15
TheProfile.Comp any Your LinkedIn Profile From Top to Toe By Naomi Johnson

LinkedIn Profile tips - your LinkedIn Profile from top to toe

Embed Size (px)

Citation preview

Page 1: LinkedIn Profile tips - your LinkedIn Profile from top to toe

TheProfile.Company

Your LinkedIn ProfileFrom Top to Toe By Naomi

Johnson

Page 2: LinkedIn Profile tips - your LinkedIn Profile from top to toe

1 Headline

A Good Headline: Provokes curiosity Starts a conversation Gives a good overview Includes key search words Says something personal

about you

TheProfile.Compa

ny

Page 3: LinkedIn Profile tips - your LinkedIn Profile from top to toe

2 Summary

A Good Summary: Speaks directly to your

audience(s) Outlines the problems of

your prospects Educates the prospect and

raises awareness for your solution

Establishes your credibility as an expert

Shares what you do Ties all the loose ends

together

TheProfile.Compa

ny

Page 4: LinkedIn Profile tips - your LinkedIn Profile from top to toe

TheProfile.Company

3 Rich Content Media

Good Rich Media Content: Include testimonials,

interviews, presentations, book excerpts, examples of work, and visuals of products

Provide a valuable inside view of the company, and allow your prospect to spend time with you, building ‘know, like, trust’

Educate your prospect on how to buy

Add a call to action

TheProfile.Compa

ny

Page 5: LinkedIn Profile tips - your LinkedIn Profile from top to toe

4 Experience

Your experience should: Tell the story of how you

ended up doing what you’re doing today

Establish your credibility Give an insight into who you

are, and what motivates you Provide the viewer with a

knowledge of the industries you’ve experience in

TheProfile.Compa

nyTheProfile.Company

Page 6: LinkedIn Profile tips - your LinkedIn Profile from top to toe

5 Education

Your education should: Justify why you’re the expert Put extra clout behind what

you have to say Let people know you have

training in a particular strategy or methodology

TheProfile.Company

Page 7: LinkedIn Profile tips - your LinkedIn Profile from top to toe

6 Projects

Your project should: Provide a unique insight into

your interests and affiliations Let people know what you are

thinking Draw attention to activities or

events people can get involved in

TheProfile.Compa

ny

Page 8: LinkedIn Profile tips - your LinkedIn Profile from top to toe

7 Advice for Contacting

Advice for Contacting: Inform your prospect about

the best way to get in touch with you

Manage your prospect’s expectations about when you are likely to reply

TheProfile.Company

Page 9: LinkedIn Profile tips - your LinkedIn Profile from top to toe

8 Voluntary

Your Voluntary Experience: Gives an insight into what you

care about and hold important

Increases visibility of the charity

Lets people know how they might collaborate with you

Give context to the conversation so that people are confident to reach out

TheProfile.Compa

ny

Page 10: LinkedIn Profile tips - your LinkedIn Profile from top to toe

9 Interests

Including your Interests: Adds personality and makes

you a 3-dimensional person Allows your prospects to build

‘know, like and trust’ with you Can provide common ground

to establish a new relationship

TheProfile.Compa

ny

Page 11: LinkedIn Profile tips - your LinkedIn Profile from top to toe

10 Publications

Using the Influencer Platform Drive extra traffic to blogs

and publications you’ve been featured in

Feature your book and news articles you’ve been featured in, or reports you’ve written

TheProfile.Compa

ny

Page 12: LinkedIn Profile tips - your LinkedIn Profile from top to toe

11 Influencer Platform

Using the Influencer Platform Share your unique take and

point of view Get on your soap box and find

like-minded people Post valuable content in

groups to start conversations. Make sure that the information is authentic

TheProfile.Company

Page 13: LinkedIn Profile tips - your LinkedIn Profile from top to toe

About: • Founder of TheProfile.Company

• Author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’

• Written profiles for individuals in Canon, Asda, Oracle, Facebook, Coca-Cola

• Ran the ‘Rock Your Profile’ stand at LinkedIn’s annual EMEA conference Talent Connect twice, plus Social RecruitIn

Expert LinkedIn Profile Writer How to Get Leads and What To Do With Them

Author | Speaker | Sugar-Free Vegan

TheProfile.Company

Page 14: LinkedIn Profile tips - your LinkedIn Profile from top to toe
Page 15: LinkedIn Profile tips - your LinkedIn Profile from top to toe

TheProfile.Company

© All Rights Reserved 2016TheProfile.Company Innovation Space, Halpern House, 1 Hampshire Terrace, Portsmouth, PO1 2QF

Tel: +44 (0)7723 602 353 Email [email protected]

Find Out MoreClick Here to