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How Viral Content Marketing Video can Improve SEO Results - TFMA London 2011 - Geert Coppens CEO Instruxion Explania - Technolog
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How Viral Content Marketing Video can Improve SEO Results
Geert Coppens, CEO
Agenda:What is Content Marketing?Viral ContentImpact on SEOWhy Video?
How Viral Content Marketing Video can Improve SEO Results
Content Marketing:Stop selling, start giving
Explania.com - 2011
Explania.com - Timo Mouton - 2011
www.willitblend.com
Explania.com - 2011
“Regardless of what business you’re in, you’re really in the content business.”
Gary Vaynerchuk
Explania.com - 2011
Joe Pulizzi
Explania.com - 2011
Joe Pulizzi:
“Content marketing is a marketing technique of creating and distributing
relevant and valuable content to attract, acquire, and engage
a clearly defined and understood target audience – with the objective of driving profitable
customer action.
Explania.com - 2011
What Content Marketing is NOT
Explania.com - 2011
How Viral Content Marketing Video can Improve SEO Results
Explania.com - Timo Mouton - 2011
Embedding: Viral Spreading
Sponsor/Advertiser Visibility
When do people share content?
EntertainmentFunWeird stuffAmazing
InformationRelevance
ValueInteresting
Explania.com - 2011
Social Media: Viral Spreading
How Viral Content Marketing Video can Improve SEO Results
A few Tips & TricksMap your ecosystemCommunicate to your ecosystemKeep feeding the birds
Explania.com - 2011
Explania.com - Timo Mouton - 2011
Why Focus on Video?Overwhelming amount of text, data, contentPeople are busy and impatientShort attention spansNeed to capture attention, interest Sound, visual, motion, interactive
Explania.com - 2011
Joe Pulizzi:
“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in
reconciling neutral content with a positive return.”
Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video
http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
Explania.com - 2011
Video drives Search:38% use search engines to find video54% use Youtube search to find video >30% of search results contain video78% of Internet users watch video3,4 minutes average video length
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
Video drives Social:Facebook has become larger than Google in 2010 (US, Visits)3rd place in top 10 Online Video Views>20 million videos uploaded each month>2 billion videos viewed each month
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
Video drives SEOSearch generates highest volume to web video contentVideo SEO is 53 times more likely to drive a first page result than traditional SEOCTR rates are higher in video results
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
Explania.com - Timo Mouton - 2011
Sources:http://www.reelseo.com/content-marketing-video-social-media/http://www.reelseo.com/video-xml-sitemaps-video/http://contentmarketingtoday.com/category/content-marketing/video/http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/http://www.webvideomarketing.org/http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/http://www.emarketer.com/Article.aspx?R=1008070http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educatedhttp://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Videohttp://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-loucahttp://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-materialhttp://www.toprankblog.com/2011/01/content-marketing-tips-5/
Explania.com - Timo Mouton - 2011
Embed and Win… a Tablet
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