PONDS Emami Kanchan

8/13/2019 PONDS Emami Kanchan

1/72

A PROJECT REPORTON

COMPARATIVE STUDY OF POND &HIMANI TALCUM TALC

(A report subm tte! " P#rt #$ Fu$% $$me"to% t e re'u reme"t

%or t e #) e$or o% us "essA!m " str#t o"*

SUBMITTED BY: PROJECT GUIDE:Kanchan Yadav Mr.Ravi VermaBBA VI SEM ec!"rer

KHANDELWAL COLLEGE OF MGMTSCIENCE & TECH,BAREILLY

Kanchan Yadav, BBA-VI Sem 2010-11


2/72

CERTI#ICATE

Date

This is to ce ti!" that M$. Kanchan Yadav has ca ie# o$t the % o ect

Re%o t tit'e# % A c&m'ara!ive $!"d( &) P&nd$ * +imani Ta,c"m

Ta,c- i( %a tia' !$'!i'')e(t o! e*$i e)e(t o! $(#e + a#$ate #e+ ee i(BBA I Se)este $(#e )" s$%e -isio(

Ravi Vermaec!"rer

BBA De'ar!men!KCMT BAREI Y.



3/72

STUDE/T DEC ARATIO/

I, KANCHAN YADA , he e." #ec'a e that the / o ect 0o 1 tit'e# 2 A

c&m'ara!ive $!"d( &) P&nd$ * +imani Ta,c"m !a,c - is the o i+i(a'

0o 1 #o(e ." )e a(# is s$.)itte# to the M3/ Rohi'1ha(# 4(i-e sit" i(

%a tia' !$'!i'')e(t o! e*$i e)e(t !o the a0a # o! #e+ ee o! Bache'o o!

B$si(ess A#)i(ist atio( $(#e the s$%e -isio( o! M 5Ra-i e )a

Date 6 7Ka(cha( Ya#a-8

Ro'' No5 9:;:


4/72

ACK/O0 EDGEME/T

I a'so e>% ess )" + atit$#e to0a #s the e(ti e !ac$'t" o! Kha(#e'0a' Co''e+e o! Ma(a+e)e(t &

Tech(o'o+" Barei,,( 0ho +a-e )e thei e>%e t a#-ice to e(ha(ce the *$a'it" o! the % o ect a(#

+a-e )e -a'$a.'e i(si+hts !o the % o ect5

I +i-e )" s%ecia' tha(1s to Dr. Pee(&&$h Sharma +OD and Mr.Ravi Verma #ac",!( Seni&r

Teacher Mr$. S&nia G&e, BBA De'ar!men! KCMT 0ho a%% eciate# a(# e(co$ a+e# )e to

)a1e the % o ect i( )a 1eti(+ a(# he'%e# )e 0hi'e % e%a i(+ the % o ect e%o t5

I a) -e " + ate!$' to )" %a e(ts those he'%e# )e a 'ot i( o(e o the othe 0a" i( co)%'etio( o!

)" % o ect a(# )" ! ie(#s a'so5

7KA/C+A/ YADAV 1



5/72

CO/TE/T

CERTI#ICATE

ACK/O0 EDGEME/T

CO/TE/T

I/TRODUCTIO/

DATA A/A YSIS A/D I/TERPRETATIO/

#I/DI/G A/D SUGGESTIO/

CO/C USIO/

BIB IO GRAP+Y

APPE/DI2



6/72

OBJECTIVE O# T+E SURVEY

To )a1e a -ast & #ee% co)%a ati-e st$#" o! .oth the . a(#5

To a0a e a c$sto)e a.o$t a (e0 -a ia(ts5

To 1(o0 the % e!e e(ces o! c$sto)e 5

To 1(o0 the 'e-e' o! $se s5

To st$#" the !$t$ e o! o%%o t$(it" & th eats o .oth the % o#$ct5



7/72

I/TRODUCTIO/ TO

+I/DUSTA/ U/I EVER

I(#ia?s 'a +est FMCG co)%a(", H4L has $(-ei'e# a (e0 co %o ate i#e(tit"

e% ese(te# ." a (e0 'o+o a(# a'so a (e0 (a)e Hi(#$sta( 4(i'e-e Li)ite#

7H4L85

The (e0 (a)e e!'ects the co)%a("?s he ita+e as 0e'' as the s"(e +ies it has 0ith

its +'o.a' %a e(t 4(i'e-e /'c5 To e!'ect its I(#ia@s%eci!ic !oc$s, the co)%a(" has

chose to etai( Hi(#$sta(? as the !i st 0o # i( the (a)e5

The (e0 i#e(tit" %ositio(s the co)%a(" as 0o 1i(+ o( a 'oca' as 0e'' as a +'o.a'

%'at!o )5

H4L a'so $(-ei'e# a (e0 'o+o co(siti(+ o! < #i!!e e(t ico(s 0hich s").o'ises the

co)%a("?s . a(#s, o +a(isatio(, -a'$es a(# its co e i#ea o! ita'it"5

M4MBAI6 FMCG )a o Hi(#$sta( Le-e o( Mo(#a" a((o$(ce# that it has

ecei-e# +o-e ()e(t a%% o-a' to cha(+e its (a)e to Hi(#$sta( 4(i'e-e Lt#



8/72

7H4L85 Th$s the co)%a(" 0i'' ha-e a (e0 co %o ate i#e(tit" a(# a (e0 'o+o 0i''

co)e i(to e!!ect5

2The i#e(tit" s").o'ises the .e(e!its 0e . i(+ to o$ co(s$)e s a(# the

co))$(ities 0e 0o 1 i(5 O$ (e0 i#e(tit" 0i'' he'% $s o%e( $% e>citi(+o%%o t$(ities 0he e 0e ha-e co)%etiti-e a#-a(ta+e !o #e-e'o%i(+ o$ .$si(ess,

sai# Do$+ Bai''ie, CEO, H4L5

The (e0 'o+o is s").o'ic o! the co)%a("?s )issio( o! a##i(+ -ita'it" to 'i!e5? It

co)% ises < #i!!e e(t ico(s e% ese(ti(+ the o +a(isatio(, its . a(#s a(# the i#ea

o! -ita'it", Hi(#$sta( 4(i'e-e sai# i( a state)e(t5

The sha eho'#e s o! the co)%a(", 0hich has i(te ests i(


9/72

Hi(#$sta( 4(i'e-e Li)ite# 7HLL8, a = @o0(e# s$.si#ia " o! A(+'o@D$tch +ia(t

4(i'e-e , has .ee( 0o 1i(+ its 0a" i(to I(#ia si(ce =;;;5 I(#ia s 'a +est co(s$)e

+oo#s co)%a(", HLL )a 1ets % o#$cts s$ch as .e-e a+es, !oo#, a(# ho)e a(#

%e so(a' ca e +oo#s5 Its . a(#s i(c'$#e K0a'it" Wa'' s ice c ea), Li!e.$o" soa%,Li%to( tea, /e%so#e(t tooth%aste, a(# S$ ! 'a$(# " #ete +e(t5 HLL )a 1ets atta 7a

t"%e o! )ea'8, )ai e, ice, a(# sa't, a(# its e>%o t #i-isio( shi%s casto oi' a(# !ish5

The co)%a(" a'so se''s .ott'e# 0ate a(# o-e @the@co$(te hea'thca e % o#$cts5

Do$+'as Bai''ie, !o )e % esi#e(t o! 4(i'e-e s A! ica B$si(ess G o$%, .eca)e the

!i ) s !i st e>%at iate 'ea#e i( Ma ch


10/72

M 5 Niti( /a a( %e E>ec$ti-e Di ectoHo)e & /e so(a' Ca e

M 5 Sh ee it Mish a E>ec$ti-e Di ectoFoo#s

M 5 Sa( i- Ka11a E>ec$ti-e Di ectoSa'es a(# C$sto)eDe-e'o%)e(t

M 5 Dha-a' B$ch E>ec$ti-e Di ectoS$%%'" Chai(

M 5 Asho1 G$%ta E>ec$ti-e Di ectoLe+a'

Ms Lee(a Nai E>ec$ti-e Di ectoHR5

MISSIO/

4(i'e-e s )issio( is to a## ita'it" to 'i!e5 We )eet e-e "#a" (ee#s !o ($t itio(,h"+ie(e, a(# %e so(a' ca e 0ith . a(#s that he'% %eo%'e !ee' +oo#, 'oo1 +oo# a(#

+et )o e o$t o! 'i!e5

PRESE/T STATUS



11/72

Hi(#$sta( 4(i'e-e Li)ite# 7H4L8 is I(#ia s 'a +est Fast Mo-i(+ Co(s$)e

Goo#s co)%a(", to$chi(+ the 'i-es o! t0o o$t o! th ee I(#ia(s 0ith o-e %o te s it has .ee( eco+(ise# as a

Go'#e( S$%e Sta T a#i(+ Ho$se ." the Go-e ()e(t o! I(#ia5The )issio( that i(s%i es H4L s o-e = ,::: e)%'o"ees, i(c'$#i(+ o-e =, :: )a(a+e s, is to a## -ita'it" to 'i!e5

H4L )eets e-e "#a" (ee#s !o ($t itio(, h"+ie(e, a(# %e so(a' ca e 0ith . a(#s that he'% %eo%'e !ee' +oo#, 'oo1

+oo# a(# +et )o e o$t o! 'i!e5 It is a )issio( H4L sha es 0ith its %a e(t co)%a(", 4(i'e-e , 0hich ho'#s =5 o!

the e*$it"5 The est o! the sha eho'#i(+ is #ist i.$te# a)o(+ ;:,::: i(#i-i#$a' sha eho'#e s a(# !i(a(cia'

i(stit$tio(s5

H4L s . a(#s @ 'i1e Li!e.$o", L$>, S$ ! E>ce', Ri(, Whee', Fai & Lo-e'", /o(# s, S$(si'1, C'i(ic, /e%so#e(t,

C'ose@$%, La1)e, B oo1e Bo(#, Kissa(, K(o @A((a%$ (a, K0a'it" Wa'' s a e ho$seho'# (a)es ac oss the

co$(t " a(# s%a( )a(" cate+o ies @ soa%s, #ete +e(ts, %e so(a' % o#$cts, tea, co!!ee, . a(#e# sta%'es, ice c ea) a(#

c$'i(a " % o#$cts5 The" a e )a($!act$ e# o-e J: !acto ies ac oss I(#ia5 The o%e atio(s i(-o'-e o-e


12/72

ca'a)ities a#-e sities a(# co(t i.$tes th o$+h -a io$s 0e'!a e )eas$ es, )ost

ece(t .ei(+ the -i''a+e .$i't ." H4L i( ea th*$a1e a!!ecte# G$ a at, a(# e'ie! &

eha.i'itatio( a!te the Ts$(a)i ca$se# #e-astatio( i( So$th I(#ia

4UA ITY PO ICY5

+ind"$!an ever i$ n&5 +ind"$!an Uni,ev er

Hi(#$sta( Le-e sai# o( Mo(#a" it has ecei-e# +o-e ()e(t s a%% o-a' to cha(+e

its (a)e to Hi(#$sta( 4(i'e-e Lt# !o''o0i(+ 0hich, its (e0 co %o ate i#e(tit"e% ese(te# ." a (e0 'o+o 0i'' co)e i(to e!!ect5

The i#e(tit" s").o'ises the .e(e!its 0e . i(+ to o$ co(s$)e s a(# the

co))$(ities 0e 0o 1 i(5 O$ (e0 i#e(tit" 0i'' he'% $s co(!i#e(t'" %ositio(

o$ se'-es i( e-e " as%ect o! o$ .$si(ess, Hi(#$sta( 4(i'e-e CEO Do$+ Bai''ie

sai#5

The (e0 'o+o is s").o'ic o! the co)%a(" s )issio( o! A##i(+ ita'it" to 'i!e5 It

co)% ises < #i!!e e(t ico(s e% ese(ti(+ the o +a(isatio(, its . a(#s a(# the i#ea

o! -ita'it", Hi(#$sta( 4(i'e-e sai# i( a co))$(i*$e to the Bo).a" Stoc1

E>cha(+e5

Hi(#$sta( 4(i'e-e Li)ite# co(si#e s *$a'it" as o(e o! the % i(ci%a' st ate+ic

o. ecti-es to +$a a(tee its + o0th a(# 'ea#e shi% i( the )a 1ets i( 0hich it

o%e ates5



13/72

The co)%a(" is co))itte# to es%o(# c eati-e'" a(# co)%etiti-e'" to the cha(+i(+

(ee#s a(# as%i atio(s o! o$ co(s$)e s th o$+h e'e(t'ess %$ s$it o! tech(o'o+ica'

e>ce''e(ce, i((o-atio( a(# *$a'it" )a(a+e)e(t ac oss o$ .$si(esses, a(# o!!es$%e io *$a'it" % o#$cts a(# se -ices that a e a%% o% iate to the -a io$s % ice

%oi(ts i( the )a 1et as 0e'' as to o$ co))it)e(t to .$i'#i(+ sha eho'#e -a'$e5

The co)%a(" eco+(ises that its e)%'o"ees a e the % i)a " so$ ce o! s$ccess i( its

o%e atio(s a(# is co))itte# to t ai(i(+ a(# % o-i#i(+ the) the (ecessa " too's a(#

tech(i*$es as 0e'' as e)%o0e i(+ the) to e(s$ e . oa# .ase co)%'ia(ce o! this

%o'ic" i( the o +a(isatio( at a'' 'e-e's5

The co)%a(" is co))itte# to !$'!i'' its 'e+a' a(# stat$to " o.'i+atio(s a(#

i(te (atio(a' sta(#a #s o! % o#$ct sa!et" a(# h"+ie(e a(# 0i'' (ot 1(o0i(+'" se''

% o#$ct that is ha )!$' to co(s$)e s o thei .e'o(+i(+s5 It 0i'' i(stit$te s"ste)s

a(# )eas$ es to )o(ito co)%'ia(ce i( o #e to )eet its es%o(si.i'ities to

co(s$)e s5

The co)%a(" 0i'' )ai(tai( a( o%e( co))$(icatio( cha((e' 0ith its co(s$)e s

a(# c$sto)e s a(# 0i'' ca e!$''" )o(ito the !ee#.ac1 to co(ti($o$s'" i)% o-e its

% o#$cts a(# se -ices a(# set *$a'it" sta(#a #s to !$'!i'' the)5

The co)%a(" is co))itte# to e>te(# its *$a'it" sta(#a #s to its co(t act

)a($!act$ e s, 1e" s$%%'ie s a(# se -ice % o-i#e s a(# ." e(te i(+ i(to a''ia(ces

0ith the), to oi(t'" i)% o-e the *$a'it" o! its % o#$cts a(# se -ices5 This %o'ic" isa%%'ica.'e to % o#$ctio( ! o) its o0( !aci'ities as 0e'' as to % o#$ctio( that is

o$tso$ ce#5



14/72

The co)%a(" 0i'' %e io#ica''" e-ie0 this *$a'it" %o'ic" !o its e!!ecti-e(ess a(#

co(siste(c" 0ith .$si(ess o. ecti-es5

The co)%a(" #e'e+ates a$tho it" a(# es%o(si.i'it" !o #isse)i(atio( a(#i)%'e)e(tatio( o! this %o'ic" to each B$si(ess a(# 4(it Hea#5

I/TRODUCTIO/ O# PO/DS



15/72

History/o(# s C ea) 0as i(-e(te# i( the 4(ite# States as a )e#ici(e ." scie(tist The o(

T5 /o(# 7 @=; t acte# a hea'i(+ tea ! o) 0itch ha e' , 0ith

0hich he #isco-e e# he co$'# hea' s)a'' c$ts a(# othe ai')e(ts5 Soo( a!te , the

% o#$ct 0o$'# .e 1(o0( as /o(# s E>t act 5

I( =;J , the T5T5 /o(# Co)%a(" 0as !o )e#, 0ith /o(# a(# othe .$si(ess

%eo%'e as i(-esto s5 The o( /o(# s hea'th 0as !ai'i(+, ho0e-e , so he so'# his

%o tio( o! the co)%a(" soo( a!te , a(# he #ie# i( =;


16/72

to+ethe , )a1i(+ s$ e to e>%'ai( each c ea) s #i!!e e(t %$ %oses o( the (e0 a#s5

O(e %a tic$'a a# 'i(e ea# E-e " (o )a' s1i( (ee#s these t0o c ea)s 5

As a es$'t o! the (e0 ca)%ai+(, /o(# s a(ishi(+ C ea) ha# a : i(c ease i(

sa'es #$ i(+ =9= , a(# /o(# s Co'# C ea) ha# a < i(c ease5 Pcitation needed Q

The 78 9$

B" =9


17/72

#ir$! mer3er

/o(# s Co)%a(" 0as )e +e# i( =9 0ith the Chese. o$+h Ma($!act$ i(+

Co)%a(" , 0hich ha# a +oo# %e ce(ta+e o! . a(#s i( the !acia' ca e !ie'#5 With this

)e +e , /o(# s C ea)s 0o$'# .eco)e siste s 0ith the C$te> (ai' %o'ish . a(#

a(# the Matcha.e''i %e !$)es 5

With the Chese. o$+h Ma($!act$ i(+ Co)%a(" i( co))a(#, /o(# s C ea)s

.eca)e a-ai'a.'e at )a(" s$%e )a 1ets ac oss the 4(ite# States5 The c ea)s

.ott'es co(siste# o! s)a'', +'ass .ott'es 0ith a o$(# ca%5 The .ott'es co$'# .e

eco+(i e# ." thei #isti(cti-e co'o s, $s$a''" i( + ee(, .'$e o 0hite5 That .ott'e

#esi+( is sti'' i( $se ." the /o(# s . a(#5Sec&nd mer3er

I( =9; , the Chese. o$+h Ma($!act$ i(+ Co)%a(" ." )ost 1(o0( as Chese. o$+h@/o(#s ,

0as ac*$i e# ." A(+'o @D$tch co)%a(" 4(i'e-e , +i-i(+ /o(# s C ea)s a )o e

i(te (atio(a' each5 The( =J o! the co)%a(" 0as s$.se*$e(t'" t a#e# % i-ate'" to Bhos'e

G o$% o! I(#$st ies !o a( $(#isc'ose# a)o$(t o! )o(e"5

TA CUM PO0DER

PO/D


18/72

%e !$)e ta'c a(# cate s to the (ee#s o! the 0o)e(5 It has +ot a -e "st o(+ ho'# i( the )a 1et5 The co(s$)e s % e!e to .$" at 'east t0o t"%eo! ta'c !o thei !a)i'", %o(#?s ta'c !o ) the %a t o! the e-e " .as1et5

Its co)%etito s a(# thei )a +i(s a e as !o''o0s6@

COM/ETITORS MARGINS

S%i(

Wi% o 7sa(too & e(cha(te$ 8 t co)es D ea) F'o0e Ta'c 0hich is J: 5 /o(#?s Oi' Co(t o'a(# Sa(#a' Ta'c a e == a(# es%ecti-e'"5



21/72

COMPA/Y PRO#I E +IMA/I

Hi)a(i Li)ite# is o(e o! the !astest + o0i(+ a"$ -e#a@!oc$se#, hea'th, .ea$t" a(#

%e so(a' ca e % o#$ct co)%a(ies i( I(#ia to#a"5

We a e i( the !ie'# o! )a($!act$ i(+ o! hea'th, .ea$t" a(# %e so(a' ca e % o#$cts

!o o-e "ea s5 Th o$+h the e!!o ts o! a tea) o! co))itte# a(# co)%ete(t

%e so((e', 0e st i-e !o co(ti($a' i)% o-e)e(t i( o$ *$a'it" %e !o )a(ces5

Hea#*$a te 6 Ko'1ata

Ma($!act$ i(+ %'a(ts6 Ko'1ata, G$0ahati , /o(#iche " , a%i, /a(t(a+a , Ta'asa i

a(# Si'-assa,

Ma($!act$ i(+ !aci'ities 0ith cGM/ a(# ISO 9::=6


22/72

Ta'c$) /o0#e

A"$ -e#ic Hea'th Ca e / o#$cts

O"r Vi$i&n

Ma1i(+ %eo%'e hea'th" a(# .ea$ti!$', (at$ a''"

O"r Mi$$i&n

To co(t i.$te 0ho'e hea te#'" to0a #s the e(-i o()e(t a(# societ" i(te+ ati(+

a'' o$ sta1eho'#e s i(to the Hi)a(i !a)i'"

To )a1e Hi)a(i s"(o(")o$s 0ith (at$ a' .ea$t" a(# hea'th i( the co(s$)e s

)i(#

To e!!ecti-e'" )a(a+e ta'e(ts ." .$i'#i(+ a 'ea (i(+ o +a(i atio(

To st e(+the( a(# !oste i( the e)%'o"ees, st o(+ e)oti-e !ee'i(+s o! o(e(ess

0ith the co)%a(" th o$+h co))it)e(t to thei !$t$ e

To # i-e + o0th th o$+h *$a'it" a(# i((o-atio( i( % o#$cts a(# se -ices

To $%ho'# the % i(ci%'es o! co %o ate +o-e (a(ce

To e(co$ a+e #ecisio( )a1i(+ a.i'it" at a'' 'e-e's o! the o +a(i atio(

0e 5&",d $!rive To .e %a t o! e-e " ho$seho'# i( the co$(t "

To .e a )a o %'a"e i( e-e " % o#$ct cate+o " 0e -e(t$ e i(to

To .e o(e o! the )ost es%ecte# )a 1ete i( the co$(t "

To .e eco+(i e# as a +'o.a' . a(#



23/72

C&m'an(


24/72

In!e3ri!(

This is che ishe# a.o-e a'' 0ithi( o$ o +a(i atio( a(# 0hate-e 0e sa", #o, a(#

the 0a" 0e #o it, 0i'' e)%hasi e o$ i(te+ it" a(# #e%e(#a.i'it"5 O$ e)%'o"ees,

% o#$cts a(# se -ices 0i'' c'ea '" co))$(icate this st e(+th to a'' o$sta1eho'#e s5 We 0i'' % actice i(te+ it" i( its ea' se(se i( a'' o$ %e so(a' a(#

.$si(ess actio(s

Tran$'arenc( and &'enne$$ !& 'r&!ec! $!a=eh&,der va,"e

We a e o%e( a(# t a(s%a e(t i( a'' that 0e #o a(# sa"5 This a%%'ies to a'' 0o 1i(+

e'atio(shi%s a(# at e-e " 'e-e'5 I(-o'-e)e(t, t $st a(# 0i''i(+(ess to 'iste( a e the

+$i#i(+ % i(ci%'es !o #ecisio( )a1i(+5 We .e'ie-e i( o%e( co))$(icatio(, o!!e

! ee#o) to s%ea1 o(e?s )i(# & #e)o(st ate o%e((ess & c'a it" i( a'' o$ actio(s5

We e>e cise t a(s%a e(c" i( #ea'i(+ 0ith a'' o$ sta1eho'#e s a(# 0e .e'ie-e this

is the o('" 0a" to .$i'# thei t $st a(# -a'$e5

C"$!&mer Orien!a!i&n

The $(#e '"i(+ % i(ci%'e .ei(+ that % o+ ess ca( .e )a%%e# o('" i( te )s o!

c$sto)e o ie(tatio(, .oth i(te (a' a(# e>te (a', i( a'' its s%he es o! *$a'it", se -ice

a(# e'ia.i'it"5 O$ C$sto)e / ocesses? a e % oacti-e & e'e-a(t a(# a e

%e cei-e# as s$ch ." o$ c$sto)e s5 C$sto)e #e'i+ht is the -ita' %$ %ose o! o$

.$si(ess5 This (ecessitates % o-i#i(+ *$a'it", e'ia.i'it" & a hi+h 'e-e' o! se -ice i(a'' o$ .$si(ess #ea'i(+s5



25/72

eader$hi' and Inn&va!i&n

This sta(#s !i )'" o( a !o$(#atio( o! co))it)e(t a(# 'ea#e shi% i( a'' that 0e #o

o sa"5 St o(+ e-i#e(ce is % ese(t i( o$ actio(s, a( e)%hasis 'ai# o( a(o%%o t$(it" to ! ee !'" a(# to set sta(#a #s o! e>ce''e(ce i( %e !o )a(ce5 We

st o(+'" e(co$ a+e a(# e0a # i((o-atio( at a'' 'e-e's5 A'' these a e )a(i!este# i(

a( e(-i o()e(t o! i((o-atio( a(# 'ea#e shi%5

A!!en!i&n !& de!ai,

4t)ost i)%o ta(ce is +i-e( to atte(tio( !o #etai's i( a'' that 0e #o o sa"5 It is the

#i'i+e(ce 0hich % o-i#es $s 0ith the co)%etiti-e e#+e a(# a'so e(s$ es *$a'it" i(

a'' o$ acti-ities5

Team5&r= * Team>&rien!ed Envir&nmen!

Tea)0o 1 is the co (e sto(e o! o$ .$si(ess that he'%s #e'i-e -a'$e to o$

c$sto)e s5 We 0o 1 to+ethe ac oss tit'es, o.s a(# o +a(i atio( st $ct$ e to sha e

1(o0'e#+e a(# e>%e tise !o the + o0th o! the i(#i-i#$a' a(# the o +a(i atio(5 We

% o-i#e a( e(-i o()e(t 0hich 0o$'# !oste tea)0o 1, coo%e atio( a(# a( $ +e to

$ti'i e 1(o0'e#+e a(# i(!o )atio(5



26/72

Sim',e ,ivin3 +i3h !hin=in3

As a( o +a(i atio( 0e 0i'' i).i.e the % i(ci%'es o! 'ea((ess a(# a+i'it" o! a s)a''o +a(i atio( a(# #isco$ a+e e>t a-a+a(t e>%e(ses i( a'' o$ #ea'i(+ a(# st i-e

to0a #s .eco)i(+ a( o +a(i atio( 0o th e)$'ati(+5

S&cia, Re$'&n$i?i,i!(

We sha'' co(ti($e to co(t i.$te to the co))$(ities i( 0hich 0e th i-e a(# a## ess

a'' socia' iss$es es%o(si.'"5 We st i-e to0a #s +i-i(+ .ac1 to the societ" as a

es%o(si.'e i(stit$tio( a(# ai# i( + o0i(+ the eso$ ces a o$(# $s !o .$i'#i(+ a

-i. a(t (atio(5

Envir&nmen!a, Sa)e!(

E(-i o()e(ta' Sa!et" )a1es the ! a)e0o 1 o! a'' o$ acti-it"5 We st o(+'" .e'ie-e

that sa!et" o! a( i(#i-i#$a' o('" 0i'' 'ea# to a sa!e societ" !o o$ !o thco)i(+

+e(e atio(s a(# 0e ea (est'" -o$ch !o that5 A'' o$ % ocesses, % o#$cts a(#

se -ices ai)s at sa!e+$a #i(+ o$ e(-i o()e(t5



27/72

Fo$(#e s Messa+e

O$ %e ce%tio( o! hea'th is cha(+i(+ # a)atica''"5 I( the %ast, hea'th 0as a state o!

(o@i''(ess? to#a" it is #e!i(e# ho'istica''" a(# is a !$(ctio( o! 'i!est"'e, #iet,

!it(ess, %h"sica', e)otio(a' a(# e-e( s%i it$a' 0e''@.ei(+5

The co(s$)e is 'oo1i(+ !o a hea'th a(# 0e''(ess *$otie(t i( each as%ect o!

his he 'i!e a(# this is a #eci#i(+ !acto i(!'$e(ci(+ co(s$)e choice6 ! o) the !oo#

the" eat to, 0he e the" 'i-e to the % o#$cts the" $se5 This % eocc$%atio( 0ith

0e''(ess is es%ecia''" 0it(esse# 0ithi( the %e so(a' ca e s%ace, 0he e hea'th a(#

.ea$t" a e (o0 co)i(+ to+ethe 5 /eo%'e a e (o 'o(+e satis!ie# 0ith % o#$cts that

$st )a1e the) 'oo1 +oo# o !ee' +oo#, .$t a'so 0a(t the) to #o@+oo#?5

Mo eo-e , the #o@+oo# as%ect is $(#e stoo# i( te )s o! a hea'th athe tha( a

cos)etic .e(e!it5 A(othe t e(# si+(a'i(+ the )e +i(+ o! hea'th a(# .ea$t" is the

e)e +e(ce o! he .a', (at$ a' a(# o +a(ic % o#$cts 0ithi(co(si#e e# sa!e, se(siti-e



28/72

to the s1i( a(# ! ee o! si#e@e!!ects ." co(s$)e s5

Si(ce co(s$)e s acti-e'" see1 hea'th .e(e!its ! o) %e so(a' ca e % o#$cts, the"

s%e(# a 'ot o! ti)e esea chi(+ the % o#$ct .e!o e )a1i(+ a %$ chase #ecisio(5The" 0a(t to 1(o0 ho0 a % o#$ct 0o 1s, 0hat i(+ e#ie(ts it co(tai(s, the

% o%e ties a(# actio(s o! these i(+ e#ie(ts a(# es$'ts5 /eo%'e sti'' 'o-e to %a)%e

the)se'-es 0ith si'1" s)ooth c ea)s a(# 'otio(s, .$t the" a'so )a1e s$ e that thei

!a-o ite %e so(a' ca e % o#$cts a e (ot $st )a1i(+ the) !ee' +oo# .$t a e a'so

1ee%i(+ the) hea'th"5 It is the co(-e +e(ce o! these s$%%ose#'" #is%a ate

#e-e'o%)e(ts that is + o0i(+ the )a 1et !o I(#ia?s !ast@)o-i(+ co(s$)e +oo#s

secto i( +e(e a' a(# Hi)a(i Li)ite# i( %a tic$'a 5

Ind"$!r( and !he ec&n&m(

I( the I(#ia( FMCG secto , $ a' I(#ia acco$(ts !o )o e tha( J: o! the

co$(t "?s co(s$)%tio(5 It is o$ $(#e sta(#i(+ that as % os%e it" %e co'ates ac oss

the 'o0e 'e-e's o! I(#ia?s i(co)e %" a)i#, the FMCG i(#$st " 0i'' o$t%e !o ) its

ea 'ie a(($a' + o0th a-e a+e5 As the I(#ia( eco(o)" is e%o ti(+ hi+hest e-e

+ o0th, the e a e a ($).e o! %oc1ets o! o%ti)is)6

Ur?an demand: We !ee' that a =: a(($a' + o0th 0i'' co(ti($e to # i-e FMCG

secto + o0th5

R"ra, demand: A h$+e % o%o tio( o! I(#ia?s %o%$'atio( 'i-es i( $ a' -i''a+esthe %e ca%ita co(s$)%tio( i( these %oc1ets is a)o(+ the 'o0est5 I( o$ o%i(io(,

0e ha-e eache# the ti%%i(+ %oi(t a(# a(($a' #e)a(# is (o0 soa i(+5

In)ra$!r"c!"ra, deve,&'men!: We !ee' that %'a((e# i(! ast $ct$ e #e-e'o%)e(t

oa#s, %o ts, ai'0a"s a(# ai %o ts 0i'' acce'e ate FMCG + o0th5



29/72

&5 man")ac!"rin3 ?a$e: We !o esee that I(#ia?s 'o0@cost )a($!act$ i(+ .ase

0i'' e(a.'e it to a## ess the + o0i(+ FMCG #e)a(# i( Ba(+'a#esh, S i La(1a,

Mi##'e East, /a1ista( a(# si)i'a co$(t ies .esi#es, (o(@ esi#e(t I(#ia(s i( the

4K a(# the 4SA e% ese(t a % os%ecti-e )a 1et5Brand c&n$ci&"$ne$$: We %e cei-e i(c easi(+ . a(# co(scio$s(ess as co(s$)e s

+ a#$a''" )o-e a0a" ! o) 'oose a(# $(. a(#e# a'te (ati-es5

#av&"ra?,e !a@ $!r"c!"re: We se(se that the i(t o#$ctio( o! AT 0i'' e#$ce

'o(+sta(#i(+ ta> a).i+$ities Co)%a(ies i( ta> e>e)%tio( o(es 0i'' .e(e!it5 The

! i(+e .e(e!it ta> atio(a'i atio( o( . a(# a).assa#o s, ce'e. it" e(#o se)e(t as

0e'' as to$ s a(# t a-e's 0i'' st e(+the( the FMCG secto 5

M&dern re!ai, )&rma!$: We see )o#e ( etai' sto es acce'e ati(+ FMCG o!! ta1e

a(# 'ea#i(+ to a + eate % o%o tio( o! the + o0th o! . a(#e# a(# -a'$e@a##e#

% o#$cts5

+imani


30/72

A"$ -e#ic OTC % o#$cts 'i1e Goo# Mo (i(+ 7a( A"$ -e#ic 'a>ati-e ch$ (a8,

Sa #i 3a 7a co$+h s" $% a(# a%o $.8 a(# Me)o@%'$s 7a )e)o " .ooste 85

C&n!in"&"$ inn&va!i&n: Hi)ai(?s st o(+ R&D a(# a++ essi-e )a 1eti(+

ca%a.i'ities e(a.'e it to i#e(ti!" e)e +i(+ (ee#s a(# as%i atio(s o! co(s$)e s a(#co(-e t the) i(to o%%o t$(ities5 Fai (ess c ea) !o )e(, the !i st o! its 1i(# i(

I(#ia a(# the . a(#i(+ o! Ch"a0a(% ash as So(a Cha(#i? Ch"a0a(% ash a e

es$'ts o! s$ch i((o-ati-e R&D a(# )a 1eti(+ e!!o ts5

En!r( in!& ne5 $e3men!$: Hi)a(i !o a"e# i(to hai ca e a(# .a." ca e se+)e(ts

th o$+h the i(t o#$ctio( o! % o#$cts 'i1e M 5 a(# M s5 B'ac1 1esh 1a'a a(# hai

#"e %o0#e , a(# So(a Cha(#i .a." )assa+e oi'5 It %'a(s to co)e o$t 0ith a !$''

a(+e o! )a'e + oo)i(+ % o#$cts as 0e'' as e(te the .a." a(+e cate+o "5

#re$h ca'aci!( ?ein3 c&mmi$$i&ned: The Co)%a(" is i( the % ocess o!

co))issio(i(+ a(othe state@o!@the@a t !acto " i( (o th@east I(#ia, e( o"i(+

eco(o)ic .e(e!its5

0ider in!erna!i&na, )&&!'rin!: The Co)%a(" 0i'' 0i#e( the % ese(ce o! its Fai

a(# Ha(#so)e !ai (ess . a(# i( Asia a(# A! ica it 0i'' e>%a(# the +'o.a' each o!

its Nat$ a''" Fai . a(# i( the Mi##'e East a(# Asia5 It has i(itiate# e!!o ts to

+'o.a'i e its %o0e . a(#s5 Bo o%'$s A(tise%tic c ea) is the 'a +est se''i(+

a(tise%tic c ea) (ot o('" i( I(#ia .$t a'so i( 41 ai(e, R$ssia a(# Ne%a'5 Fai a(#

Ha(#so)e is a'so ece(t'" 'a$(che# i( GCC co$(t ies a(# is the ($).e = se''i(+

0hite(i(+ c ea) !o )e(5

+imani Rea,!( > an&!her ?"$ine$$ &''&r!"ni!(:

Whi'e Hi)a(i Li)ite# is o( the 'oo1o$t !o ac*$isitio(s i( I(#ia a(# a. oa# !oi(o +a(ic + o0th i( the FMCG secto , it has i#e(ti!ie# ea't" as a %ote(tia'

.$si(ess o%%o t$(it" 'e-e a+i(+ its eso$ ces5 A 0ho''"@o0(e# s$.si#ia ", Hi)a(i

Rea't" /-t5 Li)ite#, 0as !o )e# i( Ma"


31/72

Whi'e a++ essi-e + o0th i( the FMCG .$si(ess 0i'' co(ti($e, the ea't" se+)e(t

0i'' e(ha(ce % o!ita.i'it" a(# sha eho'#e s 0ea'th5

We )$st co(c'$#e o( a (ote o! $()ista1a.'e o%ti)is)5 As a es$'t o! i(c ease#

ca%acit", $%co)i(+ 'a$(ches, % o#$ct e>te(sio(s, 0i#e +eo+ a%hic co-e a+e a(#

+ o0i(+ se -ice statio(, 0e e>%ect to acce'e ate o$ to%'i(e + o0th a(# st e(+the(

o$ )a +i(s5 I( 0i#e(i(+ o$ e-e($e s% ea# a(# c'i).i(+ the -a'$e@chai(, 0e

e>%ect to e(ha(ce -a'$e !o o$ sha eho'#e s as 0e'' as othe sta1eho'#e s i( a

)o e e)%hatic 0a" o-e the !o eseea.'e !$t$ e5

Mr R.S. A3ar5a, and Mr R.S. G&en=a

J&in! Chairman +imani imi!ed

Resea ch a(# De-e'o%)e(t

I( -ie0 o! the !act that i((o-atio( e% ese(te# the co)%a("?s % i(ci%a' # i-e , the

co)%a(" co(ti($e# to st e(+the( its R&D I(! ast $ct$ e5

The R&D #e%a t)e(t, 'ocate# i( Ko'1ata a(# M$).ai, !o''o0s a( e>te(si-e

% ocess, i(t o#$ci(+ % o#$cts that a e sa!e a(# e!!ecti-e5

S$ccess!$' co)%'etio( o! a se ies o! tests e*$i e# to #e-e'o% sa!e a(# e!!ecti-e

% o#$cts5

E>te(si-e st$#" o! a #ata.ase o! a+e@o'# to)es 7+ a(ths8 'ea#i(+ to the

i#e(ti!icatio( o! e!!ecti-e a"$ -e#ic !o )$'atio(s5



32/72

I((o-ati-e i(t o#$ctio( o! #i!!e e(tiate# o i)% o-e# % o#$cts, o!!e i(+ a s$%e io

-a'$e@!o @)o(e" % o%ositio(5

A#he e(ce to s%eci!icatio(s 7 a0 )ate ia' $se, !o )$'atio( #e-e'o%)e(t, !'a-o$#e-e'o%)e(t, she'!@'i!e testi(+, !i(ishe# +oo#s s%eci!icatio(, -a'i#atio( % otoco's8

a%a t ! o) e>te (a' ce ti!icatio(s ! o) the D $+ Co(t o' Boa #5

4%#ate# e*$i%)e(t i( the 'a.o ato " ce ti!ie# ." NABL5

cGM/ co)%'ia(t 'a.o ato " % actices5

Co(#$ct o! c'i(ica' t ia's i( associatio( 0ith e(o0(e# a"$ -e#ic hos%ita's a(#

co''e+es5


33/72

?Bo o%'$s % ic1'" heat %o0#e ?

Re-o'$tio(a " ?Bo o%'$s % ic1'" heat %o0#e ? % o-i#es i))e#iate es%ite ! o) the

ha sh heat5 Its Ic" e!!ect o!!e s e'ie! a(# c$ e ! o) % ic1'" heat, itchi(+ & ashes



34/72

+i-i(+ a soothi(+ coo' e'ie!5 I(-e(te# ." 'ea#i(+ He .o'o+ists o! I(#ia a(# D 5

Ua-e i o! 4SA, a % otV+V o! t0o ti)es No.e' / i e 0i((e 5 Its %o0e !o )$'a

1ee%s "o$ s1i( hea'th" a(# acti-e e-e( #$ i(+ % ic1i(+ s$))e 5 Its 'i(+e i(+ Ic"

Coo' to$ch 1ee%s "o$ ! esh a(# -i. a(t'" coo'

Sa'es a(# Dist i.$tio(

Hi)a(i co-e s a'' the states 0ith te(si-e co-e a+e %'a( !o ta +eti(+ c$sto)e s i( )o#e ( !o )at o$t'ets

e!!ecti-e'" se''i(+ i( the )a 1et #i ect'" o th o$+h e>c'$si-e #ist i.$to s5 A

http://www.emamiltd.in/ibank/indiamap.jpg


35/72

s%ecia'i e# Sa'es Fo ce has a'so .ee( #e-e'o%e# to se -ice these e-e + o0i(+

Mo#e ( Retai' o$t'ets5 C$ e(t'", the Co)%a(" is co-e i(+ o-e J::: 1e"

acco$(ts a(# is e>%ecte# to #o$.'e the sa'es i( the (e>t "ea 5

I( o #e to . i(+ i( co)%'ete etai' !oc$s to the .$si(ess th o$+h #i ect each a(#

#ist i.$tio(, the Co)%a(" has a'so $(#e ta1e( a( a++ essi-e %'a( to i#e(ti!" Foc$s

Sates i( the co$(t "5 The o. ecti-e .ehi(# this is to i(c ease st o(+ ($)e ic

#ist i.$tio(, e#$ce #e%e(#e(c" o( 0ho'esa'e, i(itiate e>te(si-e BTL acti-ities,

st e(+the( $ a' co-e a+e a(# i(t o#$ce s)a t sa'es !o ce to co$(te a("

co)%etitio(5

Co %o ate Socia' Res%o(si.i'it"

Hi)a(i s )issio( o! a co(t i.$ti(+ 0ho'e hea te#'" to0a #s the e(-i o()e(t a(#

societ" attai(s a )o e h$)a(e !o ) 0ith its a%% oach o! a## essi(+ -a io$s socia'

iss$es5 As a es%o(si.'e co %o ate citi e(, Hi)a(i co(ti($es to i(-est i( socia''"

)ea(i(+!$' % o ects i( West Be(+a' a(# a# oi(i(+ states5 As a %a t o! co)%a(" s

Co %o ate Socia' Res%o(si.i'it" Hi)a(i has #e-ise# -a io$s Se'! E)%'o")e(tsche)es 'i1e Hi)a(i Mo.i'e T a#e s a(# S)a'' i''a+e Sho%s sche)es !o the

$ a' $(e)%'o")e(t "o$th6

+i3h,i3h!$ &) Se,) Em',&(men! $cheme

+imani M&?i,e Trader$

This sche)e co-e s s)a'' to 'a +e -i''a+es 0ith %o%$'atio( a(+i(+ ! o) = :: to

:::5

The se'ecte# %e so(s a e i(-o'-e# i( #oo to #oo se''i(+ o! Hi)a(i % o#$cts i(



36/72

i(te io -i''a+es5

De%e(#i(+ o( the e!!o t a(# )oti-atio( o! the i(#i-i#$a', the )o(th'" ea (i(+

-a ies .et0ee( Rs :: to Rs


37/72

% o#$cts

Hi)a(i #o (ot ta1e a(" #e%osit ! o) the se'ecte# i(#i-i#$a's a(# ta1e .ac1

$(so'# stoc1s i! e*$i e#5

The )a 1eti(+ t ai(i(+ +i-e( ." Hi)a(i he'%s the %e so( to !i(# se''i(+o%%o t$(ities !o

othe ite)s

)a($!act$ e# ." )ic o e(te % ises as 0e''

The R&,, O"!

A( i(itia' t ia' i( West Be(+a' sho0e# e(co$ a+i(+ es$'ts 'ea#i(+ to !i(a(cia'

i(#e%e(#e(ce o! 0o)e( a(# $(e)%'o"e# "o$th5 We ha-e o''e# o$t the sche)es

to A(#h a / a#esh, Ma#h"a / a#esh, O issa a(# Chattis+a h o-e 'ast o(e "ea 5

We a'so %'a( to co(so'i#ate the acti-ities i( )o e states 'i1e O issa, Ma#h"a

/ a#esh, A(#h a / a#esh a(# Chattis+a h5

C&mm"ni!( Medica, S"''&r!

The Co)%a(" s%o(so s s$.si#i e# t eat)e(t o! the (ee#" i( .est@i(@c'ass hos%ita's

'i1e AMRI a(# Sh ee ish$#ha(a(# Hos%ita' a(# Resea ch I(stit$te i( Ko'1ata5

Do(atio(s a e )a#e i( the !o ) o! ! ee s$%%'ies o! )e#ici(es, assista(ce !o

s$ +e ies a(# hos%ita' cha +es !o the %oo th o$+h t $st5 Hi)a(i esta.'ishe# theHi)a(i Natio(a' I(stit$te !o Bo(e Ma o0 T a(s%'a(tatio( i( the Na a"a(a

H $#a"a'a"a I(stit$te, Ba(+a'o e, $(#e the s$%e -isio( o! D De-i Shett", the

0e''@1(o0( ca #iac s$ +eo(5 This i(stit$te % o-i#es t eat)e(t !o .o(e )a o0

t a(s%'a(tatio( at ! ee o a!!o #a.'e costs to the (ee#"5



38/72

BOD a(# Ma(a+e)e(t Tea)

B&ard &) Direc!&r6$

Mr R S A3ar5a, E>ec$ti-e Chai )a(, is a Cha te e# Acco$(ta(t, Co)%a("

Sec eta ", LLB a(# a Maste De+ ee ho'#e i( Co))e ce5 Co@!o$(#e o! E)a)i

G o$% o! Co)%a(ies, he is e(#o0e# 0ith a . i''ia(t !i(a(cia' ac$)e(5 A #o"e( o!

I(#ia( i(#$st ", he is a'so a )aste i( st ate+ic %'a((i(+ a(# co %o ate a!!ai s5

Besi#es E)a)i Lt#, he is a'so a Boa # )e).e o! se-e a' othe co)%a(ies

i(c'$#i(+ E)a)i /a%e Mi''s Li)ite#, E)a)i Rea't" Li)ite#, A#-a(ce Me#ica e

a(# Resea ch I(stit$te Li)ite#, So$th Cit" / o ects 7Ko'1ata8 Li)ite# R$%a &

Co)%a(", a)o(+ othe s5

Mr R S G&en=a Di ecto , Co@!o$(#e o! E)a)i G o$% o! Co)%a(ies, is a( M

Co) a(# LLB5 A ta>atio( e>%e t, he is a'so a )aste i( st ate+ic %'a((i(+,

co %o ate a!!ai s a(# !i(a(ce5 A%a t ! o) E)a)i Lt#, he is a'so a Boa # )e).e

o! E)a)i /a%e Mi''s Li)ite#, A#-a(ce Me#ica e a(# Resea ch I(stit$te Li)ite#,

So$th Cit" / o ects 7Ko'1ata8 Li)ite# a(# )a(" othe co)%a(ies5

Mr S K G&en=a , Ma(a+i(+ Di ecto , oi(e# E)a)i a!te co)%'eti(+ + a#$atio(

i( co))e ce5 With ich i(#$st " e>%e ie(ce, he # i-es % o#$ctio(, o%e atio(,

#ist i.$tio( a(# h$)a( eso$ ce )a(a+e)e(t i( E)a)i5



39/72

Mr Viren J Shah Di ecto , is a( AM/ ! o) the Ha -a # B$si(ess Schoo',

4SA5 He se -e# as the Go-e (o o! West Be(+a' a(# 0as a'so a /a 'ia)e(ta ia(

as a Ra "a Sa.ha )e).e 5

Mr K / Memani , Di ecto , is a Cha te e# Acco$(ta(t a(# !o )e chai )a( a(#

co$(t " )a(a+i(+ %a t(e o! E (st & Yo$(+, I(#ia5 He has e>%e tise i( .$si(ess

a(# co %o ate a#-iso ", !o ei+( ta>atio(, !i(a(cia' co(s$'ta(c" a(# has co(s$'te#

se-e a' #o)estic a(# !o ei+( co)%a(ies o( co %o ate a!!ai s5

Mr S K T&di > I(#e%e(#e(t Di ecto , is a( M Co)5 He is the Chai )a( o! the

Sh achi G o$% o! Co)%a(ies a(# Boa # )e).e o! A#-a(ce Me#ica e a(#

Resea ch I(stit$te Li)ite#, So$th Cit" / o ects 7Ko'1ata8 Li)ite#, Khaita( 7I(#ia8

Li)ite# a)o(+ othe s5

Mr Vaid(a S Cha!"rvedi I(#e%e(#e(t Di ecto , is a 1a-i a , a"$ -e#acha "a

a(# he'# 1e" %ositio(s i( the Rasht i"a A"$ -e#a Ma(#a'5

Mr M&han G&en=a 0h&,e!ime Direc!&r the e'#e so( o! M R S Goe(1a, 3t5

Chai )a( o! E)a)i G o$% o! Co)%a(ies, ho'#s a(# 'oo1s a!te the )a 1eti(+

as%ects o! the Rs :::@c o e E)a)i G o$%5 His o'e as Di ecto o! E)a)i Lt# is

ai)e# at #e-e'o%i(+ the )a 1et sha e o! the co)%a(" .oth i( I(#ia a(# a. oa#5 A(

MBA ! o) Ca #i!! i( the 4K, Moha( is c$ e(t'" the ice Chai )a( o! Ma 1eti(+Co))ittee, CII Easte ( Re+io(, Co))ittee Me).e , Me cha(ts? Cha).e o!

Co))e ce, Ko'1ata a(# Fi(a(ce Chai o! Yo$(+ E(t e% e(e$ s O +a(i atio(

7YEO8 Ko'1ata Cha%te 5 He is a'so the Ho(o a " Co(s$' o! /o'a(# i( Ko'1ata5

Dete )i(e# to sta" ahea# i( co)%etitio(, the .i++est !eathe i( his ca% is the



40/72

'a$(ch o! Fai a(# Ha(#so)e, the !i st )e(?s !ai (ess c ea) i( I(#ia a(# )a1i(+ it

as the $(#is%$te# )a 1et 'ea#e 5 Moha( is s%ea hea#i(+ E)a)i G o$%?s ce)e(t i(

setti(+ $% a th ee@)i''io(@to((e ce)e(t %'a(t i( Chattis+a h a(# 0as a'so

i(st $)e(ta' i( .a++i(+ the so'e #ist i.$to shi% i+hts !o Dis(e" Schoo' Ba+s i(I(#ia5

Mr Adi!(a V A3ar5a, Who'eti)e Di ecto ,the e'#e so( o! M R S A+a 0a',

3t Chai )a( o! the E)a)i G o$% o! Co)%a(ies, is a )a( 0ho a'0a"s sees 'i!e i(

a %ositi-e 'i+ht a(# .e'ie-es i( co(! o(ti(+ cha''e(+es hea#@o(5 To#a", he is a

Di ecto o( the .oa # o! E)a)i Lt#, a(# othe + o$% co)%a(ies 'i1e E)a)i

Biotech Lt#, E)a)i /a%e Mi''s Lt#, AMRI Hos%ita's Lt# a(# othe s5 At a "o$(+

a+e he has )a#e a( i(#e'i.'e i)% i(t i( $((i(+ a co %o ate co(+'o)e ate a(# ca(

.e a !o$(tai( o! i(s%i atio( to a(" as%i i(+ .$si(ess)a(5 He is a'so the Ho(o a "

Co(s$' o! the Re%$.'ic o! Ethio%ia i( Ko'1ata a(# E>ec$ti-e Co))ittee )e).e

o! Assocha)5

Mr +ar$h V A3ar5a, Who'eti)e Di ecto , so( o! M R S A+a 0a', 3t

Chai )a( o! E)a)i G o$% o! Co)%a(ies, is a)o(+ those se'ect "o$(+ .a(# o!

.$si(ess 'ea#e s 0ho a e .o ( to .$i'#5 He has a' ea#" )a#e a cease'ess

i)% essio( i( $((i(+ a .$si(ess .ehe)oth, 0hich to a(" as%i i(+ .$si(ess)a(

ca( .e a !o$(tai( o! i(s%i atio(5 To#a", as the "o$(+est Di ecto o! E)a)i G o$%

o! Co)%a(ies, he ($ t$ es t0o !'a+shi% . a(#s o! E)a)i Lt# Na- at(a a(#

Bo o%'$s that ho'# %o'e %ositio( i( thei es%ecti-e se+)e(ts5 He a'so 'oo1s a!tethe Retai' .$si(ess o! the E)a)i G o$% a(# has .ee( i(st $)e(ta' !o e>%a(#i(+

the %ha )ac" chai( F a(1 Ross Lt# a(# the .oo1 c$) +i!t sto e Sta )a 15

M$. Pri!i S"re=a Who'eti)e Di ecto , #a$+hte o! M R S A+a 0a', 3t

Chai )a( o! the E)a)i G o$% o! Co)%a(ies, is o(e o! I(#ia?s $%co)i(+ .$si(ess



41/72

scio(s 0ho is )a1i(+ he st o(+ % ese(ce !e't i( the !ast )o-i(+ co(s$)e +oo#s

se+)e(t5 Bei(+ the o('" 'a#" Di ecto o( the .oa # o! E)a)i Lt#, she s").o'i es

0o)e( e)%o0e )e(t i( the co)%a("5 / iti at % ese(t 'oo1s a!te a s'e0 o! E)a)i

. a(#s i( the hai ca e a(# %e so(a' ca e se+)e(t5 A 1e" )e).e o! the thi(1 ta(1that # i-es the E)a)i G o$% !o 0a #, / iti hea#s the )a 1eti(+ #i-isio( o!

E)a)i, the )ai(sta" o! the FMCG o$t!it5 She is a'so a)o(+ the co e )e).e s o!

the st ate+ic tea) !o esea ch a(# #e-e'o%)e(t 7R&D8 i( E)a)i Lt#5

Mr Ami! Kiran De? I(#e%e(#e(t Di ecto , is the E>@ Chie! Sec eta ",

Go-e ()e(t o! West Be(+a' a(# % ese(t'" a Chai )a( o! G$ a at A).$ a Ho$si(+

De-e'o%)e(t Li)ite#, a 3oi(t Secto Co)%a("5

Mr S. B. Gan3",( I(#e%e(#e(t Di ecto , is the Chai )a( E)e it$s o! E>i#e

I(#$st ies Lt# a(# a'so #i ecto o! ING "s"a Li!e I(s$ a(ce Co / Lt#, WBIDC,

S$(#a .a( I(! ast $ct$ e De-e'o%)e(t Co %o atio(, Be(+a' Cha).e o!

Co))e ce a(# I(#$st " a)o(+ othe s5He is a'so the Chai )a( o! Associate#

Batte " Ma($!act$ e s 7Ce"'o(8 Lt#, S i La(1a Ce(t$ " /'".oa #s 7I8 / Lt# a(#

/ee 'ess T $st Ma(a+e)e(t Co Lt#5

Mr Y. P. Trivedi I(#e%e(#e(t Di ecto , e)i(e(t ta> e>%e t a(# a#-ocate,

S$% e)e Co$ t, is a'so a Ra "a Sa.ha )e).e o! the /a 'ia)e(t5 A )e).e o!

-a io$s Go-e ()e(t Co))ittees 'i1e the Sta(#i(+ Co))ittee o( Fi(a(ce,

Co(s$'tati-e Co))ittee !o the Mi(ist " o( Co))e ce a)o(+ othe s, S i T i-e#i

is a'so o( the .oa # o! Re'ia(ce I(#$st ies Lt#, Re'ia(ce /et o'e$) Lt#, Bi 'a

/o0e So'$tio(s Lt#, Bi 'a Cots"( 7I(#ia8 Lt# a(# The Ua(#$ /ha )ace$tica'Wo 1s Lt# 7(o0 Ua(#$ Rea't" Lt#8 o! the E)a)i G o$% as 0e'' as i( othe

co)%a(ies5

Mana3emen! Team



42/72

M Ma(ish Goe(1a, Di ecto

M / asha(t Goe(1a, Di ecto

M N H Bha(sa'i, CEO Fi(a(ce, St ate+" a(# B$si(ess De-e'o%)e(t

M Sh"a) S$ta ia, CEO @ IMD M Sa o Cha1 a.o t", CEO @ Foo#s Di-isio(

M R K S$ a(a, / esi#e(t @ O%e atio(s a(# Co))e cia'

M K ish(a Moha(, CEO@ Sa'es, S$%%'" Chai( a(# H$)a( Ca%ita'



43/72

TA CUM #ROM +IMA/I

Na- at(a Coo' Ta'c is a . a(# e>te(sio( o! Na- at(a Oi', 0hich to#a" e( o"s the

'ea#e shi% %ositio( as a"$ -e#ic Coo' Oi'5

Na- at(a Coo' Ta'c % o-i#es a e! eshi(+ . ea1 ! o) $s$a' ta'cs5 It co$(te s heat

a(# h$)i#it" th o$+h its coo'i(+ % o%e t", .eati(+ s0eat a(# $(#esi e# .o#" o#o$

a(# 1ee%s "o$ coo' a(# ! esh a'' #a" 'o(+5

A%t'" %ositio(e# as Duniya Ka Sabse Chotta AC , the . a(# is e(#o se# ." (o(e

othe tha( the $'i(+ Ba#shah o! Bo''"0oo#, )e+asta Shah R"=h Khan !o A''

I(#ia & the Ta)i' S$%e sta S"r(a !o So$th5

Na- at(a Coo' Ta'c is (o0 a-ai'a.'e i( t0o #i!!e e(t -a ia(ts5 A%a t ! o) the )ai(

-a ia(t, the e is a (e0 -a ia(t 'a$(che# this s$))e ca''e# 2 /avra!na C&&, Ta,c

Ac!ive De&- 0ith e! eshi(+ %e !$)e to % o-i#e a 0i#e choice set to the

co(s$)e s5



44/72

So +et ea#" to e>%e ie(ce the ic" coo' se(satio( & 'o(+ 'asti(+ ! esh(ess 0ith the

0o '#?s s)a''est A5C @ 2Na- at(a Coo' Ta'c 5



45/72

RESEARC+ MET+ODO OGY

Re$earch Me!h&d&,&3(

Resea ch Metho#o'o+" is a 0a" to s"ste)atica''" so'-e the esea ch % o.'e)5

Whe( 0e ta'1 to

esea ch )etho#o'o+" 0e (ot o('" ta'1 o! esea ch )etho#s .$t a'so co(si#e the

'o+ic .ehi(# the )etho# 0e $se i( the co(te>t o! o$ esea ch es$'ts a e ca%a.'e o!

.ei(+ e-a'$ate# eithe ." esea che hi)se'! o ." othe 5

The %$ %ose o! this sectio( is to #esc i.e the )etho#o'o+" ca ie# o$t to co)%'ete

the 0o 15 The )etho#o'o+" %'a"s a #o)i(a(t o'e i( a(" esea ch 0o 15 The

e!!ecti-e(ess o! a(" esea ch 0o 1 #e%e(#s $%o( the co ect(ess a(# e!!ecti-e(ess

o! the esea ch )etho#o'o+"5

This sectio( #ea's 0ith esea ch #esi+( $se#, #ata co''ectio(, )etho#s $se# a(#

sa)%'i(+ )etho#s $se#5

Re$earch de$i3n

A esea ch #esi+( s%eci!ies the )etho#s a(# % oce#$ es !o co(#$cti(+ a %a tic$'a

esea ch5



46/72

Acco #i(+ to Ke 'i(+e 2Resea ch #esi+( is a %'a(, st $ct$ e a(# st ate+" o!

i(-esti+atio( co(cei-e# so as to o.tai( a(s0e s to esea ch *$estio(s a(# ha-e to

co(t o' -a ia(ce5

M( re$earch de$i3n

I ha-e chose( #esc i%ti-e esea ch #esi+( !o )" st$#" .eca$se I a) i(te este# i(

1(o0i(+ the co(s$)e % e!e e(ce %e tai(i(+ to sta(#a # . a(# a(# o0(e# . a(# o!BSNL5

To acco)%'ish the % e#e!i(e# o. ecti-es o! the esea ch, #esc i%ti-e esea ch

#esi+( is $se# to co''ect the e*$i e i(!o )atio( ! o) the so$ ces5 It?s a !act !i(#i(+

a%% oach +e(e a'i i(+ a c oss sectio(a' st$#" o! the % ese(t sit$atio(5

De$i3nin3 !he "e$!i&nnaire

St $ct$ e# *$estio((ai es a(# o.se -atio( )etho# ha-e .ee( $se# to co(#$ct the

esea ch5

Sam',in3 me!h&d

S%eci!ic sa)%'i(+ )etho# 0as $se# to co''ect the #ata ! o) the es%o(#e(ts

.eca$se sa)%'e si e is 'a +e5 C$sto)e s o! /ONDS a(# HIMANI 0e e se'ecte#

!o the s$ -e"5

Sam',in3 "ni!



47/72

The #ata 0as co''ecte# ! o) the C$sto)e s ." *$estio((ai e a(# o.se -atio(

)etho# i( the /ONDS a(# HIMANI

Sam',e $iFe

The #ata 0e e co''ecte# ! o)6

: c$sto)e s

Da!a c&,,ec!i&n:

The e a e t0o )a o )etho#s o! #ata co''ectio(6

/ i)a " #ata

Seco(#a " #ata

/ i)a " #ata co''ectio( is $se# 0he( the e is (ee# !o co''ecti(+ !i st ha(# #ata5 I(

s$ch cases, (o a#e*$ate a(# $sa.'e #ata is a-ai'a.'e to the esea che 5

Seco(#a " #ata co''ectio( is $se# 0he e a#e*$ate a(# $sa.'e #ata is a-ai'a.'e to

esea che 5 / i)a " #ata co''ectio( ." o(e %e so( )a" .eco)e seco(#a " #ata !o

a(othe 5

I( )" esea ch st$#" I ha-e $se# .oth % i)a " as 0e'' as seco(#a " #ata co''ectio(

)etho#5 Fo % i)a " #ata o.se -atio( )etho# is $se#, a(# !o seco(#a " #ata the

so$ ces $se# a e .oo1s, o$ (a's, )a+a i(es a(# I(te (et5

Da!a ana,($i$

A'' the eco))e(#atio(s i( this % o ect ha-e .ee( s$++este# 1ee%i(+ i( )i(# the

tho o$+h a(a'"sis o! a'' the ste%s i( ec $it)e(t % ocess5



48/72

Da!a c&,,ec!i&n me!h&d$

The )etho# $se# !o the s$ -e" % ocess is th o$+h *$estio((ai e5



49/72

GRAP+ICA PRESE/TATIO/

:=5Ho0 "o$ co)e to 1(o0 %o(#s a(# hi)a(i % o#$ct

RESPONDENT NO OF PERSON

LOCAL USERS 10 PRINT MEDIA 8OTHERS !

INTERNET !

LOCAL USERSPRINT MEDIA(ROADCAST MEDIAINTERNET

INTERPRETATION"

A#out ! o$ %eo%&e get 'no( $)o* ot+e) ,ou)c,e-10 o$ t+e* a)e t+e &oca& u,e),-8 o$ t+e* a)e ge)t

'no( $)o* %)int *edia-)e,t o$ t+e* a)e 'no( $)o* t+e inte)net.



50/72

:


51/72


52/72


53/72

N#/r#t"# Coo$

N0) $

(oro P$us

Noe o% t&ese

I( the a.o-e #ata,


54/72

Fr#-r#")e

Lo. Pr )e

Attr#)t /e P#)1# "-S1 " C#re Pro/ !e!

A#o e data ,a4,- / a)e &i'e t+e $eatu)e o$ att)acti e %ac'ging-12 o$ t+e* a)e &i'e t+e $)agnance in

t+e %ond,- a)e &i'e t+e &o( %)ice-)e,t o$ t+e* (ant, t+e ,'in ca)e %)o ided in t+e $eatu)e o$

%ond,.

: 5Which o! the !o''o0i(+ ta'c$) !eat$ e o! Hi)a(i "o$ 'i1e )ost

RESPODE/T /O O# PERSO/#ra3rance ;

&5 Price HA!!racive Pac=a3in3



55/72

S=in Care Pr&vided 7H

Fr#-r#")e

Lo. Pr )e

Attr#)t /e P#)1#- "-

S1 " C#re Pro/ !e!

A?&ve da!a $a( ; &) 'e&',e are ,i=e !he )ra3nance in !he himani 7H are ,i=e !&"$ed )&r $=in '"r'&$e$ &) !hem are ,i=e !he 'ac=a3in3 re$! &) !hem ,i=e )&r!he ,&5 'rice in !he himani.

:;5Ho0 ! e*$e(t "o$ $se# a ta'c$) %o0#e

RESPO/DE/T /O O# PERSO/Ann"a,

Sea$&na, 7Occa$i&na,/ever



56/72

A""u#$

Se#so"#$

O))#s o"#$

Ne/er

A!,ea$! &) !hem "$ed in a ann"a, 'eri&d 7 &) 'e&',e "$ed in !he$ea$&na, 'eri&d &) !hem "$ed &cca$i&na,,( re$! &) !hem are never"$ed i!.

98. Ho0 )$ch a 'e-e' o! satis!actio( "o$ a i-e# ." $se ta'c$)

RES/ONDENT NO5 OF /ERSONS



57/72

F4LLY =/ARTIALLY


58/72

Po"!s

H m#"

O"! &) H9 ;7 are $"33e$! !& '&nd$ re$! &) 78 are $"33e$! !& +imani

I/TERPRETATIO/

As )" )ai( o. ecti-e 0as to !i(# o$t the 'e-e' o! satis!actio( o! co(s$)e s

e+a #i(+ se -ices % o-i#es ." /o(#s 5Fo this %$ %ose the *$estio( 0as as1e# to



59/72


60/72

#I/DI/GS

About 26 of people get know from other sourcse,10 of them are

the local users,8 of them are gert know from print media,rest of

them are know from the internet.



61/72

Out of 50, ! people are like fragrance in the talc powder,5

are used to a"oid sweat,another 5 are used for a"oiding

odour,rest of them used it for skin care..

about 15 respondent sa#,it is cheaper,10 sa#s,it is

almost e$ual to another brand,% sa#s it is costlier than

others,rest of them are unable to sa# about the price.

Out of 50 ,15 respondents uses ponds sandal,1 of them are

using ponds magic,11 uses ponds dreamflower,rest of them ar

not using an# product of ponds.

&n the abo"e data,22 are using na"ratna cool of the himani,10

are using n#cil,10 are using boro plus,rest of them 8 are using

none of this of the himani.

Abo"e data sa#s,2 are like the feature of attracti"e

packging,15 of them are like the fragnance in the ponds,! are

like the low price,rest of them wants the skin care pro"ided in

the feature of ponds.



62/72

Abo"e data sa#,2 of people are like the fragnance in

the himani,15 are like to used for skin purposes,! ofthem

are like the packaging,rest of them like for the lowprice

in the himani.

Atleast 2' of them used in a annual period,16 of people

used in the seasonal period,6 of them used

occasionall#,rest of them are ne"er used it.(rom the abo"e data,2' are partiall# satisfied,16 are

full# satisfied,' are not satisfied,6 are unable to sa#.



63/72

S4GGESTIONS

/o(#s a(# E)a)i sho$'# % o-i#e ho)e #e'i-e " se -ice o! thei % o#$cts5

The e sho$'# .e co)%a(" o$t'ets i( Ba ei''" cit"5

E!!o t sho$'# .e #o(e !o #e-e'o%i(+ the co(ce%t o! +oo# e'atio(shi% 0ith

co(s$)e s5



64/72

The % ice %o'ic" o! the co)%a(" is *$ite hi+h as co)%a e to othe . a(#s .



65/72

CO/C USIO/

/o(#s a(# E)a)i is + o0i(+ (a)e i( cos)etic i(#$st " 5 /o(#s is the % o#$ct o! H4L

N$).e = i( FMCG5 This s$ -e" 0as #o(e to i#e(ti!" -a io$s % o.'e) a(# 'e-e' o!

i#e(ti!" -a io$s % o.'e)s a(# 'e-e' o! satis!actio( o! co(s$)e , so that e!!o ts )i+ht

#o(e to satis!" the) 0hich 0o$'# es$'t i( .$i'#i(+ 'o(+ te ) e'atio(shi% .et0ee( the

c$sto)e a(# co)%a("5 D$e to #e'i-e " i( c$sto)e (ee# a(# e>%ectatio(s, it .eco)e a

#i!!e e(t tas1 to satis!" e-e " c$sto)e , the e!o e to satis!" each a(# e-e " c$sto)e the

i)%o ta(t o! .$i'#i(+ e'atio(shi% 0ith the) e>iste#5 Fo this %$ %ose a ($).e o!



66/72

*$estio(s 0e e as1e# to !i(# o$t .eha-io o! c$sto)e 5 This esea ch is a'so #o(e to 1(o0

the -ie0s o! the c$sto)e to0a #s the se -ices a(# *$a'it" % o-i#e# to the) ." /o(#s



67/72


68/72



69/72

4UESTIO//AIREPERSO/A PRO#I E:

Na)e 6 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

A## ess 6 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

Te'e%ho(e No5 6 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

E@Mai' 6 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

A+e 6XXXXXXXXXXXX Ge(#e 6XXXXXXXXXXXXXXXXXXXXXXXXXX

E#$catio(

P Q 4(#e + a#$ate P Q /ost + a#$ate



70/72

P Q G a#$ate P Q / o!essio(a''" $a'i!ie#

Occ$%atio(

P Q B$si(ess)a( P Q / i-ate 3o.

P Q Go-e ()e(t O!!icia' P Q A(" Othe

PRODUCT PRO#I E :

Ho0 "o$ co)e to 1(o0 a.o$t %o(#s a(# hi)a(i %o0#e s

P Q 'oca' $se s P Q % i(t )e#ia

P Q i(te (et P Q othe s

What is "o$ easo( to $se a(" o! these ta'cs

P Q ! a+ a(ce P Q a-oi# s0eat

P Q a-oi# o#o$ P Q !o s1i( ca e

Ho0 #o "o$ eco))e(# to % ice o! %o(#s 05 5t hi)a(i

P Q chea%e P Q a')ost e*$a'

P Q cost'ie P Q ca(?t sa"

Which % o#$ct o! %o(#s #o "o$ $se

P Q %o(#s )a+ic P Q %o(#s sa(#a'

P Q %o(#s # ea) !'o0e P Q (o(e o! these

Which % o#$ct o! hi)a(i #o "o$ $se



71/72

P Q (a- at a coo' P Q N"ci'

P Q .o o %'$s P Q (o(e o! these Which o! the !o''o0i(+ ta'c$) !eat$ es o! %o(#s "o$ 'i1e )ost

P Q 'o0 % ice P Q F a+ a(ce

P Q Att acti-e %ac1a+i(+ P Q s1i( ca e % o-i#e#

Which o! the !o''o0i(+ ta'c$) !eat$ es o! hi)a(i "o$ 'i1e )ost

P Q 'o0 % ice P Q ! a+a(ce

P Q att acti-e %ac1a+i(+ P Q s1i( ca e % o-i#e#

Ho0 ! e*$e(t "o$ $se# a ta'c$) %o0#e

P Q a(($a''" P Q seaso(a'

P Q occasio(a''" P Q (e-e

Ho0 )$ch a 'e-e' o! satis!actio( "o$ a i-e# ." $se ta'c$)

P Q !$''" P Q %a tia''"

P Q (ot P Q ca(?t sa"

Which ta'c$) "o$ s$++est to othe s

P Q %o(#s P Q hi)a(i



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PONDS Emami Kanchan