 196458

33 126 Hingalganj (SC) 82312 76413 0 158725 87196 81790 0 168986

District Total 2717052 2433255 0 5150307 2963039 2662564 3 5625606

Total number of polling station of North 24PGS district stands at 8253. Various SVEEP

interventions at these booths are planned to increase voterturnout.

Lowest 25 polling stations in terms of Gender Ratio of the district –

Sl No. AC No Part No Total Electors

Gender Ratio Male Female Third Gender Total

1 106 85 827 200 0 1027 242

2 106 114 499 121 0 620 242

3 106 91 763 197 0 960 258

4 105 130 624 185 0 809 296

5 105 1 762 227 0 989 298

6 105 112 583 180 0 763 309

7 106 93 556 196 0 752 353

8 106 115 546 195 0 741 357

9 105 132 807 299 0 1106 371

10 105 136 418 156 0 574 373

11 105 131 275 104 0 379 378

12 108 149 781 321 0 1102 411

13 105 58 688 287 0 975 417

14 105 111 635 269 0 904 424

15 106 87 518 233 0 751 450

16 104 180 471 221 0 692 469

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Sl No. AC No Part No Total Electors

Gender Ratio Male Female Third Gender Total

17 105 110 707 341 0 1048 482

18 111 245 619 299 0 918 483

19 103 83 729 359 0 1088 492

20 103 81 721 357 0 1078 495

21 113 84 353 175 0 528 496

22 106 92 545 273 0 818 501

23 105 114 435 219 0 654 503

24 108 147 530 271 0 801 511

25 106 86 498 265 0 763 532

Lowest 25 polling stations in terms of % of 18-19 yrs age group electors of the district-

Sl No. AC No Part No Total Electors 18-19 yrs age

group electors % of 18-19 yrs age

group electors Male Female Third Gender Total

1 107 99 102 123 0 225 0 0.0000

2 116 7 96 88 0 184 0 0.0000

3 116 58 299 349 0 648 1 0.0015

4 116 53 303 313 0 616 1 0.0016

5 116 35 276 298 0 574 1 0.0017

6 116 237 242 266 0 508 1 0.0020

7 116 241 341 346 0 687 2 0.0029

8 116 197 330 347 0 677 2 0.0030

9 116 88 480 502 0 982 3 0.0031

10 116 60 438 503 0 941 3 0.0032

11 116 75 296 317 0 613 2 0.0033

12 116 194 281 313 0 594 2 0.0034

13 116 246 268 302 0 570 2 0.0035

14 110 219 283 258 0 541 2 0.0037

15 116 157 367 418 0 785 3 0.0038

16 116 141 250 273 0 523 2 0.0038

17 116 39 384 394 0 778 3 0.0039

18 116 37 385 383 0 768 3 0.0039

19 116 164 450 487 0 937 4 0.0043

20 116 3 447 451 0 898 4 0.0045

21 116 190 414 465 0 879 4 0.0046

22 116 235 525 566 0 1091 5 0.0046

23 116 182 529 530 0 1059 5 0.0047

24 110 47 199 211 0 410 2 0.0049

25 116 179 394 421 0 815 4 0.0049

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Optimal use of MassMedia

Mid & OutdoorMedia

(Poster/ Banner/Wall Painting, Street Play,

CulturalProgram)

SVEEP

Plan

Interpersonal Communication

(Door to door visit of BLO/ other grassroot worker, SHGMeeting)

District Toll free number

180034555554

The low voter turnout in Election could be attributed to many factors. Each district has

a unique history, social, political and cultural setting based on which voter

participation has to be seen.Someof thefactorsthataffect the

trend/voterturnoutareasfollows‐

Law and order problem and electoral offences affecting free, fair and peaceful polls.

The district administration is taking steps to ensure enabling environment for

peacefulelection.

Lack of awareness about the significance of vote also tends to decrease the electors

participation.

People usually migrate primarily for livelihood opportunities and educational

opportunities. They have their names in the electoral roll but most of them are

unabletovoteduringelectionsastheyareoutside theState.

Inconvenience related to poor infrastructure and lack of basic minimum facilities

at polling stations such as poor road connectivity, lack of public transportation,

drinking water facility, ramps for disabled, shades and sitting arrangements, long

queues etc. used to affect Voterturnout. Various steps have been taken by the State

and the District administration to ensure positive intervention in this area so that

maximum Voter Turn Out is made possible.

Apathyamongurbanvotersisalsooneofthecausesoflowvoterturnout.Incertain cases

lack of sensitivity about importance of each vote and casual attitude among electors

may have contributed to lowervoter‐turnout.

SVEEPStrategy

The overall SVEEP strategy is to counter challenges that restrict the electoral

participation. Aim is to maximize the voter participation and turnout in the Assembly

Election 2016.

The main focus is toensurethatthe

Eligible electors get enrolled and a

maximum number of these registered

electors exercise their right of franchise in

theElection.

The purpose is to reach out to a large

numbers of the population of the district

using strategic communication approaches

involving mass media, mid and outdoor

media, social media and interpersonal

communications.

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SVEEP Strategy to maximize public participation (Focal Point of Activity)–

Departments/ Organizations /

Institutions tosupport / Co‐operateSVEEP

Activity

SVEEP Strategy

DistrictLe

vel

Collectorate Office &

other Govt Officebuillding

University / College/ School

Cinema Hall / Mall

Chouwhs / TrfficSignal

Railway station/Bus Stand

Post Office

Bank Branch /ATM

Hospital

CyberCafe

Block

Level

Block office & otherGovt

Building

RTPSCounter

PoliceStation

PHC

Bank Branch / PostOffice

Bust Stand /Stop

Market /Haat

Panchayat

Level

PanchayatBhawan

Health Sub Centre

Anganwari Centre

School

SHG &Village Organization

Face to Face campaignby BLO & other grass root

worker

Wide publicity through electronic,

print media, interpersonal

interface, Socialmedia

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EVM awareness camps conducted by officials March 2016

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Vehicles containing SVEEP messages

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Overall approach of SVEEPPlan

The overall approach of SVEEP Plan for West Bengal Assembly Election 2016 is to reach out to

each and every voter throughout print & awareness electronic media, Social media, activity

based generation, communication, resource mobilization, effective steering of partnerships,

law and order, confidence building measures through deployment of security force,

information, motivation and facilitation works in order to motivate every voter to use his/her

right to vote on the day of poll.

Objective of the SVEEP‐

To target an increase in voter turnout in the identified low turnout polling station and overall increase in turnout by at least 15% over the last assemblyelection.

To remove the gender gap in enrolment andturnout.

Inclusion of excluded group/communities in electoral roll and in turnoutforvoting.

Visibleenhancementinthequalityofelectoralparticipationintermsofinformed,ethical and inducement free voting in tandem with supply side expenditure control measures.

Increase inpostal ballot voting by facilitating and education service votersandemployees

The entireSVEEP campaign is designed to be concurrent with the whole process of

Page 23 of 51

election. Hence the various components of SVEEP campaign have two major objectives‐

Designing of SVEEP Plan‐

The SVEEP campaign is timed and designed according to two aspects of election cycle comprising registration period and pre poll period. Thus it comprise of following two aspects‐

Voter’s education prior to announcement ofelection

During this period the campaign would focus on providing voter's information on‐

Why to register themselves onvoterslist.

Benefits ofregistration.

Time and dates ofregistration

Online and physical location where registration process iscarriedout.

How registration isdone.

How to correct details of those alreadyregistered.

Informing the fact that having an EPIC does not mean one is registered on the voters list.

Where will addition and deletion listbedisplayed?

How to challenge the displayedlists

Voter’s education after announcement ofelection

During this period the campaign would focus on providing voter's information on‐

Time and dateofelections

Location of pollingstation

Other voting services like Postal ballots, proxy voting, security, personal and other staff on duty, ramps, separatequeues.

1

• To increase voter registration by working towards registration of all eligiblevoters.

2 • To increase voterturnout.

1 • Voter’s education prior to

announcement ofelection

• Voter’s educationafter 2 announcement ofelection

Maximisation of Enrolment and Turn out

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Documents required in additiontoEPIC

Pollprocess

How to cast vote inEVM

Model Code of conduct/ethicalvoting

Key Focus areas of the SVEEP Plan–

Common Strategy for overall Voter education and awareness‐

To ensure cent‐percent registration of all eligible citizens and cent percent EPIC

making and its distribution to the concernedelector.

To ensure that all persons whose names are in the electoral roll come to the polling

station and exercise their right of franchise on the day ofPoll.

To emphasize that greater participation is essential for strongerdemocracy.

To generate awareness towards the value of casting votes particularly the value of

each and everyvote.

To emphasize that every citizen has the equal right of one vote and this rightshould

be exercised byeverybody.

Popularize the alternative documents tovote.

To give stress on Ethical voting, free and fair voting without any inducement or fear.

Special attention will be given on those polling stations where there was relatively

low turnout in the previouselections.

1. WomenVoters

2. YouthVoters

3. Voters of Ruralarea

4. Vulnarable PollingStation

5. Low voter turnout Polling Stations of previousElection

6. Urban Apathyremoval

7. Improved Voter Facilitation – before & duringelections

8. Mass Mobilization

9. Use of Social Media for Voterawareness

10. Safe, Fair &Freeelections

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Voter’s Facilitation‐

Various activities to be undertaken to create an enabling environment among voters at

village, block and district level–

Ensuring the facilities of water, shade, toilet etc. on the polling

stations.Electoral roll information through SMSfacility.

Forms 6, 7, 8 and 8A are made available at all polling booths

Special registration camps conducted at all pollingbooths

Voters’ Facilitation Centers setup at District headquarter and Block office to

facilitate voters and provide requisite information and services like display of

Voter lists, issue of duplicate EPIC

Voters’ Helpline with Toll free number 180034555554 established to facilitate

the voters in getting relevant information on the electoralprocesses.

Control room in District election office to redress the grievances and to inform the

complainants about the actiontaken.

Publicity of online Search facility in Voter List through CEO West Bengal’s website,

and also through SMS facilities.Similarly facility for searching location of the

polling station to be provided through GIS/Googlemap.

EVM/VVPAT/NOTA awareness/familiarization camps at Village Panchayats,

community Centersetc.

Voter Slips to be distributed among all electors two days prior to the poll day

providing key information to electors and also serving as a reminder as well as an

invitation.

Basic minimum facilities at polling booths‐ Polling Stations to be made voter

friendly through setting up of ramps, separate queue for women, basic facilities

like drinking water, toilets, shade and adequate lightingetc.

Model polling stations to be setup in each block to enhance Voter turnout and also

to offer the voters a pleasant and comfortableexperience.

Uploading of voter list/booth list/BLO list on district election portal for electors

reference

BLO Board in each polling booth and propersignage.

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PlanningofSVEEPactivityforvariousTargetGroups/Communities–

SlNo Target Group SVEEP Activity Associated Agency

1

Women

House to house contacts, Mela, Information

through TV / Poster / Banner / Pamphlets,

Awareness through Anganwari / Heath

workers.

Dept. of Health, Dept of Social

Welfare, Information and Public

Relation Dept,

Universities,School/Collegestud

ents. 2

Youth

Hoarding, Posters, Banners, SMS through

mobile, Information through facebook

(Social media), Information through

Television, Human Chain, Rallies, website

based services, Media based publicity,

video messages,

newspaperinformation,Musicshow,runforv

oteetc.

College Students, Electronic/

Print media, cultural troupe,

campus ambassadors, CSO,

Nehru Yuva Kendra, NCC, NSS,

Red Cross, Cyber Cafesetc.

3

Urban

Population

Debate, Essay, Slogan, Painting, Writing

Competitions. Human chains, Prabhat

Ferries, SankalpPatra, Pledge letters,

Appointment of Campus Ambassadors,

Road Shows, Human chains, Cycle Races,

Processions, Mobile based services like

SMS, website based servicesetc.

College Students, Electronic

/Print media, cultural troupe,

Campus ambassadors,etc.

4 Rural Population

Housetohousecontacts,Mela,InformationthroughTV/Poster/Banner / Pamphlets, Wall painting, Mobile based services like SMS,Song

Government dept, Media

(Electronic, Print), Public

Relation Dept, Sakshar Bharat

Preraksetc

5

Identified Communit

y

NukkadNatak,Songs,Drama,MediaPublicity,Confidence

building measures through better law

and order situation, Voters facilitations

measures like ensuring 100% EPIC

distribution, enrolment etc.

Government departments,

Media(Electronic, Print)

intervention and facilitation by

local administrationetc

6 Physically disabled,

OldPersons

Ensuring proper facilities

measures like Ramp, Water, Shade,

sitting arrangements. First aid in

case ofneed.

Intervention and

facilitation by local

administration

7 Election

staff/service voter

Training regarding postal ballots,

EDC etc., organizing special Camps

before the date ofpolling.

Intervention and

facilitation by local

administration

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Special SVEEP initiatives :

1. ”Vote-Bandhu”: 2 (Two) persons identified by the respective AC for 20 to 25 polling

Stations per AC. These people, preferably within the age group of 18-22 years, an elector

of that particular booth and with no known political connection, have been supplied with

T-shirts, caps, etc. for creating better visibility amongst electors. They conducted house-

to-house visits with blank from-6, and 8A to provide the same to electors/prospective

electors wherever needed.

On the day of poll, their services may be utilized in the VAB (Voters Assistance Booth)

to help infirm and aged voters, voters with infants, etc.

Civil Defence volunteers have also been engaged in the process.

2. “Booth-on-Wheels” : A bigger vehicle, i.e. a bus, painted and decorated, both on the

outside as well as inside, to give it the shape and feel of a polling station. Banner, flexes,

etc. displayed on all its walls, together with the picture/placed of a mascot [the EPIC

MAN] at the roof for better eye-catching of onlookers. The vehicle is being made to travel

extensively throughout the district covering the ACs, and particularly ensuring maximum

coverage of the polling stations showing lesser gender ratio and 18-19 electors coverage.

Audio tracks containing “Bhatiali Songs” and different electoral messages is being

played from within the bus.

Also, each Block wherever the vehicle visits, is arranging for 3-4 persons with blank forms,

copies of electoral roll, dummy EVM (of cardboard/thermocol, etc.) for assistance and training

of the voters wherever needed.

3. Lighting board with SVEEP messages: Special electric lamps designed to form a big ECI

symbol, as well as a short, crisp SVEEP message. Such formation is displayed in

prominent place (s) specifically identified for the purpose.

4. EPIC Man: A district mascot, Epic Man has been designed by the district administration

in order to spread the SVEEP messages of awareness & electoral participation. It had

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been inaugurated by the district magistrate on 25th January 2016 (National Voters Day)

& has been extensively used in conspicuous places for greater awareness & participation.

5. Audio/ Video–clips: DICO, North 24 Parganas has been requested to come up with

“bhatiali” songs specially composed to impart the messages of SVEEP. Shows with teams

organized in different ACs. The target group is chiefly the IT savvy youth of Bidhannagar

area where the electoral participation and the figures in consideration is on the tower

side.

6. Flexes, banners and posters printed and prepared in adequate numbers is used in the

different upcoming fairs and festivals in the different corners of this district.

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Media & Communication Plan forSVEEP

1. Poster /hoardings ‐ Publicity among the masses through display of hoarding /

poster / banner / flexes at strategic points such as‐

All pollingstations

All primary/middle/highschools

All PanchayatBhawans, Communityhalls

All AnganbadiCenters

All Primary Health Centers, Sub‐centers andhospitals.

At Collectorate, Subdivisional offices, Block offices, RTPS centers in block. At Railway stations, Bus stand, Banks A.T.M., Petrolpump

2. Print media ‐ Press release /insertions/briefings for providing relevant information

timely to thepeople.

3. Electronic media & Use of audio‐videomedium

Telecast of ECI approved audios/videos on local cable channels Telecast of appeal byD.M Running of scrolls

Screening of ECI approved audios/videos etc. Special Screening in educational institutions, PanchayatBhawansetc.

4. Publicity through website and socialmedia.

The DEO Portal is updated with all relevant and latest information &

important links like nvsp.in for use of online registration/search facilities

etc& important sms/call centrenumber.

The official facebook page i.eDistrict Administration, North 24PGS is

enriched with all latest videos, audios, posteretc.

Whatsappgroup has been formed for quick dissemination of important

informations andactivities

5. Helpline number/Control room/Voter facilitationcenters‐

District toll free helpline number 18003456384 has been established to facilitate

the people in getting right information about electoralprocesses.

Control room in district election office has been setup to redress people’s

grievances.

Voter Facilitation Centre have been setup in District headquarter and in eachBlock.

6. Publicity through inter departmental/inter agency cooperation and

coordination‐ The DPRO office, education office, welfare office, health office, ICDS

office, JEEVIKA etc. ANMs/ASHA workers,Anganwadi workers, SHGs, NYKs, NSS etc.

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has been actively roped in mass mobilization activities like rallies, marches, runs,

human chains apart from door to door contactprograms.

7. Inter Personal Communication‐ Extensive use of Inter Personal Communication

through grassroots workers and activists like Anganwadisevikas, NYK workers, NSS

volunteers, SHGs, campus ambassadorsetc.

8. BAGs ‐ Utilization of BAGs to educate and motivatepeople.

9. Campus Ambassadors ‐ Utilization of Campus Ambassadors to educate and motivate

youth.

10. Merging through other government programs/schemes/services:

Piggybacking on major grass‐root level government programs of health, livelihood,

education, rural development and Panchayati Raj and so on like immunization

campaign,scholarshipdistributioncampsetc.

Appeal through footer messages on RTPSslips.

Appeal through footer messages on OPD registrationslips.

11. Organizing physicalactivitieslike.

Group oathceremonies Signaturecampaigns

Debates Quiz Essay writing competitions

Slogan writingcompetitions Painting/rangolicompetitions

Human chains Prabhatferries

Cyclerallies Marathon/Run/Marches

Nukkadnatak/culturalprograms Sports competitionsetc.

12. Regular reviews of election related work.

In weeklymeetings, In District development coordinationmeetings In meetings with partnerdepartments/agencies

13. Regular meetings and briefings of politicalparties.

14. Roping in of credible civil societyorganizations

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TargetedApproach

The common SVEEP strategy being intensive and holistic in nature shall also focus upon the

targeted group with a more dedicated approach to include maximum number of eligible

voters from the aforementioned excludedcommunities.

The polling stations with lowest percentage of voting in the last elections have been

identified and focused effort of awareness and motivation are to be carriedout.

The self-help groups under the West Bengal Livelihood Promotion Society are also

being targeted to spread the awareness about voting/ ethical voting in theirvicinity.

Weaker sections, vulnerable section and excluded groups/areas are being identified

and targeted awareness campaigns are to be launch for them by the field

authorities.

Effective mass communication is aimed through the use of Newspapers, Hoardings,

Banners, Pamphlets, Stickers, Electronic media like radio andtelevision.

Effective use of software technology such as Bulk SMS, SMS based information,

website based information would be provided to thecitizens.

Salient features of the SVEEPPlan

EVM demonstration and hands-on training particularly in the rural and remote

areas.Spreading the messages through school going children to their parents/family for

participation in the election.

Voter education and making them aware of their right to vote through village haat,

,GramSabha, Songs and NukkadNataks etc.

Women and youth centric awareness programmes to emphasize upon the need for Ethical

Voting.

To encourage the electors in the LWE areas to cast their votes in order to bring change in

theirsituation.

Training for NOTA button in EVM.

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Special awareness campaign in areas of weaker sections and DalitTolas

Mass awareness, information & motivation through advertising in News Paper, contacts

with the brand ambassador, through banner, hoarding, pamphlets, stickersetc.

NukkadNatak based on election theme with stress on Ethical voting.

Motivating through the display of video messages in cinema halls

House to house awareness, contact building and mass

mobilization.Rallies and Prabhatpheries.

Panchayat level meetings in ruralareas.

To encourage the electors in LWE areas to cast their votes through effective confidence

building measures (CBM), awareness &motivation.

Ideas for greater participation would also be invited from the partner agencies, students

and also from various sections of the society through mediadiscussions.

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Department wise detailed SVEEP Plan / Activities‐

S.N. Department & Nodal

Officer ProgrammeDetail

1

District Education Officer,

North 24pgs

Target – Awareness

generation among Young

voters and utilize them

to encourage all

thevoters.

1) To identify low voter turnout Polling Stations and conduct

focused SVEEP activities with the help of Literacy

Missionworkers.

2) Nominate Campus Ambassador in all colleges. Issue Identity Cards

to them and promote them for awareness generation among

students.

3) Organize Debate competition incolleges.

4) OrganizeStreetPlayandSingingprogrammeincollegeswithhelpof

Culturalcommittee.

5) Organize PrabhatPheri to aware the voters with the help ofslogans.

6) Organizewallpaintingcompetitionofawarenessgenerationslogan

writing and prize distribution to thewinners.

2

District Public

Relation Officer,North

24pgs

Target – Awareness

generation among voters

through Print and

Electronic media

1) Display of Flex in Police station, Block office, SDO office, Bus

Stand and other strategicpoints.

2) Awareness generation in Ruralareas withsongs.

3) Awareness generation among voters with bulkSMS.

4) Printing and promotion of SVEEP related information in

electronic media.

5) Coordinate with Nodal Officer of SVEEP cell to promote

important programs and program venue in electronicmedia.

3

District Sports Officer, North

24pgsTarget‐ Organize

sports competition in rural

areas and awareness

generation among rural

youth for voting.

Organizing Football / Volley Ball / Cricket sports competitions and

distribution of Prize.

4

DPM‐JEEVIKA,North 24pgs

Target – Awareness

generation among women

voters and theirfamily

1) Awareness generation in SHGs forvoting.

2) Organizing Women Awareness Generation meeting in everyblock

with the help ofSHGs.

3) Display of Banner andPoster.

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S.N.

Department & NodalOfficer

ProgrammeDetail

5

District Programme

Officer(ICDS),North

24 PGS

Target – Awareness generation

among womenvoters

1) Wall painting of awareness generation slogans in all

Anganwaricenters.

2) Display of Banner – Poster in Anganwaricentre

3) Conduct door to door awareness campaign to aware

voters

6 Nodal Officer, NVD Conduct awareness campaign through Cycle Race, Rally and

Slogan.

7

L.D.M., Lead Bank(PNB) Display of Banner – Poster in all Banks, ATMs for awareness

generation.

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Summary of SVEEPActivities

Sl. Media Activities

No. 1. MassMedia ® TV‐Telecast of ECI approved audios and videos throughlocal

cable channels, running ofscrolls. ® News papers(Press advertisements andPress Insertionsetc)

2. Mid‐ Media/Outdoor

Media

® Hoardings, Posters and Banners on strategiclocations

® Appeal from DM/DEO

3. AlternativeMedia ® Awareness throughAanganwadi

Workers. ® Awareness throughFrontline

Health Workers such asANM, ASHAetc

® Rallies/Runs/ HumanChain/ Candle Rally at school /college/ universities/departments

4. TraditionalMedia ® NukkadNatak/ Street Theatreetc /Training of BLO and otherfield

® Announcement onRailway stations

® Folk songs/Dances/Rallies 5. SocialMedia/ Wide spread use of district toll free number

Websites ® District electionportal

6. Interdepartmental ® Health, Education, ICDS, Partnership

7. BulkSMS 8. VoterSlip

Distributions 9. Regularreviews ® In weekly meeting,district

® In district development coordinationmeeting In meeting with partnerdepartments/agencies

10. Meetingand briefingsof politicalparties

11. OnemajorSVEEPevent everyweek

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Epic Man spreading SVEEP messages

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Epic Man spreading SVEEP messages