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1 Audience Profile for Quarterly Period: October - December 2018 Frequency Qualified Distribution Asphalt Contractor Print Version (BPA audited) - November 2018 Issue 10 10,008 E-Newsletters Road Building Update Monthly 16,302 Email Marketing Email Marketing 18,874 Social Media Facebook Likes 20,936 Twitter Followers 6,059 PROFILE OF MARKET SERVED Asphalt Contractor reaches asphalt contractors, HMA/WMA producers, and public works specifiers with road jurisdiction in three major sectors: paving, preservation and plants. Asphalt Contractor is the only industry source providing cutting-edge information on the entire life cycle of asphalt pavements − from production to paving to preservation − in every issue. Known for reporting on the latest trends and critical issues facing the industry for over 25 years, Asphalt Contractor offers how-to articles designed to improve the reader’s bottom line and competitiveness. Published by AC Business Media. Asphalt Contractor is an excellent source of buyers for road construction equipment, tools, materials and supplies. WEBSITE METRICS ForConstructionPros.com Sessions Users Pageviews Average Session Duration October 2018 336,377 272,698 711,042 0:02:30 November 2018 316,383 260,531 675,594 0:02:31 December 2018 280,759 226,144 606,346 0:02:30 Average 311,173 253,124 664,327 0:02:30 Source: Google Analytics Sessions: Total number of visits to the site. Users: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages view on the site. Average Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration. NOVEMBER 2018 www.ForConstructionPros.com/Asphalt WHAT TO LOOK FOR WHEN BUYING A PAVER SPECIAL REPORT: RECYCLING & CRUSHING | 14 | 32 PLUS:COMPARE OVER 70 MODELS IN OUR ASPHALT PAVER SPEC GUIDE | 46 + OCTOBER 2018 www.ForConstructionPros.com/Asphalt WHAT TO KNOW BEFORE BUYING A MILLING MACHINE SPECIAL REPORT: TRAINING STAY AHEAD OF THE COMPETITION WITH A WELL-TRAINED CREW ›››››› | 10 | 56 TOTAL AUDIENCE PROFILE REPORT CALL US TEL: 800.538.5544 WEBSITE ConstructionNetworkMediaKit.com For Quarterly Period of October-December 2018 Unless otherwise noted, all data reported is publisher’s own data.

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Page 1: TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE REPORT …creative.acbusinessmedia.com.s3.amazonaws.com/Marketing/2019... · TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT CALL

1

Audience Profile for Quarterly Period: October - December 2018 Frequency

Qualified Distribution

Asphalt Contractor Print Version (BPA audited) - November 2018 Issue 10 10,008

E-Newsletters Road Building Update Monthly 16,302

Email Marketing Email Marketing 18,874

Social Media Facebook Likes 20,936

Twitter Followers 6,059

PROFILE OF MARKET SERVEDAsphalt Contractor reaches asphalt contractors, HMA/WMA producers, and public works specifiers with road jurisdiction in three major sectors: paving, preservation and plants.

Asphalt Contractor is the only industry source providing cutting-edge information on the entire life cycle of asphalt pavements − from production to paving to preservation − in every issue. Known for reporting on the latest trends and critical issues facing the industry for over 25 years, Asphalt Contractor offers how-to articles designed to improve the reader’s bottom line and competitiveness. Published by AC Business Media.

Asphalt Contractor is an excellent source of buyers for road construction equipment, tools, materials and supplies.

WEBSITE METRICSForConstructionPros.com

Sessions Users Pageviews

Average Session

Duration

October 2018 336,377 272,698 711,042 0:02:30

November 2018 316,383 260,531 675,594 0:02:31

December 2018 280,759 226,144 606,346 0:02:30

Average 311,173 253,124 664,327 0:02:30

Source: Google AnalyticsSessions:  Total number of visits to the site.Users:  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages view on the site.Average Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration.

NOVEMBER 2018

www.ForConstructionPros.com/Asphalt

WHAT TO LOOK FOR WHEN

BUYING A

PAVER

SPECIAL REPORT: RECYCLING & CRUSHING | 14

| 32

PLUS:COMPARE OVER 70 MODELS IN OUR ASPHALT PAVER SPEC GUIDE | 46

+

OCTOBER 2018

www.ForConstructionPros.com/Asphalt

WHAT TO KNOW BEFORE BUYING A

MILLING MACHINE

SPECIAL REPORT: TRAINING

STAY AHEAD OF THE COMPETITION WITH A WELL-TRAINED CREW

››››››

| 10

| 56

TOTAL AUDIENCE PROFILETOTAL AUDIENCE PROFILE REPORT CALL US

TEL: 800.538.5544 WEBSITEConstructionNetworkMediaKit.com

For Quarterly Period of October-December 2018

Unless otherwise noted, all data reported is publisher’s own data.

Page 2: TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE REPORT …creative.acbusinessmedia.com.s3.amazonaws.com/Marketing/2019... · TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT CALL

Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 2

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Asphalt Contractor

PRINT AUDIENCE BY TITLEAsphalt Contractor November 2018 Issue CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of TotalCorporate Management

(Note 1)Supervisory

Management (Note 2)

Operations Management

(Note 3)Other Management

(Note 4)

Both Asphalt Producer & Asphalt Contractor 894 8.9% 436 280 94 84

Asphalt Producer 467 4.7% 214 156 55 42

Asphalt Contractor 4,998 49.9% 3,979 614 291 114

Government Public Works Specifier with Road Jurisdiction 2,818 28.2% 554 1,296 543 425

Dealer of Asphalt Products or Equipment 372 3.7% 223 79 40 30

Manufacturer of Asphalt Products or Equipment 376 3.8% 196 128 32 20

Liquid Asphalt Supplier 83 0.7% 44 24 8 7

Total Qualified Circulation 10,008 100.0% 5,646 2,577 1,063 722

Percent 100.0% 56.4% 25.7% 10.6% 7.0%

Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnelSource: December 2018 BPA Brand Report

E-NEWSLETTER DISTRIBUTIONRoad Building Update E-Newsletter CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of TotalCorporate

ManagementSupervisory

ManagementOperations

ManagementOther

ManagementOther Titled &

Non-Titled Copies

Asphalt Producer 448 2.7% 199 157 30 39 23

Asphalt Contractor 4,861 29.8% 3,770 759 174 90 68

Both Asphalt Producer & Contractor 1,398 8.6% 611 506 112 125 44

Asphalt Pavement Maintenance Contractor 258 1.6% 173 42 4 5 34

City/Municipal Public Works 1,337 8.2% 262 564 227 219 65

County/State Public Works 907 5.6% 161 464 127 132 23

Federal Public Works 89 0.5% 30 42 10 5 2

Liquid Asphalt Supplier 73 0.4% 39 19 6 7 2

Dealer Of Asphalt Products/Equipment 535 3.3% 298 150 45 28 14

Manufacturer Of Asphalt Products/Equipment 469 2.9% 211 180 31 23 24

Subtotal 10,375 63.6% 5,754 2,883 766 673 7

Others Allied to the Field 5,927 36.4% 72 30 4 7 5,814

Total Circulation 16,302 100.0% 5,826 2,913 770 680 5,821

Percent 100.0% 35.7% 17.9% 4.7% 4.2% 35.7%

Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnel

Page 3: TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE REPORT …creative.acbusinessmedia.com.s3.amazonaws.com/Marketing/2019... · TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT CALL

Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 3

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Asphalt Contractor

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Asphalt Contractor.

Amy Schwandt, Publisher

Total Audience Profile report provided by

AC Business Media 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media. All rights reserved.

EMAIL MARKETINGASPHALT CONTRACTOR EMAIL MARKETING CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of TotalCorporate

ManagementSupervisory

ManagementOperations

ManagementOther

Management

Other Titled & Non-Titled

Copies

Asphalt Producer 528 2.8% 243 188 36 42 19

Asphalt Contractor 7,657 40.6% 5,955 1,308 224 112 58

Both Asphalt Producer & Contractor 1,665 8.8% 755 608 127 146 29

Asphalt Pavement Maintenance Contractor 254 1.3% 163 43 4 7 37

City/Municipal Public Works 1,518 8.0% 320 660 236 252 50

County/State Public Works 1,148 6.1% 232 575 148 173 20

Federal Public Works 104 0.6% 35 46 12 8 3

Liquid Asphalt Supplier 85 0.5% 42 26 9 7 1

Dealer Of Asphalt Products/Equipment 587 3.1% 332 173 41 29 12

Manufacturer Of Asphalt Products/Equipment 598 3.2% 281 230 41 27 19

Subtotal 14,144 74.9% 8,358 3,857 878 803 248

Others Allied to the Field 4,730 25.1% 63 30 2 6 4,629

Total Circulation 18,874 100.0% 8,421 3,887 880 809 4,877

Percent 100.0% 44.6% 20.6% 4.7% 4.3% 5781.0%

Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnel

NOVEMBER 2018

www.ForConstructionPros.com/Asphalt

WHAT TO LOOK FOR WHEN

BUYING A

PAVER

SPECIAL REPORT: RECYCLING & CRUSHING | 14

| 32

PLUS:COMPARE OVER 70 MODELS IN OUR ASPHALT PAVER SPEC GUIDE | 46

+

OCTOBER 2018

www.ForConstructionPros.com/Asphalt

WHAT TO KNOW BEFORE BUYING A

MILLING MACHINE

SPECIAL REPORT: TRAINING

STAY AHEAD OF THE COMPETITION WITH A WELL-TRAINED CREW

››››››

| 10

| 56