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dmspDelhi ManagementStudy Programme

REGD. BY GOVT. OF NCT, DELHI

/Global Marketplace

NATIONAL INSTITUTEOF MANAGEMENT SOLUTIONS

National Institute of Internet Marketing

Advance Digital MarketingPROGRAM FOR WORKING PROFESSIONALS

Established in 2003, NIIM is India's leading digital marketing institute placed in Delhi.

Digital marketing is a career that has plenty of room for techs, creatives, and business people as this eld is ever-changing and engaging and there is always something new to learn. There's a growing demand for people with digital skills and so there is plenty of room for people looking to enter the world of digital marketing. Some of the careers that are going to be in high demands are digital advertising, content creation, content strategy, social media and etc. Our digital marketing courses will enhance your technical skills and provide you a solid ground where you can play your part the best..

The change could be the only constant left in today's world. Learn to lead it through NIIM innovative digital marketing course.

Our certication courses in digital marketing are designed to cater to the needs of the present market situations as this is an evolving eld. We are almost moving to a digitalized world and the companies of all over the moving forward to have an online presence. Our courses will ensure your career growth in the eld of digital marketing.

ELIGIBILITY & DOC REQUIRED

Students should be Graduated or Equivalent

3 Passport sized Photos

One govt. issued Photo Identity Proof (Self attested)

One Address Proof (Self attested)

Marketing Strategy

Website Design & Planing

Execution of website

Market Research

Basics of HTML

Marke�ng strategy can be termed as a business's overall game plan for researching people and turning them into customers of the product or service that the business provides. A marke�ng strategy contains the informa�on on the target customer and other elements.

Market research consists of systema�cally gathering data about the market

to understand the industry shi�s, changing consumers need and the

legisla�ve trends which are then analyzed so that a business could choose

where to focus its resources and efforts.

There are several stages in developing websites and every stage is crucial as

it is necessary to get the posi�ve end result. You need to gather the

necessary informa�on about the project, the technology to be used, the

target audience, goals, contents and etc.

Hypertext markup language is the code that is used to structure a webpage

and its content which could be structured within a set of paragraphs, a list

of bulleted points, or using images and data tables.

websites are integral to organiza�onal strategy. Developing a website and

its execu�on is a daun�ng task which needs an extra care and deep

understanding of the process.

Video Marketing

Social Media

Professional Blogging

Video Editing

Content Marketing

The defini�on of video marke�ng is not difficult rather it is simple as it is the use of videos on social media sites to promote your product, service or brand. The benefits of video marke�ng are innumerable as it boosts your conversion rates along with increasing your search engine ranking.

The process of manipula�ng and rearranging video shots to create a new work is o�en termed as video edi�ng. There are several video edi�ng so�ware is available on the market but you need to get comprehensive knowledge about its use.

Social media is becoming an integral part of life. The different social media sites are Face book, Instagram, Twi�er, Reddit and etc. These social media sites are used to market products, promote brands, to get in touch with current customers and etc.

A strategic approach which is focused on crea�ng and distribu�ng valuable,

relevant, and consistent content to a�ract and retain a target audience

ul�mately to get profit.

Professional blogging means to make the blogging your living by mone�zing it through ads, products, coaching or some other offering. Your blogs should not only be informa�onal but also interes�ng to get no�ced by the people.

Google Analytics

Keyword Research

On Page SEO

Email Marketing

Off Page SEO

It is a free web analy�cs service that provides sta�s�cs and basic analy�cal

tools for search engine op�miza�on and marke�ng purposes. The features

of Google analy�cs includes data visualiza�on tools including a dashboard,

scorecards, mo�on charts and etc to display data over �me.

It is the highly effec�ve digital marke�ng strategy of sending e-mails to

prospects and customers. It is one of the most effec�ve ways to turn your

into customers and these customers into a loyal one.

Keyword research is the list of those actual words which are used by people

to search when they enter into search engines. The knowledge about these

search terms helps you to get informed about overall marke�ng or content

strategy.

Off-page SEO refers to all those ac�vi�es that you can perform beyond website design to increase the ranking of your websites in the search results. It includes social media marke�ng and social bookmarking.

On- page SEO refers to all those ac�vi�es or se�ngs that you apply in order to get rank higher and earn more relevant traffic in search engines. On-page SEO has to take care of many factors such as using proper headings, proper keyword placement, ensuring quality content and etc.

Lead Generation Strategy

PPC Ads

Google Adsense

Landing Page & Optimization

Google Adword

: The marke�ng process of s�mula�ng and capturing interest in a product

or service for the purpose of developing a sales pipeline by using several

digital channels is termed as lead genera�on strategy.

Landing pages are designed specifically with the purpose of genera�ng sales or capturing leads. Since landing pages are focused on conversions, improving their performance can lead to significant improvements in business and so op�mizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at the landing pages.

Pay per click is an online adver�sing model in which adver�sers can display ads for their goods and services so that their products could be no�ced by the users easily whenever they visit the sites.

Google Ad Words is an online adver�sing facility provided by Google to its users. The users can display their ads using Ad Words program and its adver�sing network. This ad service is largely focused on keywords.

Google Ad sense is a cost per click adver�sing program that allows users to display targeted text, video or image adver�sements on website pages so that they could earn money when the site visitors click on the ads or view it.

Google Search

Freelancing

Intreview Cracking Skills

Affiliate Marketing

Cyber Law

The world's most used search engine on the World Wide Web which is handling more than three billion searches every day. Without search engines like Google, it would be prac�cally impossible to get the informa�on required when searching the site.

Affiliate marke�ng is the most lucra�ve way to earn money online. In this pla�orm, you will receive a commission when someone buys any product online based on your recommenda�on.

It is a service where you will get the advantage to pick and choose your own clients as it is flexible. You can set your own price for your services. Freelancing is growing these days as many businesses are relying on the team of freelancers these days.

The abuse of computers has given rise a gamut of new age crimes that are addressed through cyber law. Basically, it is the area of law that deals with the internet's rela�onship to technological and electronic elements.

In the current economic condi�ons, clearing an interview has become a hard nut to cut. It is necessary to get prepared for the interview. Being prepared will ensure your success in the interview. You will get to learn the advanced techniques that help you ul�mately to crack the interview.