The i-graduate ICEF Agent Barometer 2018...Online survey developed in partnership by i-graduate & ICEF Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents

The i-graduate ICEFAgent Barometer

2018

Russia and CIS

© i-graduate confidential 2018 1


The i-graduate ICEF Agent Barometer


Online survey developed in partnership by i-graduate & ICEF

Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 11 years

The 2018 study ran during August - September

Overall 1,289 agents responded from 101 countries

Today’s Focus


Agent Profile

Scope of Activity &

Placements

ProgrammeTrends

Mobility Concerns

Marketing

Best Study Destination


Agent Profile 2018:Profile of Respondents

Summary of agent demographics

1,289 agents responded from 101 countries

10%

7%

6%

6%

6%

4%

4%3%

3%3%2%2%2%2%2%2%

2%2%2%

2%

29%

India Nepal

Brazil Nigeria

China Russian Federation

Canada Vietnam

Turkey Ukraine

Mexico Pakistan

Colombia Bangladesh

Spain Kazakhstan

Saudi Arabia Australia

Italy Other


Vorführender

Präsentationsnotizen

3 regional countries in top 20: Russia, Ukraine and Kazakhstan

Summary of regional agent demographics

137 agents responded from 8 countries (CIS, plus Russia and Ukraine)


Country Response %

Russian Federation 54 39%

Ukraine 33 24%

Kazakhstan 26 19%

Uzbekistan 13 9%

Azerbaijan 5 4%

Belarus 4 3%

Armenia 1 1%

Kyrgyzstan 1 1%

39%

24%

19%

9%

4% 3%

1% 1% Russian Federation

Ukraine

Kazakhstan

Uzbekistan

Azerbaijan

Belarus

Armenia

Kyrgyzstan

Approximately how many institutions does your company represent?

Institutions represented

7

196

176

121

8189

78

2920

13

29

224

0

50

100

150

200

250

1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than100


Base no: 1,063

Vorführender


Two ends of the spectrum: very small agents who represent up to 20 institutions but also some big industry players who represent more than 100 institutions

How many students have you sent in the last 12 months?

Total students placed

5%8% 8%

6% 6%

21% 21%

7%5%

3%5%

3% 3%0%

5%

10%

15%

20%

25%

Base no: 1,026


Vorführender


42% of agencies are sending between 50 and 200 students


Scope of Activity

What services does your company provide to students as clients?

Student services (Top 10)

68%

68%

70%

72%

74%

76%

79%

84%

85%

88%

50% 60% 70% 80% 90% 100%

Pre-departure briefing

Education exhibitions

Health insurance

Interviews

Airport pick-up

Accommodation – on-campus residence

Promotional materials

Visa processing

Programme applications

Programme selection counselling


Base no: 839

For which programmes do you recruit students?

Programme levels

7%

15%

32%

39%

40%

42%

48%

49%

53%

55%

56%

57%

71%

73%

74%

0% 20% 40% 60% 80% 100%

Other

University: Distance Education/Online Learning

Work & Travel/Study Programmes

Other Language Programmes

Vocational Diploma/Further Education

Certificate/Foundation

Pre-Masters/Postgraduate Qualifying Programme (PQP)

Secondary and High School

Diploma

University: Foundation

MBA Programmes

Pathway Programmes

University: Graduate/Postgraduate

University: Undergraduate

English Language Programmes


Base no: 1,134

What subject area were the students you sent abroad in the last year looking for? (prompted if ‘University: Undergraduate’ or ‘University: Graduate/Postgraduate’ selected in ‘How many students have you sent in the last 12

months’)

Subject areas of interest

20%

23%

30%

35%

51%

56%

77%

76%

94%

0% 20% 40% 60% 80% 100%

Other

Natural Sciences

Media-related studies

Social Sciences

Medicine/Healthcare

Hospitality/Tourism

Computer Sciences

Engineering

Business-related studies


Base no: 757

Vorführender


For Higher Education

Types of Language Programmes


Base no: 722

4%

3%

10%

16%

17%

12%

24%

41%

56%

59%

79%

1%

1%

3%

5%

10%

13%

14%

17%

17%

22%

25%

31%

36%

49%

57%

76%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%

Other

Other test preparation

TOIEC preparation

Pearson (PTE) preparation

Language for seniors

Language for teachers

Group study tour

Cambridge exams preparation

Language for high school

TOEFL preparation

Language plus activity

Language for juniors

Business/Professional language

IELTS preparation

Language for academic purposes

General language

2018 (722)

2017 (796)

What types of language programmes do you place students in?

Vorführender


2017 – 2018 comparison. Decline in numbers for general language, but increase for specialised programmes such as language for high schools, juniors, seniors or Language plus activity

How many students have you sent in the last 12 months?

Number of students placed in last 12 months

1.1214.6615.5088.8529.1889.98010.753

19.18521.81123.58725.30825.63726.816

200.676

0 50.000 100.000 150.000 200.000 250.000

University: Distance Education/Online Learning

Certificate/Foundation

Pre-Masters/Postgraduate Qualifying Programme (PQP)

University: Foundation

MBA Programmes

Vocational Diploma/Further Education

Pathway Programmes

Diploma

Work & Travel/Study Programmes

Secondary and High School


University: Undergraduate

University: Graduate/Postgraduate



Base no: 1,026

Number of students placed in the last 12 months:trend data

How many students have you sent in the last 12 months?© i-graduate confidential 2018 15

2018 (1026) 2017 (1116) 2016 (897) 2015 (1358) 2014 (912) 2013 (995) 2012 (776)

Total 352,976 224,219 207,727 297,488 360,065 328,877 237,734

Secondary Schools 23,587 10,969 11,436 16,202 39,419 26,523 12,500

Vocational Education 9,980 9,353 9,728 9,546 16,259 15,978 15,646

Foundation 8,852 8,579 6,540 8,811 16,080 11,189 12,489

Undergraduate 25,637 31,241 23,812 32,692 42,923 31,575 33,347

Graduate/Postgraduate 26,816 35,894 26,720 40,386 46,461 35,879 31,895

MBA Programmes 9,188 14,063 9,580 11,678 13,209 21,835 8,031

Work & Travel / Study 21,811 26,445 n/a n/a n/a n/a n/a

English Language Programmes 200,676 86,988 109,639 148,690 145,115 161,402 104,530

Distance education/Online learning 1,121 687 895 1,505 1,165 12,780 No data

Other Language Programmes 25,308 n/a n/a n/a n/a n/a n/a

Vorführender


Drop in MBA, Graduate and UG – but rise for Secondary education and language

16

14%

23%

47%

24%

52%

43%

46%

15%

23%

40%

21%

46%

43%

47%

10%

20%

37%

23%

40%

43%

45%

17%

24%

44%

27%

48%

42%

55%

0% 10% 20% 30% 40% 50% 60%

Ireland

New Zealand

United Kingdom

EU (excluding UK, Ireland)

USA

Australia

Canada

2018

2017

2016

2015

In which countries do you place students for the following programme levels? (all programme levels, excluding language programmes)

Where are agents sending students?

Vorführender


Canada – sharp increase from 2017 USA – numbers growing again after 3 years of decline UK – same scenario

In which countries do you place students for Secondary and High School?

Placing students in countries – Secondary and High School: Top 10

19%

26%

29%

29%

31%

41%

50%

70%

77%

67%

10%

10%

11%

14%

14%

23%

41%

54%

56%

57%

7%

13%

9%

17%

14%

26%

33%

46%

53%

63%

6%

9%

10%

15%

15%

20%

36%

50%

53%

64%

11%

13%

11%

17%

18%

20%

28%

48%

56%

60%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Spain

France

Switzerland

Ireland

Germany

New Zealand

Australia

UK

USA

Canada

2018 (518)

2017 (496)

2016 (415)

2015 (522)

2014 (303)


Vorführender


The next few slides are charting the trends for student sent numbers for the different types of programmes

In which countries do you place students for Vocational Diploma/Further Education?

Placing students in countries – Vocational Diploma/Further Education: Top 10

18%

12%

24%

20%

29%

47%

56%

58%

66%

76%

7%

5%

10%

11%

11%

37%

38%

34%

50%

62%

5%

2%

9%

7%

12%

32%

28%

32%

49%

62%

6%

5%

6%

4%

6%

29%

26%

28%

48%

64%

6%

7%

8%

8%

10%

25%

25%

27%

50%

51%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Germany

Japan

Singapore

Malaysia

Ireland

USA

UK

New Zealand

Canada

Australia

2018 (412)

2017 (478)

2016 (346)

2015 (590)

2014 (238)


In which countries do you place students for University: Undergraduate?

Placing students in countries – University: Undergraduate: Top 10

21%

19%

26%

31%

38%

49%

75%

66%

76%

71%

9%

9%

15%

15%

18%

29%

56%

51%

62%

55%

8%

8%

14%

15%

18%

30%

49%

54%

57%

59%

11%

10%

13%

13%

21%

28%

51%

54%

59%

61%

14%

14%

17%

19%

22%

27%

51%

49%

57%

63%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Spain

China

Malaysia

Ireland

Germany

New Zealand

UK

Australia

USA

Canada

2018 (777)

2017 (864)

2016 (648)

2015 (970)

2014 (517)


In which countries do you place students for University: Graduate/Postgraduate?

Placing students in countries – University: Graduate/Postgraduate: Top 10

19%

21%

21%

28%

36%

45%

73%

62%

73%

65%

9%

11%

12%

14%

18%

28%

54%

53%

60%

49%

7%

12%

9%

15%

16%

28%

47%

53%

56%

55%

9%

10%

10%

13%

21%

27%

50%

55%

57%

59%

10%

13%

11%

17%

21%

27%

48%

47%

55%

56%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Italy

Malaysia

France

Ireland

Germany

New Zealand

UK

Australia

USA

Canada

2018 (753)

2017 (822)

2016 (565)

2015 (843)

2014 (513)


In which countries do you place students for MBA Programmes?

Placing students in countries – MBA Programmes: Top 10

23%

22%

23%

27%

28%

46%

59%

73%

67%

70%

9%

9%

10%

11%

13%

22%

42%

52%

52%

62%

7%

8%

9%

9%

12%

20%

46%

47%

49%

56%

10%

8%

10%

15%

12%

22%

51%

46%

56%

56%

7%

10%

10%

15%

12%

20%

44%

39%

39%

48%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Singapore

France

Malaysia

Germany

Ireland

New Zealand

Canada

UK

Australia

USA

2018 (591)

2017 (680)

2016 (433)

2015 (658)

2014 (329)



Language Programmes

Vorführender


Looking at the trends for language programmes ….

You said you have recruited students to language programmes in the last 12 months. Please, tell us what language programmes you send students to.

Language programmes students sent to


1%

3%

5%

6%

6%

8%

12%

18%

30%

31%

98%

Arabic Language Programmes

Portuguese Language Programmes


Russian Language Programmes

Chinese Language Programmes

Japanese Language Programmes

Italian Language Programmes

Spanish Language Programmes

French Language Programmes

German Language Programmes


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Base no: 823

Vorführender


We see that not surprisingly the vast majority of students is sent to English language progrmmes, followed by …. Russian lang programmes are in 8th place

24

1%1%1%1%1%2%3%

13%18%

25%32%

2%0%

3%5%

1%6%

8%25%

9%20%

16%

2%1%

3%5%

2%6%

10%18%

12%15%

15%

0% 10% 20% 30% 40% 50% 60% 70%

FranceHK

ItalyRussia

SingaporeSwitzerland

ThailandNetherlands

IndiaSAfrica

SpainUAE

JapanPhilippines

SKoreaMalaysia

ChinaGermany

NZOtherMalta

IrelandUSA

AustraliaCanada

UK

Top Country Second Country Third Country

Top Countries for English language programmes

Base no: 755What are your top three countries to place students for the following language programmes?

25

2%

17%

81%

1%

3%

6%

12%

55%

22%

3%

14%

13%

44%

14%

13%

0% 20% 40% 60% 80% 100% 120% 140%

Luxembourg

Other

Belgium

Switzerland

Canada

France


Top Countries for French language programmes

Base no: 248What are your top three countries to place students for the following language programmes?

26

4%

93%

6%

9%

4%

4%

4%

10%

7%

30%

18%

4%

4%

24%

6%

2%

2%

6%

20%

6%

12%

10%

0% 20% 40% 60% 80% 100% 120% 140%

Cuba

DRepublic

Ecuador

Mexico

Other

Peru

PRico

Panama

Colombia

Chile

CRica

Argentina

Spain


Top Countries for Spanish language programmes

Base no: 149 What are your top three countries to place students for the following language programmes?

Vorführender


Mexico only in 10th place

27

3%

96%

2%

13%

3%

72%

10%

14%

56%

7%

14%

9%

0% 20% 40% 60% 80% 100% 120% 140%

Belgium

Switzerland

Other

Austria

Germany


Top Countries for German language programmes

Base no: 133 What are your top three countries to place students for the following language programmes?

What ONE improvement on the language institutional side would MOST help you recruit more students?


Base no: 701

25%23%

22%

13%

7%

10%

0%

5%

10%

15%

20%

25%

30%

Raise commissions Provide leads Offer out of hours/24hrsupport

Offer agency staffincentives

Pay faster Other

Vorführender


Service offer is important!

What improvement on the language institutional side would MOST help you recruit more students?

Vorführender


Looking at this question for our source region and comparing the results to the Rest of World ….


Higher Education

Higher Education: How many higher education institutions do you represent as a contracted agent?


Base no: 783

6%

34%

22%

17%

10%

11%

None

1-10

11-25

26-50

51-100

More than 100

Vorführender


55% represent between 1 – 25 higher education institutions

Higher Education: What ONE improvement on the higher education institutional side would MOST help you recruit more students?


30% 29%

11%13%

11%

2% 1% 3%

0%

5%

10%

15%

20%

25%

30%

Offer morescholarships

Processapplications faster

Visit offices /actively recruit

Raise commissions Provide leads /better leads

Pay faster Involve alumni Other

Base no: 776

Vorführender


Commissions or provide us with leads do not rank highly here!

Higher Education: What is the SINGLE greatest benefit you receive by representing higher education institutions?


Base no: 771

41%

24%

26%

8%

1%

Raises awareness and prestige of our agency

Diversifies our own business portfolio

Top preference of our students

Generates more revenue

Other

Vorführender


Generates more revenue = only 8%

Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?

Vorführender


Looking again closer at our source region of Russia, Ukraine and the CIS we see slightly different results than for the Rest of World ...

Subject areas of interest


How Many Students do Agents Expect to Place in the Next 12 Months?

Vorführender


We have asked agents to provide us with a forecast in terms of student sent numbers for 2019

In the coming 12 months do you expect to send:

5%5%5%4%6%5%6%4%3%6%5%2%3%2%

26%24%24%

23%21%21%18%

20%19%16%

16%16%15%13%

69%70%71%73%73%74%76%76%78%78%79%81%82%

84%

0% 20% 40% 60% 80% 100%

Other Language Programmes (367)Certificate/Foundation (379)

Pre-Masters/Postgraduate Qualifying Programme…Secondary and High School (479)

University: Distance Education/Online Learning…University: Foundation (500)

English Language Programmes (773)Pathway Programmes (527)

MBA Programmes (512)Vocational Diploma/Further Education (365)

Work & Travel/Study Programmes (308)Diploma (497)

University: Graduate/Postgraduate (668)University: Undergraduate (710)

Less The same More

How many students do you expect to place in next 12 months –by Programme


In the coming months how many students do you expect to send

How many students do you expect to place in next 12 months – by Programme


Student Mobility Concerns / Difficulties

in 2018

Vorführender


What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE departing

52% 51% 48%

38%

21% 23%

13%7%

0%

10%

20%

30%

40%

50%

60%

Difficulty withlanguage

Financial difficulties Difficulty withaccommodation

Personal safety Difficulty with theprogramme

Cultural difficulties Difficulty withteaching staff

Other


Base no: 617

52% 51%48%

38%

21%23%

13%35% 33%

50%

18%

40%

59%

31%

0%

10%

20%

30%

40%

50%

60%

70%

Difficulty with language Financial difficulties Difficulty withaccommodation

Personal safety Difficulty with theprogramme

Cultural difficulties Difficulty with teachingstaff

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE AND AFTER departing


Base no: 577

Vorführender


And then we looked at the same question again after the departure which presents a very different picture ….

In which countries did you experience these concerns/difficulties (Study Visa)?

Study Visa concerns

1%

2%

2%

3%

3%

3%

3%

3%

3%

4%

4%

4%

4%

4%

5%

6%

6%

9%

10%

14%

14%

28%

41%

53%

62%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%

Philippines

Russia

Indonesia

Singapore

UAE

India

Japan

Thailand

South Africa

The Netherlands

Spain

Malta

Malaysia

Italy

South Korea

Switzerland

China

Ireland

France

New Zealand

Germany

United Kingdom

Australia

USA

Canada

2018 (250)


Base no: 250

Vorführender


Looking in detail at the various main areas of concern

In which countries did you experience these concerns/difficulties (Financial concerns)?

Financial concerns

1%

1%

1%

3%

4%

4%

4%

4%

4%

4%

5%

5%

5%

5%

7%

9%

13%

14%

14%

40%

43%

45%

48%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

China

India

Singapore

South Africa

Japan

Thailand

UAE

Malta

Spain

The Netherlands

South Korea

Malaysia

Russia

Italy

Switzerland

France

Germany

Ireland

New Zealand

Canada

United Kingdom

Australia

USA

2018 (110)


Base no: 110

In which countries did you experience these concerns/difficulties (Global Economic situation)?

Global Economic Situation

2%

2%

2%

2%

3%

3%

3%

3%

3%

5%

5%

6%

6%

6%

8%

8%

8%

11%

14%

27%

30%

45%

52%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

The Netherlands

South Africa

Italy

Singapore

South Korea

Philippines

India

Spain

Russia

Malta

China

Thailand

UAE

New Zealand

France

Switzerland

Malaysia

Germany

Ireland

Canada

Australia

United Kingdom

USA

2018 (64)


Base no: 64

In which countries did you experience these concerns/difficulties (Global Political situation)?

Global Political Situation

1%

1%

1%

1%

1%

1%

1%

1%

1%

3%

3%

3%

4%

7%

8%

13%

35%

80%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%

The Netherlands

Indonesia

South Korea

South Africa

China

UAE

Malta

Malaysia

New Zealand

India

Ireland

Germany

France

Russia

Canada

Australia

United Kingdom

USA

2018 (75)


Base no: 125

Recruitment Re-direction

Over the last 12 months, have you experienced any market and student recruitment re-direction in the below countries?


68%

51%47% 45% 44% 43% 42% 41%

38% 36% 34% 32% 32% 31% 30% 30% 29% 29% 28%23% 22% 21%

16%12%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Increase of student interest to this market

Vorführender


Due to these concerns there has been some recruitment redirection Alternative destinations: Germany, Ireland, South Korea

:

Recruitment redirection

Vorführender


For our source region we see that some of the same countries are popular and also the Netherlands which ranks highly here


Which Country is Best…?by type of study

Vorführender


We have asked which countries in the opinion of agents is considered to be the best ….

Which study destination is best for language courses?

Best study destination for English language courses

United Kingdom

34%

Australia21%

Canada25%

USA10%

Ireland3%

Other7%

Language courses (703)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

United Kingdom 1 1 1 1 2 2 1 1 1Canada 2 2 3 3 4 5 4 4 4Australia 3 3 2 2 1 1 2 2 3USA 4 4 4 4 3 3 3 3 2

Vorführender


Canada from 4 to 2 USA has dropped from 2 to 4

Which study destination is best for Secondary and high schools?

Best study destination for Secondary and high schools

Canada37%

USA18%

United Kingdom17%

Australia13%

New Zealand5%

Other10%

Secondary and High School (625)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 1 1 2 3 4 5 5USA 2 2 3 3 1 1 2 3 2United Kingdom 3 3 2 2 4 3 1 1 1Australia 4 4 4 4 3 2 3 2 3New Zealand 5 5 5 5 5 5 5 4 4

Vorführender


Canada from rank 5 in 2010 to rank 1 in 2018 Drop for UK from rank 1 back in 2010 – 2013 to rank 3 now

Which study destination is best for Vocational Diploma/Further Education?

Best study destination for Vocational Diploma/Further Education

Canada36%

Australia29%

USA11%

United Kingdom8%

New Zealand5%

Other11%

Vocational diploma / Further education (565)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 2 2 3 2 3Australia 2 2 1 1 1 1 1 1 1USA 3 3 3 4 3 6 5 5 4United Kingdom 4 4 4 3 4 3 2 2 2New Zealand 5 5 5 5 3 3 4 4 5

Which study destination is best for the following for Foundation Programmes University?

Best study destination for Foundation Programmes (University)

Canada34%

United Kingdom

22%

Australia21%

USA8%

New Zealand

3%

Other12%

University: Foundation (573)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 2 3 4 4 4 4 4 4United Kingdom 2 1 1 1 1 2 1 1 1Australia 3 3 2 2 2 1 2 2 2USA 4 4 4 3 3 3 3 3 3

Which study destination is best for Undergraduate Study (University)?

Best study destination for Undergraduate Study (University)

Canada29%

USA24%

United Kingdom17,3%

Australia16,6%

Germany3% Other

10%

University: Undergraduate (597)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 3 4 4 4 3USA 2 2 1 1 1 2 1 1 1United Kingdom 3 4 4 4 3 3 2 2 2Australia 4 3 3 3 2 1 2 3 4

Which study destination is best for Graduate/Postgraduate Study?

Best study destination for Graduate/Postgraduate Study (University)

USA29%

Canada26%

United Kingdom17%

Australia15%

Other13%

University: Graduate/ Postgraduate (599)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 2 1 1 1 1 1 1 1Canada 2 1 2 2 4 4 4 4 3United Kingdom 3 4 4 3 3 3 2 2 2Australia 4 3 3 4 2 2 3 3 4

Vorführender


Here the USA is still no 1 and has been so since 2010

Which study destination is best for MBA Programmes?

Best study destination for MBA Programmes

USA39%

United Kingdom20%

Canada19%

Australia11%

Other11%

University: MBA (583)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1 1 1 1United Kingdom 2 4 2 2 2 2 2 2 2Canada 3 3 4 4 4 4 4 4 4Australia 4 2 3 3 3 3 3 3 3

Vorführender


The same for MBA programmes – USA considered to be the best study deistination for MBA programmes

Overall attractiveness of study destinations 2018



3%4%6%

8%9%10%11%

13%14%15%16%16%

20%22%

24%24%25%25%25%

34%38%

39%51%52%

57%73%

10%25%

26%26%

31%42%41%

35%47%

41%48%

39%63%

62%53%

55%61%

52%46%

55%55%

49%39%

41%33%

22%

55%49%47%

40%42%

32%33%

36%29%

30%25%

33%14%13%

19%16%

11%19%

20%8%

5%8%8%

4%7%

1%

31%21%

22%26%

17%16%15%

17%10%

14%11%12%

3%3%4%

5%4%

5%8%

3%3%3%3%

4%4%4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Indonesia (268)Thailand (279)

Philippines (282)India (319)

Hong Kong SAR (266)Russia (328)

UAE (309)South Africa (326)

China (378)South Korea (299)

Singapore (346)Malaysia (342)

France (480)Italy (396)

The Netherlands (371)Switzerland (389)

Spain (408)Malta (381)Japan (357)

Ireland (477)Germany (530)

New Zealand (499)United Kingdom (643)

Australia (674)USA (672)

Canada (719)

Very attractive Attractive Unattractive Very unattractivePlease give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Overall attractiveness of Study Destinations in 2018

Vorführender


Overall: Canada is No. 1 – 95% of agents think that Canada is very attractive or attractive for students

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Overall attractiveness of Study Destinations in 2018 (Russian Agents):

8%39%

28%12%

17%0%0%

10%32%

22%23%

10%12%

9%0%0%

9%0%0%0%0%0%0%0%0%0%

38%61%

67%47%

28%7%

19%25%

47%50%

15%25%

53%17%

12%9%

5%7%

5%4%4%

0%8%

0%4%

0%

54%0%

6%41%

56%90%

76%60%

16%22%

54%55%

24%61%

73%70%

64%64%

64%64%

59%61%

50%37%

25%28%

0%3%

5%5%5%6%

8%10%

12%13%

15%22%

23%29%

32%32%

37%39%

42%63%

71%72%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hong Kong SAR (13)India (18)

Indonesia (18)Malaysia (17)

UAE (18)France (29)China (21)Japan (20)

South Africa (19)Thailand (18)

Russia (13)South Korea (20)

Philippines (17)Singapore (23)

Italy (26)Australia (23)

New Zealand (22)Malta (28)

The Netherlands…Ireland (28)

Spain (27)Germany (31)

Switzerland (26)USA (27)

United Kingdom…Canada (29)

Very unattractive Unattractive Attractive Very attractive

Vorführender


In the opinion of Russian agents, the percentage for the attractiveness of Canada even goes up to 100% Also note here that Switzerland and Germany are considered very attractive options

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Overall attractiveness of Study Destinations in 2018 (Ukrainian Agents):

9%33%33%

17%0%

14%20%

50%33%

17%0%

25%0%0%0%0%0%0%0%0%0%0%

6%0%0%

6%

36%67%67%

67%50%

71%80%

40%50%

67%33%

50%100%

0%7%

50%0%

30%14%

0%0%

15%0%

6%6%

0%

55%0%0%

17%50%

14%0%

10%17%17%

67%25%

0%94%

87%40%

86%50%

64%71%

63%46%

47%44%

35%17%

0%0%0%0%0%0%0%0%0%

6%7%

10%14%

20%21%

29%38%

38%47%

50%59%

78%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Australia (11)Hong Kong SAR (3)

India (6)Indonesia (6)

Japan (6)Malaysia (7)

Philippines (5)Russia (10)

South Africa (6)South Korea (6)

Singapore (6)Thailand (4)

UAE (4)Italy (16)

France (15)China (10)Spain (14)

New Zealand (10)Malta (14)

Ireland (14)The Netherlands (16)

Switzerland (13)Germany (17)

United Kingdom (18)USA (17)

Canada (18)Very unattractive Unattractive Attractive Very attractive

Vorführender


And a similar picture presents itself for the Ukrainian agents

Trends in overall attractiveness

Vorführender


Central Asia Agents – here Australia and China are also considered attractive options


Marketing

Vorführender


Marketing plays a critical role between agent and education provider business relations and success. Agents have provided insight into the ideal relationship building blocks. Think about what your institution has in place to accommodate these suggestions.

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing for institutions (top 10)

89%

89%

89%

89%

90%

90%

91%

91%

92%

94%

80% 85% 90% 95% 100%

Having guaranteed entry to specific education institutionprogrammes (696)

24 hours turnaround / acknowledgement of receipt onenquiries (711)

Availability of an online application service (702)

Familiarization Tours (694)

Financial support schemes, including scholarship/bursaryschemes (700)

Student leads provided to you by institutions (676)

Participation in an Agent Incentive scheme (696)

Agent manual with fees and information (710)

Prompt payment of commissions (709)

Quick response times to enquiries and applications andregular communication updates (706)


Vorführender


This slide shows how to help your agents promote you.

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing – Promotional materials and campaigns

5%

5%

6%

6%

5%

5%

5%

4%

27%

24%

27%

21%

13%

15%

5%

7%

41%

45%

41%

44%

44%

40%

46%

43%

26%

26%

27%

29%

39%

40%

44%

46%

0% 20% 40% 60% 80% 100%

Editorial or Advertorial in local newspapers or magazines(670)

Regular e-newsletters or e-zines sent to students (672)

Giveaways (e.g. pens, keyrings, mouse pads, etc.) (681)

Institution profiles on commercial websites/websitesavailable in your native languages (678)

School/College profiles in your own agency brochure orhandbook (705)

Individual institution brochures in English and your ownlanguage (719)

Marketing and visits to local schools/colleges (698)

Participation in education exhibitions in your country(704)

Very unimportant Unimportant Important Very important


Vorführender


Top 5: It is all about VISIBILITY – get your brand out there Printed material still ranks highly – why?

What type of marketing communication do you use to reach your clients?

Social Media marketing communication


49%

8%

26%

5%8%

2% 2%

15%

34%

13%

21%

13%

2% 2%

27%

44%

14%

6% 6%

1% 2%

36%

33%

18%

3% 4% 3% 3%

47%

17%

22%

4%5%

3% 2%

0%

10%

20%

30%

40%

50%

60%

Reach out tostudents

Do not use Market aprogramme

Communicatewith youreducatorpartners

Reach out toparents

Expect yourpartner

educators tosupply

Applicationprocess for aprogramme

Facebook (732)

LinkedIn/Xing/other professional networking sites (656)

Twitter (640)

YouTube (655)

Other social media (e.g. Googleplus, Instagram, pintrest,Tumblr) (687)

Vorführender


49% of agents use Facebook and 36% You Tube to reach out to their students

Do you pay for online advertising?


Base no: 755

79%

21%

Yes No

How much is your combined annual spend on these channels? (Google Adwords, Google display ads, Facebook, Twitter, LinkedIn, Bing ads)


Base no: 548

6%

4%

12%

17%

20%

41%

Over $20,000

$10,000-$20,000

$5000-$10,000

$2000-$5000

$1000-$2000

$0-$1000

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Thank you!

A copy of this presentation will be available after the event – for easy access and download


Documents

The i-graduate ICEF Agent Barometer 2018...Online survey developed in partnership by i-graduate & ICEF Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents