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Unit 14 Social Psychology

Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

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Conformity Adjusting one’s behavior or thinking to coincide with a group standard.

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Page 1: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

Unit 14

Social Psychology

Page 2: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

Social PsychologyThe scientific study of how we think about, influence and relate to one another.

Sociology – the study of societySocial behaviorSocial structureSocial institutions

Page 3: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

ConformityAdjusting one’s behavior or thinking to coincide with a group standard.

Page 4: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

ConformityWhich line is

identical to the standard line?

After 4 people chose line 3, the fifth person agrees.

Page 5: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

ObedienceThe act or practice of obeying or

complying.Behaving as expected; good behavior.Dutiful or submissive.

Page 6: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

Milgram ExperimentStudy on the effect of

punishment on learning.

“Teacher” & “Learner”Teacher is to teach the

learner a list of words and deliver brief electric shocks for wrong answers (beginning with slight shock and increasing in higher voltage).

ControversyDeception and stress –

“learners” were acting.

Page 8: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

Milgram ExperimentPredictions

40 psychiatrists predicted less than 10% would comply all the way through to the highest voltage.

Participants completed a survey prior to the experiment.Most declared they would stop

soon after the “learner” first indicated pain and certainly before he shrieked in agony.

Page 9: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

Milgram ExperimentResults

63% complied fully – right up to the last switch.

In a repeated experiment in which the “learner” mentioned a “slight heart condition”, still 65% complied fully.

Page 10: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

Milgram ExperimentObedience was highest when…

the person giving the order was close at hand and was perceived to be a legitimate authority figure.

the authority figure was supported by a prestigious institution.

the victim was depersonalized or at a distance.

there were no role models for defiance.

Page 11: Unit 14 Social Psychology. The scientific study of how we think about, influence and relate to one another.…

Milgram ExperimentWhat is the significance of this experiment?

What does it teach us about ourselves?

Moral sense warned them not to harm another, yet it also prompted them to obey the experimenter.

Strong social influences can make people conform to falsehoods or capitulate to cruelty.

Great evils sometimes grow out of people’s compliance with lesser evils.