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Writing To Persuade. What’s the Purpose?. To put your point of view across in a forceful, informed and engaging manner. To lead your audience into agreeing with you. To help your audience to think positively about your ideas. What Forms Can it Take? . - PowerPoint PPT Presentation
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Produced by Geraldine Norris www.linkingtoliteracy.com
Writing To Persuade
Produced by Geraldine Norris www.linkingtoliteracy.com
What’s the Purpose?
To put your point of view across in a forceful, informed and engaging manner.
To lead your audience into agreeing with you.To help your audience to think positively
about your ideas.
Produced by Geraldine Norris www.linkingtoliteracy.com
What Forms Can it Take?
A Persuasive text can be in the form of: A Letter An Essay A Speech An Advertisement A Poster A Job Application A Political Speech A Speech in court from the Prosecution
or Defence
Produced by Geraldine Norris www.linkingtoliteracy.com
A Little Piece of Ancient Wisdom
Aristotle was an ancient Greek philosopher (thinker).
He established this framework for writing a GREAT persuasive text or speech.
ETHOSLOGOSPATHOS
Produced by Geraldine Norris www.linkingtoliteracy.com
What Exactly Does that Mean?
ETHOS means that you have to establish your thesis or position and create a role for yourself. Are you going to be a formal expert or an informal “one of us”?
LOGOS means that you must have logical and structured arguments to support your position.
PATHOS means that you must have an emotional appeal to your audience by your choice of vocabulary.
Produced by Geraldine Norris www.linkingtoliteracy.com
How is this Managed?
Usually you have to decide if you are FOR something or AGAINST it.
You introduce your thoughts to your audience.You present at least 3 arguments or reasons
for your position.You make your conclusion and encourage
your audience to agree or act on your behalf.
Produced by Geraldine Norris www.linkingtoliteracy.com
What Does it Look Like?
A written persuasive text usually has 5 paragraphs
INTRODUCTIONARGUMENT 1ARGUMENT 2ARGUMENT 3CONCLUSION
Produced by Geraldine Norris www.linkingtoliteracy.com
Introduction
This orientates your audience to your topic and your thesis or position that you are going to make.
It should have a “hook” to get your audience interested. This could be in the form of:
VisualisationRhetorical questionHumour Personal anecdote (story)
Produced by Geraldine Norris www.linkingtoliteracy.com
The Arguments
These are the reasons for your thesis or position.
One paragraph per argument or reason.You must give some evidence or details for
each belief. This could be in the form of: Statistics Personal experience Well-known facts Scientific research
Produced by Geraldine Norris www.linkingtoliteracy.com
Conclusion
This restates your thesis or position It makes a brief summary of the arguments
that you have used. It makes an emotional appeal to your
audience to agree with you. It can make a “call to action” and ask your
audience to do something about your thesis.
Produced by Geraldine Norris www.linkingtoliteracy.com
How to get that Appeal
Use high modality language.Ask rhetorical questions.Use alliteration, similes, metaphors or idioms.Use humour when appropriate.Use emotional language.Use a variety of evidence or details.Use repetition as an effect.
Produced by Geraldine Norris www.linkingtoliteracy.com
What Else is there to Remember?
A minimum of 2 sentences per paragraph.A variety of sentence forms – simple,
compound and complex.Accurate spelling, grammar and punctuation. The use of sophisticated vocabulary (Tier 2
and 3 words).Recognition of purpose and audience.