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Pierre Zarokian, CEO of Submit Express, discusses social media marketing & Video SEO tips & tricks, including Facebook, Twitter, Linkedin, myspace, social bookmarking and reputation management.
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Social Media Optimization&
Video SEO
Pierre ZarokianPresident/CEOSubmit Express
About Me• President/CEO of Submit
Express for 11 Years
• Commercial Real Estate Investor
• Luxury Homes Network.com
About Submit Express
- Launched in 1998- Ranked #1 SEO firm by Website Magazine
(Oct 2009)- INC 5000 (2007-2009) - Deloitte FAST 500 (2008-2009)- SEO, PPC Management, Optin Email Ads,
Press Releases- Social Media Services at iClimber.com
Social Media Optimization•Why use Social Media
•Social Media Stats
•Twitter Tips
•Facebook & Linkedin Tips
•Blogging Tips
•Reputation Management
WHY USE SOCIAL MEDIA
• Networking
• Reputation Management
• Increase Brand Awareness
• Customer Relations
• Bottom Line – Increase Sales and Business
Current Social Media Users
• 99% of generation Y (age 18-24) have at least one social media account
• Less than 25% of DMA (Direct Marketing Association) members actively use social media
Most Popular Social Media Sites
• Facebook – 32% , 250 Million Users, up from 200 Million in 3 months
• Myspace – 29%• Twitter• Blogger• Linkedin• Youtube• Digg, Tagged, Reddit, Friendster,…
• 26% of top 100 Twitter accounts are
Business related
• 22% of generation Y (age 18-24) use Twitter
• 85% follow friends
• 54% follow celebrities
• 29% follow family
• 29% follow companies
More About Twitter:
• 54.9% of users have never tweeted• 55.5% are not following anyone• 52.7% have no followers• 79.79% of users failed to provide a
homepage URL• 75.86% have not entered a bio in
their profile.
Kogi BBQ
• 47,000+ Followers•
Dell Outlet
• 1.3 Million+ Followers• Over $3 Million in Sales by June 09
Using Twitter Effectively • Relevant user ID or company name• Complete bio and use keywords• Profile picture and background image• Tweet often• Tweet latest industry news• Include relevant hash tags (#) in tweets• Follow your competitors followers• Follow Twitters who tweet about you or your
industry• Use automation tools
Twitter Sales Lead Tip
• Go to search.twitter.com and type:
looking for ‘name of your service’
i.e “looking for real estate broker” or
“looking for SEO”
• Use a tool like tweetlater to get keyword alerts daily
&• Add as many friends as possible• Let your old friends know what you do• Add profile picture• Complete your info page (Company info &
URL)• Post relevant industry news• Build a company (or fan) page• Use custom URL feature• Lookup all your leads and connect with them
Blogging Tips
• Create a Blog and post regularly• Wordpress• Submit your posts to major Social Media and
bookmarking sites• Install social bookmarking links
• Auto Tweet your Blog posts• Create additional blogs
Reputation Management
• Google Alerts
• Twitter keyword alert tools
• Technorati
• Respond to negative feedback ASAP• Create profiles on major social media
sites using business name as the user ID
Tracking
• Check referral logs• Use unique tracking links• bit.ly• Use unique offers to
differentiate• Use unique tracking phone #
Final Tips on Social Media• Promote your social media profiles on your
home page, business cards and marketing material
• Use automation tools when possible• Dedicate someone to spend at least 30-60
minutes a day• If you can’t do it in-house hire an expert (hint…
hint)
Video SEO
• What to Create
• Top Video Sites• Video SEO Tips
BlendTec•
Will it Blend.com•
What to Create?
• Quality content
• Funny content
• How-to videos
• Product demos
Top Video Sites
• YouTube• MySpace• Break.com• DailyMotion• Facebook
Video SEO Factors• Title• Description• Tags• Number of Views• Rating• Links• Comments, Favorites, Playlists
Other Considerations• Put link in description, but in first 27
characters• Don’t do widescreen, 4:3 is good• Include URL or Call to action in video• Piggyback other’s popularities
Resources:
http://www.iclimber.com/social-media-
dictionary.html
http://blog.iclimber.com
http://twitter.com/submitexpress
http://twitter.com/iclimber_smo
http://twitter.com/submitexpressvp