Ignite

AIESECin every

BHOLANAUTH JASON

Few weeks back, I was standing for AIESEC Maurius President as an applicant with a vision for the enty. Unfortunately, I was not elected, but this experience made me grew as a person and made me feel more connected to the purpose of the organiza-on.

I now have a bigger image of AIESEC’s impact in the world and how Markeng & Communicaon can play a fundamental role into Igning AIESEC in Every Experience.

Take the spaceship to go up

1. What is your movaon for standing up for Member Commiee 2014- 2015?

2. Please list three of the most important experiences in your AIESEC journey . What did you do and what were your achievements? How will they contribute to the role you are applying for?

Markeng and Communicaon in AIESEC is very sensive as it can either break or upli the reputaon of the organizaon. I believe that as a re-terming MCVP, I will be able to have this con-nuity of what AIESEC brand is in Maurius.

We are at a turning point of this 100 000 members organizaon and MarComm should be strong enough to inspire the move-ment and behaviours in our members to impact Maurius and at the same me ensure that AIESEC stays true to its core values.

Through my AIESEC Journey, I learnt a lot through different inter-nal and external experiences. This made me someone who is more aware of the changes happening in the country and how AIESEC can truly posioned itself to respond to those needs.

Besides that, I believe that I am someone who is more advanced in Markeng & Communicaon strategies and that I can contrib-ute to AIESEC Maurius even more.

Besides my role as MCVP in Maurius in term 1415, I also had the chance to be the Markeng Manager in Southern African Region and I was the first Maurian to be selected to be in the Global Support Team of AIESEC.

MCVP MarComm 1415 was by far one of the best experience of my AIESEC Journey. It gave me a playground where I could devel-op my markeng skills.

First contact with the management of a whole department chal-lenged me as an individual and push my limits.

My achievements: These two roles gave me the opportunity to work on Global Markeng cam-paigns aiming at engaging and creang behaviour in the network. I worked on the #IAM2015 campaign which was launched at IPM 2015 in Cambodia.

My achievements: AIESEC Maurius MarComm strategies were considered as several Good Case Pracces and were implemented in other small en es across the world.#HelloMaurius was undoubtedly one the biggest achievements.

My achievements: Created the first LC branded materials and improved social media management with proper strategies such as Content and Inbound markeng.

How it will help: The knowledge I gained will help me to connue delivering the internaonal level Markeng & Communicaon outcome to push the enty even further.

How it will help: These achievements will help me to posion Maurius strongly in the network and the organizaon locally for its true purpose which is Leadership Development.

How it will help: It is very important to have an insight of how Communicaon and Markeng is done at LC Level. My experi-ence as LCVP will enable me to understand the operaons of the LCs.

Regional and Global Roles

MCVP Markeng & Communicaon 1415

LCVP Communicaon 1314

We all have our own personal goals that we want to achieve happiness. Man has a certain degree of self-centered interest in himself. But, one you realize that you are only a dot of impact in this world - then you align your path to connect to people around you. YYou connect and make your circle bigger and bigger while learn-ing more each day. The true meaning of my existence has always been how to walk my path and help others to walk theirs.

My Contribuon will be my ability to manage big projects while connecng to the Maurian reality. I am someone who is really opmisc and likes to stay focus as a person within the team.

1- Strategic ThinkerI believe that I am a strategic thinker because I always consider the end results and the possible difficules that may arise and find proper soluons. My strategic thinking will enable AIESEC Maurius to be a striking enty in the network and to hit the bull eye.

1- PerfeconistI always want everything to be perfect and I am obsnate in whatever I do. For eg, I will connue to fine tune the same artwork unl I con-sider it to be ready for the world.

2- EmoonalI somemes let my emoons dictate how I work. But, I believe in every deliverables you need to have some degree of emoons to make it authenc.

3- My worldI oen rather stay in my own world where I can dream and reconnect to myself.

2- PassionateBesides the knowledge, a Leader should also have the passion for what he is doing. One clear proof is - I was recruited in a batch of over 120 members and 3 years later, we are only a few le.

Being passionate, gives you a reason, why you do what you are doing.

3- InnovaveAn organizaon should be innovave and adapt to the current needs and demand of the market. I am someone who will bring more inno-vave approach to the Maurian market and to the organizaon.

I stand for the purpose of human kind in this world. I stand to create a beer world for my kids.

Take the spaceship to go up

Lets take the spaceship to the MMOCRAM* world

You got it right ,its MARCOMM*

3. Why do you exist? 3.4 What will be your unique contribuon because of who you are?

- To be focused on the vision that will be created. - Be professional- Create a Break-Through AIESEC Maurius.- Honest about each other.

4. What is your expectaon towards MC as a team?

- To open to every new ideas and create amazing deliverables.- Be a team player.- Come up with unique decisions aer team consultancy.- Be supporve to each other in the team.

4.1 Based on your experiences ,what is your role and contribuon in a team?

I will take the example of when I was OCP of the First LC Conference of AIESEC UOM. It was my very first big conference and the team was relavely new members. We had to sck together to deliver the conference which had 60 delegates. My role as OCP was to give a direcon to the OCs and find effecve approach to delivering the conference aer each OCMs.

4.2 Please explain it with a specific past experience

Different Team members Level: When I joined the MC one year back it was difficult to adapt since everyone was of different level at the start. I believe sharing and coaching within the MC is very important.

EExternal Factors: The team will have to face external factors. It will be very important to sck to our vision and not divert from our purpose. AIESEC is here to develop the youth through experiences but we should not go against our core values.

The MC team should be able to reconnect to organizaonal purpose during MCM or Team Days for example.

4.3 What are the possible challenges you foresee in your future MC team? Do you have any plan or soluon?

3.1 What do you stand for in life?

I value the amazing stories of people around me and how their life change for some reasons - how stronger they are now. I value people impact on others.

3.2 What do you value the most in life?

3.3 Describe your key strengths and weaknesses and how will they affect the role you are applying for .

My Strengths

My Weaknesses

AIESEC is coming to a turning point of itsexistence. In some months, we will create our mid-term ambion and at the same me we are delivering the final sprint to AIESEC 2015. Markeng and Communicaon in term 1516, will have two main roles which are to push the enty towards AIESEC 2015 and to ensure the smooth transion to AIESEC 2020.

ItIt will ignite AIESEC in every experiences so that we can create the required behaviours to achieve AIESEC 2015 while having an impact in Maurius.

AIESEC is more than a plaorm for the Youth to develop their leadership skills. I consider the organizaon to be the interlink between different stakeholders within an environment that encourages posive impact.

Take the spaceship to go up

1. What is your vision for the communicaon department of AIESEC Maurius for the year 15-16?

3. Show us in a plan how the Communicaon Area can contribute to AIESEC Maurius having loyal clients from each category of stakeholders .

Digital Markeng Shi: Nowadays, people move seamlessly from Facebook to website and back to Facebook. AIESEC being a sus-tainable organizaon wil have to leverage on Digitalizing its operaons and internal processes. Several tools sll need to be implemented or improved in the enty. These are:-

- Naonal Website- Proper EXPA use.- New business model

Public Relaons Strategies: We tend to keep AIESEC the best kept secret and confine ourselves within our own world. We need to connue the engagement of AIESEC in naonal events to posion us as the sole Leadership Development organizaon.

Invesng in PR will enable us to get this visibility so needed and to aract new partners. AIESEC should engage in current events such as - NGOs Forum- Youth Development Summits.- UNICEF

We will hence provide soluons to the country through our unique exerience

Technologies: New technologies will be essenal to AIESEC in the coming years. As such, Maurius needs to make one step further by engaging itself in effecve Markeng Tools.

- Search Enging Opmizaon: To stregthen our presence online. - Mobile Applicaon: To make us more accesible. - Social Media strategy.

2. How do you plan to achieve your vision? What are the tools and strategies you will use?

Don’t build links, Build relaonships

AIESECAIESEC is growing bigger and we need to provide a seamless experience through Digital Markeng Strategies.

Interns

Interns are one important asset to AIESEC. Recently, we created #HelloMaurius as a tool to set the right expectaons and hence strengthen our brand.

- Showcase: We should be able to showcase the experience through intencive Content Markeng.- Care: Implementaon of Safety, Standards and Ssfacons

Members

Members are the backbone of AIESEC and I consider that loyalty can be created if we ENGAGE and LISTEN to them.

- ENGAGE: Our members should be engaged in the operaons of the organizaon and given stakeholder value. -LISTEN: We listen to our members because they are the frontliners and at the same me we have an accurate balance of being Opera-onal and Strategic.

Externals & Funders

Two main externals I consider to be very important for the growth of our programmes are the Government and University Relaons. So, it is fundamental to keep them loyal.

- Show: Externals want to see the impact of their support so it is important that we improve our Content markeng.

-- Engage: AIESEC should have more relaonship with our Externals. This can be done through Stakeholder Dinner or Session delivery for example.

Digital Markeng Strategies, Content Markeng, Social Media & Meengs and Word of Mouth

The How-Tools & Strategies

The Best Markeng is Caring

I have chosen to do a promoonal Campaign for OGX. Below is my 3 personas descripon.

Persona Descripon: Persona 1: Student of UniversityPersona 2: School LeaversPersona 3: Recent Graduates.

Focused markeng strategy: CoContent & InBound Markeng

Data is Gold for Marketers and a proper analysis should be done to know which is the best channel & Message for our campaign. Persona 1: Social Media & University MailPersona 2: Social MediaPersona 3: Social Media, Email & LinkedIn

Every campaign needs a landing page(Usually a website). Since we don’t have a website yet - We will focus on a Facebook Applicaon.

Focus here will be on delivering high content markeng output to create Leads

We prepare the EPs to go abroad and to be proud Maurian ambassadors. Collecon of Materials to showcase and inspire.

We create high quality materials that will drive traffic onto our different channels. Our materials respond to the need of the customer and the willingness to go abroad

We direct the applicants towards our online Sign Up pages where we have automated mechanisms encouraging conversion.

The next step would be eventually to move the EPs to EXPA or Internship.aiesec.org

Descripon of the Campaign

OGX is one of the exchange porolio that have been lacking behind for some me now. The main reasons were:- No proper conversion strategy.- Lile Engagement through the different channels. - Slow Processes. TheThe aim of this campaign will be to refresh the way we sell OGX and at the same me leverage on Digital Markeng.

JUST DO IT Nike, AIESECer

Take the spaceship to go up

4. Please aach a porolio which should include a full promoonal campaign of your choice ( TM ,OGX ,ICX...) .Also give a descripon of the strategy you will use to promote and the choice of campaign.

To make an elephant statue from a single block of marble you simply cut away

what isn’t the elephant. Let’s KISS*.

Keep it Simple & Stupid*

AIESEC, providing Leadership through Exchange

Virgin Atlanc is one of the biggest megacorp company in the world. From airlines to music, it was able to diversify while staying true to its core values and culture.

AIAIESEC can learn how Virgin developed a strong engagement among the differ-ent sphere of the company and creat-ing a sense of belonging among the employees that produces amazing results.

When we talk about improvements in TXP and X Programs , Markeng and Communicaon has a fundamental role to play. I have idenfied two main improvements in those above men-oned area.

AIESEC Maurius cannot have a lot of new innovave approach before ensuring that the quality of experience matches with the brand we created.

So So we need to improve- Our Standard and Sasfacons- Digital Markeng and Brand.

Engage 1000 users around one AIESEC event (EWA)

Persona: Online user aged 18-28, M/F

Social Media, Website & Face to Face

“Creang Maurius 2020”Standard & SasfaconsThe real danger of any brand is to noce that our project quali-es doesn’t match our value proposion via posters etc. So, it is very important for those two to be aligned.HHow: By implemenng Standard and Sasfacons whereby LCs ensure that at least the minimum standards are reached. On the Markeng side - this will create loyal customers.

Digital Markeng and BrandTo strengthen our TXP and X , we should implement their respecve brand - which are Global Talent & Cizen. So far, we designed our own brand - #HelloMaurius.

WWe should also implement our website technology which is aligned to the new business model in X programs.

What of the campaign: To create a patrioc movement among the youth to create the future of the country.

How of the campaign: BBy creang a naonal campaign that will drive behaviours such as - Being Aware, Concerned & Taking Acon among the youth. We wil gather insight from the different 1000+ users through survery to create a Youth Vision for Maurius 2020.

Why of the campaign:We need to posion AIESEC as the unique organizaon voicing out what the Youth think and act as a plaorm to enable Leadership.

Artworks are aached to my applicaon package

Microso is undoubtedly the leading company when it comes to technolo-gies. It has the hegemony of the market and sll proves to be increasing.

AIESEC can learn from Microso its posioning as the sole provider of the informaon technology tool. Its brand refresh makes it more accesible to everyone.

When it comes to content markeng , Apple is the leading company. When Steve Jobs died in 2011, this was a real PR add up to Apple industry.

AIAIESEC can learn how Apple uses people as the main character of its inspiraonal materials revolving around the WHY APPLE?

Take the spaceship to go up

5. Choose 3 global brands: what can AIESEC learn from them in the context of their Public Relaons andMarkeng strategy?

6. What improvements would you make for TXP programs? What improvements would you make for X programs?

7. Design a naonal campaign to reach 1,000 online users, non-AIESECers, to parcipate in AIESEC s Consider goal, target audience, channel and message.

Goal

Target

Channel

Message

AIESEC in Maurius has been using the old fashioned strategies for B2C and B2B. Our market has grown same as our brand. Before, reaching to new Communies and Businesses. We should defined our unique purpose - Leadership Development.

Our B2B strategies (AIESEC to Businesses)

1- Aligning our Business Model to the actual market needs.

One clear example is that we need to align our iGIP needs and reality to the local market. Businesses need to look at AIESEC as an internaonal Talent Pool.

2- B2B Strategies 2.0

II have idenfied some new ways of creang relaonship with the local businesses.

1- Alliance: AIESEC could work with umbrella organizaons such as the Chamber of Commerce which regroup several businesses in Maurius.

2- Events: We should be present in more event not related to AIESEC to get new leads.

3-3- Social Media: Posioning AIESEC on Corporate Social Media such as LinkedIn.

Our B2C strategies (AIESEC to Communies)

1- Alignment to community needs. For us to have the impact needed, AIESEC should align its opera-ons to respond to the need by the community with a youth per-specve. For eg: If Universies need more entrepreneurial mindset students, AIESEC can posioned itself as the sole provider of entrepreneurial skills.

2- Content Markeng through our Digital plaorms.

High quality content will be posted on our different channel to engage and create leads for AIESEC.

The center of this operaon will be our website.

Simple Flow of B2B 2.0However, 3 main challenges that needs to tackled

Soluons to those challenges.

Measuring ROI: # of Sign Ups & Promoters

Conversion: Ensure automated technologies, Alignment of supply & Demand.

Content: Invest in Content Markeng to increase quality of materi-als.

Take the spaceship to go up

8. How do you plan to establish AIESEC in Maurius as the credible and relevant youth voice in the universies communies and also in the business environment? Please define B2C and B2B strategies.

Events Events

AlliancesEvents

GoogleCorporateevents in Mru

OfficializePartnershipwith MoU

Alliances

Aend Eventand create Contacts

Online Content

Create partnership& create online content

Finds Event Xhappening soon

Contact to giveYouth voice at event

Our new model enable - Companies to find us easily. - We reach to more companies and businesses.- Our promoters and potenal customers amount increases.