Persuade Your Brain Beat the Pain

7/30/2019 Persuade Your Brain Beat the Pain

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Persuade Your Pain,Beat the Pain:

6 Timeless Persuasion Techniquesto Feel Better Faster

By Ruthi Backenroth


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No part of this publication may be reproduced, stored, or transmitted in any form or by any means,including electronic, mechanical, photocopying, recording or otherwise, without permission from thepublisher.

For information contact:Ruthi [email protected]

Visit: www.eftaction.com

Legal Notice:The author of this ebook and the accompanying materials make no representation or warranties withrespect to the accuracy, applicability, fitness, or completeness of the contents of this ebook. The informationcontained in this ebook is strictly for educational purposes. Therefore, if you wish to apply ideas contained

in this ebook, you are taking full responsibility for your actions. The author disclaims any warranties(express or implied), for any particular purpose. The author and publisher shall in no event be held liable toany party for any direct, indirect, punitive, special, incidental or other consequential damages arisingdirectly or indirectly from any use of this material, which is provided as is, and without warranties. Theauthor does not warrant the performance, effectiveness or applicability of any sites listed or linked to in thisebook. All links are for information purposes only and are not warranted for content, accuracy or any otherimplied or explicit purpose. Please note that the suggestions using your powers of influence do not take theplace of medical care for chronic pain.


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Table of Contents

..........................................................Weapons of Influence (WOI) 1

....................................................................................Reciprocity 3.........................................................Commitment and Consistency 4

..................................................................................Social Proof 5............................................................................................Liking 6

......................................................................................Authority 7........................................................................................Scarcity 8

...............................................................................................Bio 9


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Persuade Your Pain,Beat the Pain:6 Timeless Persuasion Techniques

to Feel Better Faster

If you have back pain or other chronic pain, borrow a few golden sales nuggets

from the marketplace to get relief. These six persuasive strategies have broughtfame and fortune to marketers for thousands of years. Use these same strategies to

help you to lose your chronic pain.

Robert Cialdini, a psychology professor, recognized and tested these six universal

strategies. Marketing professionals read his book Influence: The Psychology of

Persuasion and learn it well. Cialdini refers to these techniques as weapons of

influence.

Weapons of Influence (WOI)

Reciprocity

Commitment and Consistency

Social Proof

Authority Liking

Scarcity

We all use these powerful techniques to get people to listen or to act. Its a human

instinct to use these weapons of influence because they are a natural part of our

All Rights Reserved EFT-ACTION LLC / Ruthi Backenroth, MBA / 845-368-4524 /www.eftaction.com


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psychology. Thats why we sometimes agree to do something, or buy somethingthat we wouldnt ordinarily have wanted. As natural forces they are ethically

neutral, good or evil, depending on how you use them.

So how can the psychology of persuasion help with your chronic pain? Just like the

ancient art of jujitsu, use the strength of your opponent to your own advantage.

Imagine your sub-conscious as part of your brain, a childlike part, in charge of thepain, desire, fear and the stuff you cant control. The Weapons of Influence work

their magic in this sub-conscious brain. The sub-conscious brain then says, yes tothe sale.

The conscious brain is in charge of thinking and understanding. Think of theconscious brain as the salesman who uses the Weapons of Influence to persuadethe childlike part of you to say, yes to losing the pain. In other words, you willtalk to yourself using powerful persuasion techniques.

Use these strategies with the action steps to get pain relief. Persuade your childlike

brain to let go of the negativity and start thinking differently. Learn the Weapons ofInfluence and make them a habit in your daily life. Start talking to yourself usingthe action steps.

Action Steps

1. Stay alert. Each of the following WOIs is deceptively simple.

2. Study each WOI individually and think deeply about how it affectsyou personally.

3. Choose only one WOI to start with, and follow the action steps to changethe way you talk to yourself.

4. Deal with only one WOI at a time and master you self-talk before going

on to the next one.

5. As you follow the action steps, notice the benefits in your health and

well being.



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RECIPROCITYReturning a favor. It is basic human nature to want to give back

more than we got when somebody does a favor for us.

Companies provide free samples, complimentary gifts and introductory offersbecause they know it will influence the customer to buy something.

If you are upset with yourself, give yourself a break. You need to develop rapportwith yourself and accept the way you are now, before the healing process canbegin.Just give yourself a break.

Action Steps: Do something nice for yourselfa favor such as allowing yourself a guilt

free treat, words of self-encouragement or kindness. Thank yourself for being who are you and for doing what

you do.

Appreciate yourself, even though you have pain.



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COMMITMENTand CONSISTENCY

Sticking to what you say. Once you make a public statement orchoice, you want to stick with it. Going back on something you

have committed to takes you out of your comfort zone.

Consumers tend to stick with certain brands, even when they end up paying more.Studies show that people like to give to the same charities over and over again,

and dieters lose more weight on a paid program.

Unfortunately commitment and consistency can make chronic pain problemsworse. Chronic pain is often an unconscious comfort zone. Its uncomfortable, but

familiar. Are you committed to being the center of attention, not takingresponsibility because of pain, maybe even getting disability checks? This

commitment to staying with the pain is often outside you awareness.

Action Steps: Establish rapport with yourself. Show understanding to the part of you

that wants to hold on to your pain. Its a natural and strong feeling towant to stay the same. Do this even if it doesnt feel true.

Remind yourself that by staying in your comfort zone you are actuallyfollowing painful patterns of behavior.

Consider that there are easier and more effective ways of dealing with

your issues.



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SOCIAL PROOFFollowing the crowd. Human beings will naturally imitate the

behavior of the others who they like or who they can relate to.

This is why product manufacturers create advertisements showing people usingtheir product. Another example is teenagers all dressing in a similar way.

You do what everyone else is doing. Take whiplash for example. In most Westerncountries people suffer whiplash after a car accident, and even buy insuranceagainst it. However, in Greece or Lithuania whiplash is not expected, and it rarely

ever happens!

Action Steps: Question yourself more. Are you doing something or behaving in a

particular way because you think you should, or because people expect

you to?

Are you acting a certain way because everyone else acts that way?

Think about your pain and analyze whether you want to act, think or talkin a different way.

Try to let go of the anger, grief or frustration that you share with family orcolleagues. Ask yourself; do these strong thoughts really make sense now?



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LIKINGAccepting and following the advice or instructions of people

you like and admire.

Humans are drawn to people similar to themselves, in background, in lifestyle andin personality traits and opinions. The more like you another person is, the more

you will like them, and the more you feel uncomfortable saying no to them.Marketers find ways to build a trust relationship so you will like them, say yes andbuy their product.

Action Steps: Take the first step to gaining rapport with yourself by accepting yourself for

who you are right now. Respect yourself. Let your self-talk be honest and non-confrontational.

Dont be hard on yourself. Instead try to be kind and compassionate always.

Take time to feel yourself breath and enjoy each breath you take.

Even when you have pain and negativity in your life, accept it as the presentsituation. Remember that you are not the pain and the pain is not you.



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AUTHORITYHaving titles or important positions and wearing expensive

clothing or uniforms.

Our natural reaction is to trust and believe them. When we want to impresssomebody we put on our most expensive suit. Sports stars promote cereals, and

actors wear white coats to promote headache tablets.

Action Steps: Start seeing yourself as an authority figure on yourself. You often know what

is best for you and what you really need to do.

Read some self help books as if you are the authority figure talking to

yourself. Look after your appearance, stand tall and hold your head high.

In other words, believe in yourself and your body will start believing in you

as the authority.



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SCARCITYPeople always want things they either cant have or find hard toget. If something is limited in availability it seems more valuable.

It is a standard marketing ploy to use scarcity tactics to encourage people to buynow, buy sooner, before its too late. Fear of losing something or not being able to

have something is a more powerful motivator than the prospect of gainingsomething.

Action Steps: Think about everything you are losing if nothing changes.

Remember that life is too shortto spend it in pain.

Use the scare in scarcity to really think about what is at risk if you donothing.



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BIO

Ruthi Backenroth works

with men and women who sufferwith chronic back pain, are frustrated with traditionalapproaches and are committed to getting lasting results.

Clients get breakthrough back relief so they can move withease and return to their active lifestyles.

Ruthi learned a new technique to achieve lasting reliefwhile searching for a solution for her own back pain. After

decades of pain, her back is perfectly comfortable now. As

an added bonus, she finds herself easily facing workdeadlines as well as family and social interactions with a newfound sense of

openness, serenity, and creativity.

She offers a guarantee to help people make the decision to try it. You will get

measurable results within 3 months, or your money back.

www.eftaction.com

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Persuade Your Brain Beat the Pain