Vision

Documentaries are today considered as boring TV programs seen when we have time to waste unless we are really interested by the subject.

Documentaries are considered as TV program which are downgrading because of multiple channel which offers movies or funny programs.

Postulate

Vision

BUT the fact is...

Vision

Documentaries are more and more popular

and people feel concerned by causes like saving planet, humanitary causes etc... the proof is that today documentaries are visible at the cinema!

Moreover they are present in the boxoffice...

Social media Plan

Tools

Social media Plan

Process

Social media Plan

Target

Social media Plan

Based on a close-up relation with actuallity (what we call in journalism chestnut tree) to bring more fans because of tagging videos

Strong browser (with advanced researches)

Categorization with different themes

Cross-categorization according to our targets

Market & competitors

Famous documentary channel

HBO, ABC, BBC, PBS, National Geographic, DSC, ARTE

Internet famous database

Imdb, Ovguide, documentaryfilms.net

Direct competitors

DocumentaryHeaven.com,TopDocumentaryFilms.com, SnagFilms.com

Market & competitors

Market & competitors

Lack of community vision

Lack of diversity of sources

Private content

Need to surf on several websites to find different sources

Lack of updating documentaries

Lack of community vision

Lack of targetted content

Loss in jungle of movies & proposals

Interesting moving & growing community

Extreme viral potential

Hardly connected

BUT: no targetted content

BUT: no active participation of the community

Market & competitors

Direct competitors

Documentaires a Facebook group with a small scope of content, based on a participation of the users to bring content
No classification, share of videos, some comments.

TopDocumentaryFilms & DocumentaryHeaven are most like streaming websites, with a Facebook group too. More social because of RSS, feed and like systems they have a lot of sources.
No target, quite of mess because of too many sources.

SnagFilms is hardly connected and full of sources but not very known. The only target is documentaries & movies fans.

Extension Plan

In a first time...

Rating system

Survey system to decide next documentary online

Sponsorship system (give some advantages like a DVD of a documentary, goodies, possibility to watch a playlist offline...)

Debates and commentaries with users about documentary

Extension Plan

Then:

Podcasts & WebTV development

Participation of users :

FindYourDocumentaries will propose to people to help him to product his own independant documentaries. Projects will be presented according to surveys and rates of the community.

They could help with:- financial donation- ressources contribution

Extension Plan

And further users could...

- propose their ownamateur documentaries

- participate on subtitles for their countries

- help to update informations on documentaries & new versions