Table of ContentsIntroductionWeapons of InfluenceReciprocation:
The Old Give and Take.. and TakeCommitment and Consistency:
Hobgoblins of the MindSocial Proof: Truths Are UsLiking: The
Friendly ThiefAuthority: Directed DeferenceScarcity: The Rise lf
the FewEpilogue Instant InfluenceNotesBibliographyIndex
