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Online Video Marketing Agency (Singapore, Thailand) Thailand Media Pitch 2013/2014 [email protected] Phone: +66895057430 www.youtube.com/FYWInBangkok
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MEDIA PITCH
Head Office www.FYWinTheWorld.com [Singapore]
Thailand Branch: www.youtube.com/FYWinBangkok
We are Certified by Jean Charles Salvin [TH] & Arnaud Belhamou [SG] -‐2013
Summary
• Let’s catch-up on Market Trends • Video Marketing… What is this?
• Your Audience? Your Message? • Diffusion & Broadcasting • Case Study • Rates Bracket
Daily Connections
Country FaceBook YouTube LinkedIn
Singapore 1.5 million 1 million 50,000
Malaysia 5.2 million 2 million 45,000
Thailand 10.2 million 5 million 18,000
Indonesia 4 million 1.5 million 80,000
Philippines 5.2 million 1.5 million 60,000 Source: Global Customer Acquisition – www.mvfglobal.com
Demography & Time Spent (*Thailand online video watching)
*source: comScore - 2012
77.5%
78.6%
71.4%
71.0%
65.0%
58.4%
22.5%
21.4%
28.6%
29.0%
35.0%
41.6%
Thailand
Vietnam
Indonesia
Philippines
Malaysia
Singapore
Share of Total Online Minute
Under 35
Age 35 and Older
Definition
PRODUCE PLATFORMS BROADCAST
Strategic Benefits of Video
Delivering a Message
• Newsletter (eDM) - Max Return 2/2.5% ü e.g. 4000 emails à only 80-100 reached
• Magazine - Max Return 1.5/2% ü e.g. 30,000 prints à 300/600 reached
• Blog Banner - Max Return 0.2/0.5% ü e.g. 100,000 unique visitors à 200/500 reached
• Video Marketing - Max Return 12/14% ü e.g. 100,000 targeted (*keyword + profiling) à 12/14,000 reached
2013 | MAKE the SHIFT
Choose Your Audience
FB/LinkedIn Ads à Profiling Google/YT Ads à Keywords Search
KOLs | Aggregates Measure & Portfolio Dvp
Analytics &
Discovery
Keywording Profiling
ROI/KPIs
1
2
3
4
5
YouTube TrueView (1/2)
YouTube TrueView (2/2)
LinkedIn Sponsored Ads
“LinkedIn’s Sponsored Updates are the perfect marriage between its professional audience and our
promotional content. This tool doesn’t just deliver leads – it
brings us quality prospects in our target business-to-business
market, at a cost per lead that makes sense for our business.”
- Mike Volpe – CMO @ HubSpot | Aug ‘13
FaceBook Promoted Posts
With Promoted Posts, page owners pay a flat rate to reach a given number of
users. For Sponsored Stories, Page Post Ads and other Facebook ad types,
advertisers pay per impression or per click.
- Brittany Darwell, InsideFacebook.com | Apr ‘13
Case Study | LUSH – 11kViews
3,000,000 PEOPLE
TARGETED
2,800 CLICKS THROUGH FACEBOOK TOTAL COST 1300THB
0,25 THB PER CLICK
ACCURATE FACEBOOK PROFILING (Age-‐Music-‐Smartphones brand)
More YT Channels
Asmara FYWInSG JobsmartAsia EtnaRestaurant GroupIndochine
Services (Bangkok & Thailand)
• Services – Motion Graphics – Logo Animation – Live Shooting (Canon 5d Mark III, RedONE) – B2C Broadcasting (Youtube/Google Ads & Facebook Ads) – B2B Broadcasting (LinkedIn Ads & Google Ads) – YouTube Channel Skin – Youtube Channel Content Creator – Video SEO (Google.com)
OVM | ROI
*OVM = Online Video Marketing **ROI = Return On Investment
ü Optimization/Refreshment of Online Visibility ü National Brand Development Awareness ü Services’ Professionalism & Quality Perception
Improvement ü Conversion Rate Optimization Improvement – Reduce
Website Bouncing
ü Social Media Conversation Optimization ü Revitalization of the Image Branding Ø Direct Leads Requests!
FindYourWayInTheWorld Pte Ltd 8 Cross Street, #28-00 PWC Building, Singapore 048424 ((+65) 6850 7764 | [email protected] | Thailand branch: [email protected] | [email protected] ((+66) 8-9505-7430
Thanks!