TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE ... TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT

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    DECEMBER 2018

    Global product development solutions for mobile OEMs

    www.oemoffhighway.com

    Will Robots Take Over the Farm? Continued investment in more efficient and environmentally friendly farming practices is producing a new wave of in-the-field solutions, including robots.

    A SPECIAL THANKS TO

    OUR SPONSOR Eberspaecher

    PROFILE OF MARKET SERVED OEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators.

    10/27/14 3:07 PMIndustry News

    Page 1 of 1http://www.oemoffhighway.com/mailing/industry-news/10/23/2014?utm_source=OOH+Industry+News+eNL&utm_medium=email&utm_campaign=HCL141017004

    New Flyer displays 60-foot Xcelsior bus powered by BAE Series-E HybriDrive at APTA The New Flyer 60-foot Xcelsior bus features a BAE

    Series-E HybriDrive propulsion system which

    enables the use of a smaller engine and reduces

    engine run time up to 50%.

    Hillhead 2016 dates announced The 2016 edition of Hillhead will take place June 28 to 30.

    Command PRO 824 EFI Kohler introduces the 824cc Command PRO EFI engine featuring a highly-tuned air

    intake system for enhanced airflow.

    Titan International CEO provides outlook for future of industry Titan International CEO Maurice Taylor has released an outlook for the future of the tire industry.

    Sponsored Content

    Vanguard Introduces 810cc EFI Engines The new Vanguard 810cc EFI engines combine the

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    Cummins establishes new Technical Education for Communities program in Turkey Cummins' new Technical Education for Communities program will support technical job training for men and

    women in Izmir, Turkey.

    Hakkapeliitta Truck D Truck and Bus Tire The Nokian Hakkapeliitta Truck D truck and bus tire features a patented twin-block

    tread pattern to ensure optimal grip and driving response during...

    CK Commercial Vehicle Research releases 2014 Annual Fleet Study CK commercial Vehicle Research has completed its 2014 Annual Fleet Study which

    indicates a decline in equipment purchases for fleets in 2015.

    Caterpillar Foundation investing in ONE campaign for Ebola advocacy The Caterpillar Foundation is investing $1 million in The ONE Campaign to help increase the organization's

    efforts to fight Ebola in West Africa.

    Contact Us

    Editor Michelle EauClaire-Kopier 920-563-6388 ext. 1660

    Associate Editor Sara Jensen 920-563-1663

    Global Integrated Media Consultant Stacy Roberts 920-563-1661

    Publisher Sean Dunphy 800-547-7377 ext. 1504

    OEMOffHighway.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media

    OEMOffhighway.com | October 23, 2014 | View this email online.

    Audience Profile for Quarterly Period October - December 2018 Frequency

    Qualified Distribution

    OEM Off-Highway Print Version (BPA audited) - November/December 2018 Issue 8 17,005

    Digital Version (BPA audited) - November/December 2018 Issue 8 2,593

    Digital Version (Non-Audited) - November/December 2018 Issue 8 20,663

    Bonus International Distribution - September 2018 Issue 2 5,041

    E-Newsletters Industry News Weekly 32,297

    Equipment Market Outlook Monthly 19,146

    Breaking News On Demand 19,117

    Technology News Tracker Twice Monthly 19,086

    Engine Revolutions Quarterly 14,688

    Drivetrain Technology Update Quarterly 15,876

    Fluid Power Progress Quarterly 16,338

    The Electric Age Quarterly 15,996

    In the Cab Quarterly 14,916

    Efficient Design & Manufacturing Quarterly 15,895

    Special Digital Issues The Year In Review Annually 15,895

    Email Marketing Email Marketing 17,973

    Social Media Facebook Likes 4,519

    LinkedIn Members 1,951

    Twitter Followers 3,815

    TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT  CALL USTEL: 800.538.5544  WEBSITEConstructionNetworkMediaKit.com

    For Quarterly Period of October-December 2018

    Unless otherwise noted, all data reported is publisher’s own data.

  • Unless otherwise noted, all data reported is publisher’s own data.

    AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 2

    OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

    WEBSITE METRICS OEMoffhighway.com

    Sessions Users Pageviews Avg Session

    Duration

    October 2018 64,433 46,788 178,920 0:02:35

    November 2018 61,193 44,940 170,519 0:02:32

    December 2018 53,846 39,618 147,213 0:02:28

    Average 59,824 43,782 165,551 0:02:32

    Source: Google Analytics Sessions:  Total number of visits to the site. Users:  The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews:  The total number of pages viewed on the site Average Session Duration: The average time a person spends on the website each visit.

    ADDITIONAL DATA: Manufacture Military Equipment Total % of Total Manufacture Military Equipment in Addition to Primary Business 5,032 25.7%

    Total Qualified Circulation 19,598

    Source: December 2018 BPA Brand Report

    PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLE November/December 2018 Classification By Title

    Business and Industry Total % of Total Print Digital Engineering

    (Note 1)

    Sales/ Marketing

    (Note 2)

    Corporate and Operating

    Management (Note 3)

    Manufacturing and Purchasing

    (Note 4)

    Agricultural Equipment Manufacturer 2,731 13.9% 2,450 281 1,349 275 900 207

    Industrial/Utility/Construction Equipment Manufacturer 10,081 51.4% 8,777 1,304 3,830 723 4,583 945

    Lawn and Garden Equipment Manufacturer 406 2.1% 363 43 147 53 162 44

    Off-Highway/Recreational Equipment Manufacturer 871 4.4% 755 116 367 136 265 103

    Forestry Equipment Manufacturer 158 0.8% 139 19 51 26 61 20

    Mining Equipment Manufacturer 662 3.4% 544 118 357 88 152 65

    Engine/Drivetrain/Transmission Manufacturer 1,965 10.0% 1,619 346 943 423 435 164

    Distributor/System Integrator 1,674 8.5% 1,408 266 560 408 587 119

    Truck, Bus or Municipal Vehicle Manufacturer (Note 5) 1,050 5.4% 950 100 478 109 328 135

    Total Qualified Circulation 19,598 100.0% 17,005 2,593 8,082 2,241 7,473 1,802

    Percent 100.0% 86.8% 13.2% 41.2% 11.4% 38.1% 9.2%

    Note 1: Engineering titles include: VP/Manager of Engineering, Engineer, Designer, R & D Manager/Supervisor, Technician and related personnel. Note 2: Sales and Marketing titles include: VP Sales and/or Marketing, Sales and/or Marketing Director/Manager, Product Manager and related personnel. Note 3: Corporate and Operating Management titles include: President, Owner, Partner, General Manager, Business Manager and related personnel. Note 4: Manufacturing and Purchasing titles include: Manufacturing Manager, Production Manager, Purchasing Director/Manager/Agent, Supervisor and related personnel. Note 5: Includes Truck Trailers, Truck and Bus Bodies, Truck Equipment Source: December 2018 BPA Brand Report (Claimed - Audit Pending)

    DECEMBER 2018

    Global product development solutions for mobile OEMs

    www.oemoffhighway.com

    Will Robots Take Over the Farm? Continued investment in more efficient and environmentally friendly farming practices is producing a new wave of in-the-field solutions, including robots.

    A SPECIAL THANKS TO

    OUR SPONSOR Eberspaecher

  • Unless otherwise noted, all data reported is publisher’s own data.

    AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 3

    OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / OEM Off-Highway

    NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLE November/December 2018 Classification By Title

    Business and Industry Total % of Total Engineering Sales/

    Marketing

    Corporate and

    Operating Management

    Manufacturing and Purchasing

    Other Titled &

    Non-Titled Personnel

    Agricultural Equipment Manufacturer 2,136 10.3% 624 253 941 200 118

    Industrial/Utility/Construction Equipment Manufacturer 8,349 40.4% 2,104 741 4,527 707 270

    Lawn and Garden Equipment Manufacturer 457 2.2% 123 61 219 34 20

    Off-Highway/Recreational Equipment Manufacturer 947 4.6% 338 159 241 140 69

    Forestry Equipment Manufacturer 169 0.8% 43 20 58 33 15

    Mining E