Designing Video Content for Social Media Marketing

framethreesixteen.comTwitter: @Frame316

DESIGNINGVIDEOCONTENTFOR SOCIAL MEDIAMARKETING

http://framethreesixteen.com


Video is all the rage right now, and rightfully so: More and more professionals are using it as an effective self-promotional tool to advance their careers, whether they’re freelancing, looking for a job or running their own creative firms.



https://vimeo.com/125617278

Mobile film making footage.


https://vimeo.com/125617278


Myth Busting

Video takes a lot of time and I don’t have time to do it and its difficult.



Freeze the thumb

Your main objective is to interrupt the user from scrolling.



Offline experience should influence how you communicate online.



Duration = Attention Span

Nielsen found that the majority of the campaign value for ad recall (25%), brand awareness (20%) and purchase intent (5%) was generated within just 10 seconds of watching a video.



The concept

There are a lot of ways to write a concept for a social video, the easiest way is to create videos that would provide a good experience to your audience. An experience is what will keep them coming back for more.



Types of videos

How to’s -How to design your own logo in 10 minutes -How to save battery on your smartphone -How to transfer files using wireless storage



Types of videos

Top list -Top 10 holiday spots in Singapore -Top 15 iPhone apps for designers -Top 3 digital marketing ideas



Types of videos

Behind the scenes -On location filming our next webisode -Setting up an interview using three cameras -Welcome to Acme cafe’s kitchen



Types of videos

Brand story -value centric approach -non advertising -non product centric



Brand Story

Two Bakers Cafe

http://framethreesixteen.com/portfolio/artisanal-cafe-experience-with-two-bakers/


http://framethreesixteen.com/portfolio/artisanal-cafe-experience-with-two-bakers/


Brand Story

SG Pains Solution

http://framethreesixteen.com/portfolio/brand-story-no-pain-your-gain/


http://framethreesixteen.com/portfolio/brand-story-no-pain-your-gain/


The script The holy grail of storytelling

Beginning Start with a question “How do I get more customers for my business?”




Middle What do you have right now? Where are you? “This is what I am currently doing, I put up an online store, used Google Adwords to promote my website, and I did a lot of marketing via word of mouth. But it seems that it is not enough.”




End Answer the question “Instead of selling to them, I will start delivering content that would benefit them.”




What is your holy grail?



Start on the right foot

Make sure the first 8 seconds will drive a point, and can summarise the whole thing for you



End with a breeze

What is your call to action? what do you want your audience to do next?



Design process What is your brand message/identity



Design process What is your brand message/identity? Who is it for?



Design process What is your brand message/identity? Who is it for? What do u want to accomplish?



Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location



Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location Pick a topic and record yourself



Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location Pick a topic and record yourself Post production



Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location Pick a topic and record yourself Post production Start a blog



Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location Pick a topic and record yourself Post production Start a blog Be social



DESIGNINGVIDEOCONTENTFOR SOCIAL MEDIAMARKETING
