Digitalizaon, Model-based x, PLM and the Product Innovaon ... domains, especially for globally distributed product/project teams l System requirements deﬁnion and func5onal ﬂow-down

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Global Leaders in PLM Consulting

Digitaliza(on,Model-basedx,PLMandtheProductInnova(onPla<orm:Wheredowegofromhere?

DonTolleDirector,Simula(on-DrivenSystemsDevelopmentPrac(ceEmail:[email protected]:+1.513.295.3641


CIMdataServices...Crea%ng,dissemina%ng,andapplyingourintellectualcapitalforPLM

Deliveringstrategicadviceandcounselthroughacomprehensive,integratedsetofresearch,educa%on,andconsul%ngservices


l  Radicaladvancesindigitaliza(onareunderwayallaroundus§  Anobviousexampleistheintelligent,connectedthermostatsthatmindourhomeswhenwe’reaway

l  Digitaliza(onitselfasbeendefinedinmanyways,butthemostsuccinctisthebusinessstrategybestgearedtoextractreal-worldvaluefromdigitaldata(e.g.,Airbnb,Amazon,etc.)

l  TheInternetofThings(IoT)withitsbillionsofconnecteddevicesisandwillplayamajorrole§  Asourceof“bigdata”andenablingclosedlooplifecyclemanagement

§  Makingthedigitalthreadanddigitaltwinmoreachievable

Digitaliza(on:TransformingEnterprisesDigitaliza%onrequiresrethinkingthebusiness,product,anddata(1of2)


l  DrivenbythephenomenonofBigData,informa(onmanagementasweknowitisbeingre-engineeredtoptobo^om

l  BigDatathreatenstooverwhelmlong-establishedworkflowsandprocessesandmakethemobsolete§  Thisisespeciallytrueinthelesscomputerizedsegmentsofthelifecyclesuchasmarke(ng,regulatorycompliance,andfieldservice

Digitaliza(on:TransformingEnterprisesOnecannotescapetheoncomingdatatsunami(2of2)


“Digitaliza(on”accelerateschange&innova(on

“Digitaliza%onisthemainreasonjustoverhalfofthecompaniesintheFortune500havedisappearedfromthelistsince2000.”

PierreNanterme,CEOAccenture,WorldEconomicForum


l Significantelectronics&sodwarecontentl Newprocesses&materials-lighter,stronger,greenl Consumersdemand“masscustomized”productswithallthelatesttechnologicalfeatures…Now!

l Shorterlifecycles=con(nuousproductinnova(on

l “IoT”environment=constantmarketfeedback

NewProductsBringMoreComplexity&RiskInnova)onwillrequireaSimula)on-DrivenSystemsEngineeringapproach

Complexmarketrequirementsdemandmoreupfrontcross-domainengineering


l Mustdesign,buildandoperate“systemsofsystems”

l  ShrinkingDoDR&D&procurementbudgets

l  Rapidlychangingthreats&opera(onalrequirements

l  Rapidlychangingelectronics&S/Wtechnologies

l  Extremelylonglifecyclesrequiringcon(nuoussystem&subsystemupgrades(LOTAR)

l  Cybersecuritythreatstosensi(veIP

DefenseSystemsHaveUniqueRequirementsReliability&SustainabilityrequireaModel-BasedSystemsEngineeringapproach

DigitalthreadisenabledandsupportedbyarobustsystemsmodelandMBEprocesses


l Model-BasedEngineeringisasystemsdevelopmentparadigm

l MBEsupportstheapplica(onofmodelingprinciplesandbestprac(cesthatenabletruesystemsengineering

l  Thedigitalmodeliskeytoenablecollabora(onacrossdomainsanddatare-usethroughthesystem’slife

MBEenablesSystemsEngineeringMBEprovideshigh-valueknowledgecon%nuityacrosslifecycleprocesses

RealworldfeedbackMarket

Assessment

Feasibility / Concept

Exploration

System Concept of

Operations

System Requirements

Implementation

High-Level Design

Detailed Design

Software, MCAD, EDA Definition,

Component Procurement

Unit / Device Testing

Subsystem Verification

System Verification

System Validation

Deployment and

Operations

Service and

Maintenance

End of Lifecycle Disposition

Time Line

Level of Detail Stage Gates / Approvals

System Validation Plan

System Verification Plan

Subsystem Verification Plan

Unit Test Plan

Higherfidelity3Dvirtualprototypesforfunc(onalverifica(on

Lowerfidelitysystemconceptsimula(ons

0D,1D

Adaptedfrom:USFederalHighwayAdministra(on:h^p://ops.lwa.dot.gov/publica(ons/seitsguide/“SystemsEngineeringforIntelligentTransporta(onSystems”

3DModels


MBE-WhatistheBusinessChallenge?Disciplinesareapproachingproductdesignfromdifferentperspec%ves

All areas are supported by a number of overlapping solutions


So,WhichModelisCorrect?

Some… and

none…all…


TheEmergenceoftheDigitalPla<ormPlaTormiza%on,thenextevolu%onofPLM,requiredtosupportdigitaliza%on

Proliferating digital platforms will be at the heart of tomorrow’s economy,

and even government...

The Economist, January 18th, 2014


CIMdata’sProductInnova(onPla<ormModelAkeyelementoftheDigitalEnterpriseInnova%onModel

Requirementsinterfacelayer

Data&ProcessManagementBackbone

Modeling & Simulation Platform

Modeling & Simulation Platform

Data&ProcessManagementBackbone

Quality(&(Compliance(

Data(&(Process(Management(Backbone(

Service(Management(

(System((Idea>on(

System(Realiza>on((

PorAolio(&(Program((

Management(

Profitability(Management(

A set of evolving Functional Domains orchestrated by an enterprise level “systems of systems” approach

Mul5-DisciplinaryLifecycle

Op5miza5on


PLM:TheRequiredEnd-to-EndConnec(vityPLMtouchesallphasesofaproduct’slife—digitaliza%ondemandsit

Requirements

Planning

ConceptualDesign

ProductEngineering Manufacturing

Engineering

Simula5on&Valida5on

BuildandProduce

Sales&Distribu5on

Maintenance&Repair

Disposal&Recycling

Test&Quality

PLM Solutions—Information Management across Media, Process, Time, Geography, & Enterprise

In-serviceOpera5on

PorIolioManagement

Re-useRe-purposeRe-mfg.Re-coverRe-cycleRe-(re

Knowledge


Rela(onshipofModel-BasedIni(a(vestoPLMMBSE,MBD&PLMsupportalldomainsinvolvedinModel-BasedEngineering(MBE)

SupplyChainMgmt.

MBD ERP

PLMProductDesign

MfgPlan

TechDocs

BOMs,Reqs,Configura(ons,Por<olio,ChangeMgmt…

HumanRes.

Finance

Inven-tory

Procure-ment

Cos(ng

Others…

ProductReqs.

MBESystemDesign&Architecture

(RFLP) Modeling&Simula(on

SPDM

SodwareEngineering

ALMDesignForMfg

PDM

IoT/DigitalTwins

Customers(CRM)

InService(SLM)


l MBEfocustodayisodenlimitedtodeveloping&managing3Ddesignsandelectronicworkpackages(3Dviewabledata+somePMI)fordownstreammanufacturingandin-serviceuse

l MBEtooodenisnotsupportedbyanenterpriseproductinnova(onpla<ormstrategyandrelatedITenvironment§  Lackofasingle(logical),consistentproductdatarepositoryacrossthelifecycleandacrossdomains(i.e.,hw/sw/electricalmul(-BOMinPLMspeak)l  Typicallyseehugenumberofdisconnectedandinconsistentdatarepositoriesl  Inefficientandcostlydataduplica(on,mastermodeldifficulttofind(ifitcanbeiden(fiedatall);SystemsmodelsdisconnectedfromdesignBOMs

§  Strategiesforlongtermdatasupportarenotinplace(i.,e.,LOTAR)

l  Organiza(onsandpeoplearenotwellprepared(educated,trained)toadoptasystems-drivenMBEapproach

MBEImplementa(onIssuesMissingstrategies&capabili%es


l  Inprac(ce,the‘systemmodels’usedinmodel-basedSEtodaydonotreadilysupportknowledgesharingandcollabora5onacrossdomains,especiallyforgloballydistributedproduct/projectteams

l  Systemrequirementsdefini5onandfunc5onalflow-downtokeysub-systems&componentsprovidingdesigntraceabilitytoperformanceverifica(onandvalida(onisextremelylackingorsome(mesevennon-existenttoday

l  Datamanagementwithversionandconfigura5oncontrolisamajorissue—virtuallynon-existenttodayattheconceptualstage

l  Dataexchange&interoperabilityacrossengineeringfunc(onaldomains,tools&applica(onsisverydifficult—butpromisingstandardsareemerging(FMI,OSLC,AP2xx,SysML2,MoSSEC,etc.)

MBSEImplementa(onIssueswithPLMBarrierstomorewidespreadadop%on


l  Itisaboutpeople&process—notjusttechnology

BarriersToIndustryImplementa(onWhatpeoplecitedasproblemstoovercomeinadop%ng&usingMBE/MBSE

0%# 20%# 40%# 60%# 80%# 100%#

Data#transla0on#Licensing#restric0ons#Data#management#IT#/#infrastructure#

Price#/#cost#Complexity#of#tools#

Management#support#Tool#fragmenta0on#Talent#availability#

Organiza0onal#structure#/#boundaries#Educa0on#&#training#

Culture#

People

ProcessTechnology


l MBEneedstobedevelopedandsupportedinthecontextofanenterprise“pla<ormofpla<orms”solu(onbut…….

l  ImplementedandpromotedbasedonspecificMBEbusinessusecasesuccessandmeasurableROICrawl….Walk…..Run!§  Defineandpilotwell-definedMBEprocessesinspecificbusinessfocusareas—Mustaccountforculturalchangeandthepeoplebuy-in/trainingrequired

l  OEMsneedtounderstandwhattheyareaskingsupplierstodo—theparadigmshid,benefits,andissuesofMBE

l  Industry&DoDneedtosupportnewcontractualconceptsANDacceptelectronicprojectdeliverables/signoffs/TDPs

LessonsLearned-KeyFactorsforMBESuccessDrivingthestrategytorealiza%on


MBEValueComesOverTimeIttakes%me,commitment,andchange

MBE

Val

ue

MBE Maturity

Institutionalization

Adoption

Trial Use

Understanding

Awareness

Contact

Weareintheearlystagesofthisjourney


l  Theemergenceoftheproductinnova(onpla<ormconcepthasthepoten(altonotonlyenabletheend-to-enddigitaliza(onrequiredtobesuccessful,buttothrive

l  Needtocon(nuallyrethinkPLM/MBE/MBSEtoenableourabilitytodesignanddeliverinnova(veproductsandservices§  Businessmodels(e.g.,thedigitalenterprise,IoT,etc.),pla<ormstrategies,solu(on/servicesofferings,delivery&pricingmodels…allmayhavetochange

l  Themarchoftechnology,digitaliza(onincluded,iswidelyrecognizedasbothunstoppableandincomprehensible

l  It’snotaboutwhatwecallit;It’saboutdeliveringvaluetocustomersandallotherstakeholdersoftheenterprise

FinalThoughtsDigitaliza%on,MBE,PLMandProductInnova%onPlaTorm:Whatdoesitallmean?



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Documents

Digitalizaon, Model-based x, PLM and the Product Innovaon ... domains, especially for globally distributed product/project teams l System requirements deﬁnion and func5onal ﬂow-down