Target Audience ProfileBY PATRICIA BOAMAH-BROWN

Target Audience

My target audience is predominantly female and aged between 16 and 21. She is currently participating in education with a collection of good grades in her GCSEs. She works part-time in a supermarket as a sales assistant. Her work generates a substantial amount of disposable income that allows her to have a decent social life outside of school. Her job is important to her as it is her only way of obtaining money.

She is very much liked by her friends, as she is clever, sassy and fun. She is conversational and is considered to be a social butterfly, and can therefore fit in easily when it comes to making new friends at a party or event. This is due to the fact that she simply loves chatting and is open-minded to any conversation aimed at her, she is also a great person to come to in need of advice as well. She doesn’t have any spiritual or religious views and therefore considers herself to be purely atheist, despite being raised in a predominantly Christian household.

Target Audience

Relationships are not that much of an importance to her as she would rather focus on her job and getting good grades than having a boyfriend. And although she may be busy with her work and school life, she does however find the time to interact with friends at gatherings on the weekend. She lives with her parents in a semi-detached suburban house in west London. The house is owned instead of being rented and the mortgage has recently been paid off. She would hopefully in a few years have her own apartment closer into the city and be that settled enough in order to start a fresh relationship with someone and then going on to have a family. She knows that motherhood will be exciting for her and cannot wait to have children of her own.

Outside of her social life, education and work, she enjoys a few hobbies in the little spare time that she has. One of her most enjoyable hobbies is watching a marathon of any of her favourite TV shows like ‘True Blood’, ‘Ghost Whisperer’, and ‘Supernatural’.The target audience is highly fascinated by these shows, brought in by the interesting and intriguing story lines behind it questioning the supernatural in a thought-provoking and exciting fashion. She then blogs about these programmes on her Tumblr account, reblogging various gifs and screencaps of the episode that she has just seen.

Target Audience

The target audience has a fond interest in films and likes relaxing to an entertaining film of her satisfaction. A variety of films and film genres appeal to her. Her opinion of action films and films featuring car chases and violence is that they are meaningless in their scope of narrative, as she is a person who enjoys well-scripted narratives that stimulate thought to their audiences. The Horror genre is definitely one that appeals to her, as it offers audiences a wide range of opportunity to question the spiritual and religious societal values that we have become so accustomed to. She is not a massive fan of gory slashers, as these can be quite “cheesy” and without depth. Supernatural films interest her as she loves anything

paranormal and of a spiritual nature. She thoroughly enjoys the heart-racing and eerie horror genre. On top of this, possession films also appeal to her as the demon within the character creates fright but also intrigue at the same time , and the thought of being controlled and followed by an external-being is terribly frightening. Her favourite back-catalogue of supernatural films include The Woman in Black, The Grudge and its sequels, The Conjuring, and Carrie.