LANGUAGE TO PERSUADE

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Text of LANGUAGE TO PERSUADE

  • 1. INNOVATIVE TEACHING STRATEGY in K to 12 GRADE 7 ENGLISH ELENA I. DEL ROSARIO MASTER TEACHER 1 1
  • 2. INNOVATIVE TEACHING STRATEGY in K to 12 GRADE 7 ENGLISH Prepared by: ELENA DEL ROSARIO Master Teacher I Noted By: NORLITA R. MENDEZ Principal I 2
  • 3. FOURTH QUARTER LESSONGENERAL OBJECTIVE: Use persuasive devices toexpress opinion and to construct basic masscommunication materials. SPECIFIC: Use basic persuasion techniques to create a print ad and campaign: association, bandwagon, testimonials, fear, humor, bribery, intensity, an d repetition SPECIFIC: Revise the written components of a persuasive material in terms of content, style, and mechanics collaboratively and independently. 3
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  • 5. Can you think of a time when you have tried to convincesomeone of your point of view? 5
  • 6. Perhaps you have argued with yourparents about attending a party, or debated the merits ofa particular pop star with a friend. 6
  • 7. Whether or not you realized it, youwould have been using persuasivetechniques to make your case. You would also have been taking intoaccount two important elements of anypersuasive language 7
  • 8. FORM WRITER/LANGUAGE PURPOSE SPEAKER AUDIENCE 8
  • 9. How do words andimages influence me?e.g. by using a forceful tone?colourful language? striking images? 9
  • 10. AudienceWho are they writing for?e.g. a wide audience?specialistreaders? people affected bythe issue? 10
  • 11. PurposeWhy are they writing?e.g. to make meagree? take action?Think more carefully? 11
  • 12. FormWhat is the media formand text type?e.g. newspapereditorial, television newsstory, online discussion?What are its specialfeatures? 12
  • 13. How ads persuade To understand the role of purpose, audience and form in the art of using language How ads persuade persuasively, lets take a look at a very obvious form of persuasion at work, an advertisement. The purpose of most advertisements is to get you, the consumer, to buy something. Advertisements target specific demographics or audiences. Their use of persuasive language both words and images has to be matched to their purpose and audience, otherwise the ad will lack impact and effectiveness 13
  • 14. Let us use a formula, summarised in the acronym AIDA, to construct our ads:A Attention. The first D Desire. Positive job of any associations of words advertisement is to and images make the gain your attention. product seem attractive .I Interest. The ad A Action. The needs to hold your interest long enough to advertisement must tell you about its prompt the audience to product or service. take action and buy the product. 14
  • 15. Activity 1 Analyze the followingadvertisements using the acronym AIDA. 15
  • 16. 1.What differences do you notice in the types of appealsmade to young women and men? Think about suchfeatures as the use of colour and images, and theassociations of key words. 16
  • 17. 2. How does the ad opposite initially capture yourattention (A for attention)? 17
  • 18. 2. How does the ad opposite initially capture yourattention (A for attention)? 18
  • 19. 3.How does it keep your interest (I for interest)? 19
  • 20. 3.How does it keep your interest (I for interest)? 20
  • 21. 4.Compare the ways in which the girl and the boy arerepresented in the advertisements. What differencesdo you notice? Why do you think they are representeddifferently? 21
  • 22. 5. What desire is it endeavouring to stimulate (D fordesire)? What emotion or emotions is the ad trying toprovoke? 22
  • 23. 6. How does it persuade the reader to take action (A foraction)? How effective is it in achieving its purpose? 23
  • 24. 6. How does it persuadethe reader to take action(A for action)? How effective isit in achieving itspurpose? 24
  • 25. Desire is aroused by:ANSWER PATTERN: description with fruit micro-wax technology appeals to the viewers desire for a productAttention is captured by: that is both natural and scientifically image of attractive young woman researchedwith surfboard invitation to unleash your style alliteration (surf spray) and rhyme promises transformation and(spray and day) personal freedom strong heading and bold colours image of the young woman whose attractiveness the (female) viewer is encouraged to want to imitateInterest is held by: capital letters and the pinkbackground and angled appearanceof unleash your style! draw the Action is prompted by: instructions for achievingreader into the description of theproduct beach direct address to the reader (Want a style hairbeach style look?) Garnier slogan Take care 25