HOW TO CREATE

VIDEO ADS IN

GOOGLE ADWORDS

PRESENTED BY

TANUJA T. TALEKAR

THIS IS A VIDEO AD EXAMPLE

TO CREATE VIDEO ADS WE NEED A CPV (COST PER VIEW)

BID STRATEGY

WHAT IS COST-PER-VIEW(CPV

) BIDDING?

Cost-per-view (CPV) bidding is the default way to set the amount you'll pay for your TrueView video ads (when

created with AdWords).

With CPV bidding, you'll pay for video views and other

video interactions (such as clicks on the call-to-action

overlays, cards, and companion banners),

whichever comes first.

•To set a CPV bid, you enter the highest amount you want to pay per view while setting up your ad group in a TrueViewvideo campaign.

•Your bid is called your maximum CPV bid, or simply "max. CPV." This bid applies to all ads in an ad group.

How It Works ?

Example

If you think it's worth 25 cents to have

someone watch your video, you can set

US$0.25 as your max CPV bid. This means:

For a TrueView in-stream video ad, you'll pay a maximum of US$0.25 when someone

watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or

engages with an interactive element, whichever comes first. Interactive

elements include call-to-action overlays (CTAs), cards, companion banners, and

links to your site or mobile app.

For a TrueView video discovery ad, you'll pay a maximum of

US$0.25 when someone clicks on a video ad thumbnail or title and

begins watching your video.

You can also set a lower bid for your

video discovery ads than for your in-

stream ads.

How To Decide What Max. CPV Bid Amount To Set?

•You can base this amount on the traffic forecasting data that is presented as you select your targeting settings and max CPV when building a new campaign (or managing your ad groups later).

•You can also base this on what you know about your business and the value of a view.

What You're Charged ?

Your max. CPV bid is the most you'll be charged for

a video view, but you won't always be charged this

maximum amount. Wherever possible, we'll try to charge you only

what's necessary for your ad to appear on the page.

The final amount you actually pay for a view is

called the actual CPV.

Actual CPV is often less than max CPV because

with the AdWords auction, you pay no more

than what's needed to rank higher than the

advertiser immediately below you.

Two elements affect the actual CPV you

pay:

Quality Score: Your Quality Score is a measure of how relevant your ad is

to a customer, and includes multiple

performance factors like view rates.

Ad Rank: Once your Quality Score is

determined, it's multiplied by your max CPV bid to

rank your ads among other advertisers. That's called

Ad Rank.

Once all ads have been ranked, the actual CPV for

your ad is based on an equation that considers the ad rank of the bidder below

you and your Quality Score.

The highest ranked ad wins, and the cost for a

video view of this ad (the Actual CPV) will be just above the CPV bid of the next ranking

ad.

Search theSearch the

Example

Let's say your max. CPV is $5.00, and there are two other advertisers in the auction with you with the same Quality Score. One bids a max. CPV of $1.00, and another bids a max. CPV of $3.00. Since there are no other competitors bidding more than $5.00, you're the top bidder. However, we're not going to charge you $5.00 if your closest competition is only bidding $3.00. We'll charge you $3.01. $3.01 is your actual CPV.

How CPV

Affects Your Ad Rank ?

The max. CPV bid you set helps determine your ad's chances of

winning the auction and appearing to viewers. For TrueView video

discovery ads running on YouTube search results, it can also affect your ad’s position among other ads on the

search results page.

A higher max. CPV will increase your ad's chances of appearing, and

increase your ad's chances of appearing in a higher position

compared to other ads, if applicable.

I have already shown how to create a search only network CPC bid

campaign .You can check it out here https://www.slideshare.net/TanujaTa

lekar/how-to-set-up-campaign-in-google-adwords-by-tanuja-talekar

NOW LET’S CREATE A VIDEO AD IN GOOGLE ADWORDS WITH

CPV BID.

STEP 1 : SIGN INTO YOUR GOOGLE ADWORDS ACCOUNT AND CLICK

CREATE A NEW CAMPAIGN AND SELECT VIDEO FROM THERE

FILL IN THE DETAILS

CHOOSE LOCATION

CLICK

ENTER AD GROUP NAME AND VIDEO URL THAT YOU WANT.

HERE YOU WILL SEE THE

PREVIEW OF YOUR AD ONCE YOU

GIVE THE VIDEO URL FROM

YOUTUBE

YOU CAN CLICK ON EACH AD FORMAT TO SEE WHAT IT MEANS.WE

WILL SELECT VIDEO DISCOVERY AD FROMAT FOR NOW.

GIVE SOME

KEYWORD

FILL

DESCRIPTIO

N

GOOGLE SUGGEST

YOU THE BID .YOU

CAN ENTER THAT BID

ENTER THE MAXIMUM CPV SUGGESTED BY

GOOGLE

NEXT YOU WILL BE ASKED IF YOU WANT TO LINK THE SPECIFIC CHANNEL ON

YOUTUBE.CLICK ON FINISH.

TO VIEW YOUR VIDEO AD CAMPAIGN.CLICK ON THE CAMPAIGNS TAB

SELECT THE NAME OF THE VIDEO CAMPAIGN THAT YOU CREATED

YOU CAN SEE A VIDEO

SYMBOL APPEARING

BECAUSE IT IS A VIDEO

CAMPAIGN

ON CLICKING THE VIDEO CAMPAIGN NAME YOU WILL TAKEN TO AD GROUP THAT YOU

CREATED FOR IT.CLICK ON THAT AD GROUP NAME

THEN YOU WILL BE ABLE TO SEE THE AD THAT YOU CREATED AND THE STATUS OF THAT AD.IT

TAKES APPROXIMATELY ONE DAY FOR YOUR ADS TO GET APPROVED.

THANK

YOUPRESENTED BY

TANUJA T. TALEKAR