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Webinar: LinkedIn Profiles for Digital Diplomats Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

LinkedIn Profile Webinar

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Page 1: LinkedIn Profile Webinar

Webinar:LinkedIn Profiles

forDigital Diplomats

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 2: LinkedIn Profile Webinar

Learning Objectives

1. Gain basic understanding of LinkedIn:a. Member value propositions.

b. Network size.

2. Gain basic understanding of LinkedIn profiles:a. Privacy.

b. Account types.

c. Basic Profile Sections.I. How to access.

II. Suggestions and tips for your profile.

III. Access to sample profiles.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 3: LinkedIn Profile Webinar

LinkedInGlobal Professional Network

Three Member Value Propositions

1. Professional Identity.Be the professional profile of record.

2. Network.Connect of all the world’s professionals.

3. Knowledge.Be the definitive professional publishing platform.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 4: LinkedIn Profile Webinar

LinkedIn Members, Q3 2014

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 5: LinkedIn Profile Webinar

US & APAC Membership

• US: 100+ million.Over 57% of the working age US population has a LinkedIn profile.

• Asia/Pacific: 50+ million.Membership tripled 2011 through early 2014.

Donna Svei, Executive Resumes & LinkedIn Profileswww.linkedin.com/in/donnasvei

Page 6: LinkedIn Profile Webinar

Benefits of a LinkedIn Profile

1. Increase your visibility.a. Colleagues.

b. Other Stakeholders (exporters, importers, etc.).

c. Recruiters.

2. Control your first impression.

3. Build your personal brand.a. An online resume.

b. Extensive brand building/story telling tools.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 7: LinkedIn Profile Webinar
Page 8: LinkedIn Profile Webinar

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 9: LinkedIn Profile Webinar

Go to Your LinkedIn Account

1. Go to www.LinkedIn.com.

2. You will either be prompted to:a. Open an account (simple).

b. Login (email address & password).

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 10: LinkedIn Profile Webinar

Set Your Privacy Controls – Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 11: LinkedIn Profile Webinar

Make Your Privacy Decisions -- Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 12: LinkedIn Profile Webinar

More on Privacy

1. Consider your goals.

2. Let your goals inform your decisions.

3. Use Google to learn more about each option.a. It will connect you to official LinkedIn information.

b. It will connect you to blog posts.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 13: LinkedIn Profile Webinar

Choose Your Profile/Account Type

1. None.

2. Basic (free).

3. Premium (monthly/yearly fee).a. Job Seeker.

b. Business Plus.

c. Executive.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 14: LinkedIn Profile Webinar

Visibility of Profile Types

1. No profile: NO visibility.

2. Basic, free profile: a. Visible to your network.

b. Visible to some recruiters.

c. Visible via search engines (if you make your profile “public.”)

d. Invisible to members you specifically block.

3. Premium profile: a. Visible to all LI members, unless blocked.

b. Visible via search engines (if you make your profile “public.”)

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 15: LinkedIn Profile Webinar

Features of Basic & Premium Accounts(Beyond the scope of this webinar)

• Basic AccountSee: http://buff.ly/1zN8dX4

• Premium AccountsSee: http://buff.ly/1zN8qtc

• Choice depends on your goals.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 16: LinkedIn Profile Webinar

Go To “Edit Profile” Mode -- Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 17: LinkedIn Profile Webinar

8 Key Profile Sections

1. Header.2. Summary.3. Experience.4. Education.5. Certifications & Licenses.6. Languages.7. Recommendations.8. Endorsements.

You don’t have to build it all at once.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 18: LinkedIn Profile Webinar

8 Header Elements

1. Name.

2. Photograph.

3. Headline.

4. Location.

5. Industry.

6. Customize your public profile & URL.

7. Contact information.

8. Background image & accessibility (premium).

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 19: LinkedIn Profile Webinar

Profile: Click on Sections/Prompts to Edit

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 20: LinkedIn Profile Webinar

Header: Name -- Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 21: LinkedIn Profile Webinar

Header: Name – Details

1. First Name.

2. Last Name.

3. Credentials follow last name.This LinkedIn database field has heavy SEO weight.

4. Former Name.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 22: LinkedIn Profile Webinar

Header: Photograph -- Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 23: LinkedIn Profile Webinar

Header: Photo – More Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 24: LinkedIn Profile Webinar

Header: Photograph

• Headshot.Research says viewers spend most time on your profile here.

• In focus.

• Assess effectiveness at PhotoFeeler.com.

• Google “LinkedIn profile photo” for more tips.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 25: LinkedIn Profile Webinar

Header: Headline

1. Keywords first.This database field has heavy LinkedIn SEO weight.

2. Personal brand builders next.

3. Examples:a. “Executive Resume Writer | Retained Search Consultant | Career

blogger featured by Fast Co, Time, CBS News…”

b. “E&P professional with consistent record of increasing reserves, production & cash flow”

c. “Corporate Tax & Customs Executive | CTO | Global 1000 Manufacturing & Distribution | US & Foreign Owned Firms”

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 26: LinkedIn Profile Webinar

Header: Industry

• Structured drop down menu.

• Choices:a. “Import & Export.”

b. “International Trade & Development.”

c. Your industry specialty.

d. The industry where you want to work.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 27: LinkedIn Profile Webinar

Header: Customize Public Profile/URL

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 28: LinkedIn Profile Webinar

Header: Select Public Profile Elements

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 29: LinkedIn Profile Webinar

Header: Create Custom Profile URL

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 30: LinkedIn Profile Webinar

Header: Custom URLs

1. Fit more easily than standard LI URLs on:a. Business cards.

b. Resumes.

c. Professional bios.

d. Lists of meeting participants.

e. Etc.

2. Can be used for personal branding:a. www.linkedin.com/in/JaneDoeMBA

b. www.linkedin.com/in/JohnDoeIntlTrade

c. www.linkedin.com/in/JaneDoeCPA

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 31: LinkedIn Profile Webinar

Header: Contact Information -- Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 32: LinkedIn Profile Webinar

Header: Detailed Contact Information

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 33: LinkedIn Profile Webinar

Header: Background Image -- Where

• Premium accounts only.

• Hover cursor in background image area.

• “Edit background” will appear.

• Parameters: http://buff.ly/1D9ggnx

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 34: LinkedIn Profile Webinar

Header: Background Images -- More

• Tremendous visual story telling opportunity.

• Help viewers visualize “who, what, where, how” of what you do.

• Ideas:1. Map that shows your geographical expertise.

2. Photo of you behind the podium at a speaking engagement.

3. Personal branding statement.

4. Google “LinkedIn background images” for ideas.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 35: LinkedIn Profile Webinar

Header: Branding Example

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 36: LinkedIn Profile Webinar

Header: Premium Profile -- Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 37: LinkedIn Profile Webinar

Header: Premium/Open Profiles

1. Help your stakeholders access your profile.

2. Some employers pay LinkedIn’s fees.

3. A MUST for job seekers.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 38: LinkedIn Profile Webinar

Header: Premium Profile Benefits

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 39: LinkedIn Profile Webinar

Summary Section

• Think “Executive Summary.”

• Use keywords.This database field has heavy LinkedIn SEO weight.

• Examples:1. Wanda Barquin | LinkedIn http://buff.ly/1Hx6gUJ

2. Sheila B. Storch, SPHR | LinkedIn http://buff.ly/1Hx6MCe

3. Phil Winner, MBA | LinkedIn http://buff.ly/1Hx7Gi0

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 40: LinkedIn Profile Webinar

Experience Section

1. Bare minimum:a. Employers (use keywords, heavy SEO weight).

b. Job titles (use keywords, heavy SEO weight).

c. Dates.

d. Last 10 years.

2. Copy and paste your resume (preferred):a. Wanda Barquin | LinkedIn http://buff.ly/1Hx6gUJ

b. Sheila B. Storch, SPHR | LinkedIn http://buff.ly/1Hx6MCe

c. Phil Winner, MBA | LinkedIn http://buff.ly/1Hx7Gi0

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 41: LinkedIn Profile Webinar

Education Section

• Relevant:a. Graduate degrees.

b. Undergraduate degrees.

c. Certificate programs.

d. High school only if it shows multicultural background.

• Information:a. Degree.

b. School.

c. Location.

d. Year (optional).

e. Honors.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 42: LinkedIn Profile Webinar

Certifications & Licenses Section

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 43: LinkedIn Profile Webinar

Languages Section

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 44: LinkedIn Profile Webinar

Recommendations Section

• Essential for credibility & personal branding.

• Possible referees:a. Past/present managers.

b. Past/present stakeholders.

c. Past/present colleagues.

• How To: Ask for LinkedIn Recommendations, http://buff.ly/1tJxzbM

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 45: LinkedIn Profile Webinar

Skills & Endorsements Section -- Where

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 46: LinkedIn Profile Webinar

Skills & Endorsements Settings

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 47: LinkedIn Profile Webinar

Which Skills to Feature?

• Keywords, keywords, keywords.Has LinkedIn SEO weight.

• Use LinkedIn’s “canned” keywords.

• Helpful for credibility & personal branding.

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 48: LinkedIn Profile Webinar

Rich Media – Visual Story Telling

• Use videos & photos to tell your story.Example: Rich Hirsch | LinkedIn http://buff.ly/1AuXLYe

• A picture is worth a thousand words.

• Where:a. Background images.

b. Summary.

c. Experience (for one or more positions).

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei

Page 49: LinkedIn Profile Webinar

More

• Slide deck posted at:

http://www.slideshare.net/DonnaSvei

• Connect with me on LinkedIn to access sample LinkedIn profiles featured in deck:

www.linkedin.com/in/DonnaSvei

Donna Svei, Executive Resumes & LinkedIn Profiles www.linkedin.com/in/donnasvei