LinkedIn Profile & Social Best Practices

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  • LinkedIn: Driving Business Through Relationships

    2013 LinkedIn Corporation. All Rights Reserved.

    Craig Canton Relationship Manager, Financial Services

    LinkedIn Sales Solutions

  • LinkedIn: The worlds largest professional network

    Billions of professional relationships

    350M+ members

    2B+ member updates per week

  • Corporate Executive Board 2013 Winning The Consensus Purchase Corporate Executive Board 2012 New Decision Timeline

    Harvard Business Review 2012 Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level

    The buying process for major transactions has changed:

    75% 57 of the decision making process is completed before a company is contacted

    % 90 of decision makers say they never respond to cold outreach

    % of people now use social media to gather information before making a business decision

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    First Impressions Count

    It takes just 1/10 of a second

    for someone to make a decision about you!

    Source: Assoc for Psychological Science How Many Seconds to a First Impression?

  • Do I really need a

    LinkedIn profile?

    Heres why you do

  • Potential customers are

    looking at your profiles on

    LinkedIn (proactively and


  • If this is what they see, theres not enough

    information to establish trust and rapport.

  • And they may very

    well move on to other

    things and never

    respond to you.

  • This is a good LinkedIn profile. >

  • This is a good LinkedIn profile.

  • 2013 LinkedIn Corporation. All Rights Reserved. 11

    Where do I start?

  • 1) Upload a PROFESSIONAL Photo

    Profiles with photos are 14 times

    MORE LIKELY to be viewed than those without

  • 2) Write a compelling headline

    Make it descriptive who you are, what you do, and the value you provide.

  • Why? Your Headline gets MORE attention than a photo

    Source: EyeTrackShop Nov 2011

  • 15

    3) Set Your Public Profile URL

    Put it on your business card, and in your email signature file.

  • 16

    4) Make it easy for people to contact you

  • Showcase you expertise. Convey your passion. Use key words. Provide a Call to Action. Created with your end audience in mind!

    Your background

    Your company

    Your passion

    A call to action

    5) Tell your story in your summary


    As a sales professional, throughout my career I have always been passionate about building relationships

    and adopting new concepts that better myself, my company and my clients experience.

    During this time, I have had the privilege of working alongside talented individuals at major companies,

    such as ABN AMRO, Barclays and Credit Suisse in various offices throughout North America.

    I now work at LinkedIn, as a Sales Solutions Relationship Manager, in New York City. LinkedIn has over

    350 million members, and we continue to add members at a rate of two members every second! We

    continue to strive to connect the worlds professionals, making them more productive and successful.

    LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social

    selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes

    the game by allowing users the ability to discover the sales insight necessary for a sales organization to

    effectively engage prospects and close deals. This is made possible by leveraging LinkedIns flagship product, Sales Navigator.

    My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing

    on the mid-market space.

    If you would like to learn more about how we can transform your sales organization through social selling,

    please contact me via LinkedIn message or at (212) 615-9674

  • Show your career trajectory. Demonstrate your successes. Use key words.

    6) Update your current and past positions

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    Turn your profile into an opportunity to showcase your brand:

    Enhancing your profile visually

    Adding contentlike videos, presentations, and photos

    7) Add rich media

  • 8) Showcase your

    education and let

    viewers know that

    youre a professional.

    Tap into alumni

    connections. In

    addition, your

    fellow alumni will

    be able to find

    you, too.

  • 9) Proactively develop your network Build trusted relationships which can support you professionally

  • Always PERSONALIZE your request to connect

    Reach out in a friendly and professional manner even if you know someone well. You will differentiate yourself from your

    fellow professionals with this ONE best practice tip!


    Request to connect after

    an initial conversation.

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    10) Gather intelligence Be prepared for every interaction

  • 24

    10 Tips for Transforming your Profile

    TIP 1

    TIP 2

    TIP 3

    TIP 4

    TIP 5

    TIP 6

    TIP 7

    TIP 8

    TIP 9

    TIP 10

    Add a photo

    Write a compelling headline

    Set your public profile URL

    Add your contact information

    Tell your story in your summary

    Update your current and past positions

    Add rich media

    Showcase your education

    Proactively develop your network

    Gather intelligence

  • Tips for Being Social

    Post content that your Network will find to be of interest or value.

    Ask a question to solicit a response.

    1. Share an Update

  • Best Practices for Status Updates

    Aim to share one update per day. Types of updates to share:

    An article that would be of interest to your network An event you are attending Asking a question Offering tips insights Announcing something of importance about your company

  • 2. Comment on others updates

    Reach out to someone when theyve changed companies Congratulate a contact who has been promoted

    Comment on an article that a connection has posted

    Like or Share an article

    Monitor the activity of your network so that you know whats important to them AND know what theyre doing.

  • 3. Follow a Company to be notified of its activities

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    4. Participate in Groups

    Another source of connections is fellow group members.

    Scroll down your profile to the Groups section. Click a

    groups name to open its group page and then select the

    Members tab.

    Contribute to the conversation in a meaningful way Never give an unsolicited sales pitch

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    5. Always be available, wherever, whenever

  • Any questions?

  • Contact information

    Craig Canton

    (212) 615-9674

    Go to to learn more about Sales Navigator

    and how we can help your


    2012 LinkedIn Corporation. All Rights Reserved. 32