1. UsingVideo Marketing in Social Media Tom Snyder Trivera
InteractiveOctober 11, 2012
2. Why Video? 75% of executive decision-makerswatch work-related
videos weekly. 1/2watch them on YouTube. 65% have visited a vendor
site & 50%have made a business-related purchaseafter watching a
video. Over 50% of executives share videoswith colleagues weekly.
Numbers grow every year. 80% saythey watch more videos this year
thanlast.Forbes: Video in the C-Suite: Executives Embrace the
Non-Text Web, 2010 3. Why Video? 96% of shoppers who make
onlinepurchases have watched online videobefore. Consumers who view
videos on websites are64% more likely to buy from the site. 63% of
total U.S. internet users are reachedby videos from businesses and
account for83% percent of all online sales. Videos are 53 times
more likely than textpages to show up on the first page of
searchresults. comScore: 2010 4. Why Social Media? Of executives
who share videos with colleagues, younger ones use Social Media
primarily. For consumers, social video sites, such as YouTube,
drive sales more than other sites. YouTube is the 2nd largest
search engine. Brand favorability & association rose by 57% for
videos received from a peer. People who get a video via personal
recommendation are 109% more likely to purchase the product
featured in the video. Forbes, comScore and Social Media Video
Mechanic 5. Begin with a StrategyTactics without strategy is
thenoise before defeat -Sun Tzu 6. Social Media & Video
Strategy Set Your Goals Identify Your Target SWOT Message Tactics
7. Plan Your Video Subject Matter Testimonials Interviews
Information/Instructions Speeches/Presentations Portfolio Photos
Critique/Cause Sales Humor 8. Create Your Video Insource/Outsource
10 Second Rule Short, Fast, Compelling Be Real & Conversational
Lights, Camera, ActuallyGood Video Ask for Social Support 9. Post
Your Video Create a Brand Channel Maximize Description Tag Videos
Complete Description OPTIMIZE:Optimize Your YouTubeVideos in 10
Steps 10. Post Your Video 11. Promote Your Video Website Blogs
Industry Websites Trade Shows In Your Business QR Codes SEO/PPC
Social Media Buttons 12. Measuring & Improving
Subscribers/Video Views Likes Shares Web Traffic Stats Google
Analytics CTR/Conversions Fine Tune 13. Resources -
http://www.trivera.com/resources/Triveraguy Tips (updated hourly
M-F) http://bit.ly/tguytipsTom Snyders Blog http://Triveraguy.com
Contact: TriveraN88 W16447 Main St.,Menomonee Falls, WI 53051
[email protected]
