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Presentation for South of Scotland Business Solutions Dissemination event
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Creative IndustriesKnowledge Transfer Partnership 2009 - 2012
learners and clients
Process
‣ Tutor meetings with potential clients
‣ Identification of suitable projects
‣ Production and agreement of creative brief
‣ Matching learners to projects
‣ Creative process:
‣ briefing - learners and clients
‣ research & initial concepts
‣ development and interim client meetings
‣ client visuals & client presentations
‣ artwork/production
Above: Typical creative briefBelow: Crichton Carbon Centre initial briefing meeting
learners and clients
Learner Groups
‣ HNC Visual Communication
‣ HND Visual Communication
‣ HNC Photography
‣ HND Photography
Client Briefing: Paul M Taylor & HNC Visual Communication
learners and clients
Clients
‣ Barlochan Beef
‣ D&G Befriending Project
‣ Crichton Carbon Centre
‣ Radar Ride
‣ Sunnyside Farm
‣ Paul M Taylor - Photographer
‣ Dunskey Gardens
‣ Motorcycle Scotland
‣ Yoga with Moira Site visit: Barlochan Beef
HND Visual Communication & Photography creative teams
Befriending Project 2009/10Imogen Hubbert & Lauren Maxwell: HND Visual CommunicationSusan Briggs: HND Photography
Befriending Project 2009/10Project Overview
Creative Requirements
‣ Corporate re-brand
‣ Promotional materials
‣ Corporate photography
Curriculum Enhancement
‣ Client liaison
‣ Creative Industries Synergy
‣ Citizenship
Above: Initial briefing meetingBelow: Final presentation to client
Befriending Project 2009/10Learner Perspectives
Learner Benefits
‣ Enhanced creative portfolio
‣ Real-world working practices
‣ Teamwork opportunity
‣ Creative liaison
‣ Confidence
‣ Professionalism
‣ Independence
Knowledge Transfer‣ Mentoring - presentation skills
Mentoring session
Befriending Project 2009/10Client Perspectives
Client Benefits
‣ Fresh design ideas
‣ Bespoke photography
‣ Re-evaluation of corporate
identity requirements
Knowledge Transfer
‣ Creative commissioning
process
‣ Production requirements Logo concepts and development
Befriending Project 2009/10Final Solutions
Crichton Carbon Centre 2009/10HNC Visual Communication
Crichton Carbon Centre 2009/10Project Overview
Creative Requirements‣ Creative solutions forpromotional posters,folders, fliers
‣ Purpose: to communicate thework and services of theCrichton Carbon centre toschools, communities, businesses
Curriculum Enhancement‣ Client liaison‣ Citizenship Initial client briefing
Crichton Carbon Centre 2009/10Learner Perspectives
Learner Benefits‣ Enhanced creative portfolio ‣ Real-world working practices‣ Confidence‣ Professionalism‣ Independence
Client & learner design development interim meeting
Knowledge Transfer‣ 2 learners attended Carbon Management Conference
‣ Invitation to attend ‘Ladyfield
Charette’: Sustainable
Community Initiative
Crichton Carbon Centre 2009/10Client Perspectives
Client Benefits
‣ Wide range of potential design
solutions
‣ Changing clients perceptions for
design requirements
Knowledge Transfer
‣ Creative commissioning process
‣ Understanding campaign structures,
creative and promotional potential to
communicate to different audiencesSam Sangster: Design proposal
Crichton Carbon Centre 2009/10Amy Jardine: Selection of final design solutions
Yoga with Moira 2011/12Jemma Hunter, Melissa Livingstone, Hilary Neil, Nakarin Prataen, Alan Thurston, Daniel Warwick: HND Visual Communication
Yoga with Moira 2011/12Project Overview
Creative Requirements
‣ Business name
‣ Corporate identity
‣ Branded Products
Curriculum Enhancement
‣ Client liaison
‣ Citizenship & Diversity
Samye Ling Tibetan Centre Research Trip
Yoga with Moira 2011/12Learner Perspectives
Learner Benefits‣ Enhanced creative portfolio ‣ Real-world working practices‣ Teamwork opportunity‣ Creative liaison‣ Confidence‣ Professionalism‣ Independence‣ Production processes & costings
Knowledge Transfer‣ Yoga skills
Client & Learner design development interim meeting
Yoga with Moira 2011/12Client Perspectives
Client Benefits
‣ Range of potential design solutions
‣ New ideas and concepts from
learners
‣ Unique corporate solution
Knowledge Transfer
‣ Creative commissioning process
‣ Production options & requirements
Client & Learner design development interim meeting
Yoga with Moira 2011/12Final Solutions
Beyond 2012The Legacy
Building on Experience
‣ Ensure client commitment
‣ Identify decision makers
‣ Review of ‘creative brief’ contracts
‣ Change HND Visual Communication Option Units
Goals
‣ Educational ‘Creative Practice Studio’
‣ Learners establishing creative partnerships