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Seminar programme • March 18, 2016

The ICEF Moscow Workshop

The Ritz-Carlton, Moscow • March 18 – 20, 2016

For international educators and student recruitment agents from Russia, Eastern Europe, Central Asia and the Caucasus

Moscow I - II Moscow III

14:00 –

14:45

How to Maximise Your ICEF Workshop Experience - for Agents

Sergey Krasnyanskiy, Director CIS, ICEF, Germany

Audience: Agents

How to Maximise Your ICEF Workshop Experience - for Educators

Isabel Vogt, Vice President Events & Logistics, ICEF, Germany

Audience: Providers

14:45 –

15:15

ICEF Agent Training and the ICEF Agency Recognition Programme (IAS)

Sergey Krasnyanskiy, Director CIS, ICEF, GermanyAudience: All

Study in Malaysia to Experience „Truly Asia“Syed Alwee Alsagoff, Senior Director, InternationalDevelopment, Education Malaysia Global Services

(EMGS), MalaysiaAudience: Agents

15:15 –

16:00

Education in the Czech Republic. Academic Excellence, Affordability and New Educational Opportunities

Oxana Firstova, Regional Director, MSM - (The International Union of Youth), Czech Republic

Audience: Agents

Study Opportunities in the UK 2016Natalya Ravdina, Business Development Manager

Europe, British Council Services for International Education Marketing, British Council, Russia

Audience: Agents

16:00 –

16:45

The „Global Education“ Scholarship Programme - One Year On

Dr. Ksenia Ivanenko, “Global Education“ Scholarship Programme Manager, SKOLKOVO Education

Development Center, RussiaAudience: All

Australian Education and 2016 Visa Updates Natalia Konovalova, Business Development

Manager Russia/CIS, Australian Trade Commission (Austrade) Moscow, Russia

Audience: Agents

16:45 –

17:30

Working with Your Russian Agents Today Dr. Anna Ryzhova, Board Member,

Association of Russian Educational Advisors (AREA), Russia

Audience: Providers

Labor Market Opportunities and Challenges in Canada for International Students

Arkadiy Zhidelev, Marketing and Education Advisor, Fanshawe College,

Canada Audience: Agents

17:30-

19:00

Agent Panel: Recruiting from Central Asia and the Caucasus - Azerbaijan, Kazakhstan, Kyrgyzstan and UzbekistanAli Israfilov, Director and Founder, AIS Education, Azerbaijan

Liliya Issina, Director of Studies, Langberry, KazakhstanGulshirin Sultanalieva, Education Abroad Manager, Kyrgyz Concept Ltd, Kyrgyzstan

Kuanish Berdimuratov, Business Development Director, Education Standard Consulting Group, UzbekistanModerator: Sergey Krasnyanskiy, Director CIS, ICEF, Germany

Audience: AllRoom: Moscow I - II

Page 2 of 12

14:00 - 14:45

How to Maximise Your ICEF Workshop Experience - for AgentsSergey KrasnyanskiyMoscow I - IIAudience: Agents

►Session description This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF Moscow Workshop in particular.

The session will cover the following topics:

• Preparation prior to the workshop• Workshop parameters and how to maximise your time during the event• Post-workshop follow-up• How to maximise your working relationship with providers

►SpeakerSergey Krasnyanskiy, Director CIS, ICEF,Germany

Sergey Krasnyanskiy holds the position of Director CIS at ICEF.

Sergey achieved two Master of Science degrees in Economics, Marketing and Controlling, one from Simferopol State University, Ukraine and another from The University of Applied Sciences Bonn-Rhein-Sieg, St.Augustin, Germany.

Sergey started his career at ICEF in 2000 and has been working in a variety of positions with agents as well as with educators and service providers from all over the world while focusing on the CIS market.

Page 3 of 12

14:00 - 14:45

How to Maximise Your ICEF Workshop Experience - for EducatorsIsabel VogtMoscow IIIAudience: Providers

►Session description This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF Moscow Workshop in particular.

The session will cover the following topics:

• Preparation prior to the workshop• Workshop parameters and how to maximise your time during the event• Post-workshop follow-up• How to maximise your working relationship with agents

►SpeakerIsabel Vogt, Vice President Events & Logistics, ICEF,Germany

Isabel Vogt is Vice President of Events & Logistics at ICEF GmbH, offering a range of solutions designed tohelp educators, agents and service providers achieve real results in their marketing and student recruitmentinitiatives.

Isabel holds a Master's degree in Communications and Political Science from the Freie Universitaet Berlin,Germany. She has been involved in the implementation and organisation of events for the internationaleducation industry since 1996.

During her time at ICEF she has organised agent workshops, student fairs and conferences in over 30 countries around the world.

Page 4 of 12

ICEF Agent Training and the ICEF Agency Recognition Programme (IAS)Sergey KrasnyanskiyMoscow I - IIAudience: All

►Session description This session will provide you with an introduction to ICEF’s agent training courses as well as its agency recognition programme:

• The ICEF Agent Training Course (IATC) is a practical, professional training course developed by ICEF for education agency-based student counsellors. The course is available online and free of charge to agency student counsellors in a self-paced modular format

• The Canada Course for Education Agents (CCEA) was created by the Department of Foreign Affairs, Trade and Development Canada (DFATD) in cooperation with ICEF and the Canadian Consortium for International Education (CCIE). The course supports professional development for agents specialising in Canada

• The USA Agent Training Course (USATC) is designed for international education agents working with American schools, universities, and colleges to recruit international students, and is aimed at increasing agents’ knowledge and standards of practice in their work with both institutions and students

• The ICEF Agent Status (IAS) is recognised as an indicator of agent quality, showing that an agent has been successfully vetted for, and participated in, ICEF Workshops. The IAS is renewed through ongoing quality assurance screening and reference checks

Educators and service providers are welcome to join the session.

►SpeakerSergey Krasnyanskiy, Director CIS, ICEF,Germany

Sergey Krasnyanskiy holds the position of Director CIS at ICEF.

Sergey achieved two Master of Science degrees in Economics, Marketing and Controlling, one from Simferopol State University, Ukraine and another from The University of Applied Sciences Bonn-Rhein-Sieg, St.Augustin, Germany.

Sergey started his career at ICEF in 2000 and has been working in a variety of positions with agents as well as with educators and service providers from all over the world while focusing on the CIS market.

14:45 - 15:15

Page 5 of 12

Study in Malaysia to Experience "Truly Asia"Syed Alwee AlsagoffMoscow IIIAudience: Agents

►Session description Malaysia - “Truly Asia” - offers a unique package for your students who are looking for a new and vibrant learning environment to prepare them ahead of their peers in facing their future modern global challenges. Compared to more traditional learning destinations, Malaysia offers globally recognised quality academic qualifications at a fraction of the costs of other destinations.

More importantly, your students’ learning experience in Malaysia is their once-in-a-lifetime opportunity to develop their independence, an understanding of how to live among different cultures and how to develop their ability to understand world issues from varying perspectives.

Learn how Malaysia has now become one of the fastest growing study destinations in the world and how itsexcellent learning infrastructure, student safety, economic and political stability has made Malaysia a great place for your students to study and widen their horizons for their global careers. It’s certainly “Truly Asia” for a “Truly Unique” learning experience.

►SpeakerSyed Alwee Alsagoff,Senior Director,International Development,Education Malaysia Global Services (EMGS),Malaysia

Dr Syed Alwee Alsagoff is the Senior Director for International Development at Education Malaysia Global Services, an agency under the Ministry of Higher Education Malaysia. His team is responsible for realising Malaysia’s goal to become a leading education hub in the region.

Presently there are over 130,000 international students in Malaysian higher educational institutions - over 10% of the total student population there. This is expected to grow to 200,000 international students by 2020.

14:45 - 15:15

Page 6 of 12

Education in the Czech Republic. Academic Excellence, Affordability and New Educational OpportunitiesOxana FirstovaMoscow I - IIAudience: Agents

►Session description Education in Europe is getting very popular on our local markets.

The seminar will give agents information on the advantages of education in the Czech Republic, an overview of its state Universities and their strongest programmes, career perspectives for students and an up-to-date information on country-specific requirements for visa applications.

The Czech Republic offers all international students quality higher education free of charge. The Czech Republic is in the heart of Europe and its Bachelors and Masters degrees are recognised worldwide. While all these facts might be attractive to students, they might look like a disadvantage for agents. However there are good options for a fruitful commission-based recruitment model we will share with you.

Part of the seminar will be devoted to new opportunities that the Czech Republic now offers to international students, for example double award/double degree programmes in English language at Czech State Universities, sports programmes or professional internships at State Universities and the Czech Association of Hotels and Restaurants.

►SpeakerOxana Firstova,Regional Director, MSM - (The International Union of Youth), Czech Republic

Oxana has been involved in the international recruitment business since 2007.

Her 5 years’ experience of work as an agent gives the key to her good understanding of Russia and the CIS markets and how important it is today to find affordable education options in Europe. Having spent a year abroad as an exchange student, Oxana also has a full picture of what students and parents are looking for and what advantages they can find by studying in the Czech Republic.

With a degree in language teaching and being a co-founder of double degree programmes in Prague, Oxana will also explain why it is important today to have partner universities in Europe.

15:15 - 16:00

Page 7 of 12

Study Opportunities in the UK 2016Natalya RavdinaMoscow IIIAudience: Agents

►Session description The session will cover the following topics:

• English schools in the UK – something for everyone• Trends and students’ insights• British Council accreditation scheme for language schools• British Council trainings for agents and agents website

►SpeakerNatalya Ravdina,Business Development Manager Europe, British Council Services for International Education Marketing, British Council, Russia

Natalya Ravdina works for the British Council as Business Development Manager Europe for Services for International Education Marketing, a global programme to support UK Education institutions in their international work.

Natalya joined the British Council in 2009 as Head of Education in Russia and moved to her current post in 2012. Previously, Natalya was a university lecturer and Vice-Dean for the faculty, during which time she completed her PhD studies in English Philology.

Natalya’s current area of responsibility is strategic business development of SIEM services in the diverse region of Europe, encompassing 14 markets in the EU and further East.

15:15 - 16:00

Page 8 of 12

16:00 - 16:45

The "Global Education" Scholarship Programme - One Year On Dr. Ksenia IvanenkoMoscow I - IIAudience: All

►Session description

The seminar aims to give the programme highlights regarding its financial provisions, priority study areas, universities and programs eligible for funding.

Ksenia will update on the programme development and discuss cooperation with universities and education agencies.

►SpeakerDr. Ksenia Ivanenko, "Global Education" Scholarship Programme Manager, SKOLKOVO Education Development Center,Russia

Educated in the US and in Europe, Ksenia has more than 10 years of experience in managing various projects in Higher Education within the Soros Foundation’s International Higher Education Programme, Nuffic (Netherlands Organisation for International Cooperation in Higher Education), Higher Education and Research Division of the Council of Europe, her own education agency and since January 2014 - the Russian Scholarship Programme “Global Education” (GEP).

Currently Ksenia is responsible for GEP grantees recruitment to 288 leading foreign universities and programmes in 32 countries (top 300 in QS, THE and ARWU university and subject rankings). She develops appropriate marketing strategies and tools; supports initiatives at fairs, forums, workshops and SMM.

Page 9 of 12

16:00 - 16:45

Australian Education and 2016 Visa Updates Natalia KonovalovaMoscow IIIAudience: Agents

►Session description Future Unlimited repositioned Australian education internationally by focusing on the outcomes of an Australian education and the real benefits it delivers for students, including the quality of education and institutions, research opportunities, highly rated cities and the difference Australia can make to future career opportunities.

Staff from the Immigration section of the Australian Embassy in Moscow will provide an update on student visa processing arrangements.

►SpeakerNatalia Konovalova, Business Development Manager Russia/CIS, Australian Trade Commission (Austrade) Moscow, Russia

As a member of the Austrade education team, which brings together more than 70 specialists around the world, Natalia represents the Australian education sector in Russia and the CIS. While supporting the international engagement strategies of Australian education providers, she works closely with local agents, partner institutions, specialist education providers and government authorities.

Natalia helps both Australian and local communities explore opportunities for cooperation. She brings to the sector her local and international expertise in education and business and helps discover the real benefits Australian education delivers to students and professional communities.

Page 10 of 12

Working with your Russian Agents Today Dr. Anna RyzhovaMoscow I - IIAudience: Providers

►Session description In the seminar you will be given information about the challenges of the current situation in the foreign education sector in Russia, faced by both the Russian agents and educational providers. The seminar will summarize the current structure of the agent sector in Russia, its peculiarities and successful techniques used by agents to facilitate the marketing efforts of their partner educational institutions.

The seminar will be useful for those who have been working for years in Russia but face some difficulties with reaching the targeted number of Russian students as well as for those for whom it is a relatively new market.

►Speaker

Dr. Anna Ryzhova,Board Member, Association of Russian Educational Advisors (AREA), Russia

The presentation is given by Anna Ryzhova, board member of the Association of Russian Education Advisors (AREA), whose personal experience in the field of international education includes sixteen years as an agency owner in Russia and in Canada.

Ms. Ryzhova is a graduate of professional training programmes - IATC and the Canada Course, as well as a Regulated Canadian Immigration Consultant (RCIC). In the years from 1999-2001 she was a Research Officer at the Russian Academy of Science and the Institute of Complex Social Researches. In the year of 2003 Ms. Ryzhova was granted a PhD Degree in the field of Foreign Economy (Russian Academy of Economics, named after G. V. Plekhanov).

16:45 - 17:30

Page 11 of 12

16:45 - 17:30

Labor Market Opportunities and Challenges in Canada for International StudentsArkadiy Zhidelev Moscow IIIAudience: Agents

►Session description In order to help a student choose a study programme in Canada, agents often have to provide comprehensive information to their clients about the student’s career and job prospects after graduation as well as co-op, work and internship opportunities during the study period.

Learn about the latest labor market trends, statistics, salaries and types of employment in Canada, sources for agents to search employment rates of particular programmes, cultural challenges and job search difficulties for international applicants, existing immigration opportunities through employment (in general), employers expectations, credential evaluations, regulated professions, practical situations, etc.

The information will be mostly based on the province of Ontario, as in Canada it can be slightly different from province to province.

►Speaker

Arkadiy Zhidelev, Marketing and Education Advisor, Fanshawe College, Canada

Mr. Arkadiy Zhidelev, Marketing and Education Advisor at Fanshawe College offering over 200 programmes in Canada for international students including around 50 programmes with co-op, internship and field placement that lead to officially one of the highest employment rates among the colleges in Ontario.

Arkadiy was trained in Innovation & Strategy at Harvard University, in Sales Management at the University of Toronto and completed his degrees in Moscow and St. Petersburg. In 2001, Arkadiy started his journey as an international language student in Germany and then as a student recruiter. After he had worked for a Russian agency, Arkadiy took English language programmes in Canada and a certificate programme to start his career in Canada in 2009 in a student internship placement agency. Later, Arkadiy got a Marketing Associate position for a career college in Toronto and for a network of language schools before he was offered to join the International Centre of Fanshawe College over two years ago.

Mr. Zhidelev is familiar with the labor market in Canada and in particular in Ontario as a student recruiter, as a former student in Canada, as an internship consultant and as an immigrant in Canada who is an employee as well.

Page 12 of 12

17:30 - 19:00

Agent Panel: Recruiting from Central Asia and the Caucasus - Azerbaijan, Kazakhstan, Kyrgyzstan and Uzbekistan Ali Israfilov, Liliya Issina, Gulshirin Sultanalieva & Kuanish Berdimuratov Moscow I - IIAudience: All

►Session description Central Asia and the Caucasus are emerging source market for international students. This session will provide you with an overview of four countries within this region: Azerbaijan, Kazakhstan, Kyrgyzstan and Uzbekistan.

The following aspects will be covered for each country:

• Geopolitical background, market size, education system• Number of students studying abroad including future potential and trends• Course and destination preferences• Average length a student spends abroad• Student expectations

►Speakers

Ali Israfilov, Director and Founder, AIS Education, Azerbaijan

Ali Israfilov has studied for his Higher Education in the UK and in Germany and has been involved in the student recruitment and consulting business since 2009.

Being himself a student abroad gave him the opportunity to understand the needs and expectations, what parents are looking for, what students will gain while studying abroad. He is a real life example for students who would like to study overseas. With his 7 years of marketing experience in Azerbaijan he will share his predictions and suggestions with educators on how to find ways to increase student numbers from Azerbaijan.

Liliya Issina, Director of Studies, Langberry, Kazakhstan

Liliya has been in the education abroad business since 2007 when she joined Langberry - the biggest Kazakhstani school network and agency with 27 schools in Kazakhstan and Azerbaijan.

In the early 2000s Langberry was the first local company to offer IELTS and TOEFL preparation in Kazakhstani regions which gave a chance to hundreds of bright candidates to apply for the government scholarship to study abroad in the world's best universities.

Liliya started by recruiting local students from Eastern and Northern Kazakhstan to international educational institutions. At the moment she is responsible for the agency offices in Kazakhstan and Azerbaijan. Her duties have expanded from supervising teaching English in Langberry schools to general executive functions in Kazakhstan.

Page 13 of 12

17:30 - 19:00

Gulshirin Sultanalieva, Education Abroad Manager, Kyrgyz Concept Ltd, Kyrgyzstan

Gulshirin is working as an Education Abroad Manager at Kyrgyz Concept since 2010 and manages the service since 2013. By now there are 8 education counsellors, sending students to the main destinations of the US, UK, Europe and Canada. Gulshirin holds a Bachelor Degree in International Economics from a Slavic University.

She will give an overview of the education market and its characteristics in Kyrgyzstan and its main recruitment trends for study abroad programmes, including high school, higher education and language programmes.

Kuanish Berdimuratov, Business Development Director,

Education Standard Consulting Group, Uzbekistan

Kuanish Berdimuratov holds a Bachelor’s degree in Jurisprudence and a Master’s degree in Civil Law, Family Law, Civil Procedure and International Law from the Karakalpac State University.

Kuanish took a six month English course in Malaysia. Furthermore, he successfully passed a business course in Australia.

Kuanish is a valued member of Education Standard Consulting Group since 2011. Currently he holds the position of Business Development Director.

►Moderator: Sergey Krasnyanskiy, Director CIS, ICEF, Germany