Words from the MCP Elect

Hey Applicant,

I’m Mike Karr, the guy AIESEC in Ireland has decided to have run the show next year. You may know me from my former appearances in AIESEC Canada, or IC 2014 (346), but for those of you who don’t, you really only need to know one thing about me. I like to get shit done. Do you like to get shit done? Perfect! Get this application done. Do it because you love a challenge. Do it because you want to impact Ireland. Do it because you know you’re a beauty, and you belong on my team of stone-cold AIESEC legends.

AIESEC in Ireland is not an easy entity to work for. This is a small entity, which has struggled for many years. Your home entity is not like this one. This is your chance to take on a unique challenge that is absolutely not for everyone. You will need to be resilient, quick on your feet, independent and driven. You will have bad days, and you will have the best days. You will be respected for your actions alone, and those actions are entirely under your control.

This experience is for you to create. My team will determine the future of this entity alongside the membership, who have been very patient in waiting for their time to shine. I wouldn’t be here as MCPe if I didn’t believe we have world-class members. Every member of my team will be held accountable to the membership, and responsible for delivering on the vision we create together. How you deliver is up to you.

So will you be a legend or just another person who was on the MC in Ireland? This is entirely for you to decide, but I promise if you make the choice to strive for greatness, I will do everything in my power to help you get there.

In the words of the great Chael Sonnen:

“When doubt seeps in you got two roads, you can take either road. You can go to the left or you can go to the right and believe me, they’ll tell you failure is not an option. That is ridiculous. Failure is always an option. Failure is the most readily available option at all times, but it’s a choice. You can choose to fail, or you can choose to succeed.”

If you choose to succeed, then get to work, you have an application to write.

Best Regards,

Mike Karr MCP 2015/16

Email: mike.karr@aiesec.net Skype: mike.karr91 Book a meeting: mikekarr.youcanbook.me

Role Of the MCVP OGX Position Description

-Ensure that high quality exchange participants apply, are matched and realized from across Ireland to international opportunities in the network. -Manage the processes as well as securing long term partnerships with universities and colleges in Ireland within which to promote the programme. -Facilitate the educations and tracking of LCs and the growth of LC OGX activities to ensure high quality experiences.

National Strategy Development and Management � Creating and implementing strategies for national results in OGX area � Managing international country partnerships � Product development for OGX programmes � Streamlining the exchange process with development in systems & process � Consultancy for all outgoing exchange process related questions � Continuous cooperation with MCVP Comm and MCVP LCD in strategy building to improve

performance nationally in all related areas � Education for LCVPs, co-planning/advisory of LC initiatives

OGX recruitment management � Analyzing tendencies in AIESEC network � Ensuring EPs high quality recruitments according supply and demand � Ensuring proper promotion of recruitment in cooperation with MCVP Comm/LCs � Evaluating recruitment results and reporting them for further improvement � Facilitation of national recruitment peaks, activities associated with them.

OGX quality management � Define basic framework/structure for OPS, create materials necessary to have LCs properly

deliver OPS � Development of matching processes � Ensure the education and implementation of global XPP � Auditing of EP forms � Development of quality improvement strategies with regard to EP flow

OGX education management � Update OGX training materials according to the latest changes in the organization � Promote the materials developed at national and international level � Provide education on how to use EXPA.

Measures of success � Number of EPs APP / MA / RE � EP Net Promoter Score � % LC driven realizations � Financial contribution

Role of the MCVP ICX/BD Position Description The MCVP ICX/BD is responsible for realizing exchanges with national TN takers, managing all national partners, developing the national product portfolio, delivering our national products, and facilitating the education and execution of LC incoming exchanges. National Exchange Strategy Development and Management

� Develop and execute the exchange strategy that will lead to the achievement of ICX goals � Drive exchange growth and quality strategies � Development of quality improvement strategies with regard to TN flow � Analyze the Irish market's current needs and make projections for the future � Address legal matters relevant to exchange in the country � Manage national ICX projects

Account management � National account management and generation of new partnerships � Manage national meetings related to exchange � Take part at networking events and Careers Fairs or external events for ICX raising � Ensure financial revenues from corporate partners

Development and Management of Matching Strategies � Development of ‘smart’ matching strategies � Design and promote promotional materials of AIESEC Ireland’s internship opportunities � Responsible for the national integration strategy of the internship participants � Ensure the implementation of the global XPP � Management of country partners

Exchange Tracking � Exchange goal setting and statistical analysis � International TN/EP pool knowledge � Track the auditing of incoming exchange forms

Education Related to Exchange � Update ICX training materials according to the latest changes in the organization � Promote the materials developed at regional and international level � Bring ICX related content to national/ local conferences � Update information systems to aid knowledge retention (wiki, CRM, etc.)

Measures of success � Number of TNs Raised, Matched and Realized � Number of new national partners � Number of Re-Raises � Trainee / company Net Promoter Score � # TNs raised by LCs � Income generated from corporate and non-corporate sales � Ratio between Raised and Realized TNs

Role of the MCVP TM Position Description

� Development and growth of the expansions and official LCs in Ireland by ensuring an aligned local and national plan.

� Monitor the engagement and development of the members, leaders, integrated and reintegrated EPs in the organization by the implementation of a conscious national education cycle, expansion strategy and LC development strategy.

� Communicate continuously with the MCVP OGX and MCVP Communications regarding the local activities and branding of AIESEC at a local level.

LCD Strategy � Create and ensure a synergy between the local and national plans � Ensure a continuous engagement of the members with the organization � Plan LC Planning and track the development of each LC and ensure their continuous growth by

developing flexible LC-specific strategies � Membership recruitment:

o Create and implement the EP integration and reintegration strategy aligned with the national and other functional area plans

o Work closely with MCVP Marketing for TMP/TLP promotion strategy. o Initiate a recruitment plan with each LC and track their progress

National Education Cycle & Development � Create and ensure the execution of the national education cycle including the conference cycle � Define guidelines, profiles, education and development strategies for each part of the AIESEC

experience � Ensure a high quality of AIESEC experience for society members, LC members, leaders and

reintegrated EPs in the organization � Ensure a conscious and continuous coaching process for both leaders and members within the

organization including physical and virtual coaching � Track the development of the people within the organization; define and ensure the necessary

knowledge, education and training for them on local level � Ensure a high quality of transition at local level

Measure of success � Number of LCs � Number of initiative LCs that become an official LC � Number of members per LC � Number of leaders per LC � Number of reintegrated EPs per LC � TMP/TLP Net Promoter Score � Member Retention Rate

Role of the MCVP Marketing Position Role

� Develop the marketing strategy of AIESEC in Ireland in order to improve our positioning with all our stakeholders

� Ensure that AIESEC Ireland’s strategic activities are supported throughout 15’16 by a high level of quality in all physical and virtual promotion, branding and information management

� Grow AIESEC Ireland brand awareness � Work in great synergy with all other MCVPs, cooperate with them and support their operations

Web development � Responsible for management of all of AIESEC Ireland’s web tools and resources � Responsible for designing and creating web pages and systems in collaboration with the other

MCVPs including: external OGX and ICX promotion pages, OGX online application system � Improve AIESEC Ireland’s positioning in the external market � Monitor AIESEC Ireland’s Google AdWords account � Monitor and analyse web traffic on www.aiesec.ie

Social Media � Internal EXPA promotions � Effectively implementing the national promotion and communications strategy with LCs,

determined by the MC team in collaboration with LCs � Develop AIESEC Ireland’s presence on social media channels

Cooperation � Work with everyone because everyone loves a good marketer

Branding � Improve AIESEC Ireland’s positioning in the external and internal market � Create Comm strategy to grow AIESEC Ireland brand awareness for all our stakeholders � Design and creation of promotional materials in line with MC branding strategy (flyers, posters,

banners, information booklets, online materials and content) � Designing and implementing simple branding templates to be used by the membership � Creative input into all marketing campaigns � Designing and planning new promotion campaigns in collaboration with MC members/LCs

Measure of success � Number of OGX applications � Number of people accepted after review board � Number of membership applications � Number of website hits on www.aiesec.ie � Traffic on the social media channels � Number of corporate sign-ups on website

GENERAL QUESTIONNAIRE

Full name: Role(s) for which you are applying: Member/Local Committee(s): Email address: Mobile phone number: Skype ID: Address: You and Ireland 1. Which trends do you see shaping Ireland in the next five years? 2. Do you believe AIESEC is relevant for the Irish society? Why? 3. Where do you see yourself in 4 years? How will your experience on the MC of AIESEC in Ireland help you achieve your vision? 4. What do you think would be your three main personal challenges as MCVP of AIESEC Ireland? 5. Are you willing to take up a functional role other than what you apply for? Why or why not? AIESEC Ireland 2015/ 2016 1. Please make a SWOT analysis of AIESEC Ireland! Bearing in mind your SWOT analysis, what should be the next year’s targets and focus areas? 2. How do you envision AIESEC Ireland at the end of your term? Please identify the most important aspects of your vision and explain what strategies of the term 15-16 will lead the organization to achieve them! 3. What are global initiatives which can be useful for AIESEC Ireland? How can we implement these initiatives and capitalize on them?

FINANCE (Optional, candidates who answer these questions well are given an advantage)

1. Please assess the current state of AIESEC in Ireland’s finances using an analysis framework of your choice.

2. AIESEC in Ireland is challenged by its scarce financial resources. Taking this into consideration, what would be your investment priorities having in mind a long term sustainable development of the entity?

3. AIESEC in Ireland currently holds the global membership status of an Entity in Debt. How do you see this affecting general as well as financial operations? How are you planning to manage the debt?

Specific Questionnaire: Marketing

1. Choose and explain 3 key focuses for your term as MCVP Marketing & Communications. Be specific on why they are a priority, how they are going to be implemented and what expected outcomes are. Please consider numerical indicators.

2. Present the strengths and weaknesses of AIESEC Ireland’s current online and offline positioning! What would be 3 action steps that you would take in order to improve the current situation? Please name the main stakeholders and the channels you would use to reach them. 3. How do you see your collaboration with the other functional areas? What would be 3 initiatives from your side that would increase performance in each area? 4. Imagine that we will run a Volunteer Abroad recruitment campaign to raise EPs to match with Asia Pacific: Design a brand for this recruitment (message, poster, flyer, social media materials etc)! Please explain what would be the most effective strategy to promote this recruitment and name the channels that you would use!

5. Please Identify 2 global best cases practices for Marketing B2B and explain your strategy to implement them for AIESEC in Ireland

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General Information The living allowance for MC members is 250 EUR/month with accommoda on, transporta on and conference costs covered if financial condi ons allow it. The MC team lives and works together in a three room flat in the Dublin 3 area, in walking distance from the city centre. AIESEC in Ireland became a member of the AIESEC network in 1959, interrupted by a shutdown period in 2008-2010 and currently holds the global membership status of En y in Debt. As an organiz on we are accountable to the Board of Directors, which consists of Michael McKiernan (since 2001, former MC VP in Ireland 1995-1996) and Andrea Orosz (since 2013, former MCP in Ireland 2012-2013). We also have a Board of Advisors which consist of AIESEC alumni and professionals in HR, law, PR and consultancy.

Application Process The applica on form is the main opportunity you will have to present yourself to all the members of AIESEC in Ireland. You are free to design the applica on as you wish as long as it is A4 size and printable in black ink. It is useful to remember that LCs will be reading through your appli on, so you should consider the readability and length of your applica on carefully. Your MCVP applica on must be emailed to elisabeth.gerlach@aiesec.ie and Mike.Karr@AIESEC.net by 11.59 PM GMT on April 30th . You will receive email confirma on of the receipt of your applica on within 24 hours of submission. In order to apply, you must submit an applica on in the form of a single .pdf le. The applica on must include all of the following sec ons: Section 1 – Video: An URL link to your video pla orm (max. 4 min) must be included in your applica on. The video should introduce yourself as an applicant and give a comprehensive overview of your appli on. Section 2 – Executive Summary: The execu ve summary should allow easy understanding of your appli ons’ essence and may be no longer than one page. Section 3 - Questionnaire: The completed ques onnaire may be no longer than 10 pages (excluding the cover page) and minimum 10-point font. You must answer at least 5 Func on specific Ques ons, the remaining are op onal. Your answers should assist the LCs in understanding your aims for AIESEC, the areas that you would like to focus on, your reasons for standing and your personality/working style. Section 4 - Resume/CV: Your CV may be no longer than one page. Section 5 - Three Endorsement Letters: This must include one endorsement from your home en ty (Irish applicants: current or former LCP of your home LC; interna onal applicants: current or former MCP or MCVP of your home ty), one endorsement from an AIESEC in Ireland LCP (interna onal applicants only) and one endorsement from an external (no recent AIESEC alumni). Endorsements should include contact inform on for the endorser. Current AIESEC in Ireland MC members will not provide endorsement le ers to any candidate. Applic on submi ed without proper endorsements will be considered incomplete.

Election Process

The elec on process will take place as detailed below: All full-member Local Commi ees will be able to vote in the Vote of Confidence on the week of May 4 th. The vote will be cast by the ve Local Comm ee President (or a suitable Proxy). The Local Commi ee Presidents will be strongly advised to consider the views of all Local Commi ee members when g their votes. Candidates failing to receive a majority vote on the Vote of Confidence will not be considered for selec on. Applicants who pass the Vote of Confidence will be no d by Mike Karr, and have an interview me set during the week of May 11th . Fourth round selections will be decided by May 16th. More details will be provided to the candidates r the submission of the applic on. Responsibilities after the Se lection The MCVP-elects will be required to begin virtual tran on in March. This includes fun nal tran on and more. The MCVP elects are encouraged to a end EuroXpro in April, although it is not absolutely required. The MCVP elects are required to start the physical transi on in Dublin no later than June 15st, 2015. In the event that a endance at these events prevents you from applying, please contact mike.karr@aiesec.net to discuss possible solu ons.