SVEEPStrategy &

Implementation

3 – Hamirpur PC37 – Sujanpur AC Bye-

Election

The outline

Task at HandThe Strategy Recognition and ParticipationPenetrating the massesFacilitation – Model Polling Stations & EDC/PB

ManagementOutcomes

Hamirpur is the nerve centre of the Parliamentary constituency comprising …

Area spread over 5 districts (4963 Sq. KM)DEO is also ROSimultaneous Bye-Election for 37 –

Sujanpur AC1680 Polling stations (PC), 517 Polling

stations (District) Turnout in 2009 PC : 58.88%District Turnout in 2009 : 60.97%Commitment to ECI in VC on 24th April :

70%Population is predominantly rural ( 85-90%)Polling on 7th May – Period of two months

from declaration

Strategy based on information, motivation and facilitation...

Youth Women Employees

1. Cracker (Pataka) approach to the Bomb approach

2. Maximise output from each activity i.e. Nukkad Nataks

3. Participation + Recognition4. Using ECI material already available

Shortage of time and funds

Target Groups

Recognition Participation Information

+ Motivation

Population spread

Long campaign period

Cracker Strategy aimed at penetrating the target groups ….

31st March

26th April

6th - 10th April

Conducted throughout April

Continuity of the campaign through diversity of activities

Rangoli & Mehndi – 5th – 20th April Pledge letters – Entire April Signature campaign – 1st – 7th AprilECI Videos and material – 25th April – 2nd

MayRallies – 1st - 9th April, 22nd – 29th AprilLocal Cable Network – Entire AprilBrochures & Pamphlets – 1st – 9th April, 28th

April – 4th MayRadio interviews – 1st April, 15th April, 25th

April, 4th MayBulk SMSs - 4th, 5th & 6th MayRingtone – 1st to 7th May

Using media as a Force multiplier…

Encouraging participation through recognition ….

Encouraging participation through recognition ….

Using ECI material….

President Kalam’s message

ECI Videos

Picture book ”Garv se Bane matdata” among

students

Video of Shyam Saran Negi – First voter of Independent India on local cable

Penetrating the masses….

Penetrating the masses through mobiles...

Facilitation on poll day….

Facilitation in EDCs and PB Mgmt

Facilitation in EDCs and PBs

Output Our committed target (District) :

70.00%Target Achieved (District) : 68.74%Shortfall 1.26%

2009 2014 Target 2014 Achievement

60.97%

70.00%68.74%

% Turnout

Achievements

No. and Name of AC

Turn out (%) in 2014 parliament Election

Turn out (%) in 2009 parliament Election

Male Female Total Male Female Total

36-Bhoranj(SC)

61.50 70.70 66.25 56.33 65.43 61.08

37-Sujanpur 65.95 77.12 71.71 58.99 67.73 63.57

38-Hamirpur 65.82 74.02 69.95 58.61 66.77 62.73

39-Barsar 63.12 73.89 68.63 55.32 65.63 60.63

40-Nadaun 61.80 73.45 67.67 52.83 62.37 57.65

District Total 63.51 73.76 68.74 56.22 65.45 60.97

PC Total 62.70 71.40 66.98 55.38 62.41 58.88

THANKSRohan Chand Thakur,

RO 3 – Hamirpur, HP PC