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Target audience
•Males and females Males 15-30Females 15-30
•Adults earn more compared to younger target audience so therefore my disposable income varies.
•Target audience will have expensive taste in clothes & technology
•Therefore need to be in a household that earn a lot of £50,000+
Psychographics
Target audience is very materialistic
Likes their money
Likes expensive items
Wants to get noticed
aspirer- they feel the need to be noticed in life because of the materialistic items that they own