Influence the Psychology of Persuasion

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  • Table of ContentsIntroductionWeapons of InfluenceReciprocation: The Old Give and Take.. and TakeCommitment and Consistency: Hobgoblins of the MindSocial Proof: Truths Are UsLiking: The Friendly ThiefAuthority: Directed DeferenceScarcity: The Rise lf the FewEpilogue Instant InfluenceNotesBibliographyIndex