Words from the MCP Elect

Hey Applicant,

I’m Mike Karr, the guy AIESEC in Ireland has decided to have run the show next year. You may know me from my former appearances in AIESEC Canada, or IC 2014 (346), but for those of you who don’t, you really only need to know one thing about me. I like to get shit done. Do you like to get shit done? Perfect! Get this application done. Do it because you love a challenge. Do it because you want to impact Ireland. Do it because you know you’re a beauty, and you belong on my team of stone-cold AIESEC legends.

AIESEC in Ireland is not an easy entity to work for. This is a small entity, which has struggled for many years. Your home entity is not like this one. This is your chance to take on a unique challenge that is absolutely not for everyone. You will need to be resilient, quick on your feet, independent and driven. You will have bad days, and you will have the best days. You will be respected for your actions alone, and those actions are entirely under your control.

This experience is for you to create. My team will determine the future of this entity alongside the membership, who have been very patient in waiting for their time to shine. I wouldn’t be here as MCPe if I didn’t believe we have world-class members. Every member of my team will be held accountable to the membership, and responsible for delivering on the vision we create together. How you deliver is up to you.

So will you be a legend or just another person who was on the MC in Ireland? This is entirely for you to decide, but I promise if you make the choice to strive for greatness, I will do everything in my power to help you get there.

In the words of the great Chael Sonnen:

“When doubt seeps in you got two roads, you can take either road. You can go to the left or you can go to the right and believe me, they’ll tell you failure is not an option. That is ridiculous. Failure is always an option. Failure is the most readily available option at all times, but it’s a choice. You can choose to fail, or you can choose to succeed.”

If you choose to succeed, then get to work, you have an application to write.

Best Regards,

Mike Karr MCP 2015/16

Email: mike.karr@aiesec.net Skype: mike.karr91 Book a meeting: mikekarr.youcanbook.me

Role Of the MCVP OGX Position Description

-Ensure that high quality exchange participants apply, are matched and realized from across Ireland to international opportunities in the network. -Manage the processes as well as securing long term partnerships with universities and colleges in Ireland within which to promote the programme. -Facilitate the educations and tracking of LCs and the growth of LC OGX activities to ensure high quality experiences.

National Strategy Development and Management Creating and implementing strategies for national results in OGX area Managing international country partnerships Product development for OGX programmes Streamlining the exchange process with development in systems & process Consultancy for all outgoing exchange process related questions Continuous cooperation with MCVP Comm and MCVP LCD in strategy building to improve

performance nationally in all related areas Education for LCVPs, co-planning/advisory of LC initiatives

OGX recruitment management Analyzing tendencies in AIESEC network Ensuring EPs high quality recruitments according supply and demand Ensuring proper promotion of recruitment in cooperation with MCVP Comm/LCs Evaluating recruitment results and reporting them for further improvement Facilitation of national recruitment peaks, activities associated with them.

OGX quality management Define basic framework/structure for OPS, create materials necessary to have LCs properly

deliver OPS Development of matching processes Ensure the education and implementation of global XPP Auditing of EP forms Development of quality improvement strategies with regard to EP flow

OGX education management Update OGX training materials according to the latest changes in the organization Promote the materials developed at national and international level Provide education on how to use EXPA.

Measures of success Number of EPs APP / MA / RE EP Net Promoter Score % LC driven realizations Financial contribution

Role of the MCVP ICX/BD Position Description The MCVP ICX/BD is responsible for realizing exchanges with national TN takers, managing all national partners, developing the national product portfolio, delivering our national products, and facilitating the education and execution of LC incoming exchanges. National Exchange Strategy Development and Management

Develop and execute the exchange strategy that will lead to the achievement of ICX goals Drive exchange growth and quality strategies Development of quality improvement strategies with regard to TN flow Analyze the Irish market's current needs and make projections for the future Address legal matters relevant to exchange in the country Manage national ICX projects

Account management National account management and generation of new partnerships Manage national meetings related to exchange Take part at networking events and Careers Fairs or external events for ICX raising Ensure financial revenues from corporate partners

Development and Management of Matching Strategies Development of ‘smart’ matching strategies Design and promote promotional materials of AIESEC Ireland’s internship opportunities Responsible for the national integration strategy of the internship participants Ensure the implementation of the global XPP Management of country partners

Exchange Tracking Exchange goal setting and statistical analysis International TN/EP pool knowledge Track the auditing of incoming exchange forms

Education Related to Exchange Update ICX training materials according to the latest changes in the organization Promote the materials developed at regional and international level Bring ICX related content to national/ local conferences Update information systems to aid knowledge retention (wiki, CRM, etc.)

Measures of success

Number of TNs Raised, Matched and Realized

Number of new national partners

Number of Re-Raises

Trainee / company Net Promoter Score

# TNs raised by LCs

Income generated from corporate and non-corporate sales

Ratio between Raised and Realized TNs

Role of the MCVP TMPosition Description

Development and growth of the expansions and official LCs in Ireland by ensuring an aligned local and national plan.

Monitor the engagement and development of the members, leaders, integrated and reintegrated EPs in the organization by the implementation of a conscious national education cycle, expansion strategy and LC development strategy.

Communicate continuously with the MCVP OGX and MCVP Communications regarding the local activities and branding of AIESEC at a local level.

LCD Strategy Create and ensure a synergy between the local and national plans Ensure a continuous engagement of the members with the organization Plan LC Planning and track the development of each LC and ensure their continuous growth by

developing flexible LC-specific strategies Membership recruitment:

o Create and implement the EP integration and reintegration strategy aligned with the national and other functional area plans

o Work closely with MCVP Marketing for TMP/TLP promotion strategy. o Initiate a recruitment plan with each LC and track their progress

National Education Cycle & Development Create and ensure the execution of the national education cycle including the conference cycle Define guidelines, profiles, education and development strategies for each part of the AIESEC

experience Ensure a high quality of AIESEC experience for society members, LC members, leaders and

reintegrated EPs in the organization Ensure a conscious and continuous coaching process for both leaders and members within the

organization including physical and virtual coaching Track the development of the people within the organization; define and ensure the necessary

knowledge, education and training for them on local level Ensure a high quality of transition at local level

Measure of success Number of LCs Number of initiative LCs that become an official LC Number of members per LC Number of leaders per LC Number of reintegrated EPs per LC TMP/TLP Net Promoter Score Member Retention Rate

Role of the MCVP Marketing Position Role

Develop the marketing strategy of AIESEC in Ireland in order to improve our positioning with all our stakeholders

Ensure that AIESEC Ireland’s strategic activities are supported throughout 15’16 by a high level of quality in all physical and virtual promotion, branding and information management

Grow AIESEC Ireland brand awareness Work in great synergy with all other MCVPs, cooperate with them and support their operations

Web development Responsible for management of all of AIESEC Ireland’s web tools and resources Responsible for designing and creating web pages and systems in collaboration with the other

MCVPs including: external OGX and ICX promotion pages, OGX online application system Improve AIESEC Ireland’s positioning in the external market Monitor AIESEC Ireland’s Google AdWords account Monitor and analyse web traffic on www.aiesec.ie

Social Media Internal EXPA promotions Effectively implementing the national promotion and communications strategy with LCs,

determined by the MC team in collaboration with LCs Develop AIESEC Ireland’s presence on social media channels

Cooperation Work with everyone because everyone loves a good marketer

Branding Improve AIESEC Ireland’s positioning in the external and internal market Create Comm strategy to grow AIESEC Ireland brand awareness for all our stakeholders Design and creation of promotional materials in line with MC branding strategy (flyers, posters,

banners, information booklets, online materials and content) Designing and implementing simple branding templates to be used by the membership Creative input into all marketing campaigns Designing and planning new promotion campaigns in collaboration with MC members/LCs

Measure of success Number of OGX applications Number of people accepted after review board Number of membership applications Number of website hits on www.aiesec.ie Traffic on the social media channels Number of corporate sign-ups on website

GENERAL QUESTIONNAIRE

Full name: Role(s) for which you are applying: Member/Local Committee(s): Email address: Mobile phone number: Skype ID: Address: You and Ireland 1. Which trends do you see shaping Ireland in the next five years? 2. Do you believe AIESEC is relevant for the Irish society? Why? 3. Where do you see yourself in 4 years? How will your experience on the MC of AIESEC in Ireland help you achieve your vision? 4. What do you think would be your three main personal challenges as MCVP of AIESEC Ireland? 5. Are you willing to take up a functional role other than what you apply for? Why or why not? AIESEC Ireland 2015/ 2016 1. Please make a SWOT analysis of AIESEC Ireland! Bearing in mind your SWOT analysis, what should be the next year’s targets and focus areas? 2. How do you envision AIESEC Ireland at the end of your term? Please identify the most important aspects of your vision and explain what strategies of the term 15-16 will lead the organization to achieve them! 3. What are global initiatives which can be useful for AIESEC Ireland? How can we implement these initiatives and capitalize on them?

FINANCE (Optional, candidates who answer these questions well are given an advantage)

1. Please assess the current state of AIESEC in Ireland’s finances using an analysis framework of your choice.

2. AIESEC in Ireland is challenged by its scarce financial resources. Taking this into consideration, what would be your investment priorities having in mind a long term sustainable development of the entity?

3. AIESEC in Ireland currently holds the global membership status of an Entity in Debt. How do you see this affecting general as well as financial operations? How are you planning to manage the debt?

Specific Questionnaire: ICX/BD

1. Please assess the current state of iGIP in AIESEC Ireland. What are the main factors we can capitalize on to grow iGIP? 2. What are the three main sectors you would like to focus on to develop iGIP in Ireland? Please mention in your answer which sectors you will chose, what their needs are in terms of background and languages, how AIESEC Ireland can fulfill these needs and how AIESEC can approach these sectors.

3. How would you position AIESEC in the Irish corporate market in order to differentiate AIESEC from a recruitment agency? Please answer this question like answering during a meeting with an Irish company. Explain to a manager what added value his company will get. 4. Bearing in mind your answer for the first and second question, please define the main sub products which are relevant for both AIESEC Ireland’s current reality and AIESEC Ireland’s external environment. 5. What strategies and initiatives would you propose to increase performance in the iGIP area on the LC level? 6. What other products can we offer other than iGIP? Please give a brief explanation of how you would position, implement and sell each additional product. 7. How will you best leverage Global Partners present in Ireland?

Specific Questionnaire: OGX

1. Plan an oGCDP summer recruitment to achieve 600 sign-ups with 60 Applicants during the months of February and March, having 3 LCs and 2 expansions. Which responsibilities will be accountable to the MC and which for the LCs? Which responsibilities will fall under OGX and which fall under TM and Marketing? 2. Considering the Irish market (profile, culture, student market, competitors), please describe the feasibility of the three oGIP subproducts (teaching, Marketing and IT). Which subproduct would you promote and why? When would you start the promotion? Which channels you will use? 3. Please define an education plan and which tracking systems you use to ensure that LCs are delivering quality experiences. Detail exactly in a timeline when you would deliver the educational training and which content would be delivered in every space. 4. Please define your planning for Q3 and Q4. Which product/sub-product would you promote and why? 5. How can we ensure that the Standards and satisfaction are being achieved? Propose three strategies to implement at the local or national level. 6. Keeping in mind the Global Citizen and Global talent products of AIESEC in Ireland (its value proposition, pricing, customer flow...), what would you change or improve in order to achieve more results?

7. If due to a lack of resources, you had to choose to focus on only ONE subproduct (inside GCDP or GIP) which one would you choose and why?

Specific Questionnaire: TM

1. How can you ensure that everything is prepared for September recruitment? Please consider the Irish students market, Irish culture and collaboration with other MCVPs and LCs in your answer. 2. How will you work with LCs and EBs to ensure engagement with AIESEC and membership retention? 3. Taking in consideration the current member profiles and the reality of the LCs, how do you see LCs growing for the next term? What will be your contribution to local OGX and iGIP growth? 4. How can you ensure the sustainability of the expansions of AIESEC in Ireland? 5. Analyse the synergies between LCD and COMM, ICX and OGX for this term. 6. Outline your three key priorities concerning LCD strategy for the term 2015-2016. Please indicate briefly why you have chosen them and how they will benefit AIESEC Ireland in the long-term. 7. What are your main strategies and action steps for integrated experiences (exchange and TMP/TLP)?

Specific Questionnaire: Marketing

1. Choose and explain 3 key focuses for your term as MCVP Marketing & Communications. Be specific on why they are a priority, how they are going to be implemented and what expected outcomes are. Please consider numerical indicators. Take two scenarios into consideration: (1) You have local members to work with and (2) You don’t. 2. Present the strengths and weaknesses of AIESEC Ireland’s current online and offline positioning! What would be 3 action steps that you would take in order to improve the current situation? Please name the main stakeholders and the channels you would use to reach them. 3. How do you see your collaboration with the other functional areas? What would be 3 initiatives from your side that would increase performance in each area? 4. Imagine that we will run a Volunteer Abroad recruitment campaign to raise EPs to match with Asia Pacific: Design a brand for this recruitment (message, poster, flyer, social media materials etc)! Please explain what would be the most effective strategy to promote this recruitment and name the channels that you would use! Take two scenarios into consideration: (1) You have local members to work with and (2) You don’t. 5. Please Identify 2 global best cases practices for Marketing B2B and explain your strategy to implement them for AIESEC in Ireland 6. Currently, the monthly traffic to AIESEC in Ireland’s Website is on average, about 1250 visitors. Please outline 2-4 initiatives that could be implemented to double this number.

General Information The living allowance for MC members is 250 EUR/month with accommodation, transportation and conference costs covered if financial conditions allow it. The MC team lives and works together in a three room flat in the Dublin 3 area, in walking distance from the city centre. AIESEC in Ireland became a member of the AIESEC network in 1959, interrupted by a shutdown period in 2008-2010 and currently holds the global membership status of Entity in Debt. As an organization we are accountable to the Board of Directors, which consists of Michael McKiernan (since 2001, former MC VP in Ireland 1995-1996) and Andrea Orosz (since 2013, former MCP in Ireland 2012-2013). We also have a Board of Advisors which consist of AIESEC alumni and professionals in HR, law, PR and consultancy.

Application Process The application form is the main opportunity you will have to present yourself to all the members of AIESEC in Ireland. You are free to design the application as you wish as long as it is A4 size and printable in black ink. It is useful to remember that LCs will be reading through your application, so you should consider the readability and length of your application carefully. Your MCVP application must be emailed to elisabeth.gerlach@aiesec.ie and Mike.Karr@AIESEC.net by 11.59 PM GMT on January 31. You will receive email confirmation of the receipt of your application within 24 hours of submission. In order to apply, you must submit an application in the form of a single .pdf file. The application must include all of the following sections: Section 1 – Video: An URL link to your video platform (max. 4 min) must be included in your application. The video should introduce yourself as an applicant and give a comprehensive overview of your application. Section 2 – Executive Summary: The executive summary should allow easy understanding of your applications’ essence and may be no longer than one page. Section 3 - Questionnaire: The completed questionnaire may be no longer than 10 pages (excluding the cover page) and minimum 10-point font. You must answer at least 5 Function specific Questions, the remaining are optional. Your answers should assist the LCs in understanding your aims for AIESEC, the areas that you would like to focus on, your reasons for standing and your personality/working style. Section 4 - Resume/CV: Your CV may be no longer than one page. Section 5 - Three Endorsement Letters: This must include one endorsement from your home entity (Irish applicants: current or former LCP of your home LC; international applicants: current or former MCP or MCVP of your home entity), one endorsement from an AIESEC in Ireland LCP (international applicants only) and one endorsement from an external (no recent AIESEC alumni). Endorsements should include contact information for the endorser. Current AIESEC in Ireland MC members will not provide endorsement letters to any candidate. Application submitted without proper endorsements will be considered incomplete. Section 6 – Book an interview time: Book a time during the week of Feb 1st at mikekarr.youcanbook.me

Election Process

The election process will take place as detailed below: All full-member Local Committees will be able to vote in the Vote of Confidence on February 2nd. The vote will be cast by the respective Local Committee President (or a suitable Proxy). The Local Committee Presidents will be strongly advised to consider the views of all Local Committee members when casting their votes. Candidates failing to receive a majority vote on the Vote of Confidence will not be considered for selection. Applicants who pass the Vote of Confidence will be notified by Mike Karr, and have an interview time set during the week of February 1 – 7. First round selections will be decided by February 8th. More details will be provided to the candidates after the submission of the application. Responsibilities after the Selection The MCVP-elects will be required to begin virtual transition in March. This includes functional transition and more. The MCVP elects are encouraged to attend EuroXpro in April, although it is not absolutely required. The MCVP elects are required to start the physical transition in Dublin no later than June 1st, 2015. In the event that attendance at these events prevents you from applying, please contact mike.karr@aiesec.net to discuss possible solutions.