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Video marketing, particularly on YouTube, has become very effective in recent years and is now acknowledged as one of the most affordable marketing tools available. This is especially true when video marketing is compared with traditional website Search Engine Optimization. Naturally traditional SEO is still an effective way to drive potential customers to your website however, the competition to rank your website on page one has grown extremely intense over the last several years. In contrast, digital video marketing remains an essentially untapped resource and it is still relatively easy to rank your videos highly in the search engine results. This is especially true since Google adopted the use of 'universal search' which displays search results from a number of different 'media streams' into the main results page. For example, with any given keyword term, Google may now show returns from video results, news results, image and shopping results, as well as traditional website results.
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Is Your Marketing Working For You?
The Stats...1. 80% of consumers research the internet before making a buying decision
2. 70% of people searching the internet do not click below the first 3 links in Google.
3. 60% of all traffic on the internet is now video.
4. YouTube is now the #2 search engine!
How much of this audience are you capturing?
The Traditional Methods Of Advertising
7 Downsides To Traditional Advertising
1. Expensive2. When was the last time you used the Yellow Pages? 3. Hard to track metrics4. Longer turnaround times5. Print errors6. Disconnect from your clients7. You can’t build relationships
Advertising 2.0meet the future...
The Three Pillars Of Success
BrandRecognition
LeadGeneration
RavingFans
Brand Recognition
1. People buy from companies they know!When you become the most recognized brand in your industry you become the default “go-to” company.
2. Buyers are more informed than ever!It is essential to be known as the industry leader. How do you get there? By giving away as much free, valuable information as you can.
3. People buy from companies they trust!By being an industry expert and providing all the information you are the one they go to when they have questions, concerns or need services from.
Lead Generation
1. Lead generation is the backbone to any business.Every company needs leads. 30 Second Video Marketing discovered a unique method of generating leads that we are now sharing with our clients!
2. Cold calling doesn’t work. Gone are the days when cold calling worked. Buyers are aware when you’re trying to sell them something and are even more guarded than ever. We need a new way to contact clients.
3. Off-line lead generation can be difficult to track. Unless everything is recorded and input into a sales funnel you don’t have a full picture of how your sales team is doing. What if there was a way to automate this and record all your metrics?
Raving Fans
1. Fans make you famous!Find your perfect customer. Now find out exactly what he wants. Now give it to him. By laser targeting your marketing to your perfect client you’re able to generate fantastic, loyal fans that love your service.
2. Always over-deliverGive your customers more than they ask for and they will be yours for life. Be different, stand out. Be the company that cares.
3. It is better to be happy at home than in the storeMaking sure your product works is the best form of marketing. If they get your service home and it outperforms their expectations they will tell everyone about it. Hint: They’ll do the same if it doesn’t work!
So where do we step in?
Brand Recognition Lead Generation Raving Fans
And how do we get you this...
Your Fans... We use this system
Premium Marketing Video Creation
Video Marketing is by far the easiest and most effective way to brand yourself as an expert in your market. If you want to create trust, credibility and build traffic all at the same time, video marketing is the smartest and most cost-effective strategy you can use for your business.
Video Ranking
- Keyword research to identify valuable expressions that will drive targeted traffic to your Videos.
- Optimize the Video content - using 'On-Page', 'Social Signals' and 'Off-Page' Optimization.
- Launch a Video Marketing Campaign so that the Videos are optimized for ranking on Page 1 of YouTube and Google.
